Choice Hacking
Business & Economics Podcasts
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
Location:
United States
Description:
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
Language:
English
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
Duration:00:17:32
Greatest Hits: The Psychological Failure of New Coke
Duration:00:12:27
Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
Duration:00:11:40
The UNTOLD story of why Kmart failed
Duration:00:12:55
How a tiny perfume company used psychology to take over the world
Duration:00:12:22
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire
Duration:00:07:58
How Duolingo Used Psychology to Make Learning Addictive
Duration:00:14:52
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer
Duration:00:10:00
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Duration:00:12:10
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Duration:00:09:38
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
Duration:00:13:12
The Psychology Behind Aldi's Massive Growth
Duration:00:10:40
How Coca-Cola used psychology to become the world's most memorable brand
Duration:00:16:21
The psychology of Starbucks Rewards
Duration:00:12:38
Part Two: How Amazon Uses Psychology to Perfect Its Experience
Duration:00:12:01
Part One: How Amazon Uses Psychology to Perfect Its Experience
Duration:00:12:51
Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science
Duration:00:11:06
Part One - How Uber Used Psychology to Perfect Its Experience
Duration:00:09:42
How psychology saved Dominos Pizza
Duration:00:11:54
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
Duration:00:11:07