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Choice Hacking

Business & Economics Podcasts

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.

Location:

United States

Description:

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.

Language:

English


Episodes
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Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

4/16/2024
Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" 👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI? When you’re ready, Choice Hacking can help: Courses & Skill Sessions:customer experiencecustomer journey mapspresentationslanding page conversion ratemoreapplied behavioral scienceTraining: trainingConsulting: Customer Journey MapsCustomer Insights ReportWebsite Audit Free to Paid Conversion AuditBespoke Projects

Duration:00:17:32

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Greatest Hits: The Psychological Failure of New Coke

4/4/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Learn more about Choice Hacking's consulting arm and how we can help you grow you business this year INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking, The Psychological Failure of New Coke

Duration:00:12:27

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Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain

3/28/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of CoffeeDisclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Duration:00:11:40

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The UNTOLD story of why Kmart failed

3/21/2024
Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" 👉 Want to use behavioral science, psychology, and AI to grow your business? When you’re ready, Choice Hacking can help: Courses & Skill Sessions:customer experiencecustomer journey mapspresentationslanding page conversion ratemoreapplied behavioral scienceTraining: trainingConsulting: Customer Journey MapsCustomer Insights ReportWebsite Audit Free to Paid Conversion AuditBespoke Projects

Duration:00:12:55

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How a tiny perfume company used psychology to take over the world

3/13/2024
Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" 👉 Want to use behavioral science, psychology, and AI to grow your business? When you’re ready, Choice Hacking can help: Courses & Skill Sessions:customer experiencecustomer journey mapspresentationslanding page conversion ratemoreapplied behavioral scienceTraining: trainingConsulting: Customer Journey MapsCustomer Insights ReportWebsite Audit Free to Paid Conversion AuditBespoke Projects

Duration:00:12:22

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Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire

3/7/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this year INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking, What is the Cobra Effect?

Duration:00:07:58

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How Duolingo Used Psychology to Make Learning Addictive

2/28/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:14:52

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Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer

2/22/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:10:00

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Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand

2/15/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking: The Rise of Nike: The Psychology Behind Its Success Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Duration:00:12:10

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Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

2/8/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking: The Gruen Effect: How IKEA’s Store Design Makes You Buy More Choice Hacking: 5 Ways Target Uses Psychology to Perfect Its Experience Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

Duration:00:09:38

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Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)

1/31/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this year INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking, Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

Duration:00:13:12

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The Psychology Behind Aldi's Massive Growth

1/24/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:10:40

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How Coca-Cola used psychology to become the world's most memorable brand

1/17/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:16:21

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The psychology of Starbucks Rewards

1/10/2024
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:12:38

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Part Two: How Amazon Uses Psychology to Perfect Its Experience

11/16/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:12:01

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Part One: How Amazon Uses Psychology to Perfect Its Experience

11/9/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get free case studies and learn more about using behavioral science, psychology, and AI for marketing Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:12:51

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Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science

11/2/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: How Uber Uses Psychological Tricks to Push Its Drivers’ ButtonsHow Uber Drivers Decide How Long to WorkAlgorithmic Labor and Information Asymmetries: A Case Study of Uber’s Drivers

Duration:00:11:06

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Part One - How Uber Used Psychology to Perfect Its Experience

10/26/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking //SOURCES: Choice Hacking, 5 Ways Uber Used Psychology to Perfect Its Experience

Duration:00:09:42

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How psychology saved Dominos Pizza

10/18/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:11:54

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The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

10/11/2023
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking.Academy ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

Duration:00:11:07