Become A Brand Photographer

What’s new in branding photography and what can you expect in your business as a brand photographer in 2024? These are my predictions based on the shifts I’m seeing in the photography market, trends I think are here to stay, and I also share the ways that I’m strategizing and planning in my own business, as someone who primarily makes an income off of brand photography. A successful business owner is adaptable and isn’t afraid to be flexible when confronted with change. Tune in to find tips for successfully navigating a growing market and how to stay ahead of the curve to better serve your brand photography clients. Episode Highlights (01:16) Where brand photography as an industry is headed. (03:01) Some brand photographers will drop their prices (7:11) Companies and businesses have a higher budget for marketing and photography this year (10:23) AI will continue to grow in popularity and how it’s used by Brand Photographers (13:55) Brand photography leads will start requesting more branded video content and b-roll options (15:12) What content photoshoot days will mean for the brand photography industry (20:38) Brand photography clients will want access to more images Links and Resources Mentioned In this Episode Visit The Brand Photography Shop Website - https://mandyliz.com/the-brand-photography-shop Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Try editing with Imagin AI and get 1500 edits for free by clicking here - https://imagen-ai.com/?ref_id=238725641 Profit First - Mike Michalowizc Visit Mandy’s Website - https://mandyliz.com/ This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today! If you like this episode, please follow the podcast and leave a review!

You know branding is important, but are you currently leveraging your own personal brand in your photography business? Or are you trying to sell a concept that you haven’t yet experienced the benefits from? Tune in to find tips for successfully building your own personal brand as a branding photographer. In this episode I share about what personal branding is, ways photographers can build their personal brands, and how building my own personal brand helped me grow my photography business. Episode Highlights (01:19) Emails I would get from leads when I first started as a brand photographer (03:02) What is personal branding? (3:52) Examples of personal branding done well by real business owners and CEOs (05:06) Ways Building a Personal Brand Can Grow Your Business (06:37) What Makes Up Your Personal Brand? (10:59) How can you build your own personal brand as a branding photographer? Links and Resources Mentioned Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop This episode is brought to you by The Brand Photography Shop. You can find free and paid resources, templates and digital downloads to grow your business. These are all created by a brand photographer for brand photographers. Go to the shop to learn more today! If you like this episode, please follow the podcast and leave a review!

From inquiry to offboarding, this episode is all about how to create and deliver an amazing client experience as a brand photographer. I share the 6 phases of our client worfklow, a few tips you can implement to level up your current experience, and the importance of automations, surprising and delighting the clients, and being consistent with your clients. (01:41) The importance of a streamlined experience (03:33) Tools we use at Mandy Liz to automate and streamline our workflow (8:05) The 6 parts of our brand photography client workflow (08:43) Inquiry (10:53) Booking Process (12:10) Pre-Photoshoot Planning (13:27) The day-of experience (16:08) Post-Photoshoot Process (19:16) Offboarding (22:28) Surprise and Delight (25:00) The importance of providing an incredible client experience Show Notes: https://mandyliz.com/2023/02/05/deliver-an-amazing-client-experience-as-a-brand-photographer/ Links and Resources Mentioned Dubsado - https://www.dubsado.com/?c=mandyliz ClickUp - https://clickup.com/ Free Review Request Email Template - https://mandyliz.com/the-brand-photography-shop Complete Brand Photography Client Workflow - https://mandyliz.com/brand-photography-client-workflow Essential Brand Photography Email Templates - https://mandyliz.com/brand-photography-email-templatesThe Brand Photography Shop https://mandyliz.com/the-brand-photography-shop If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

A well-planned shot list is what can take a brand photoshoot from an average experience to an amazing business investment that provides results! This episode is all about how to plan a personal brand photoshoot as a photographer (with a focus on creating a strategic shot list). I’ll dive into the 4 key elements of a successful brand photoshoot, the mistake I see brand photographers make, and my 9 go-to shot list ideas I keep in the back of my mind for every photoshoot! (00:50) Why a shot list is a good thing (01:45) Things I keep in mind when planning a brand photoshoot shot list (03:55) Shot List Idea 1 - Workspace (04:50) Shot List Idea 2 - Headshot (05:18) Shot List Idea 3 - Lifestyle imagery (05:47) Shot List Idea 4 - Tools of their trade (06:08) Shot List Idea 5 - Products and services (06:56) Shot List Idea 6 - Personal elements (07:46) Shot List Idea 7 - Behind the scenes (09:19) Shot List Idea 8 - Flatlays and detail photos (10:25) Shot List Idea 9 - Celebratory images (11:31) Mistakes brand photographers make when it comes to creating content for clients (14:18) Photoshoot locations (15:40) Outfits and props Links and Resources Mentioned 15+ Page Brand Photoshoot Style Guide Canva Template - https://mandyliz.com/brand-photoshoot-style-guide-template Brand Photoshoot Creative Brief Template - https://mandyliz.com/brand-photoshoot-creative-brief-templateBrand Photography Planning Questionnaire - https://mandyliz.com/brand-photography-questionnaireThe Brand Photography Shop https://mandyliz.com/the-brand-photography-shop If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Visit The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

In this bonus episode I'm answering a question I received from a listener about what I shared in episode 6! Tune in for examples of internal and external problems our clients have and the solutions we provide as brand photographers. 1. Mindset and Insecurities (Instilling confidence) 2. Lack ideas and creativity (Creative direction) 3. Lack time (Quarterly or recurring photoshoots) 4. Create offers that complement your brand photography or enhance your brand photography If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Check out The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

Today I’ll be sharing just a few of the questions I ask my brand photography clients before their photoshoot. I send out a brand photography questionnaire prior to working together to collect all the information I need in order to plan a strategic shot list and successful photoshoot! If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Check out The Brand Photography Shop - https://mandyliz.com/the-brand-photography-shop

If you're new to brand photography your first step will be to start buidling a portfolio so you'll have ways to attract clients and market your brand photography work. In this episode I'm sharing 3 ways you can build your brand photography portfolio, especially when you haven't booked your first client yet. I also share a strategy we will be trying at the ML team later this year and next year! Links and Resources Mentioned http://www.brandphotographyshop.com If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Visit The Brand Photography Shop - http://www.brandphotographyshop.com

Earlier this year I asked other brand photographers to share their biggest pain points with me when it came to running their business. The answers that I received the most were: They struggled to keep their sales pipeline full and were struggling with lead generation.They weren't booking clients consistently, and it was hard to fill up their calendar with just brand photography clients.They were struggling to be found online and had an issue with their marketing. Today's episode is all about client acquistion, generating leads and closing sales as a brand photographer! I'm sharing the best marketing strategies I've used to generate brand photography leads and book more clients. Episode Highlights (1:36) Two parts to client acquistion(05:24) SEO on your Website(09:08) Instagram(13:22) Pinterest(15:29) Email Marketing(17:06) Strategic Partnerships and Alliances for Referrals(19:11) Networking(20:15) Word of Mouth(23:49) LinkedIn Links and Resources Mentioned http://www.brandphotographyshop.com https://mandyliz.com/2020/08/11/my-pinterest-marketing-strategy-that-leads-to-paying-clients/ If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Visit The Brand Photography Shop - http://www.brandphotographyshop.com

I'm sharing the 3 main differences between traditional photography and brand photography, and how I had to shift my mindset to accommodate my clients. Episode Highlights (00:04) Intro - Shifting your mindset(00:53) What Business need from a Brand Photographer(01:58) How to package as a brand Photographer(03:48) Adjusting to the brand photography business(06:58) Being a business that serves businesses Links and Resources Mentioned http://www.brandphotographyshop.com If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Check out The Brand Photography Shop - www.brandphotographyshop.com

In episode 2 we’ll be talking about what brand photography is, why it is important, and if it is the right niche for your photography business. We’ll also start talking about the steps I took to pivot into brand photography. Episode Highlights Links and Resources Mentioned http://www.brandphotographyshop.com If you like this episode, please follow the podcast and leave a review! Visit Mandy’s Website - https://mandyliz.com/ Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/ Check out The Brand Photography Shop - www.brandphotographyshop.com

Becoming a brand photographer completely changed my photography business! In this introduction episode I share why I launched the podcast, how I niched down into brand photography and have grown my business over the last 5 years in this niche, and what to expect from the Become A Brand Photographer podcast! If you’ve been looking to pivot into brand photography or grow your brand photography business, then you’ve come to the right place. Episode Highlights How my business has grown and changed over the last 5 years since offering brand photographyWhat to expect from this pop up podcastHUGE ANNOUNCEMENT - The Brand Photography Shop is live! Save 15% off your purchase with the code “birthday” at checkout. Links and Resources Mentioned http://www.brandphotographyshop.com Please follow the podcast and leave a review! Visit Mandy’s Website -https://mandyliz.com/Connect with Mandy on Instagram -https://www.instagram.com/mandylizphotography/www.brandphotographyshop.com

Mandy Liz has been a brand photographer for over 5 years and is sharing everything she knows about building and growing a profitable and successful brand photography business. We launch the week of September 26th! Join us then for more from Become A Brand Photographer.