Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners

ChatGPT has been the biggest game changer for Small Business looking for productivity improvements. There has been a lot of talk about what AI can and can't do and what you should and shouldn't do with AI. Last week I uploaded our P&L and Balance Sheet because I wanted to get some advice on how our company is going. I think this will be something that ChatGPT should be really good at. This podcast discusses the results and what it will mean for the accounting industry in the short and medium term. Have a listen to the podcast to find out how what advice ChatGPT gave me when acting as an expert SME accountant. Check out the podcast show notes for more information on this podcast.

This week we look at productivity tips for your Small Business. Inflation is running wild around the world and Governments are looking for the best solutions to bring it back under control. Increasing productivity is a great way to do this. It means higher profits, higher wages and businesses have more resources to reinvest and grow their businesses. We look at a range of tools and tips that we use at www.extremenetworks.com.au to grow our productivity. Some of these are cheap, even better many are free. Some are tools, many are techniques that can pay off big time as you look to increase efficiency and run a leaner business. This isn't about working harder, much more about how to work smarter! Have a listen to the podcast to find out how this will impact your small or medium-sized business. Check out the podcast show notes for more information on this podcast.

Artificial Intelligence is going to be our Industrial Revolution. Already there are huge technical advances - and it is only really beginning. We detail the Top 10 AI tools that we are already using in our companies and how you can use them in your business. Have a listen to the podcast to find out how this will impact your small or medium-sized business. Check out the podcast show notes for more information on this podcast.

What is AI? How will it affect your industry? How can you improve productivity? AI is going to be our generation's Industrial Revolution. The changes from this are going to be huge, so all small business owners need to understand the threats and more importantly the opportunities that come from AI. Have a listen to the podcast to find out how this will impact your small or medium-sized business. Check out the podcast show notes for more information on this podcast. For Small and Medium sized Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

This week we look at the Message from Garcia, an article written in 1899. Most importantly - how does this fit into your business? Finding someone who can take a message to Garcia, or more than one will make your life, as a business owner, a whole lot easier. We use the message to help us illustrate to our team what we are looking for. You can too. Check out the show notes to download a copy of the essay. For Small and Medium sized Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

How can small business owners manage the impacts of inflation? We look at the impact inflation will have and offer some tips on how to best manage running a business in a high inflation economy. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

Hiring today is a global issue for Small Businesses. We look at some of the strategies that successful small businesses are using to be able to hire the right people as well as getting the most out of the team you have. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

What is the Great Resignation? How is it effecting Small and Medium Sized Businesses? What can you do to manage it? We discuss some of the facts and ideas to move forward in what is a very turbulent time for SMEs For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

How can the Rockefeller Habits help your business grow? We discuss how we have gone implementing the Rockfeller Habits as we work towards scaling up. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

I am a huge fan of the Rockefeller Habits and Scaling Up books by Verne Harnish. We discuss how we are going on our journey of implementing them in Extreme Networks. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

Firing employees is a really difficult process for everyone - the business owner or manager, and the employee. We discuss some of the mistakes we've made, how to avoid it, and if it absolutely has to be done, the process that we use. Obviously employment law differs around the world, so get legal advice first, but this process focuses on minimising the firings you need to do and ensuring they are as fair and painless as possible for all concerned. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

We discuss the Martech - Marketing Technology - that we use to run our marketing campaigns. Mostly free and easy to use, these are the tools you should be looking at to see if they fit into your marketing plan, so that it can achieve the goals set out by your business plan and personal plan. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

We discuss free and easy to use marketing technology that small business owners need to at least know about, if not use, to market their businesses successully. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business. Let us know what you thought of the podcast on Linkedin or Facebook.

This is Part For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business. Let us know what you thought of the podcast on Linkedin or Facebook.

This episode covers the latest ACSC Cyber Threat report. We marry this up with some real-life hackings that we have seen in local businesses and we cover how you can secure your business. Have a listen to the podcast and do some marketing to get those customers in. Let us know what you thought of the podcast on Linkedin or Facebook.

This special COVID 19 Podcast looks at Leadership, Runway and pivoting for small businesses in the face of COVID. Business has changed massively and runway is now key. Businesses need to cut expenses very quickly but they are also looking for new ways to grow their revenues as the business and consumer worlds are changed massively. To help you through the crisis, we have our Free Restaurant Tools, and if you need more help, contact the team about our special marketing assistance program during the Coronavirus outbreak. Have a listen to the podcast and do some marketing to get those customers in. Let us know what you thought of the podcast on Linkedin or Facebook.

This podcast looks at some of the tactics you can use to manage your business better with the Coronavirus / COVID 19. We look at suppliers, customers, your team and your cashflow with some ideas to help you get through it all. We have some tips that will definitely help with business continuity and cash flow for Small Businesses. Check out our show notes for more details on this podcast.

This podcast looks at Small Business Leadership. Your team will perform better with better Leadership, but for many small business owners, they never get any formal training in Leadership. What is it and how do you do it? Check out our show notes for more details on this podcast.

Comms is one of the big tech disruptors in Small Business - have a listen to our latest podcast and get some ideas about how you can drive growth in your business with better communications. Check out our show notes for more details on this podcast.

I recently received a scary email involving my PORN BROWSING HABITS!?!? The email threatened me with everyone in my contacts getting a picture of me along with my browsing habits. WHAT SHOULD I DO? We break down what these email means and how they can start to generate emails that can be really scary and fool people into paying Bitcoin with these emails. One step in looking at these emails is Have I Been Pwned. This shows you some of the passwords that have been breached. There are 3 layers of defence that youcan use to protect your email. Firstly, a cloud based email system will check for viruses, malware and phishing emails. This means that dodgy emails don't even get to your network. Secondly, a firewall that also checks for viruses and malware. A great firewall means that a lot less viruses and malware emails will get into your network. Lastly, make sure you have a decent antivirus system. We use and recommend Webroot. We would be protecting thousands of desktops, servers and laptops with Webroot. These technologies work well and can dramatically decrease the number of issues that you will have, but they don't stop all of them. We discuss some of the impacts of these emails, loss of productivity, loss of profit, but also the impact on the person who has clicked on a link that they shouldn't have. We created a video with 7 real life examples that I have received in my inbox and we discuss the tricks of the trade to learn if an email is legitimate or not. We also have a system that sends a phishing email to our customers which records who clicks on it and who doesn't and for those that do, they are sent to a web page that goes through some of the training to ensure that they are better equipped to avoid clicking on those nasty emails. If you do click on an email, turn the PC off immediately and call your IT support. Depending on the type of email, the quicker you act, the less the impact will be. When in don't call the sender and verify the email. Lastly, ensure that you have proper back ups and that they have been tested. You need to have confidence with your back ups. If you liked todays Podcast, please rate it and leave a review on iTunes. Don't forget to visit the http://suntzu4smallbusiness.com website and Join the Sun Tzu Army to get the latest tips on building a fast growing company.