The PPC Experts Corner Podcast

Business & Economics Podcasts

The PPC Experts Corner is a podcast created for digital marketing managers and e-commerce specialists to learn from each other's experiences when it comes to managing an online pay-per-click campaign. The PPC Experts Corner podcast is a great resource for anyone with an interest in paid advertising (Google Ads & Facebook Ads). I also invite guests from other industries to share their insights on how they utilize pay-per-click (PPC) strategies! I want more people across different disciplines to be able to learn from each other’s experiences so that all of us can get better at our jobs!

Location:

United States

Genres:

Business & Economics Podcasts

Description:

The PPC Experts Corner is a podcast created for digital marketing managers and e-commerce specialists to learn from each other's experiences when it comes to managing an online pay-per-click campaign. The PPC Experts Corner podcast is a great resource for anyone with an interest in paid advertising (Google Ads & Facebook Ads). I also invite guests from other industries to share their insights on how they utilize pay-per-click (PPC) strategies! I want more people across different disciplines to be able to learn from each other’s experiences so that all of us can get better at our jobs!

Language:

English

Website:

https://digitalads.io/

Episodes

027 - Paid Advertising: Is It A Good Investment For Your Business?

7/29/2022

In today's episode of PPC Expert Corner Podcast, I talked about paid advertising as an investment. I shared three things beneficial for you as you venture towards PPC. Understanding the calculation of value, profitability and knowing when it's best to use PPC for your business can be a game changer! Hop into the discussion to learn more. Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify:...

026 - Exploring The Wonders Of PPC With TrueClicks And PPC Survey

7/15/2022

Do you want to be ahead of the game? Check out the PPC Survey. It can give you insightful information about PPC that will help you improve your existing and new campaigns. Together with Wijnand Meijer, the founder and CEO of TrueClicks, we delved into the current PPC situation. We talk about PPC agencies, strategies, issues, data, and how software like TrueClick can help you elevate your PPC scheme. Wanna learn more? Tune in to this episode! Don't forget to follow and subscribe to our...

Duration:00:48:56

025 - Transparency And Easier Management With Diginius

6/30/2022

Tracking accurate data can be challenging for us marketers. Would you agree? That's why many businesses are using reliable PPC software like Diginius to help them. In this episode, Nate Burke, the CEO/Founder of Diginius, shares their mission, vision, and goals. He gave us an overview of how they started and how they started helping advertisers improve the PPC campaigns. Want more leads and conversions? Check this out! Don't forget to follow and subscribe to our podcast using the links...

Duration:00:40:41

024 - Rescue Metrics: Disruption No More ft. Phil Zohrab

5/12/2022

Are you tired of all the interference in your analytics? Protect your platforms' data with RescueMetrics! In this episode, PPC Experts Corner is pleased to interview the Managing Director of Ground Control Data, Phil Zohrab. We talked about what RescueMetrics is. He gave us the background story of how it began and what known technical issues it aims to resolve. Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify:...

023 - Performance Max: What's New?

4/28/2022

For today's episode in PPC Experts Corner, let's talk about something hot! I believe you have heard about the changes going on for Performance Max. But you may still have questions or concerns like anybody else. So, no worries. Today, I am sharing what I know and answering FAQs about the new Performance Max to help! Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬ Apple Podcast: https://apple.co/3Fh60xB Spotify: https://spoti.fi/3MKTqJt Anchor:...

Duration:00:16:10

022 - Be An E-commerce Champ with DataFeedWatch

4/14/2022

Do you want to have a successful eCommerce business? I think DataFeedWatch is the one you need! In today's episode, we are interviewing Anna Hanarz, the Global Customer Success Manager of DataFeedWatch. We talk about DataFeedWatch benefits and how it can help you grow your online business. I could say it is intuitive and easy to use. Whether you prefer to connect or optimize your data feed with a channel, you can check performance metrics and adjust for better results. Is it beneficial...

Duration:00:28:54

021 - Understanding Facebook Interests And Audiences Through Audiencer With Petru Iacob

4/1/2022

Have challenges to improve your Facebook ads? Can't target the right audience? Are you really understanding your target market? In this new episode of PPC Expert Corner, we have Petru Lacob of Audiencer. He explains how this research tool works in helping you improve your Facebook ads campaigns. Honestly, I believe this is a better version of the Facebook audience targeting tool. They have taken Facebook's existing audience generation tool and layered it into their own algorithm to create...

Duration:00:27:26

020 - Be Safe Online With CHEQ ft. Avi Pasternak and David Fadlun

3/17/2022

Scammers and fraudsters are everywhere! And what's concerning is that they also upgraded their approach — they transitioned into the digital space. But good news, CHEQ is here to the rescue! Today in PPC Experts Corner, we interview Avi Pasternak and David Fadlun about how CHEQ can help us in improving our PPC click fraud protection. CHEQ Technologies Ltd. is a company that provides security software solutions. They aim to free marketers from bots and fake users, safeguard paid search and...

019 - Interview With Linda Ivanov: Introducing Eskimi

12/30/2021

In this episode, PPC Experts Corner meets Eskimi. Linda Ivanov shared several interesting facts about the company. Eskimi is a full-stack programmatic advertising platform that gets business done with you or done for you. They offer advanced targeting, unique rich media, in-game advertising, and other solutions. Use geolocation targeting by reaching targeted audiences within a specific distance of single or multiple geolocations. Maximize engagement with our unique rich media. Increase...

Duration:00:26:30

018 - How To Manage A 1M Paid Advertising Account - Part 2

12/16/2021

In the first part of this episode, I talked about the three steps of managing a 1M paid advertising account in general. Here, I discuss how to handle large businesses, specifically through Google Ads. I have three efficient strategies to share with you to run effective PPC campaigns for big partners: 1. Check the conversions tracking 2. Create a good structure for the campaign 3. Monitor the quality score So, listen to the podcast and learn more about these techniques in detail. Also,...

Duration:00:13:03

017 - How To Manage A 1M Paid Advertising Account - Part 1

12/2/2021

It's been a while since I shared my own experience here in PPC Experts Corner. The previous episodes were mostly about how we helped other businesses create and improve their pay-per-click (PPC) strategies. But here, let's talk about how I handle big accounts for paid advertising. I have mentioned three steps that you can take to get started: 1. Understand the actions circulating in the business, including the budget and existing strategies. 2. Define specific goals and objectives. 3....

Duration:00:12:47

016 - Facebook Ads Campaigns Outcome - Journey Continues With New Strategies

10/21/2021

If you are a new business starting to build your online presence, this podcast episode is for you. I like how the discussion went even if we did not get the results that we were expecting for Auction Bay. The Facebook Ads campaigns didn’t perform well, but with new strategies agreed, we’re confident that we can get the outcome that we want the soonest. Stephanie Courtine is an awesome entrepreneur who truly knows and understands how business works. Running a new business from scratch is not...

Duration:00:16:14

015 - Facebook Ads Campaigns Review - Learn How To Optimize A Campaign with Auction Bay

10/7/2021

Here is another episode of the PPC Expert Corner Podcast with Stephanie Courtine of Auction Bay. We're talking about the results of the Facebook Ads Campaign we ran and how we can optimize it to drive traffic, leads, and sales. In PPC advertising, trial-and-error is part of the process. But the exchange of thoughts and ideas was engaging and insightful. This discussion allows us to create better strategies for our Facebook Ads campaigns. So, if you are a digital marketer who's also...

Duration:00:40:01

014 - Facebook Ads Campaigns Analysis - Get Insight from a Real Time Experience with Auction Bay

9/23/2021

In this new episode of the PPC Expert Corner Podcast, I'm discussing with Stephane from Auction Bay the first facebook ads results and how we can improve them to get more agents on the platform. What is driving conversions? We'll talk specifically about what can drive conversions and how you should test different adverts for a better conversion rate! I am excited to work with Stephen on his new Facebook Ads campaigns. He's an incredible entrepreneur who has a lot of experience in business...

Duration:00:21:00

013 - Facebook Ads Strategy For Businesses like the Auction Bay - Interview with Stephane Courtine

9/9/2021

If you're a marketing manager, this episode will suits you well. We'll talk about the Facebook Ads strategy that might get more agents on the Auction Bay platform. Have you ever noticed how many people spend hours on Facebook? There are over 1.4 billion active monthly users, with an average of 7 minutes spent per day on the site! That's why advertising on Facebook is one of the best ways to reach potential customers and grow your customer base. There are many different types of ads you can...

Duration:00:52:43

012 - "How am I going to get more agent on my platform?" - Interview with Stephane Courtine

8/27/2021

In this interview with Stephane Courtine, we will discuss his email direct marketing strategy and digital marketing strategy and how he positioned them as a single unit using paid advertising to collect more emails. We will also discuss some strategies to optimize the user experience on the Auction Bay website and improve the overall experience. I am excited to see how Stephane will use the power of digital marketing and pay-per-click advertising on Auction Bay. He is an incredible...

Duration:00:52:30

011 - Google Marketing Tools Implementation - Stephane Courtine | Theauctionbay.com

8/13/2021

Stephane Courtine and I discuss how to implement the Google Marketing tools in order to make your company grow. We also talk about what he has been doing with his PPC strategy so far as well as some of the challenges that have come up for him lately. Google offers a wide variety of marketing services, including Google Ads and Google Analytics. Google's tools offer everything you need to advertise your business in an effective manner with the least amount of hassle possible- from targeting...

Duration:00:29:53

010 - Interview with Stephane Courtine: Getting Started With TheAuctionBay.com

7/29/2021

I am excited to tell you about TheAuctionBay.com. The platform offers a new way of buying and selling travel packages and tourism services. TheAuctionBay.com is changing the game on how you will book your next holiday online. In the next three months, I will interview Stephane Courtine, the founder of TheAuctionBay.com, to help him build an efficient pay-per-click strategy for his business. Stephane doesn't know if he would be successful with his new auction platform different from other...

Duration:01:03:41

009 - The INTERESTING Way To Profit On Ad Spend - Interview With Frederik Boysen from ProfitMetrics.io

7/15/2021

In this podcast, I talk to Frederik Boysen about the interesting way he's found to profit on ad spend. He shares his experience with a very different approach and how it has impacted his client's business for the better! If you're looking for something new in your business, this interview is not one to miss. Most companies see a very small return on their ad spend. Frederik's client was no different, but they were getting tired of the status quo and wanted to do something more effective...

Duration:00:34:41

008 - Why click fraud is bad and what you can do about it - with Ilan Missulawin founder of ClickCease

7/1/2021

You're probably wondering what click fraud is and why you should care. Click fraud happens when someone clicks on your ads or videos without buying anything, just for the purpose of increasing your costs. It's bad because it costs money and it can mess with Google algorithms so that you rank lower in search results. In this episode, Ilan will tell you why it is important to avoid click fraud and why you should protect your accounts. Ilan Missulawin is a serial entrepreneur and the founder...

Duration:00:30:33