Mobile Dev Memo Podcast

The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer choice, and greater human agency. In Episode 1, I argue that AI production tools will catalyze dramatic growth in output, rendering content distribution as the primary binding constraint for commercial traction. This will accelerate growth in total digital advertising spend in support of product discovery and result in a proliferation of free software, more relevant ads, and higher levels of value offered to consumers through digital experiences. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog. As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community. Matej and I discuss a wide variety of topics over the course of our conversation, including: recent primerThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link. Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics in the field of quantitative marketing and consumer choice. Ross Link is the CEO of Marketing Attribution, having previously served as the President of Global Marketing ROI Solutions at Nielsen. Carl and Ross provide a balanced perspective on brand marketing and measurement from both academic and industry lenses. Among other things, our discussion covers: If Brands Are Built Over Years, Why Are They Managed Over Quarters?Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT. Among other things, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

My guest on this episode of the podcast is Karl Stillner, the CEO and co-founder of BrightCanary, an app that allows parents to glean insights from their children's digital activities. Note that I am an investor in BrightCanary through Heracles Capital. In this podcast, we discuss the challenge of protecting children from digital harm. Among other topics, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

My guest on this week's episode of the podcast is Alfred Succer, the founder of Nova Nuggets, which provides private, end-to-end secure operating environments for AI applications. The topic of our conversation is sovereign AI, or the importance of controlling the environment on which AI-based applications, but especially chatbots, operate. Among other things, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠

My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature planning, marketing, and optimization. Among other things, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year. The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠Xsolla⁠⁠Branch⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts, sourced from other Shopify Merchants. But don't call it an ad network! In our discussion, among other things, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its publishing process. I've known Peter since we both studied at University College London many years ago — he has spent his career in publishing, most recently serving as the editor of Cyclingnews, the world’s largest road cycling and pro cycling website. In this episode, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University about their recent paper, The Impact of Visual Generative AI on Advertising Effectiveness, which is available in pre-print. In the paper, Anindya, Vilma, and the other authors assess the performance efficacy of three types of ad creative: The authors also quantify the impact of disclosing that creative was produced by generative AI tools. In the paper, the authors run a field experiment (buying display impressions on Google Display Network) as well as a lab study where they collect qualitative data. We discuss the results of these in the podcast. In addition, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag. In this episode, Rishabh and I discuss the impact of chatbot discovery on eCommerce sales, including over Black Friday. Among other things, we speak about: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

My guest on this episode of the podcast is Mikołaj Barczentewicz, a professor of law at the University of Surrey and the author of EU Tech Reg, a blog dedicated to following developments in the EU regulatory machinery. In this episode, Mikołaj and I discuss the digital omnibus package that was recently proposed by the European Commission and which aims to reform and simplify, among many other things, the GDPR. A draft version of the digital omnibus had been leaked a few weeks before we spoke, but we waited until the formal version was unveiled by the EC to record this podcast. Among other things, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta. We discuss Meta's Business AI and the Meta AI business assistant, both of which were announced ahead of this year's AdWeek. I unpacked the potential of these tools to help advertisers cross the "ad-product divide" in Can Meta cross the ad-product divide?; in this episode, Simon and I deliberate on the non-advertising opportunity with platform AI tools like these. Among other things, we cover: whitepaper on GEMThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠Xsolla⁠⁠INCRMNTAL⁠⁠⁠⁠Universal Ads⁠Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

In this episode of the podcast, which is a companion to ⁠Affiliate links, personalized ads, and chatbot revenue optimization⁠, I discuss the need for OpenAI to discover a scalable, durable revenue model, given its status as the avatar for artificial intelligence as a transformative economic and social force. I then make the case for why personalized, conversion-optimized advertising is a superior business model for chatbots than affiliate distribution. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal AdsInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the podcast is Luca Fiaschi, a machine learning expert who previously held executive data science roles at MistPlay, StitchFix, and HelloFresh. Luca is now a Partner for the Generative AI vertical at PyMC Labs, a consultancy that specializes in the application of Bayesian methods to business problems and which maintains the open source PyMC library for Bayesian statistical modeling as well as the open source PyMC Marketing media mix modeling library. The subject of my discussion with Luca is PyMC Labs' recent paper, LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings. I found the paper fascinating and wrote an overview on LinkedIn; the paper's authors (from PyMC Labs as well as Colgate) use an LLM to score product concepts, finding that the distribution of LLM-produced scores can be comparable to that produced by human panels. Among other things, the podcast episode covers: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal AdsInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The sixth installment of the Mobile Dev Memo mailbag features app monetization expert Sylvain Gauchet. Sylvain formerly served as Babbel's US Director of Revenue Strategy and now works with a number of subscription apps on revenue growth as an advisor and fractional executive. Additionally, Sylvain runs the GrowthGems newsletter, for which he scours the internet for valuable content related to growth and surfaces the most relevant and actionable insights from it. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal AdsInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the Growth Waves newsletter. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their product to ultimately enable scaled user acquisition. Among other things, we cover: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal AdsInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify

In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta. This episode is the fifth installment of the MDM Mailbag series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community. The questions posed to Kate related to: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal Ads Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss: Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: XsollaINCRMNTAL⁠⁠Universal AdsInterested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple PodcastsSpotify