The Business Case For Women's Sports

In episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans. Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to demonstrate the long-term value of women’s sports. In this episode, hear Laura & Caroline discuss: More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #89 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Amanda Hazer, a “next quarter coach for women athletes.” With a background in neuroscience and an MBA in innovation and product development, Amanda is now the Founder of Amanda Hazer Consulting. In 2023, Amanda decided to take her skills and help women — specifically athletes — to use behavioral change to prepare for a fulfilling life beyond their sport. Through her consulting practice, Amanda works with women athletes as they transition through and beyond sports to their next chapter. She collaborates alongside athletes, coaches, and administrators to understand the layers to an athlete’s identity, to learn how they see value and purpose in their life and work, and then help them walk confidently into whatever's next. In this episode, hear Amanda make the “business case” for why it’s essential to support women athletes through all phases of their athletic journey, including retirement. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #88 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline talks with Danette Leighton, the CEO of the Women’s Sports Foundation. Fifty years ago – shortly following the enactment of Title IX – the Women's Sports Foundation was founded by Billie Jean King as one of the 1st organizations to recognize the role of sports in helping girls and women achieve their full potential in sports & in life.💪 What was started by BJK in 1974 with a $5,000 check, has grown into a multifaceted organization that has invested over $100 million to help girls and women play, compete, and lead - in sports and beyond. The Women's Sports Foundation believes that giving girls and women access to sports is not only transformative for them, but also beneficial to society at large. Through their research, advocacy, and community programming, the WSF continues to illuminate the societal and cultural impact that is made when girls and women play sports. In this episode, hear Danette & Caroline dig into the WSF’s core belief & guiding light: that equality in sports leads to equality in life. This episode was recorded on March 22, 2024. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #87 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Raquel Braun, the Chief Business Officer at the Women's Sports Network - which is the first-ever 24/7 streaming network dedicated exclusively to women’s sports. Powered by female voices, the Women's Sports Network aims to make women’s sports accessible to fans 24/7 by featuring original programming, live game action, award-winning docs, athlete profiles, and behind-the-scenes stories of women athletes. Their signature daily studio show, GAME ON, features the latest news and hottest topics on what’s current in sports & sports-adjacent pop culture. In this episode, hear Raquel & Caroline talk about the #goals of the Women’s Sports Network, and how Raquel and the team are rewriting the playbook for traditional network coverage of women’s sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #86 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Jacie deHoop, Co-Founder of The GIST. Launched in 2019 by three college friends, The GIST is a fan-first sports media brand that provides equal coverage to women's and men's sports. Jacie and the all female-identifying team at The GIST is focused on changing the game in the male-dominated sports industry where less than 15% of journalists are women & just 15% of coverage is on female athletes and non-binary folks. Through their hugely popular newsletter, podcast, and social content, The GIST aims to be your “witty, sports-obsessed best friend” that gives fans sports coverage that centers on women. In this episode, hear Jacie & Caroline discuss the sports media landscape, and how The GIST is shaking things up for the better.🏆 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #85 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising. In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts. As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as the development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships. In this episode, hear Deidra & Caroline talk about: #MarchMadnessMore from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #84 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with Laura Waters-Brown, a Director at The Collective at Wasserman, and one of the key leaders behind the #WeAreBG Campaign to bring Brittney Griner home safely. On February 17, 2022, WNBA superstar Brittney Griner was detained upon her arrival in Moscow. As of April 29, 2022, Griner was officially classified as a Wrongful Detention by the U.S. State Department, which signals that the U.S. government will seek to negotiate her release. While Griner was detained, the team at Wasserman (the agency that represents Griner) created the campaign #WeAreBG to lobby support to bring her back home. Almost 100 Wasserman employees were involved in the effort, and the collective campaign ultimately helped activate thousands to write, call, petition, and advocate for Griner’s release on December 8, 2022. The campaign has been lauded by the sports industry, and has received recognitions from Hashtag Sports, the Sports Business Journal, PR Daily, and more. In this episode, hear Laura talk about the work that went into creating the #WeAreBG campaign which ultimately helped sparked a movement to bring Brittney Griner home safely. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #83 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Arianna Criscione, the Co-Founder of Valeur. Arianna is an ex professional football player who has mixed her on-field knowledge with her off-field business acumen to become an expert in women’s football.⚽️ In addition to being on the founding team of Mercury 13, Arianna and Co-Founder, Preeti Shetty decided to start Valeur because they know that women in sport are underpaid and they want to help change that.💪 Valeur is working to be the voice of pay equity within the sports industry, empowering women with the tools, skills, and networks to overcome institutional bias, and raise the perceived value of women across sports.⚡️ In this episode, hear Arianna & Caroline discuss Arianna’s journey through football that has led her to now doing this work to get women in sports compensated appropriately.🏆 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #82 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jamie Mittelman, the Founder & Host of Flame Bearers which is the first global storytelling platform to illuminate the unsung stories of resilient women Olympians & Paralympians.🏆 Through their popular podcast, video and live events, Flame Bearers gives women Olympians & Paralympians a platform to share their trials and triumphs, discuss what life is like outside the games, and bring unique perspectives to their stories. Jamie started Flame Bearers after recognizing how little media coverage women in sports receive. 📺 Jamie believes that “if you can see it, you can be it” - so Flame Bearers exists to ensure that girls & boys have role models who look like and sound like them at the highest level of sports.⚡️ In this episode, hear Jamie tell the story behind the creation of Flame Bearers, and hear more about how Jamie and her team are gearing up to tell more stories of Olympians and Paralympians around the 2024 Paris Olympics.🏆 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #81 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet women’s sports leader & legend, Ilana Kloss. Ilana and her long-time partner, Billie Jean King, have been fighting on behalf of women in sports for decades.💪 Currently, Ilana serves as the CEO of Billie Jean King Enterprises, a part owner of the Los Angeles Dodgers and the Angel City Football Club, the Chair of the Board of the Billie Jean King Cup Limited, a member of the Women’s Sports Foundation’s Executive Board, and a member of the Board of the PWHL. From 2001-2018, Ilana was the CEO & Commissioner of World TeamTennis, and as an athlete, Ilana was a world No. 1 doubles player and US Open doubles champion.🎾 In this episode, hear Ilana talk about her incredible journey through sports, and share some insights around how she and Billie Jean have been so effective in their work over the last 50+ years to trail-blaze on behalf of women in sports.⚡️ More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #80 of 🎙️The Business Case For Women’s Sports, presented by Ally, we sat down with Jennifer Haskel, the Insights Lead for Deloitte’s Sports Business Group. A new report from Deloitte came out that predicts that for the first time in history, women’s professional sports will generate over $1 billion in global revenue. The growth of women’s sports is happening quickly: per Deloitte, the industry saw $695 million in revenue in 2022, $981 million in 2023, and now is projected to see $1.28 billion in global revenue in 2024. In this episode, hear Jennifer & Caroline discuss the methodology behind this glass-shattering projection, and dig into the huge opportunity ahead for the women’s sports industry to scale to incredible new heights.💰 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #79 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan, the new CEO at Parity. Parity is on a mission to close the gender income & opportunity gap in professional sports by developing high-impact collaborations between brands, professional women athletes and their fans.💰 Less than a year in as Parity’s CEO, Leela has hit the ground running bringing her incredible expertise in marketing, business development, tech, and so much more to the table on behalf of women athletes. In this episode, hear Leela & Caroline discuss Parity’s work as the only at-scale platform that offers brands the opportunity to partner specifically with professional women athletes, and hear Leela’s vision for taking the organization to new heights. 🚀 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #78 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Jacqie McWilliams Parker, the Commissioner of the Central Intercollegiate Athletic Association (CIAA). Commissioner McWilliams-Parker has been leading the CIAA for the last 11 years - a role she took on after holding various leadership roles within college athletics over the last 30 years including spending nine years at the NCAA managing championships for Divisions I, II and III. Jacqie is the first female to serve as Commissioner for the CIAA and was the first appointed African American female Commissioner representing NCAA Divisions I, II & III. In all of the leadership positions she’s held throughout sports, Jacqie has always fought on behalf of women athletes and women in sport. In this episode, hear Jacqie share more about her incredible journey as a leader in sports, and why she believes that it’s simply good business to respect and value women in sports. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #77 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Ramsey Baker, the SVP at Aggregate Sports. A new survey from Aggregate Sports, in collaboration with market research platform Suzy, found that general sports fans overwhelmingly think brands should support women's sports. A sample of 1,000 general sports fans (ages 18-65) were polled with the goal of better understanding current consumer perceptions around women’s sports. The survey found that: 🎾 77% of fans believe that brands should sponsor women’s sports. 🤝 74% of fans believe that brands should sponsor sports equally for women and men. 🏆 62% of fans feel better about brands that sponsor women’s sports. In this episode, hear Ramsey & Caroline discuss these findings, and talk about how these shifting perceptions around women’s sports demonstrate just how big the business opportunity can be for brands who embrace women’s sports sponsorship opportunities.💰 More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

LIVE from the Ally Tipoff, hear from Andrea Brimmer the Chief Marketing and PR Officer at Ally Financial.⚡️ We recorded episode 76 of 🎙️The Business Case For Women’s Sports, presented by Ally, at the Spectrum Center in North Carolina right before the start of the first-ever Ally Tipoff. The Ally Tipoff was created in collaboration with Ally and the Charlotte Sports Foundation to bring more attention to the start of the women’s college basketball season. 🏟️ The event featured a high-profile match-up between Iowa vs. Virginia Tech - two of last year’s Final Four teams as they began their seasons and journeys to the National Championship. By the numbers: 🤯15,196 fans attended 📈 It was the most-attended women's college basketball game ever in North Carolina 📈 🏀It was highest attended regular season game in Virginia Tech program history In this episode, hear Andrea and Caroline discuss Ally’s game-changing leadership & strategy to invest in women’s sports - which includes creating the first-ever Ally Tipoff. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #75 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Jennifer Yepez-Blundell & Karina Martinez, the Co-Founders of DRAFTED. DRAFTED is a sports tech company created specifically by and for Latinas that celebrates Latinas in the world of sports and harnesses the power of Latinx sports fans. Fueled by their personal lived-experiences, passion, and expertise, Jennifer & Karina decided to build an industry-disrupting platform to serve as a hub that connects the sports world with the pulse of Latinx culture. Jennifer & Karina believe that Latina sports fans are one of the most exciting and underserved customer segments in all of sports, so they’re on a mission to demonstrate the social and economic value that comes with investing in Latinas in sports. In this episode, hear Jennifer & Karina share the story behind why they decided to start DRAFTED, and make the business case for why it’s good business to prioritize Latina sports fans. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

In episode #74 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Colleen Garrity - the SVP of Marketing at Excel Sports Management. In her role, Colleen leads Excel’s basketball marketing division & oversees marketing initiatives for both women's and men's basketball which includes working closely with both established players and emerging talents specifically in women's basketball. Notably, Colleen and her team recently signed Iowa superstar Caitlin Clark to their roster of women’s basketball athletes. Before signing with Excel, Clark’s family was exclusively handling the management of her extensive line-up of partnerships with brands like Nike, Topps, and State Farm, but now, Colleen and her team will be taking the reins and managing Caitlin’s business affairs. In this episode, hear Caroline and Colleen discuss what it’s been like working with Caitlin Clark and why it’s good business to invest in women’s basketball. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop Email: hello@goals-sports.com

In episode #73 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Meghann Burke, the Executive Director of the National Women’s Soccer League Players Association (NWSLPA). As the labor union of NWSL players, the goal of the NWSLPA is to elevate professional standards in NWSL so that every player can pursue a long-lasting, sustainable, and fulfilling career as a professional soccer player. In her role leading the union, Meghann serves as a voice and advocate of the players, which includes serving as the collective bargaining representative of NWSL players. In this episode, hear Meghann talk more about everything that the NWSLPA has achieved since its inception in 2017 - including negotiating a landmark CBA agreement in 2022 - and listen to Meghann share more about all of the ways that her team fights on behalf of NWSL players every single day. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop Email: hello@goals-sports.com

In episode #72 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Ally Davis & Melissa Forman, the founders of Impakt Partners. Impakt Partners is a purpose-led women’s sports media company that is working to accelerate positive change by telling and amplifying incredible stories about inspiring female athletes. Impakt Partners is co-founded by Melissa Forman and Allyson (Ally) Davis - tenured sports media professionals who are acclaimed film and television producers, directors, media executives and marketers with a deep diverse network of creative professionals. Melissa & Ally understand the sports media business and now want to help key stakeholders increase growth, revenue and market relevance through women’s sports storytelling. In this episode, hear Ally & Melissa tell the story behind the creation of Impakt Partners, and share their expertise around why meaningful storytelling is one of the best ways we can create equity in sport.⚡ More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop Email: hello@goals-sports.com

In episode #71 of 🎙️The Business Case For Women’s Sports, presented by Ally, hear the story behind a new sportswear company, SPRHRA. Marina Paul is on a mission to create more female superheroes - or SPRHRAs. As a lifelong athlete, Marina realized a gap in sports apparel for female athletes. After interviewing 150+ high-performing female athletes from all different sports, she realized most female athletes had the same concerns. Marina realized that female athletes waste significant time and energy re-adjusting their sports apparel to fit them since historically, there has been very little sportswear built for how female athletes play, move, and live. As a result, Marina set-out to create SPRHRA and eliminate the restrictions placed on female athletes. In this episode, hear Marina tell the story of behind the creation of SPRHRA, and what’s it's like starting an innovative business with a mission of empowering women athletes everywhere.⚡ More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop Email: hello@goals-sports.com