The Makeup Insider

Navigating the financial side of the beauty business can be as complex as a smoky eye tutorial—but it doesn't have to be! On the latest Makeup Insider podcast, we're joined by business money mentor and BAS agent Justine McLean to shed light on financial literacy for makeup artists and entrepreneurs. Justine unpacks the necessity of a positive financial mindset and how the story told by your numbers can sculpt a more profitable business path. She also teases her upcoming book 'Become a Business Money Magnet', and reveals how her program helps business owners magnify their financial success. Our conversation is your golden ticket to understanding and valuing your work, determining prices that resonate with your worth, and handling the financial aspects of your business with confidence. In the realm of beauty, your pricing is your palette, and it's crucial to get the mix just right. This episode paints a vivid picture of how emotional ties to our 'money story' influence the way we value and price our services. Justine McLean guides us through the transformative journey of adopting a non-judgmental approach to financial support, essential for overcoming hurdles and thriving in the business. We dissect the elements of profitable pricing—from covering costs to forecasting cash flow—and how to set prices that not only cover your desired salary but also secure your profit margins. Tune in to unlock the secrets of charging your value and transforming your makeup artistry into a flourishing business. Work with Justine Book waitlist – pre-sales start on 1 May and publication is early June @flossifiles Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

This weeks episode of is with Nadine Monley, a Sydney-based makeup artist, champions a 'less is more' philosophy in a world dominated by high-glam looks. Her journey into beauty was serendipitous, driven by a friend's influence. Nadine's brand, Beauty Department, reflects her ethos, offering environmentally conscious products like biodegradable oil pads. She believes in enhancing, not masking, natural beauty, using hypoallergenic products like Chanel and skin-matching foundations by Bobbi Brown. Despite industry challenges, Nadine emphasizes finding the right support and building genuine connections. She blends hair and makeup artistry intuitively, prioritizing continuous growth and work-life balance. Nadine's advice to beauty enthusiasts is simple: pursue your vision with heart, stay prepared, and develop a style uniquely your own. Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

Unlock the secrets to turning your social media influence into a lucrative business with me, Vanessa Barney, and the insightful Victoria from Hairstyling Formula. We're peeling back the curtain on the untapped potential of digital content for beauty professionals, questioning the common practice of tagging brands in posts. Should you really be giving away your marketing magic for free? Victoria's expertise as an independent hair educator, combined with my own experiences, is set to challenge your approach to social media and help you grasp the true value of your work. Transform your creative passions into a profitable venture as we delve into the world of affiliate marketing. It's not just about the size of your following; it's about smart, strategic moves that retain sales within your artistic domain. From promoting personal services to navigating affiliate programs, this episode is a treasure trove of practical advice for both established artists and newcomers. Join us as we reveal how to make affiliate marketing work for you, allowing your content to not only attract clients but also to generate a steady income stream. Finally, we explore the gold mine of affiliate links in the beauty industry through my personal narrative of financial transformation during the pandemic lockdowns. Learn how to seamlessly integrate these links into your services, creating an effortless shopping experience for your clients while padding your wallet with extra earnings. Whether you're touching up a client's hair or teaching a makeup class, we discuss the convenience and benefits of leveraging affiliate marketing to its fullest potential. So grab your brushes and tune in—this conversation is a game-changer for beauty pros looking to level up their digital prowess and financial savvy. How to sell retail without ever buying stock! Free online seminar coming April! Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

In this episode of The Makeup Insider Podcast, join Sarah Laidlaw, a prominent figure in the world of hair and makeup, as she offers a candid look into her journey from a hairdresser to freelance artist to leading the hair and makeup direction at Priceline. Sarah shares firsthand experiences from her career, including insights into fashion photo shoots and the balance between client demands and creative expression. With an outstanding career that spans 30 years, Sarah has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result. She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.” Sarah is also 3 x Australian Makeup Artist of the Year. AHFA Make-Up Artist of the Year 2017, and MAGAP Make-Up Artist of the Year 2018 & 2020. In addition, a series of makeup awards- 3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20 3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19 & ‘20 2 x Beauty Makeup Artist of the Year - 2018 & ‘20 Editorial Makeup Artist of the Year -2020 Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

Unlock the secrets to a powerful social media presence with Mariah from Content Queen, who joins Vanessa to talk content strategy. What we talk about: - Overcoming Common Business Challenges: Finding the Best Time to Post and Staying Consistent - Mixing Up Your Content: Not Just Sticking to Instagram - Using Data to Shape Your Content and Bring in the Right Audience - Making the Most of Your Content: Tips from Real Experiences - Engaging Your Audience with Stories and Monthly Themes - Turning Followers into Fans: Sharing Helpful Content - Using Hashtags and Tools to Get More Insights Meet Mariah MacInnes, the brains behind Content Queen. She's not your average digital nomad, Mariah's a storyteller, content marketing strategist, and big visionary with a mission to inform and educate. With over 8 years in marketing and a background in Journalism and PR, Mariah's no stranger to the world of social media marketing, podcasting, blogging and writing (well - let's just say all things content). Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs. Website: www.contentqueenmariah.com Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ Instagram (Mariah): https://www.instagram.com/mariah_contentqueen Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

When the vibrant hues of a makeup palette blend with the trials and triumphs of a storied career, you get the mesmerizing tale of Justin Henry. As Vanessa Barney, I had the privilege of sitting down with this celebrated makeup artist and hairstylist. From music videos in Melbourne to Maybelline Creative Director unfolding a narrative rich with insider tales and invaluable insights. Step into our time capsule, as Justin recounts the transformation of his natural flair for beauty into a venerated profession. He didn't just break through barriers; he painted over them with a brush of resilience and adaptation. The evolution of the makeup industry, as seen through Justin's eyes. From wielding the iconic Max Factor's Panstick to the digital realms of social media, his journey is a vibrant testament to the ever-changing tapestry of beauty branding. Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

Join us as we delve into the remarkable journey of Liz Tieu, Sydney's hairdressing and makeup artist, as she shares her transition from a business student to a luminary in the styling world. From eager apprentice to salon owner, Liz's story encapsulates the essence of hard-earned success. Discover the daily life of this styling star, managing a bustling salon, crafting looks for television stars, and championing the beauty of everyday patrons on social media. Learn how Liz seized opportunities, whether through a recommendation from other industry professional or a simple direct message that led to joining the glam squad of 'X Factor'. Explore the mentors who've shaped her career and the courage it takes to step into the unknown. Delve into the thrilling yet demanding world behind the scenes of television's most dazzling productions and how Liz balances it with family life. If you've ever dreamt of expressing your artistic vision, Liz's story is the inspiration you need to start creating your masterpiece. Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

Host: Vanessa Barney @the.makeupinsider Guest: Nicki from The Digital Exchange Episode Focus: - Mastering digital marketing essentials for the beauty industry - Capturing target market attention and boosting income milestones Key Points: 1. **Pinpointing Dream Clients:** - Art of identifying and attracting ideal clients - Understanding digital arenas where they gather 2. **Traffic Generation:** - Niche down and simplify the booking journey - Utilizing local SEO for makeup artists 3. **Google Analytics Power:** - Tracking progress and optimizing strategies - Emphasizing location in online presence 4. **Building a Consistent Brand:** - Separate websites for different services - Leveraging sharp SEO practices 5. **Online Presence Strategies:** - Curating a compelling portfolio - Embracing passion projects and collaborations 6. **Client Management Tools:** - Streamlining with Dubsado and Calendly - Focus on client satisfaction and business growth **Closing Insights:** - Strategies for landing desired jobs - Effective pitching and feedback embracing **Blueprint for Success:** - Professional, thriving beauty business - Tech tools for streamlined client management Traffic & Sales Planner + Guide https://www.thedigitalexchange.co/traffic Facebook Ads Starter Checklist https://www.thedigitalexchange.co/facebook SEO Made Easy (SEO Course) https://missmarketing.com.au/smewaitlist Facebook Ads Training and Workshops https://www.thedigitalexchange.co/facebook-and-instagram-ads-training Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Casey Malady, a Melbourne based hair and makeup artist. Topics covered: Casey Hair Club Waitlist Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. Meet Celeste Speziale, makeup artist, hairdresser, and beauty therapist based in Melbourne. In this episode, Celeste shares her experiences of getting lost in her makeup career and how she is redirecting it. Topics covered include: 1. **Mindset Matters:** Understanding the impact of a positive mindset on professional growth. 2. **Continuous Learning:** The significance of being open to acquiring new skills and staying updated in the ever-evolving beauty industry. 3. **Networking and Collaboration:** The value of reaching out to others and offering your skills for mutual benefit. 4. **Service-Oriented Approach:** Focusing on how your skills can contribute to helping others in the industry. Hair Club Waitlist Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. "Meet Kerrie Stanley: The Multifaceted Creative Extraordinaire – Makeup Magician, Hair Guru, Wig Wizard, Millinery Maven, and Innovative Creator. Key Takeaways: Tackling Creative Butterflies: Kerrie's here to remind us that no matter where we stand on our creative journey, those nagging anxieties and self-doubts are universal. Yet, with experience, we get better at taming them. So, for all you budding and starry-eyed creators out there, remember to toughen up and not let criticism hit too close to home. Easier said than done, but it's the key to keep pushing ahead. Crafting Your Creative Crew: One of Kerrie's most treasured nuggets of wisdom is the importance of choosing your creative companions wisely. Being surrounded by inspiring and supportive souls can ignite the flames of our creativity and propel us to greater heights. Don't be shy about showing your vulnerable side and reaching out when you need a hand. Together, we can conquer hurdles and evolve as artists. Creating Emotional Connections: Kerrie's parting thoughts struck a deep chord with me. She stressed that, in the grand scheme of things, it's not just about the art we craft; it's about the emotions we evoke and the impact we have on people. As creators, we possess the enchanting ability to stir emotions and touch lives through our work. So, let's strive to make a positive difference and etch our mark in the hearts of our audience." Hair Club Waitlist Sydney Hair Club Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Makeup artist Jade Kisnorbo, known as Jade K, has carved out a diverse and successful career in the industry. Based in Melbourne, Australia, she has worked on various projects, from Wellness Australia to Grand Prix races, and has had the privilege of collaborating with celebrities. What distinguishes Jade is her unwavering positive mindset and infectious upbeat energy. Key takeaways: The Power of Mindset Persistence and Support Breed Success Overcoming Judgement in the Industry Block Out the Noise and focus on your path. Stepping into the CEO role in your business. In essence, Jade Kisnorbo's journey in makeup artistry is a testament to the power of mindset, persistence, and a strong support network. Her story serves as an inspiration for aspiring makeup artists, showing them that with belief in themselves, openness to new experiences, and the right people by their side, they can create their own unique path to success in the industry. Hair Club Waitlist Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Creative Director and founder Justine from Malone Co. Justine shares insights into the role of a creative director and how it relates to makeup artists. Key takeaways: Portfolio building tip, what clients look for in a folio. On-set advice, what's expected of a MUA on set. Breaking into the industry. Don't miss this informative and inspiring conversation! Show links Hairstyling for MUA’s 4 & 11th September Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Sarah Tammer, from Sydney! Get ready to be impressed by her incredible journey. Key Takeaways 1: Embrace Vulnerability & Reach Out Sarah spilled the tea on the power of transparency and leaning on others when the going gets tough. Need a hand? Seek advice? Connect with your fellow makeup aficionados! Remember, rough patches happen to all of us. By sharing our ups and downs, we create bonds that last a lifetime. 2: The Magic of Face-to-Face Connection In a world buzzing with technology, Sarah reminds us to cherish real-life connections. There's nothing like the warm fuzzies you get from being right there with someone. Let's put down our screens and soak in the love, healing, and good vibes that only 3D interactions can bring. 3: Embrace the Doubt, Slay the Self-Doubt Even makeup marvels like Sarah have moments of self-doubt. Those quiet times? They happen to the best of us. But guess what? Doubting yourself is as natural as rocking a fierce contour! Instead of letting it define us, let's use those moments to rise, grow, and glow even brighter. Sarah's candidness left me shook and ready to take on the makeup universe! Let her pearls of wisdom fuel your passion for all things makeup. Sarah’s links and codes. Cannabella Discount code: sarahtammer25 Lepaar 25% Discount Code: sarahtvip Show links Hairstyling for MUA’s 20th August. Hairstyling for MUA’s 4 & 11th September Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Helen Dowsley. Helen is a makeup artist and hairstylist who predominantly works in the reality television industry. She has had a successful career and has worked on popular shows such as The Bachelor and F Boys, as well as with celebrities like Robbie Williams, Ed Sheeran, and Katy Perry. Helen shared her fascinating journey and dropped some incredible advice on how to break into the makeup industry and thrive in it. Here are three takeaways you won't want to miss: Find Your Tribe: Helen emphasised the importance of surrounding yourself with like-minded individuals who truly understand and appreciate your creative spirit. When you find your people, you'll feel seen, heard, and supported. So don't be afraid to seek out those who share your passion and build a network of fellow artists who inspire you every day. Never Stop Learning: With over 30 years of experience under her belt, Helen reminded us that even seasoned professionals can still learn something new every day. No matter how much you think you know, there's always room for growth and improvement. So stay curious, stay open-minded, and never stop seeking opportunities to expand your skills and knowledge. Embrace Opportunities: Helen's story is a testament to the power of seizing opportunities when they arise. She shared a fun anecdote about a chance encounter that led to a career-changing opportunity. So always be ready to say "yes" to new experiences, even if they seem unexpected or out of your comfort zone. You never know where they might lead you! Hairstlying for Makeup Artists Insight into E-comm Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

In this episode of the Makeup Insider podcast, Vanessa interviews Louise from Lou Lou Lips, a makeup artist who has been in the industry for 10 years and recently had a baby. Louise discusses her journey from taking a makeup course to starting her own brand, Lou Lou Lips, which includes recyclable packaging for her lashes. She primarily works in the fashion shoot space and does some bridal work as well. What you’ll learn: The importance of building a reliable MUA community. Career growth through hard work. How Lou created her makeup brand. Balancing motherhood and creativity. Trusting the makeup process. No such thing as overnight success. Vanessa and Lou stress the importance of working quickly and efficiently in the shoot space. They explain that time is of the essence, and being slow can cause delays that affect the entire team. With high-pressure situations and big budgets at stake, it's crucial to learn how to work quickly and effectively to succeed in this field. Lousie also highlight the significance of having a community of makeup artists who can cover for each other in case of emergencies. So whether you're a makeup artist just starting out or you're looking for some tips to take your career to the next level, this episode is for you! Tune in to hear Louise's story and learn how you can achieve your makeup goals. Lou Lou Lip 10% off Discount Code: TMI10 Never Miss an Ep - Subscribe Rates Guide Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

In this episode of "The Makeup Insider," host Vanessa Barney is joined by makeup artists Emma and May to discuss all things assisting in the industry. We discuss the dos and don'ts of assisting, the importance of being a support system for your mentor, and the rewards of pursuing a career in makeup. Here are my top three takeaways from this episode: Read the room: As an assistant, it's important to be aware of your surroundings and the vibe on set. Don't go in with a preconceived notion of what you should be doing. Instead, take cues from your mentor and be open to adapting to their needs. Be a support system: Being a creative can be mentally and physically exhausting. As an assistant, it's your job to be a source of support for your mentor. This means being positive, low maintenance, and offering help wherever you can. Pursue your passion: Makeup and hair is a rewarding career, but it's also tough. If you're thinking about pursuing a career in this field, give it a go, but also have a backup plan. Stay in your own lane and don't compare yourself to others. Remember, there's a client for everyone. I hope you all enjoy this episode as much as I did. Don't forget to rate and subscribe to The Makeup Insider podcast so you never miss an episode. Thanks for listening! Product mentioned - Fabulous Mascara Free shipping code FABTMI Never Miss an Ep - Subscribe Rates Guide Deep Skin Sign up Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

In this episode of the Makeup Insider, host Vanessa Barney interviews hair and makeup artist Phoebe Fever, who predominantly works in fashion and advertising. Phoebe talks about how her father, who is a photographer, inspired her to pursue a career in hair and makeup. Phoebe offers valuable advice to aspiring makeup artists. She emphasises the importance of having a fresh and open mindset and being a positive energy on set. Phoebe also highlights the significance of building connections with people and being passionate about collaborating with them. However, she cautions against becoming too focused on pleasing others and neglecting one's own boundaries. Instead, she advises knowing one's strengths and letting one's work speak for itself. She suggests that makeup artists should try to put themselves in front of people they want to work with, even if it means starting small and gradually working their way up. Ultimately, the key to a successful career in makeup artistry is to strike a balance between being a good collaborator and knowing one's own worth. Never Miss an Ep - Subscribe Rates Guide Deep Skin Sign up Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG

The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Megan Harrison and Kellsie Bain both successful bridal makeup artists. Megan is based in Melbourne and has been a hair and makeup artist for 14 years. Kellsie is a Sydney MUA currently based in California. She has been doing makeup for 10 years. What we talk about: Destination weddings Setting rates Kit go to products Dealing with rejection Term & Conditions Tips for avoiding weekend burn out How to promote yourself Touch up kits Never Miss an Ep - Subscribe Rates Guide Deep Skin Sign up Follow TMI on IG Follow Vanessa on IG Rates Guide Pro Artist Discount Kit List Blog Join TMI Email List Follow TMI on IG Follow Vanessa on IG