Ecommerce Building Blocks
Entrepreneurship
Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas. This is not about tactics, but about the story behind a strategy. Tactics get outdated as technology changes, but strategies and principles last forever. Jason wants to know how people strategize and how we can make those ideas last.
Location:
United States
Genres:
Entrepreneurship
Description:
Ecommerce Building Blocks is a podcast hosted by Jason Wong, serial eCommerce entrepreneur and investor. Each episode is a lightning quick 20 minute interview with an eCommerce founder or expert to hone in on the concepts behind their most successful ideas. This is not about tactics, but about the story behind a strategy. Tactics get outdated as technology changes, but strategies and principles last forever. Jason wants to know how people strategize and how we can make those ideas last.
Language:
English
Website:
https://www.bbclass.co/podcast
Episodes
Ep. 36 Okay Sis’s Mady Maio on Why Founders HAVE to Prioritize Mental Health
9/21/2022
In this episode of Ecommerce Building Blocks, Jason is joined by Mady Maio, host of the popular business and lifestyle podcast Okay Sis and co-founder of the travel recommendation app Camber. Jason and Mady talk about mental health for founders and entrepreneurs: why it’s so important and what all of us can do to make sure we use our well-being to show up for the projects we love and ourselves every day.
Jason and Mady start their conversation by talking about the particular challenges...
Duration:00:23:23
Ep. 35 Aishwarya Iyer from Brightland on Finding her Brand’s Superpower and Creating a Cult Product
9/14/2022
Brightland might be the first sustainably sourced DTC olive oil company to exist, and it has achieved cult-status for its freshness, its colorful and beautifully designed bottles, and its personal touch. All of this is thanks to Brightland’s founder, Aishwarya Iyer, who joins us this week to share her story, and some tips for finding your own success story.
It often seems like crossing the distance between an idea and its execution is impossible, especially when you have a product in mind...
Duration:00:26:29
Ep. 34 How House Of Léon is Reshaping the Luxury Furniture Industry
9/7/2022
Steven and Jordan Neman started House of Léon as a DTC business that only the brave would attempt: furniture. Massive, bulky, made to order, and expensive, how could they apply DTC building blocks to something so far outside of the box? In this episode, Jason talks with Steven about how they got started and what they are learning along the way.
Jason and Steven begin by talking about what went into founding House of Léon and how they were able to work around the standard furniture...
Duration:00:19:28
Ep. 33 Using a Little to Do A Lot: Capital Efficiency with Matt Mullenax from Huron
8/31/2022
Matt Mullenax founded Huron because he saw a void in the men’s grooming industry and tested this hypothesis by launching a dummy brand before pouring all of his capital into developing real inventory. He and Jason run through how this testing worked, and dive into the topic of capital efficiency - a solid business concept in the age of rampant branding.
In this episode of Ecommerce Building Blocks, Jason invites Matt Mullenax to outline his business mindset in a variety of ways: what it...
Duration:00:26:48
Ep. 32 Barry Hott on How to Get People Invested in Your Content
8/24/2022
Barry Hott is a growth consultant with more than a decade of experience guiding brands through advertising and strategy on every social platform. After working with a who’s who of Fortune 500 companies and viral DTC brands like Harry’s and Keeps, he has branched out on his own as an Austin-based consultant. In this episode Jason picks his brain about how to get paid social to pull people into caring about your brand.
In this episode of Ecommerce Building Blocks, Jason and Barry Hott talk...
Duration:00:22:11
Ep. 31 How Gefen Skolnick’s Independent, Learning First Business Model Rocketed Couplet Coffee to Success in One Year
8/17/2022
By the time Gefen Skolnick finished college she had already dipped her toes into the world of venture capital, and was well on her way to a tech career in Silicon Valley. But in 2021 she put down the laptop, founded Couplet Coffee, and became an immediately successful CPG entrepreneur. A year later, Couplet is wildly successful in both online DTC and on retail shelves and Gefen is exploring what it means to grow a business intelligently and intentionally, all while having fun and enjoying...
Duration:00:28:09
Ep. 30 A Homemade Soy Candle Company’s Slow Burn to 7 Figures Through Storytelling & Community
8/10/2022
Alicia Reisinger started Wax Buffalo Soy Candles out of her home and grew her business to be both a hub of community in her brick and mortar flagship store as well as a thriving DTC online business. In her seven years as a business owner, Alicia has defined her company through her willingness to be vulnerable and to share her story each step of the way, and it has paid off emotionally and financially. Here, she shares her story with Jason, talks about her community building approach and gets...
Duration:00:24:30
Ep. 29 Building Blocks Summer Roundup - Top Advice from June & July
8/5/2022
This bonus episode of Ecommerce Building Blocks is a great place to start if you want to see what you can learn from the show. Jason has selected these clips from some of our favorite summer interviews. Listen ahead for aha moments that will apply to operators, product developers, and marketers and use these foundational segments as units that will help you build to your next level.
Topics Discussed:
-Inventory Management
-ROI simplified
-CTA’s for your audience on TikTok
-learning...
Duration:00:07:28
Ep. 28 Creating a Multi-Million Dollar Brand as a Social Media Dog Influencer
8/3/2022
Bryan Reisberg founded his dog backpack company, Little Chonk, after his beloved Corgi, Maxine, had amassed a huge following on Instagram and TikTok, from being shown getting carried around in modified backpacks all over the New York City subway. Jason talks with him about the dog backpack community and what it’s like to go into business after you are already an influencer.
In this week’s episode of Ecommerce Building Blocks, Jason talks with Bryan Reisberg about his journey from proud dog...
Duration:00:20:58
Ep. 27 Jack at Duradry on Why Creating Niche Products Leads to Massive Success
7/27/2022
Jack Benzaquen founded Duradry to provide solutions for people who experience excessive sweating. In the process he created a product that has rescrambled the very full DTC deodorant playing field and has been massively profitable year-over-year. Jason interviews him about his product development and marketing in this upbeat episode.
In this week’s episode of Ecommerce Building Blocks, Jason invited Jack Benzaquen onto the show to unpack how Duradry became so profitable in the already...
Duration:00:25:40
Ep. 26 How Jordan West Made 100k in an Hour with Gated Launches
7/20/2022
Jordan West has founded several Ecommerce businesses, runs and agency, and also hosts a successful podcast of his own where he shares marketing tips for other founders in the space. Jason invited him onto the show to share his recipe for creating demand with gated launches. They get into building community, the steps for ensuring a profitable launch event, and lessons learned over the course of a successful career.
In this episode of Ecommerce Building Blocks Jason and Jordan West get into...
Duration:00:25:30
Ep. 25 Get Your Influencer Outreach Right with Kynship’s Cody Wittick
7/13/2022
Cody Wittick is the co-founder of a highly successful agency that pairs businesses with influencers and he is known for tweeting practical daily business advice to his many followers. Jason invited him on the show to pick his brain about what the influencer marketing ecosystem is really all about in 2022 and how to make the most of it in your business.
On this week’s episode of Ecommerce Building Blocks, Jason and Cody Wittick take lessons from Cody’s experience heading influencer marketing...
Duration:00:22:14
Ep. 24 Building a Loyal Community through Education with Emily Miethner
7/6/2022
Emily Miethner co-founded Travel Cat with her husband when they became cat parents and realized the market for pet products was missing a company that was geared specifically toward cat owners. With their targeted community building and inclusive educational approach, they’ve built a deeply loyal customer base and a profitable business.
In this week’s episode of Ecommerce Building Blocks, Jason and Emily discuss the meaning of community in the broader sense, and then Emily breaks down her...
Duration:00:27:08
Ep. 23 How Brands Can Go Viral Again and Again with JT Barnett
6/29/2022
Depending on your interests, you might know JT Barnett from his time as a pro-hockey player or as the founder of Honey House, one of the early TikTok houses that blew up in 2020. In the last year, JT has pivoted from being a viral TikTok star on multiple accounts to running his successful consulting business helping brands learn how to have an impactful presence on the platform. Jason and JT get into all of the above, and most importantly for our listeners, they talk about what brands should...
Duration:00:27:03
Ep. 22 The Future of Influencer Marketing with Alessandro Bogliari
6/22/2022
In this episode of Ecommerce Building Blocks, Jason talks with Alessandro Bogliari, the founder and CEO of Influencer Marketing Factory about what has changed since influencers first arrived on our screens more than a decade ago and what will be happening to influencer marketing in the near future. Jason and Alessandro also have a fascinating conversation about the differences between global western and eastern approaches to online marketing, app usage, and shopping - and the impacts of each...
Duration:00:27:30
Ep. 21 Adii Pienaar from Cogsy, on Empowering Brands to Optimize ROI with Dynamic Inventory Management
6/15/2022
Adii Pienaar is a third time founder with Cogsy his successful operations software business, and Jason invited him onto the show to talk both about his shifts in mindset through years of building companies as well as the nitty-gritty of supply chain and inventory wisdom he uses to ensure his clients make the most of their working capital whether they are placing their first PO or restocking after years of being in business.
In this episode of Ecommerce Building Blocks, Jason and Adii talk...
Duration:00:25:39
Ep. 20 Kenny Haisfield from Kenny Flowers on True Brand Authenticity
6/8/2022
Jason invited Kenny Haisfield, founder of Kenny Flowers onto the show to delve deep into the philosophy of creating high quality apparel with an authentic story and coherent lifestyle focus. Together, they go behind Kenny’s founding story of recreating his father’s vintage Hawaiian shirt to what it means to grow a lifestyle business year over year, how to make room for emotional investment in the brand, and why quality allows businesses to level up alongside their customers to create a...
Duration:00:24:07
Ep. 19 Lindsay McCormick from Bite on Going Viral with Mission Driven Branding
6/1/2022
Jason invited Lindsay McCormick onto the podcast to tell the story of founding Bite, a company she started to make personal care more environmentally friendly by getting toothpaste tubes out of the oceans. Lindsay had to lay the groundwork from manufacturing to supply chain to customer education ahead of any success and it paid off when Bite went viral on Facebook in 2018. Listen ahead for her wisdom on what a thriving, mission driven company looks like and how she continues to expand the...
Duration:00:28:33
Ep. 18 Ronak Shah on Obvi’s 0 to 30 million in 3 years
5/25/2022
Ron Shah is the CEO of Obvi, a collagen supplement business he founded with 2 friends in 2019 and now with 30 million in sales across DTC and retail. Jason invited him onto the show to get underneath the idea of runaway success to find out about the incredible amounts of preparation that went into being ready to build a sustainable business in an already saturated market.
On this episode of Ecommerce Building Blocks Jason interviews Ron about what it was like to found Obvi. Ron and his...
Duration:00:27:24
Ep. 17 Jacob Sappington from Homestead Studio on Sustainable Growth
5/18/2022
When Jacob Sappington was getting started as a freelance retention marketing specialist, Jason Wong was his first client and their friendship grew from there. Now that Jacob is a partner at Homestead Studio he and Jason reconnect to underscore the importance of retention marketing and the specific role it plays alongside other channels in a company’s growth plan.
In this episode of Ecommerce Building Blocks, Jason invited Jacob Sappington onto the show to discuss how brands can make the...
Duration:00:24:26