The Lonely Marketers

In this episode, Amanda Ansell from Carrington West, shines a light on the symbiotic relationship between marketing, HR, and sales. She stresses the critical role of training employees to champion the brand's message and leveraging phone interactions for brand building. Amanda reflects on her pioneering journey as the first full-time marketing resource at Carrington West and the evolution of their marketing team. S he delves into the essentials of measuring and reporting ROI in marketing initiatives and underscores the impact of crafting compelling job ads.

In this episode, Katelyn gets real about the recruitment marketing world, emphasising the importance of understanding psychology and the crucial alliance between sales and marketing teams. She shares her passion for empowering women and reflects on her challenges and triumphs as a woman in the industry. Katelyn also gives us a glimpse into her strategy for managing tasks and the importance of user experience in recruitment websites.

Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search. They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing. Tune in for a refreshing take on the evolving intersection of marketing and recruitment.

Today sees the announcement that the recruitment marketing community The Lonely Marketers, along with this podcast has been acquired by our biggest supporter, Paiger. Darren Westall, Paiger's CEO interviews Glenn about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: With Paiger acquiring TLM, I am confident that its values will be upheld, and the opportunity for people to learn and share will only get greater and the reputation of recruitment marketing will only be enhanced.

Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes itself as a "technology talent matching platform". The great thing about this conversation is that this is not an add-on the existing recruitment and staffing services, it's a dedicated business trying to do things differently (but still retaining the human element). Jake's marketing background is a product one having previously worked at Abercrombie & Fitch and we dive into how his experiences there have guided his approach in the staffing world. He is also being given the time to build out the long-term marketing assets that will pay dividends down the line, something we can all relate to. Nice to have a US accent back on the show as well as a shift in the conversation a bit. I hope you enjoy the chat. Yo Paiger! Thanks for having our back.

The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all things gated content, community and podcasts. Haydn's wide-ranging experience of working with multiple recruitment agencies enables him to provide real insight into what's working at the moment, what we need to do better and what opportunities are out there. I hope you enjoy it and, as always, Paiger - thanks for your support.

After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures. With a load of experience on the marketing agency side before joining the world of recruitment, Amity also shares her 'best bits' from that part of her career and how it's helped shape her approach in our crazy land. Throw in some chat about being a working parent, practising gratitude and making everyone a marketer then we've got an excellent comeback episode. Paiger stuck around though, which is nice. Cheers team.

Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't happen when we originally planned because Josie's husband, Sam, had just been informed that his treatment for bowel cancer was not working. Sam passed away in September 2021. But Josie still wanted to join us on the show, after leaving Gattaca and joining the company Sam co-founded - Highfield Professional Services. Not just to talk about people-centric marketing, design-led thinking, nappy designs and building an employer brand service before it was cool - but how we all deal with loss. We'll be forever grateful for Josie opening the door to an incredibly personal subject and her insight into marketing, career choices and purpose. And thank you to Paiger for their continued support to allow these conversations to happen.

Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership skills. A key part of this is accepting that you don't know everything and surrounding yourself with people who can keep you learning all of the time. Another drop of recruitment marketing experiences for you all to enjoy, thanks in part to the lovely lot over at Paiger. Enjoy!

Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself. It was great to hear from Ben's brand background and how this is translating to the world of talent. If us marketers can be trusted with the brand and see the long-term value in tandem with what we need to do in the short term then we're going to be in a blinking good place. As always, Paiger remains loyal supporters of our community and we couldn't do this without them. Big up recruitment marketing supporters.

We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work. If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From introducing a story-telling approach, putting account-based marketing on a pedestal and trying and failing a lot it, this is how we move recruitment marketing forward. We also speak openly about a topic close to Rowena's heart and something we can all be better at. As a queer woman, Rowena says that we should all be doing more about our diversity, inclusion and equity efforts and why it really matters at a human level. Paiger, you continue to be legends by supporting us.

Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do". Luca is extremely passionate and we agreed and disagreed on a couple of things whilst having a fair bit of fun. Having worked in a specialist role within recruitment since 2008, including a big stint at Hays, Luca knows his stuff and they'll be plenty you'll be able to implement into your day-to-day jobs. Happy listening and big thanks, as ever, to Paiger.

Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new sector. We recorded this episode with her six months into her new role and cover overcoming imposter syndrome and how it's completely normal to experience these feelings. There's also talk about content and how we're in danger of being too 'samey' as everyone else so need to step things up, use our audiences and make real efforts to stand out. Lovely jubbly, we hope you enjoy it as much as so many people enjoy using Paiger (our sponsors)...

Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a huge benefit to your future. There are caveats in the chat around not running before you can walk and enjoying the moment which in the chaotic and transitional world we live in currently is very pertinent. As well as sharing his views on the true reality of recruitment marketing, Robert also opens up about what he would have done differently in his career, the mistakes he made and what he learned from them. Hey, Paiger, thanks for the support.

How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up recruitment business and what she thinks the future holds for herself and recruitment marketing in general. This is a genuinely unique recruitment marketing setup and it was brilliant to dive deep into what is possible regardless of distances and timezones. Thanks for taking the time for listening and thank you to Paiger for their continued brilliant support.

When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge with his marketing approach. If you're interested in making your marketing less jazzing up and more commercial then this is an episode for you where Richard talks about putting the brand and soul at the centre of the company but focused on monetisation. A hugely enjoyable show with one of the best in the business. I hope you enjoy. Cheers Paiger for your support.

Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar high. 2022 sees the Paiger team continue with their unwavering and very much appreciated support and with a brand new jingle voiced by Mr. Westall himself. We're back, baby!

We got there. Episode 100! We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of the usual questions around recruitment marketing but also about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: I can't thank every single one of you enough who has listened to the podcast over the past 100 episodes, it's been an incredible journey of learning and inspiration for me and I only hope it has for you too. On to the next 100.

In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022. As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by Chelsie Harry from Levin Group, Kris Holland from Charlton Morris and Helena Sullivan from Trinnovo Group. We look at four important pillars of marketing: Process, Content, Tracking and People which sees us talking about automation, personal branding and many other buzzwords we've heard throughout the year. Enjoy, stay safe and we'll see you very soon for episode 100...

After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR. In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture? Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well. Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well... Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.