Branded by Amelia Sordell

In this episode of Branded Moments, I reflect on my conversation with Vicky Banham - the Founder of Antler Social, an award-winning creator, curator and champion of short-form TikTok content. Vicky shares the lessons she learned before starting her own agency, the importance of seeking mentorship, and the power of having influence in a world where attention is currency. We recorded this back in June 2022 and so it was amazing to look back on what Vicky had to say and I can't wait to have her on again! If you want to watch my full episode with Vicky, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Charlie Jardine - the Founder of EO Charging, who power some of the world’s largest businesses and fleet operators. In this episode, Charlie shares his reasons for starting EO Charging, the second stage of starting a business, work-life balance as an entrepreneur, and the importance of knowing what you bring to your own business. I've been following Charlie for a while and it was great to finally sit down with him, hopefully, we can record another, longer episode in the future as there's loads more that I would love to discuss with him! If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. Timestamps (00:00) - Being an overnight success. (04:20) - Experiences in school. (13:03) - Leaving university and interning. (17:25) - Starting EO Charging. (24:30) - Stage 2 of starting a business. (27:30) - Why is this important to Charlie? (31:44) - Going with your gut feeling. (36:38) - You need to be aware of your weaknesses as a founder. (43:06) - Work-life balance as an entrepreneur. (47:08) - Lessons for future entrepreneurs.

In this episode of Branded Moments, I look back at my conversation with DRock - the man behind the rise of Gary Vaynerchuk and his immense growth across social media. DRock shares how the idea of filming Gary's entire day came about, the power of repurposing content, and how to take one piece of content and use it hundreds and thousands of times. If you want to watch my full episode with D Rock, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands. In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content. There's also a little Q&A session at the end as well where I answer some of the most frequently asked questions I receive daily! If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. Timestamps (00:00) - In this episode... (03:50) - Why should your employees build their personal brands? (16:22) - How can personal and company branding work together? (34:51) - The company that has perfected personal branding (39:17) - How to build your team's personal brand and optimise your entire marketing strategy. (42:39) - How I create a week's worth of content in a single hour. (44:50) - Do your ideas need to be unique to build a personal brand? (46:25) - What is the best social media platform? (47:27) - What should you post on LinkedIn? (48:28) - What is my favourite platform? (49:34) - How to convince your CEO to build their personal brand? (50:45) - A step-by-step process on how to get your first speaking gig. (56:30) - How to deal with troll/hateful comments online. (57:52) - How long does it take to build a strong personal brand?

In this episode of Branded Moments, I look back at my conversation with Sharon Gaffka - the social media influencer with over half a million followers, who went from being a Love Island contestant to political lobbyist and aspiring MP. Sharon shares the importance of making mistakes in your career and how she strategically chose to appear on Love Island to push her message about violence against women and girls. If you want to watch my full episode with Sharon, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators. In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations. I loved being able to finally sit down with Matt and hear more about the amazing lessons he's learned from his incredible career, and beginning his journey as an entrepreneur. If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. Timestamps (00:00) - Who is Matt? (04:50) - How B2C businesses started using consumer research to target customers. (13:02) - The growth of UNILAD. (31:35) - Stop chasing pay rises and start stacking your skills. (39:52) - How Matt revolutionised the TV industry. (46:50) - How I knew I wanted to set up my own business. (58:13) - Why everything will eventually work out. (1:09:08) - The power of showing gratitude. (1:14:21) - The easiest way to find a work-life balance. (1:33:15) - The future of branded content and influencer collaborations. (1:43:30) - Just F*cking Post It!

In this episode of Branded Moments, I look back at my conversation with Daniel Murray - Founder of The Marketing Millenials, a community with over a million followers and 100,000+ newsletter subscribers. Daniel shares his thoughts on cancel culture on social media and how he deals with negative comments under his posts online, which have received millions of views across multiple platforms. If you want to watch my full episode with Daniel, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands. In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisation, how to hire the right people, the reality of being a solo founder, and so much more! I loved being able to sit down with Kathryn to hear her story and I hope you find it as insightful as I did. If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. Timestamps (00:00) - Who is Kathryn? (04:48) - How do you hire effectively? (23:05) - The benefits of a hybrid working model. (26:05) - Managing culture in a remote agency. (35:07) - Life of a solo founder. (44:56) - Pressure and balancing motherhood. (48:23) - How did you become a storyteller? (52:15) - The best way a brand can deliver its message? (1:02:07) - How personal should you be with your personal brand? (1:06:55) - How Kathryn’s personal brand has grown her business. (1:09:15) - The power of networking. (1:21:45) - Kathryn’s journey of writing her book. (1:25:20) - Just F*cking Post It!

In this episode of Branded Moments, I look back at my conversation with Sophie Miller - the Director of Pretty Little Marketer, a community of over 300,000 marketers from across the world. Sophie and I discuss the double standards that women face in the workplace and on social media, along with how the growth of platforms looking to support women entering male-dominated spaces, is already having a significant impact in helping these women succeed and inspires others to do the same. If you want to watch my full episode with Sophie, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide. In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social media, what the future of marketing looks like in 2024, the sudden rise of in-person brand activations, and so much more! I've followed Rachael's amazing journey with Because Of Marketing for as long as I can remember and it was great to finally sit down with her and discover the story behind her business. If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. Timestamps: (00:00) - Where did Because Of Marketing come from? (06:05) - Why did Rachael start building her personal brand? (14:05) - Rachael’s childhood. (19:30) - How do you recover from trauma? (26:10) - Self-doubt and lacking confidence. (31:46) - Where did the interest in brand marketing come from? (37:28) - The rise of in-person brand activations. (45:25) - Life as a sole-founder. (51:35) - The number 1 thing that makes the biggest difference. (58:35) - Completing 75 Hard. (01:03:55) - Next steps for Because Of Marketing. (01:04:38) - Just F*cking Post It!

In this episode of Branded Moments, I look back at my conversation with Dominic McGregor - co-founder of Social Chain and former business partner to Steven Bartlett. Dom shares the importance of looking after your own and your team's mental wellbeing and what he did to ensure that his team always felt that they could come to him for support, to help them perform their best. If you want to check out my full episode with Dom, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by...no one! I've been asked a few times to record another solo podcast episode and this one is all about confidence. In this episode, I discuss my journey into becoming more confident, practical tips on how to increase your confidence, the power of manifestation, and more! At the end of the episode my Producer, Ollie, even throws in a curve ball and asks me the question I always ask my guests - if I could post anything without getting any backlash, what would I post?... If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content. This is the link to the book I recommended in this episode, Atomic Habits by James Clear - I highly recommend reading it if you haven't already!

In this episode of Branded Moments, I look back at my conversation with Marc Diaper - the PT-turned-CEO of London's best gym, Gymbox! Marc discusses how he analyses his team to constantly maintain high performance and why you should be okay with letting employees go. He also shares how he was headhunted from his own business to join Gymbox and "stumbling" into the role of Chief Executive Officer. If you want to watch my full episode with Marc, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Katie Street - the Founder of Street Agency, who are on a mission to revolutionise B2B marketing. In this episode, we discuss the importance of therapy and the impacts of childhood trauma, the power of manifestation in business, how we can tackle sexism in the workplace, and how Katie turned her life around when she lost everything in a single moment. Katie is someone I find so inspiring and so I knew she would be the perfect guest for Branded! If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful.

In this episode of Branded Moments, I look back at my conversation with Henry Milroy - the Founder of Pan-n-Ice, one of the UK's fastest-growing start-ups! Henry shares how a journey to Thailand, during his second year of university, changed his entire life and led to him dropping out and going all-in on his rolled ice cream brand. If you want to watch my full episode with Henry, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by my good friend Jordan Barry-Bayliss - an internationally renowned HR and Culture Guru and founder of The Human Revolution. In this episode, we discuss why humans stay in sh*t relationships, how to define who you are what you want out of life, the pressure of maintaining success, and Jordan's mission to make the world of work better for everyone. My conversations with Jordan before the podcast were always amazing and hilarious so I knew it would be worth sitting down with him and recording an episode. If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful.

In this episode of Branded Moments, I look back at my conversation with Harry Hugo - the Co-Founder of Goat Agency, a global, award-winning social media and influencer marketing agency. Harry shares why he and his co-founders decided to start filming their employees every week, the importance of trusting your team and giving editorial freedom to the video editors, and the benefits that have come with creating a weekly vlog which now has over 400 episodes! If you want to watch my full episode with Harry, you can listen to it on all podcast platforms or watch the entire video on YouTube.

In this episode of Branded Moments, I look back at my conversation with the Founder of Dreamweaver Group - a luxury creative marketing firm, specifically for high-end brands and individuals. Zac shares how being real and authentic helped him land Tyrone Mings (Aston Villa player and England international) as a client, along with what it's like working with celebrities like Tinie Tempah, Ainsley Harriott, and more! Zac and I also discuss our "light-bulb moments" and how they completely changed our lives as entrepreneurs. If you want to watch my full episode with Zac, you can listen to it on all podcast platforms or watch the entire video on YouTube.

In the first episode of Branded Moments, I look back at my conversation with the Founder of HLD - a London-based entertainment agency representing diverse leaders in digital, broadcast and podcast talent. Hannah shares her experiences as a young female Founder in a male-dominated space, responding to people copying her business ideas, and how dropping out of university ended up being one of the best decisions she has ever made. Hannah and I also talk about the demonisation of "hustle culture" and how people have forgotten the value of hard work, especially when trying to grow a successful business. If you want to watch my full episode with Hannah, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by Oana Leonte - the Marketing Director at PUMA and host of The Unmtchd podcast. In this episode, we discuss the outdated school system, the importance of authentic networking, what brands get wrong with their marketing, and so much more. I have been wanting to speak to Oana for the longest time and could not wait for her to come down to our office in London! If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful.