The Future for the Uninitiated: A Humanology Podcast

Centuries-old companies don’t just enter web3 overnight; it takes a lot of internal conversations and advocacy. This episode is all about those conversations. Josiah and Jeeves are joined by Kent Hatton, who leads eCommerce at Bayer Consumer Health. Kent expands on the kinds of discussions he’s having, and what has had the most leverage in convincing corporate teams to get on board with what some - read: Jeeves - might describe as the wacky world of web3. Follow him on LinkedIn Kent’s mentions the Black Talent Initiave at the end of the podcast; you can find their work here: https://blacktalentinitiative.network/

We’ve talked about NFTs, but we haven’t spoken to anyone who actually makes them – until now. In this episode, Josiah and Jeeves chat with Sabela Garcia Cuesta, an NFT artist and community builder. She tells us how she got started, and why she has no plans to stop. Creatives, this one’s for you. Connect with her on LinkedIn and find her work here: https://www.sabelagarciacuesta.com/

Thomas De Lambertye co-owns Eterstain, a French web3 marketing agency. His whole job is connecting brands with web3 communities and influencers. Josiah and Jeeves chat with Thomas about why he only does web3, what his work entails and how to build authority in this space. Find his work here: www.eterstain.io https://www.tiktok.com/@thomas_delamb?lang=en https://www.linkedin.com/in/thomasdelambertye/

In this episode, Josiah and Jeeves get to interview JoAnn Holmes, Esq. Jo is a lawyer who practices in the areas of digital asset (NFTs, metaverse, DAO IP, cryptocurrencies, and blockchain tech) and intellectual property licensing. She helps brands and content creators develop smart Web3 strategy, monetize IP, and negotiate successful deals. Not only does Jo offer some great legal insight, she also expands on her higher purpose for contributing to web3. It might just compel you, too. Find her on LinkedIn: https://www.linkedin.com/in/joannholmes/

Josiah and Jeeves chat with Diego Borgo about his web 3 consulting work for global brands, like adidas. Diego talks about the kinds of conversations he’s having with C-suites and what tends to convince brands to participate in web 3 projects. On the flip side, he also talks about how brands should be approaching web 3 communities with humility and a posture of learning. Diego is a web 3 ambassador, strategist, consultant and, dare we say, influencer. Find him on LinkedIn here: https://www.linkedin.com/in/diegoborgo/

Michael Hofweller from Gladius.Games joins Josiah and Jeeves to talk about what it’s like to work in a DAO, why he’s an advocate for them, and what we can expect in the digital future of work.

Josiah tells Jeeves all about DAOs, which she admits are cooler than they sound. They also talk about the Metaverse, which might be a little further off for marketers, but still worth keeping an eye on.

Welcome to Web3, marketers! In this episode, Josiah explains Blockchain, NFTs and Crypto to his uninformed co-host, Jeeves. Come along for the climb.

Not everyone cares about Web 3.0. Jeeves doesn’t. But Josiah really does. And he believes the best marketers have to pay attention if they want to succeed. Join Josiah, VP of Digital Strategy, as he does the painstaking work of explaining the future of digital to Jeeves, an uninitiated copywriter.