CMO Talks
Business & Economics Podcasts
A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
Location:
United States
Description:
A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.
Language:
English
Episodes
CMO Talks with Fatima Israel, Chief Marketing Officer, EY Canada.
4/5/2023
Fatima Israel joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology.
Duration:00:33:55
CMO Talks with Stefano Volpetti, President, Smoke-Free Products, and Chief Consumer Officer for Philip Morris International
3/8/2023
Stefano Volpetti of Philip Morris International joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology.
Duration:00:32:30
CMO Talks with Vin Turk, Co-Founder and Chief Operating Officer at Madison Logic
2/1/2023
Vin Turk joined ITWC CEO & CMO Fawn Annan for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology.
Duration:00:40:59
CMO Talks with Christy Marble, CMO, Pantheon
1/12/2023
Christy Marble joined ITWC CMO Fawn Annan for a January 2023 installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology.
Duration:00:40:11
CMO Talks with Steffen Hedebrandt, CMO and co-founder of Dreamdata
11/24/2022
Steffen Hedebrandt spoke enthusiastically about the importance of knowing the true time to revenue when he joined ITWC's CMO Fawn Annan in November 2022 for an episode of CMO Talks.
Duration:00:32:46
CMO talks with Sridhar Ramanathan, co-founder and chief operating officer of Aventi Group
10/26/2022
Ramanathan has always enjoyed helping marketers take their game to the next level. Priorities have shifted with the pandemic, and the economy may have stalled, but he still judges success by whether customers ask Aventi to extend their initial engagement and take on more work.
Duration:00:34:32
CMO Talks with Venkat Nagaswamy, Chief Marketing Officer for Mitel
10/4/2022
Nagaswamy joined ITWC CMO Fawn Annan in September 2022 for an installment of CMO Talks, a podcast series designed by ITWC to showcase strategies for gaining a competitive edge through the intersection of marketing and technology. Details of his first quarter at Mitel highlight a strong focus on unified communications.
Duration:00:33:27
CMO Talks with Cathy Taylor, Commissioning Editor at WARC
6/23/2022
One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the challenges of a future without cookies.
Duration:00:30:25
CMO Talks with Nate Gilmore, CMO, PandaDoc
4/20/2022
This episode, featuring PandaDoc’s CMO, Nate Gilmore, is the age-old story of how David is taking on Goliath in the world of SaaS dynamic documents with a focus in the SMB space. This is also a story of hyper specialization and how you use such a differentiator from a marketing perspective to go from a start up to a super scale up. And don’t forget how you are using your technology stack to drive growth.
Duration:00:30:11
CMO Talks with Nicole German, CMO at Tangerine Bank
3/30/2022
A customer experience champion focused on building high performance teams, Tangerine's CMO Nicole German joined ITWC's CMO Fawn Annan for an installment of CMO Talks.
Duration:00:34:41
CMO Talks with Mark Colgan, Co-founder and CEO, Speak On Podcasts
2/9/2022
Podcasting has become an increasingly effective way to build brand and attract customers. An entrepreneur and revenue leader with a focus on podcast thought leadership, Colgan joined ITWC CMO Fawn Annan for an installment of CMO Talks.
Duration:00:30:55
CMO Talks with Scott Todaro, Plannuh Inc
1/12/2022
We speak to a marketing maverick, Scott Todaro, co-founder and CMO of a hot three-year-old scale-up, Plannuh Inc., that focuses on marketing budget management that helps CMOs, marketing operations and budget owners connect the dots.
Duration:00:36:37
CMO Talks with Katherine Bond-Debicki and CTO Nastaran Bisheban, KFC Canada
12/22/2021
Katherine Bond-Debicki and Nastaran Bisheban have a front row seat to the magic that happens when marketing and technology pull together. Their discussion with Host Fawn Annan centres around the strategic alliance of marketing and technology, and its critical importance in growing KFC in Canada with the new generation of consumers.
Duration:00:32:09
CMO Talks with Ingrid Burton, Quantcast
12/8/2021
Host Fawn Annan talks with Ingrid Burton, Chief Marketing Officer for Quantcast, about the business of global ad tech and why it helps companies do advertising better, as well as the unfolding cookie-less future alongside emergent technologies that are taking more prominent positions in a marketer's success.
Duration:00:43:10
CMO Talks with Clare Dorrian, SugarCRM
11/24/2021
As Sugar CRM’s Chief Marketing Officer, Clare Dorrian oversees the company’s overall integrated marketing strategy. Clare is a storyteller with a passion for people and communications. This episode will explore how Clare shaped her enthusiasm to help reposition SugarCRM as an excellent brand for mid-size companies positioned for growth.
Duration:00:45:26
CMO Talks with Celia Fleischaker, Verint
10/20/2021
In this episode, we welcome Celia Fleischaker, Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of fortune 100 companies and thousands of companies worldwide. Today, we will explore the blending of the CMO role and technology against the backdrop of new, powerful customer engagement tools.
Duration:00:32:41
CMO Talks with Cathy Taylor, WARC
10/6/2021
Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.
Duration:00:24:10
CMO talks with Aaron Ballew, Ping Identity
9/8/2021
In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is all about the “math” and data to make the right business decisions based on the statistics required to meet sales funnel demand.
Duration:00:26:04
CMO Talks with Todd Wilson, Red Hat
8/11/2021
Todd Wilson, the Chief Strategist for Red Hat Canada, is a change agent that delivers success through open-source collaboration in partnerships and innovation with Red Hat customers and prospects. This episode explores how Todd envisions leveraging the CMO function to gain pre-sales opportunities in two new markets, the Public Sector and Health. Sharing responsibility for the customer experience is an underlying theme throughout this episode’s podcast.
Duration:00:27:46
CMO Talks with Noah Elkin, Gartner
7/28/2021
Noah Elkin, Gartner’s Co-Chief of Research for Marketing and Communications practice, covers its recently published results for The Gartner Digital Marketing Survey 2021 in this episode. Noah shares the first iteration of Gartner’s bi-annual work based on a limited number of longitudinal questions carried over from prior studies. Highlighted are 2019 vs. 2020 marketing challenges with the onset of COVID-19. Most importantly, this work highlights the responsibilities of digital marketing leaders as the world market evolves due to continuous disruption.
Duration:00:28:52