Coffee Wine & Flowers Podcast

You are going to love this conversation! In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale. Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect. Interested in joining us at the workshop this April? We'd love to have you! Here's how to redeem your special bonus! 1. Click here to purchase your workshop ticket. 2. Send an email to sarah@mulberryandmoss.com (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers. We will sign you up for a free 1-hour coaching call with Janelle or myself, redeemable at any time in the coming year. Click Here to Explore all Workshop Details Chapters 00:00 Introduction and Background 03:02 Taking Over Lavender's Flowers 06:05 Shaping Lavender's Flowers 11:50 Managing Pricing and Budgeting 28:04 The Importance of Mock-ups and Communication 29:12 Understanding Client Expectations and Budgets 37:00 Creating a Lower-Tiered Offering 45:28 Streamlining Processes for Efficiency and Profitability 51:00 The Excitement of the In-Person Workshop 55:52 Final Thoughts and Words of Encouragement Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience. If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play. Join us at our Spring Workshop Intensive! Dive into hands-on floral artistry and business education for building the aligned business of your dreams, along with practical business strategies for streamlined success. Connect with fellow passionate, goal-driven florists from across the U.S. and walk away with gorgeous new portfolio images from professional styled shoots. CLICK HERE! Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Need ideas for hook phrases that are sure to get you results? Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting? We're continuing the conversation from last week about instagram strategy, and today were getting deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales! Plus, I'll give you 4 different formulas for writing hooks that are sure to capture the attention of your audience and stop them in their tracks. Dive in for the full scoop and be sure to download the Free Instagram Guide linked below! If you would return the favor by scrolling down and leaving a review of the podcast, I would greatly appreciate it! Your feedback and support means the world! FREE Download - Instagram Guide My Ultimate Instagram Handbook - $49 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires. We tackle the common fear of appearing too salesy on Instagram and debunk the myth by sharing data showing that a significant percentage of users are actually making purchases on the platform regularly. Then, we delve into the challenge of standing out in a competitive arena, emphasizing the importance of authenticity and purposeful content over blindly following trends. One crucial aspect we cover is the difference between hacks and real, timeless strategies. While hacks might offer short-term gains, it's essential to focus on sustainable approaches that truly resonate with your audience. We also emphasize the importance of understanding your ideal client and tailoring your content to speak directly to them. We provide practical tips for optimizing your Instagram profile to capture leads effectively, including crafting a compelling bio, utilizing highlights strategically, and pinning posts to showcase your best content. Additionally, we explore the strategic approach to content creation, highlighting the need for each post to serve a specific purpose, whether it's to gain reach, engagement, or drive sales. Lastly, we outline a simple yet effective formula for crafting successful Instagram posts, which involves creating a compelling hook, providing value, and including a clear call to action. Overall, it's a comprehensive guide to leveraging Instagram for business success in 2024 and beyond, and I can't wait to share these strategies with you! Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals. Resources and Links from the episode: FREE DOWNLOAD: Rentals Strategy Worksheet Visit the Resource Shop Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity. Here's a preview of the episode and the 5 things I love to do to take full advantage of downtime during the wedding off-season. Revisit Your Vision:Financial Check-Up:Studio Sale:Market Research:Gardening: For an immersive exploration of these strategies and more, dive into the complete episode. Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Introduction: In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue. Section 1: Showcasing Your Vision: Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. We discuss the importance of portraying your desired aesthetic consistently to draw in clients who resonate with your unique style and value. Section 2: Positioning Your Brand: We emphasize the significance of being what you wish to seem. If you aspire to create luxury florals, embody that vision. We share insights on ways to pivot your business to strengthen your portfolio progressively, attracting clients with killer style and attention to detail. Section 3: Short-Term Strategies: For those starting, we explore short-term strategies to enhance your portfolio without waiting for dream clients. Planning styled shoots, collaborating with like-minded vendors, and leveraging paid opportunities can provide immediate content improvements. Section 4: Long-Term Portfolio Growth: Taking a more extended view, we discuss how upselling can gradually elevate your average order value, thus improving your portfolio over time. Presenting add-ons and upgrade options in every proposal and showcasing upgrade possibilities during mockups are key tactics. In addition, we discuss the topic of over-delivering as a long-term growth strategy when styled shoot investments and upselling are not an option. Section 5: Episode Conclusion: Building a flourishing floral business involves crafting not just arrangements but perceptions. Your portfolio is the cornerstone of your brand's image. By strategically nurturing and refining it, you position yourself for success in attracting the clients you desire. Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

It's a brand new year of possibilities! In this latest podcast episode, "5 Ways to Level Up in 2023" we explore strategies to elevate your floral business in 2024. Join us on this journey as we unlock the doors to success. Reflecting on Progress Before we dive into 2024 strategies, take a moment to reflect on your business's past year. Celebrate markers of growth, whether it's increased wedding totals or assembling an exceptional team. Distinguish between intentional short-term goals and delightful surprises, emphasizing the importance of having a clear, long-term vision. The Essence of Clarity Clarity is crucial; it's the guiding light that ensures every decision aligns with your business's overarching purpose. Short-term growth steps are integral to manifesting your long-term vision. Achieving harmony between personal aspirations and professional goals is key for success and fulfillment in life and in business. Strategies to Propel Your Business 1. Focus on Engagement: Navigating Social Media Shift from quantity-focused to quality-centric posts. Embrace meaningful engagement, prioritizing likes, saves, shares, and video views. Authentic connection is the linchpin for building credibility and authority. 2. Conduct a Website Audit: Are you Attracting the Right People? Consider your website the digital storefront. A website audit ensures simplicity, clarity, and effectiveness in showcasing your portfolio. It's your first point of contact for potential clients. 3. Grow Your Team: The Power of Strategic Delegation Recognize you can't do it all. Outsource tasks that aren't your strengths or don't bring joy. Place trust in beginners with the goal of discovering new team talent and positive energy. Cultivate a team culture aligned with your business vibe. 4. Shedding Dead Weight: A Financial and Emotional Audit As the tax season approaches, assess areas not serving you financially or emotionally. Rate your excitement about different aspects of your business. Distinguish between what fuels your passion and what no longer serves you. 5. Re-center on Your Goals: Diversify, Streamline, and Create Space Explore diversifying your business and streamlining processes. Evaluate how to create more space for peace and joy. Let your goals inspire your choices and decisions throughout the year. Conclusion We wrap up this episode with the hope that you will carry these insights with you into 2024 as the foundation for a year of growth and success. Whether you're a seasoned floral entrepreneur or a budding creative spirit, these strategies offer a roadmap for navigating the evolving business landscape from a place of authenticity and alignment in 2024. Come back next week as we delve into additional strategies to propel your business further. Let's make 2024 a year of flourishing businesses, fulfilled dreams, and bountiful blooms! Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Introduction: Welcome back to our podcast, where we delve into the intricacies of running a floral business. After a short break, we're back with renewed energy and a commitment to bringing you valuable content. In this episode, we explore a crucial aspect of entrepreneurship—making decisions and facing tough questions. As business owners, it's common to seek answers externally, but we advocate for looking within to find the confidence and direction needed to steer your business. Segment 1: Why a One-Size-Fits-All Approach Doesn't Work: We celebrate the individuality of the floral industry, emphasizing that your uniqueness is a superpower. While communities offer support, it's essential to discern when seeking common ground may hinder personal growth. Decisions around pricing, collaborations, and services aren't one-size-fits-all. Looking to others can be detrimental; the key is to empower yourself to navigate questions independently, relying on your specific strengths and goals. Segment 2: The Three Key Questions: To equip you with tools for strategic decision-making, we introduce the Golden 3 questions. First, "What are my goals?" Having clear, long-term goals helps in decision-making, aligning choices with your vision. Second, "What are my strengths?" Identifying your superpowers allows you to leverage them, gaining a competitive edge. Third, "What are my resources?" Understanding your current situation—financially, time-wise, and skill-wise—guides decisions. These questions form a powerful framework for making strategic choices. Conclusion: Every decision requires an understanding of your unique context. Goals, strengths, and resources act as guiding lights in the decision-making process. By staying true to yourself, understanding your strengths, and recognizing available resources, you can navigate your business journey confidently. Remember, it's okay to make decisions that differ from others; in fact, it often leads to quicker goal attainment and a distinctive business identity. Final Words: We hope this episode inspires and empowers you as you continue building your unique floral business. Stay tuned for more insightful episodes, and don't hesitate to share your thoughts and ideas with us. Until next time, happy flourishing! Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Unleashing the Potential of AI for Florists Welcome back to the Coffee Wine & Flowers Podcast! In this episode, we invite tech-savvy entrepreneurs to explore the exciting realms of internet technology, specifically artificial intelligence (AI). Join us as we uncover how florists and creative entrepreneurs can leverage AI mindfully to elevate their businesses. Controversies Surrounding AI in Business As we approach 2024, the business landscape witnesses rapid advancements in AI, raising concerns about job displacement, ethics, and creativity. However, as independent business owners, we see these challenges as opportunities for growth. Let's shift our perspective and explore how AI can empower rather than hinder our creative endeavors. Harnessing AI for Business Advancement AI is a tool that, when used wisely, can lift us up. This episode focuses on ChatGPT, the latest addition to the online marketing club, which can be your assistant, coach, editor, and more. Discover how AI can complement creativity, making processes efficient and opening new doors for innovation. Specific Ideas for Using ChatGPT in Your Floral Business Explore the various ways ChatGPT can revolutionize your floral business. From workflow automation guidance to content generation for marketing, ChatGPT becomes your versatile partner in the digital age. It's your social media manager, market research analyst, and brand development advisor—all in one. Refining Your Brand Voice with ChatGPT ChatGPT's remarkable ability to refine your brand voice ensures consistency across communication channels. It becomes a tool to nurture your process, not overshadow it. This section provides insights into interactive sessions with ChatGPT, allowing it to ask questions and refine your brand messaging. Best Practices for AI Content Creation While ChatGPT is a valuable tool, it's crucial to review and refine its output to align with your brand voice. Overuse could backfire, so maintaining a personal touch is key. AI is here to nurture creativity, not replace it. Embracing AI mindfully allows us to lead the industry forward into a new era with grace and innovation. Conclusion: Flourishing into the AI Era As floral designers and business owners, stepping into the AI era offers exciting possibilities. AI becomes a catalyst for efficiency and productivity, allowing businesses to navigate challenges and celebrate positive transformations. Let's tread lightly but excitedly into this new digital era, embracing opportunities and continuing to learn and grow. Stay inspired, keep up the beautiful work, and until next week, happy listening! >>Grab my Free Guide: 5 Ways to Leverage AI in Your Business Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Ever find yourself stuck in a business waiting room, yearning for those dream clients to magically appear? Join us in this episode as we unravel the art of attracting your ideal clients. Whether you're launching or reviving your floral business, proactive marketing is the key. Crafting a Customer-Centric Experience: First, let's fine-tune your brand. Envision your ideal client stepping into your brand universe. Identify their style, budget, and values. Conduct a brand audit to ensure your visuals, language, and pricing align with your target audience. Streamline the customer journey from discovery to inquiry. Keep it clear, concise, and captivating. Less confusion, more conversions. Proactive Connection on Social Media: Social media is your playground. Dive into Instagram, with a focus on reels for optimal reach. Connect with your audience through polls, questions, and engaging content. Position yourself as an expert in your niche. Social media isn't just about selling; it's about building trust and credibility. Experiment with content, listen to your audience, and let engagement be your guide. Community Engagement in the Real World: Step out of your comfort zone and into real-world networking. Attend industry events, sponsorships, or styled shoots. Build powerful connections and get your work noticed in person. While online connections are invaluable, face-to-face interactions leave a lasting impact. Your business grows not just online but in the hearts and minds of those you meet. Diversify Your Marketing Approach: Don't put all your eggs in one digital basket. Explore different online channels—Instagram, TikTok, YouTube, Google, Pinterest, email marketing, and more. Tailor your approach to your unique skills and audience preferences. Marketing isn't one-size-fits-all; it's about delivering value. Experiment, adapt, and let impact drive your business forward. Conclusion: Blossom Boldly 🌸✨ In summary, kickstart your marketing by perfecting your customer experience, connecting proactively on social media, engaging with your community, and diversifying your online presence. Your business is as unique as you are—let the world discover your creative identity. Don't shy away from putting yourself out there; it's the key to authentic connections and business growth. Ready to see your business blossom? Tune in now! Grab This Free Download: Build Your E-mail List! Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral designer, business educator, and entrepreneur, I've witnessed firsthand the transformative power of strategic pricing. We kick off by recognizing the signs of burnout, the silent signal that often whispers it's time to level up. Beyond the fatigue and overwhelm, it's a call to reassess your business trajectory. I share personal insights from my journey, starting a floral business a decade ago with a dream to make a living from my passion. Now, as an online business owner helping creative entrepreneurs reach their dreams, I'm here to guide you through the nuances of pricing evolution. Discover the myriad reasons to consider adjusting your prices, beyond simple cost considerations. Whether it's accommodating increased team members, expanding into a larger space, or adapting to inflation, understanding the drivers behind price adjustments is key. Moreover, your business vision may evolve, prompting a desire to offer a higher standard of service or cater to a more elevated clientele. Embrace the inevitable lull that often follows a price increase. It's not a negative dip but a necessary pause, a breathing space for your business to catch up with its newfound positioning. It's during this phase that many entrepreneurs falter, feeling discouraged by potential client rejection. I highlight the crucial shift in offerings and target customers that accompanies a price increase. This shift may lead to reevaluation and potential disconnection with past collaborators or clients, signaling a true leveling up in your market tier. Navigating this shift requires resilience and strategic action. I provide actionable steps to re-situate yourself within this new market space. From identifying your ideal customer in this elevated tier to networking with businesses already operating at that level, the process is akin to starting again from the beginning. A thorough brand audit from a new customer perspective is essential, ensuring your messaging aligns with the elevated positioning of your business. The episode concludes by emphasizing the importance of embracing growth-related challenges. As business owners, recognizing when we're outgrowing our current stage is vital. This episode equips you not only to recognize these signs but also to navigate through the transitions, ensuring you continue to serve your business and reach for your goals. I hope this episode empowers you to embrace the challenges that come with growth. My goal is for you to feel in control, knowing the exact steps to take when faced with business-evolving decisions. Remember, these challenges are not roadblocks but stepping stones to move up and move on to bigger and better things. Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key to us booking events and the concept within the proposal is where each new design begins. In this episode I’ll be answering questions like, what is a proposal? What purpose does it serve? What are the elements that should be included in every proposal? How much time should you spend on a proposal? And then I’ll share some strategies for how you can cut back the time in your life that you’re spending creating proposals. Whether you’re a pro at creating these visual documents or brand new to the selling process altogether, I know you’re going to find something useful in this episode. Links & Resources: Details Flower Software Code: MULBERRY for $50 off your first two months My Floral Proposal Template - Create lovely, professional, customized proposals in Canva for your wedding clients Sign Up for Canva My Go-to (FREE!) program for all things graphic design Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Hello everyone! Today I am sharing my 5 tips for how to tackle BIG weddings! There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I didn’t pursue large jobs, and if planners asked me about my pricing range I would put myself in a very modest category and not necessarily advertising myself as a “big wedding” type of florist. I heard the word ballroom and pretty much drew the line because frankly I was intimidated. I think I was still lacking a bit of confidence, there may have been some fear mixed in there, although I don’t really consider myself someone to shy away from a challenge, but I think where most of that fear came from was just uncertainty. But regardless of my feelings going into it and how I came out the other side, when it comes to tackling big weddings there are so many practicalities that are learned in the process. And I’ve learned so many things - not necessarily from mistakes that were made, because as a person who takes risks in a cautious, calculated sense, I took things on more slowly but I did still learn a lot in the process. And had I known things early on, I might have been able to dive in with more confidence, rather than shying away in uncertainty for so long. And today I’d like to share these lessons with you so that wherever you might fall on that spectrum of shying away or going for it, maybe they can help you either when deciding whether or not it’s the right time to take a job, or to simply move forward and say “Yes” to opportunities with more confidence. I will give a little spoiler to my conclusion for those curious minds out there - It turns out big weddings are not as scary as some might think they are, BUT they are still extremely challenging and there are plenty of things that you should consider before taking one on if you want to really knock it out of the park. So without further ado, here are 5 of my main lessons I’ve learned from doing big weddings! For complete episode show notes, visit www.mulberryandmoss.com/episode14 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

In this week's episode I answer two questions submitted by listeners. Question 1 Nad from Dublin asked: I work mainly with dried and preserved flowers and I have noticed that the demand for low budget weddings is so high at the moment. I’d like to know how to achieve potential clients that I’d be able to provide with more creative and interesting florals and not only a bouquet and boutonniere. Sometimes I think of having a pre-made collection of wedding bouquets on my website like Etsy just to accommodate these low budget weddings, but I’m afraid of this having any kind of negative impact on how I’d be seen by the customers with a good potential budget. Question 2 Linnéa from Stockholm, Sweden asked: What has been your biggest struggle throughout your business journey? Also, what was one of your greatest or dearest memories you have from when you started out? Visit episode page: www.mulberryandmoss.com/episode13 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, but in your work. We spend so much of our life working, so why not make our work enjoyable, and enjoyable for those who work with us and for us? In my company, creating a fun and positive work environment is so important to me. When we all have fun at work, the result is better. The work we produce is more quality and most importantly, that positive energy overflows into the rest of our day. It’s difficult to compartmentalize negative feelings associated with work. I think that we’ve all experienced that stress, that overwhelm, that anxiety or negative energy that follows us home. Since day 1, I’ve set out to create a career that I love. We all want that, right? The beautiful thing about entrepreneurship is that we get to pave our own path and dream up our own career that embodies everything we love and everything that we believe in. So let’s not forget to foster an environment in our workplace that sparks joy for us, and for those we hire to be a part of that dream. For all episode show notes, visit www.mulberryandmoss.com/podcast Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Episode Summary: So… How to scale your business? The million dollar question. Today, I’m going to walk you through 5 steps for scaling your business. Each step is important in not only scaling but in making sure you’re in the right position to scale, so that as you take on more clients and more sales, you will have a strong enough structure to support the volume, and that increased volume will lead to noticeable growth in revenue. Step 1: Decide in What Way You Want to Scale there are lots of ways to scale your business and you get to decide which parts of your business you want to focus on, and which model you want to use to scale. Remember the building blocks analogy - you can scale horizontally or vertically, and you can decide which "buildings" you want to invest in based on which ones perform best and will generate the most revenue. Step 2: Know Your Numbers So, the first step in scaling your business is understanding your numbers really well so that you can decide which areas of your business have the potential to perform best, and that will help clarify what areas you should scale. Step 3: Streamline Your Operation Remember the guys in the canoe. Get rid of the weakest links, they are just going to hold you back. Systemize, work smarter, not harder. Step 4: Grow Your Team I think the best way to find quality people to add to your team is just to try out as many different people as possible, give a lot of people a chance, observe and pay close attention to their strengths and how they can add value to your team. Remember that you might have to kiss some frogs to get to the good ones. Step 5: Increase Your Sales There are a couple different factors in making more sales. One is growing your client base and increasing the quantity of your sales, and another is increasing the quality of your sales. 1) Under-sell, over-deliver. 2) Build planner relationships. 3) Increase your minimum. For full episode show notes, visit www.mulberryandmoss.com/episode11 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Today I'm sharing a personal story and a realization that helped me better understand my motivation for my business. If you're feeling stuck, give this a listen. For full show notes, visit www.mulberryandmoss.com/podcast/episode10 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

For full episode show notes, visit www.mulberryandmoss.com/podcast/episode9 Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss

Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how clear you are on your business model, your business is nothing without a product to sell. And if you don’t understand your product - truly and fully and intimately - from the way it’s structured or built to why it’s priced the way it is and how it can serve your customer, you can not properly sell your product, and you might have a hard time growing and making money. Today I want to talk about what having a product or offering truly means, why getting clear on your product is so important, the process of designing a signature product or offering, as well as the importance of expanding, evolving, or adding to your offerings and the role this plays in your business growth. If you have listened to my past episodes, you know that I am a big picture kinda girl and strong believer in finding motivation for our decisions and actions by looking towards the future and what we want to achieve. By the end of this episode you are going to see why this is such an important key concept in achieving real wealth in your business. Chapters of this Episode: What is Your Product? If you are a wedding florist, in a general sense, flowers may be the thing you sell, but your product is more contextual. Your product is the service that you provide, it’s the unique designs you create, it’s the way you package them and present them, and the way the individual pieces make up an overall design. All of these things make up your product. Your product is the experience that you offer to your clients through your flowers. That is what you offer and that is what they are paying for. Your product is really your service. You may offer a wide list of different products. Or, you might have variations of one product. Getting Clear on Your Product In order to really be successful with both selling and marketing, you must know your product inside and out. How well do you know yours? How familiar are you with the service you offer and what exactly your clients are getting when they hire you? Designing a 'Signature Product' Getting clear on your product is something that you can more confidently refine and shape over time through experimentation and getting more familiar with your strengths, your specialty, and what sets you apart from other brands. I refer to this refinement process as building and designing your signature product. Buckle Up, Niche Down There is nothing wrong with having a more broad collection of offerings as long as they are all profitable and as long as you can make it make sense from a marketing perspective without confusing your audience. But, if you’re really serious about your business, it is wise to pare down to the parts of your business that really drive revenue because this will allow you to streamline, maximize efficiency and make room for the things that are going to generate more revenue. Own What You’re Best At You can create a more impactful, more quality client experience by honing in on what you do best. Designing My Signature Product - The Process The exercise that helped me understand what my work should be valued at, helped me make sure I wasn’t accepting jobs that didn’t align with my brand, and helped me in my selling process, to feel confident about my numbers so that I could sell more profitably Podcast Home Page: www.mulberryandmoss.com/podcast Floral Business Tools & Resources: www.mulberryandmoss.com/shop Follow on Instagram: @mulberryandmoss