Mobile Dev Memo Podcast

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress. In our conversation, Alan and I cover, among other things: Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠⁠⁠⁠ clarisights.com/demo⁠⁠⁠⁠⁠⁠⁠INCRMNTAL⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay model. In this episode, we cover the EDPB's opinion invalidating that specific use. Topics explored in our conversation include: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠⁠INCRMNTAL⁠⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠INCRMNTAL⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn't necessarily reflect the views of the CMA. In this episode, Tom and I discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠INCRMNTAL⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠⁠⁠⁠ clarisights.com/demo⁠⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotifyGoogle Podcasts

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠⁠⁠⁠ clarisights.com/demo⁠⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠⁠⁠ clarisights.com/demo⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Dr. Grace Kite⁠, the Founder and CEO of two companies: ⁠magic numbers⁠, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and ⁠magic works⁠, a company that specializes in training related to the application of econometrics to marketing measurement. In our conversation, we cover: Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠⁠⁠ clarisights.com/demo⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to be ineffective: 1) lack of agency and authority; 2) lack of investment into infrastructure; 3) improper placement in the organization. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠⁠⁠ clarisights.com/demo⁠⁠⁠⁠⁠⁠INCRMNTAL⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios. The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among other things, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠⁠⁠ clarisights.com/demo⁠⁠⁠⁠⁠⁠INCRMNTAL⁠⁠ Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.

My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause, the founders of ContextSDK, a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-known security researcher who previously founded Fastlane, which was acquired by Twitter and rolled into the Fabric app development platform, which was then acquired from Twitter by Google. The topic of my discussion with Dieter and Felix is on-device processing. In our conversation, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠INCRMNTAL⁠⁠Clarisights⁠⁠ clarisights.com/demo⁠

My guest on this episode of the Mobile Dev Memo podcast is David Barnard, who is the Growth Advocate at RevenueCat, the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-platform payments, as well as alternative app stores, in the EU. Fair warning, we get very granular on these guidelines. I asked David to join the podcast because he is a high-profile independent app developer who has consistently championed the position of independent developers within the mobile ecosystem. In this episode of the podcast, we discuss the specifics of the new guidelines in both the US and EU, the attractiveness of the new options made available in both regions, the less obvious impediments to implementing these options, and the general sentiment of these new opportunities to independent developers. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Clarisightsclarisights.com/demo ⁠⁠INCRMNTAL

My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behaviors of individual users. In our conversation, we cover:

My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about:

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ultimately ended up being focused on the list of SDKs that Apple had recently released before we recorded our podcast. Throughout our conversation, David and I discuss, among other topics:

My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman, a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in 2024. In the episode, among other things, Matt and I discuss:

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google's Privacy Sandbox initiative and its impact on the digital advertising ecosystem.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed the European digital privacy environment broadly, the future of EU-US data transfers, and the specifics of the EU's Digital Markets Act and Digital Services Act. In this episode of the podcast, Mikolaj unpacks the realities of "pay or okay," which is the business model that Meta has decided to apply for its users in the EU, the EEA, and Switzerland after various rulings and commentary by EU courts, regulatory bodies, privacy boards, and privacy authorities. Under this model, a user is provided with a choice that dictates their ability to access a product: they can pay, or consent to having various forms of their data processed, often for digital advertising purposes (which is the "okay" component of the model's name). Several companies have applied this model in the EU in the face of the GDPR's restrictions related to data processing, as we discussed. Specific topics of our conversation include: recent guidance The Mobile Dev Memo podcast is available on: Apple PodcastsSpotifyGoogle Podcasts

My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attribution and aggregation protocol that exists as a joint proposal between Meta and Mozilla. IPA has gained a great deal of attention as a potential solution for privacy-safe advertising attribution, and it is the subject of this episode. Ben and I go deep on several topics related to IPA and digital advertising privacy more broadly, including: For more information about Interoperable Private Attribution and the broader subject of Multi-Party Computation, I suggest this YouTube series developed by Ben that is designed to explain these concepts to non-technical audiences.