Send & Grow by SparkLoop-logo

Send & Grow by SparkLoop

Business & Economics Podcasts

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

Location:

United States

Description:

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

Language:

English


Episodes
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Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

4/23/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business. Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills. In this episode, Dylan & Josh explore: Rapid Growth Techniques:Engagement Metrics:Advertisement Innovation:Revenue Boosting Moves:A Thought-Provoking Take:OTHER LINKS MENTIONED For The Interested newsletter JoshSpector.com Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!) Josh on LinkedIn Josh on Twitter Dylan on Twitter/X SparkLoop Certified Experts Directory SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Duration:01:00:41

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Redefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout Media

4/16/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Geoff discuss… The Genesis of Lookout Media:Keys to Local Newsletter Success:Innovative Growth Strategies:Monetization Mastery:Expanding the Scope:Valuable Advice for Operators: OTHER LINKS MENTIONED Lookout Media Vancity Lookout Ottawa Lookout Geoff on LinkedIn Geoff on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Duration:00:38:11

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The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy

4/9/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss… → The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom → Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition → The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth → Landing Page Optimization: learn the essentials of a high-converting landing page → Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank → Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately → ...and much more OTHER LINKS MENTIONED GrowJoy.co (Gunnar's Growth Agency) Gunnar on LinkedIn Gunnar on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Duration:00:34:43

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How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop

4/2/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland. In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. In this episode, Dylan & Ryan explore: The Genesis of Naptown Scoop:Overcoming Growth Challenges: Monetization Pathways: The Power of Local Influence:Future Visions: OTHER LINKS MENTIONED Naptown Scoop newsletter The Life of Scoop newsletter Ryan on LinkedIn Ryan on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Duration:00:46:06

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Growth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than Normal

3/26/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal. Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth. In this episode, Dylan and Alex discuss... The Genesis of Faster Than Normal:Strategic Growth Tactics:SparkLoop Refind The Pitfalls and Peaks:Monetization Insights:The Infinite Game:OTHER LINKS MENTIONED Faster Than Normal Newsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY) Alex on LinkedIn Alex on Twitter Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Duration:00:40:18

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Does your newsletter need a podcast? With Jeremy Enns of Scrappy Podcasting

3/19/2024
In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences. In this episode, Dylan & Jeremy dive into: The Synergy Between Newsletters and PodcastsPodcasting for Newsletter OperatorsPractical Steps to Start Your PodcastNewsletters for PodcastsOTHER LINKS MENTIONED podcastmarketingacademy.com/sparkloop Podcast Marketing Trends Explained on Apple Podcasts Podcast Marketing Trends Explained on Spotify Dylan on Twitter/X Dylan on LinkedIn SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!

Duration:00:41:39

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Navigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors Stuff

3/12/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss… How they became Experts: 2023 Ad Market Retrospective:2024 Ad Market Trends & Predictions: Starting with Sponsorships: Pricing and Performance:The Future of Newsletter Sponsorships:OTHER LINKS MENTIONED Who Sponsors Stuff The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!) Ryan on LinkedIn Ryan on Twitter Jesse on LinkedIn Dylan on Twitter/X SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest

Duration:00:32:41

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How Noor Chopra grew Touristy to 100k+ subscribers 100% organically

3/5/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm." Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. In this episode, Dylan & Noor discuss… The Birth of Touristy:Growth Tactics:Content Creation:Monetization Journey:Engagement Secrets:Future Aspirations:OTHER LINKS MENTIONED Touristy newsletter Noor on LinkedIn Noor on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter. SparkLoop Partner Programs — grow your newsletter at 10x speed. SparkLoop Affiliate Contest

Duration:00:35:29

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Deep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In Reverse

2/27/2024
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episode, Dylan & Chenell discuss… The Genesis of Growth In Reverse:Research-Driven Content Creation: The Power of Community and Networking:Monetization Without A Paywall:The Future of "Growth In Reverse": OTHER LINKS MENTIONED Growth In Reverse newsletter Chenell on Linkedin Chenell on Twitter/X Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest

Duration:00:32:41

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Crafting newsletters that connect — with Tarzan Kay

2/20/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. In this episode, Dylan & Tarzan discuss… From Email Marketing to Newsletter Pro:Relational vs. Transactional Communication:Building Trust Through Consent: Monetization and Content Creation: Sustaining Engagement Over Years: OTHER LINKS MENTIONED Tarzan Kay's newsletter Tarzan on Linkedin Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest

Duration:00:48:40

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The LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy Breakdowns

2/13/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights. In this episode, Dylan & Tom discuss… Exceptional GrowthConversion strategies: Content MasteryMonetization PathwaysStrategic Insights for Newsletter Creators OTHER LINKS MENTIONED Strategy Breakdowns newsletter Tom Alder on Linkedin Tom Alder on Twitter/X Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post) Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs SparkLoop Affiliate Contest

Duration:00:39:30

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The Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class Founders

2/6/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders. In this episode, Dylan & Yong-Soo discuss… The Evolution of Creators into Entrepreneurs:Building in Public:The Synergy between Newsletters and Podcasts:Growth Levers for Newsletters:Five Growth LeversPredictions for the Newsletter Space:Other Links Mentioned First Class Founders newsletter First Class Founders podcast Yong-Soo on Twitter/X Yong-Soo on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop's Paid Recommendations SparkLoop Partner Programs

Duration:00:33:55

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The Power of Partnership - with Colton Sakamoto and Tyler Parker of Office Party

1/30/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. In this episode, Dylan, Colton, and Tyler discuss: ...and much more! Other links mentioned Office Party newsletter Colton on Twitter/X Colton on LinkedIn Tyler on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations

Duration:00:31:36

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How to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEO

1/23/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths. In this episode, Dylan & Bill delve into: The Genesis of Open Source CEOGrowth Strategies for NewslettersSynergizing RolesContent Creation InsightsExpansion and Future PlansAdvice for CEOs and FoundersImpact Assessment...and much more! Other links mentioned Open Source CEO Athyna Bill on Twitter/X Bill on LinkedIn Dylan on Twitter/X SparkLoop.app SparkLoop Upscribe Paid Recommendations

Duration:00:42:51

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From Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane Lynch

1/16/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts DailyEffective Growth StrategiesMonetization TechniquesThe Art of Selling a NewsletterFuture Endeavors...and much more Other links mentioned ReachSubs.co Alerts Daily IG LeQwane on Twitter/X LeQwane on LinkedIn Dylan on Twitter/X SparkLoop.app

Duration:00:27:25

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Building a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat Brain

1/9/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months! In this episode, Dylan & Anthony discuss… The Birth of Bot Eat Brain:Growth Strategies: Secrets to Monetization: Building a Content Team:Envisioning the Future: ...and much more Other links mentioned Bot Eat Brain newsletter Anthony on Twitter/X Anthony on LinkedIn Dylan on Twitter/X

Duration:00:31:00

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The $3M playbook for newsletter ad sales - with Dan Barry of Revenews

1/3/2024
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode, Dylan & Dan discuss… before ...and much more Other links mentioned Revenews newsletter Dan on Twitter/X Dan on LinkedIn Dylan on Twitter/X

Duration:00:40:03

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How to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A Game

12/19/2023
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In this episode, Dylan & Amanda discuss… Octopus vs. Swordfish...and much more Other links mentioned Life's A Game newsletter AmandaGoetz.com Break An Egg newsletter Amanda on Twitter/X Amanda on LinkedIn Dylan on Twitte/X

Duration:00:40:59

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Harnessing the power of newsletters for your business - with Tiffany Uman of Peak Performers

12/14/2023
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker. In this episode, Dylan and Tiffany discuss… The Genesis of 'Peak Performers':Evolving Newsletter Strategies:Significant Growth and Engagement:Community Leveraging and Monetization:Looking Ahead to 2024:Creating with Passion:...and much more! Other Links Mentioned Peak Performers newsletter TiffanyUman.com Tiffany on LinkedIn Dylan on Twitter

Duration:00:37:15

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Mastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFI

12/5/2023
Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue. In this episode, Dylan & Brad delve into: The Evolution of Brad's Newsletter StrategyBuilding Community through NewslettersEarning Revenue & Maintaining TrustThe Power of Cross-Promotion and NetworkingLocalized Community Engagement...and much more Other links mentioned ChooseFI newsletter ChooseFI podcast Brad on Twitter ChooseFI community Dylan on Twitter

Duration:00:43:01