Secret Life of A Hairstylist

I've heard the question, "Should it be the responsibility of the salon owner to put clientele in to their stylists chair?" In this episode I'm giving my two cents to this question, as well as some easy tips to help salon owners & stylists make marketing more easily, consistently and how to market the salon and your own personal brand in harmony. Take a listen! Samantha's Instagram Salon Owners Program SALON SUCCESS: Building a Team That Grows with You

The first guest of 2026!! I couldn't have brought anyone else on than the girl I talk TV binges, business, hair & life with, Annie Savage. She is a Redken Artist, Educator & Hairstylist killing it in the industry. We're talking life, how we got in the industry, imposter syndrome, pushing yourself out of your comfort zone, the importance of connection in our industry and getting in your creative zone in 2026. This episode has everything rolled into one, so take a listen! Shownote links: Annie's IG: https://www.instagram.com/anniestayssharp/ Goal Planner: https://mailchi.mp/c86c64c7cdb1/2026-goal-planner Sign up for the newsletter: https://mailchi.mp/446cd7a679a5/welcome Save the dates: (links coming soon!)

What a freaking year! 2025 has taught me so many lessons, and as we step into the year of the horse, year 1 in numerology and a big shift for gemini's, it's safe to say, this is a year of transformation. In this episode, I'm sharing everything that 2025 taught me and how 2026 will be more aligned, clear, intentional and planned out so that I don't lead with burnout and can lead the life that is more free and fulfilled for ME. And I hope that these lessons I share, resonate with so many others. <3 Take a listen! Links: Notion My Instagram Free Goal Planner & Workshop

In this episode, we break down how to set your self up for success in 2025. What are the best numbers to look at in your business, how to create the perfect schedule and how to organize yourself in the best way this year so you can hit both personal and business goals this year. Lets make this the BEST YEAR YET!

We all need a good laugh sometimes, this episode is filled with funny stories that happen behind the chair, and you might even relate to some! Enjoy some more secrets spilled on The Secret Life of a Hairstylist.

Numbers are the one thing we all hate to think about as hairstylists, but in reality it's the most important thing for us to think about. I'm breaking down some really important numbers for us to look at in our business whether you are an independent stylist, a commission salon owner/stylist or a booth rental salon. Take a listen now! IG: @secretlifeofahairstylist @hairbysamlacoste

The industry has changed more in the last 2 years than it has in the last 20, join me in a thought provoking conversation on the way our services have changed and how we can maybe format them different to grow our clientele, we talk about new stylists coming into the industry and the education journey you take, and the investment salon owners take to train new stylists in the industry. IG: @secretlifeofahairstylistpod @hairbysamlacoste

Training associates (apprentices) can be one of the highest expenses in your business, Lorelle and I go through her tried and true associate training, we shoot the shit on salon ownership and the difference between Gen Z and millennials. Take a listen to the episode now! Resources: Lorelle's IG: @lorelleperrin Course: https://thesalonproper.mykajabi.com

I'm so excited to talk to the one and only Chan Bhasin about her growth in the hair industry. We're talking BIG colour corrections, creating killer content to grow her hair & education business, & the most important, mental health. What you see on social media is not always real life, we're talking about how she deals with imposter syndrome all the time, and how she's conquering this industry. Take a listen to this episode! Chan's IG: @blendsbychan @secretlifeofahairstylistpod Save with Ovatu - https://ovatu.com/referral?referrer=25475

I can't believe how far AI has come in such a short amount of time, and it's about time we start talking more about how we can utilize it more than we fight it. From how to make processes easier in your business, to how to grow your client through marketing with AI, there are so many different ways we can use it. In this episode, I am specifically talking about ChatGPT, as resource I've utilized throughout the last year to grow my business and make things just so much easier! Take a listen now! Links: ChatGPT https://chat.openai.com/ My IG: @hairbysamlacoste Month trial of Ovatu: https://ovatu.com/referral?referrer=25475

I am SO excited to announce this new series apart of the SECRET Life of a Hairstylist, where we are sharing all of our most funniest, embarrassing & downright laughable stories about being behind the chair. These episodes will probably be the most relatable episodes, make you feel like you're not alone, humanize us & we just wanna have a good laugh! So for all the Bravo fans out there, I got a little inspired, so welcome to our very own Secrets Revealed. If you're DYE-ing to share your story, send me a DM @hairbysamlacoste

This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome, finances, and SO MUCH MORE. I can't wait for you all to take a listen and share with us some of your own struggles or some things you resonated with. *This is a two part series so make sure to listen in sequence! James IG: @hairbyjamerz Get a month FREE with Ovatu: https://ovatu.com/referral?referrer=25475

This two part series dives DEEP into the minds of salon ownership. I'm so excited to have my business partner, James Ouellette on with me, which I don't know if this episode is more therapy for us or for you, but we're opening up about the struggles & realities of salon ownership. Some of the mistakes we've made, some of the life lessons, navigating partnership, imposter syndrome, finances, and SO MUCH MORE. I can't wait for you all to take a listen and share with us some of your own struggles or some things you resonated with. *This is a two part series so make sure to listen in sequence! James IG: @hairbyjamerz Get a month FREE with Ovatu: https://ovatu.com/referral?referrer=25475

I'm so excited I finally got Blake Reed Evans on the Podcast to chat about one of my favourite things, Salon Ownership! We talk not only about some of the biggest learnings in growing a successful salon, but also keeping the culture in a salon of 5 to a salon of 70, how to hire the right employees AND KEEP THEM, how quickly we can get caught in the comparison trap of social media and even some of the biggest social media strategies he learnt at the Salon Centric Meta event last month. Make sure to take a listen to this amazing conversation! IG: @blakereedevans

We are still only in January, and there is so much time to accomplish the things we want to achieve this year. So why not take this month to organize ourselves and set ourselves up for success so all the actions we want to take this year don't get pushed to the side and forgotten about. We are capable of doing so many things in this career, but sometimes we just need to lay it all out, have someone (or ourselves) hold us accountable and a plan to keep us going so we can MAKE IT HAPPEN! Whether it's going on our dream vacation, putting a down payment on a house, growing our social media or niching down on a service, we can't do it without a why and a how. So take a listen to this weeks episode as I break down all the things we look at in our one on one meetings so we can set up our team for success and make their dreams a reality in 2024!

I'm sharing all the In's & Out's of 2024! This is the year we make things happen and we can only do that if we chuck out the old bad habits and bring in the new amazing ones! No matter if you're a salon owner, stylist or solopreneur, these IN's will bring success, wealth and freedom into 2024 with you. Take a listen! Salon Owner Collective: Virtual Series (First session: "Salon Success Blueprint") Tickets available - https://www.eventbrite.ca/e/780914796177?aff=oddtdtcreator IG: @hairbysamlacoste

This can be one of the biggest struggles in not only owning your own business , finding stylists who fit well with your salon, your brand, and are there to stay! Do they fit in with your values, will they get along with your team, are they invested in your space, not just looking for a job? Plus, this episode is great for stylists who are struggling to find the right fit. What are some things you need to look for when looking for the right salon. These are all of the things we're going over in this weeks episode! SO what are you waiting for? Hit play!

This one is FULL of Golden Nuggets! Laura Nelson and I chat about the different ways you can create a memorable salon experience that has nothing to do with what happens in the chair. The salon experience is probably the most important part of what keeps your guests coming back to you, so how can you keep yourself fresh in their mind, and make them wanting to come back for more. Make sure to hit and play from start to finish, because theres so much we go over! Resources: Laura's IG: @lauranelson.va Stylist Resource Secret Life of a Hairstylist IG: @secretlifeofahaistylistpod

What an episode! I couldn't stop listening, with the flow of conversation. In this episode Laura and I talked about growing a 6 figure business behind the chair, our issues with money mindset, how to raise our prices, what to focus on on social media and so much more! Hit play to listen to this episode now! @iamlauraelizabeth @secretlifeofahairstylistpod

We can confidently say our industry has changed more in the last 3 years than it has in the last 20. We're seeing clients come in less frequently, the cost of living has increased and we are having to service our clients in a whole new way. In this episode, I am sharing all my thoughts on where our industry is today, what needs to change and how we can continue to grow our business BTC. Leave a review or message me on IG @secretlifeofahairstylistpod to share your thoughts!