Pet Marketing Podcast

In this episode, we delve into the art of storytelling through brand photography. Join Skarlet as she sits down with seasoned pet photographer Michelle Conner to explore how visual narratives can elevate your pet business. Discover the key elements of a compelling brand photo, how to choose the right photographer, and tips on styling, location, and composition. Whether you're a pet store owner, a dog groomer, or running a veterinary clinic, learn how to create a cohesive visual story that resonates with your audience and drives your marketing efforts forward. Be sure to check out the show notes for links to any resources mentioned in this episode. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this solo episode, Skarlet delves into the world of influencer marketing for pet businesses. She shares intriguing statistics about the impact of using pet influencers versus human influencers, along with the overall value of working with influencers in your marketing strategy. Join Skarlet Rockwood in exploring the world of pet influencer marketing and discover how it can boost your brand's reach, engagement, and success in the pet industry. Be sure to check out the show notes for additional resources mentioned in this episode. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati Keyes has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She's joining me today to talk about what a brand strategy is and why it's important. If you like what you hear in this episode, click over to the full show notes and contact Kati for your own free brand checklist. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics. Jessica helps dog brands and pet industry social media managers put an end to social media burnout by providing time saving Canva templates so they can grow their reach and engagement without the stress of constant content creation. We talk about creating and running our respective Canva templates memberships, why Canva is such a powerful content and design tool, and how to make the most out of it for your pet business. If you like what you hear in this episode, you're in for a double treat. Follow the links below to grab 10 free Canva templates from each of us. Templates for Pet Pros: https://www.templatesforpetpros.com/join FUR Social Content Club: https://secure.fursocialacademy.com/10-free-templates/ Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media. As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out about what you're up to. Rachel is an expert at figuring out not only where you want to be featured, but also how to reach out to them and what to say to get them interested in your story. Rachel shares with us some valuable info on why pet businesses want to be in the press and which types of media you may want to go after. She also tells us the key things every pet business owner should know and the most common mistakes you can avoid when pitching yourself to the press. If you like what you hear in this episode, I encourage you to check out Rachel's website and other resources: https://publicityforpetbusinesses.co.uk/ Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you're a licensed professional, getting the "Google Screened" badge can help verify to customers searching for services that you're someone they can trust. This badge is verification that Google has screened your profile and verified your credentials. If you like what you hear in this episode, I encourage you to reach out to Lorne about how you can get your own business approved through Google Screened or to get help running your own Google Local Service ads. Shoot an email to lorne@searchkings.com & be sure to mention that Skarlet sent you for a discounted rate and dedicated account manager. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In the latest episode of the Pet Marketing Podcast, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips stands alone and any one of them can move the needle if you implement it effectively. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I talk with Tori Mistick, the single dog mom behind Wear Wag Repeat, about how she's increased her website traffic by as much as 5x using Pinterest. If you like what you hear in this episode, I encourage you to join Tori for her in-depth Pinterest training: https://wearwagrepeat.teachable.com/p/masterclass-pinterest Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

In this episode, I go over how to identify EXACTLY who your dream customers are so that you can create content that speaks directly to them. If you like what you hear in this episode, join me for the rest of my Free 5-day Workshop to help you plan out your full editorial calendar for 2022. It's called the Pawesome Content Workshop, and it will take you through 5 steps to plan out all of your content for a full year. It started on Monday, January 10, but you're not too late! You can still join for free up until Sunday, January 16. Join the Pawesome Content Workshop here: https://www.skarletshuplat.com/pawesomecontentworkshop In this episode, you may hear me mention a customer avatar worksheet that can be downloaded, and that is exclusive to participants of the Pawesome Content Workshop. You can follow the link above to get in on that. Want more Pet Marketing tips? Please subscribe and leave a review! You can find new episodes of the Pet Marketing Podcast every week wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice. Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.