The Chromatical Podcast

My final podcast episode- Kind of. The podcast is moving and changing and getting deeper than ever. In this podcast episode I share my final episode on this free platform, and why I made the call to can the free podcast and move into focusing on sharing more in my paid spaces. I hope this episode inspires you to find whatever is blocking you based on how you work best, what aligns with you and what brings you joy, and to build a business that works best with you. The Vault is now open without closing, and there’s regular resources (and podcast eps to come) being added - It’s just $10 per month! Would love to see you there. You can also join my free community (The Selling Society) where we talk about all things selling for digital product creators, including funnels, emails, language, sales pages, psychology, strategy, marketing, and oohhhh the list goes on. AND, much of the discussion in there will originate from what I share in The Vault, so come on in to both. Let’s have some deep conversations about selling our digital products. Much love! Trish x See omnystudio.com/listener for privacy information.

Two-way podcast chats is back for another episode - Listen to the episode before jumping in, and then let’s talk more about it - Links at the bottom of this post. I’m beginning to dip my toes in the topics that have been ruffling my feathers for a few years now, as I believe these topics are unnecessarily pushing more people into very manual, and unsustainable business operations that limit profit, limit impact, and are causing so much burnout. Which as you know, is the opposite of what I’m about. The growing trend of automations and selling strategies being ‘ick’, or unethical needs to stop, and instead be celebrated. Because it’s creating fear in people that stops them using the tools that allow them to help more people, while looking after themselves. I have a lot more to share on ethical marketing subjects, it’s something that’s been boiling within me for years now and I’ve never been in the position to speak up about it. Before rebranding Chromatical, my brand was different and I found myself in more of a people pleasing position rather than being able to talk freely about my beliefs. I wanted to keep everyone happy instead of speaking my truth, so I buttoned up on subjects that were important to me. But not anymore. Because if I don’t voice up and become an advocate for this, more people will go down the path of burning out and losing their businesses, and if you know my story, you’ll know why I’m not cool with that. So I’m here to play a role in changing this fear based narrative being pushed. Seeing so many businesses doing everything themselves out of fear of being ‘unethical’, not doing the things they need to in fear of being ‘unethical’, not making enough profit to take time off, because they don’t have the time to do everything they need because they are refusing to use the tools that take the manual tasks off them. It’s awful to watch. The belief that selling, automations, marketing, and everything that helps to lead to making a sale in easier ways is ick… is what is icky! And the fact that it’s becoming so believed by so many who then continue to spread the message, makes others feel that way and it needs to stop. In this episode I talk about: and I am very passionate about the topic of ethical marketing. I believe we've been influenced heavily by a misguided trend that has placed strategy, marketing & automations in a light that is not true. There are invaluable tools designed to help us and help our clients, that should be leant into and promoted more, so that more business owners can help create more impact in the world without breaking themselves in the process. Let's talk more about this inside Sellingsociety.com.au inside the Two-way podcast chat! Click here to join/login See omnystudio.com/listener for privacy information.

Big announcements in this podcast episode, and SO great to be back podcasting again after a little break - All explained in this episode. You read the title right. This podcast is soon going to become an interactive, two-way podcast that you get to be a PART of!! AND... officially opened publicly today is my new free community (but not called a community, because they've got a bit of a preconceived idea about them now, and I want to step far far away from that. Lots of exciting things dropped in this episode that I can't wait to share with you! The main thing I know you'll be looking for at the end of this, is the link to the Selling Society (the 'not' community haha) Here it is! See you in there - http://sellingsociety.com.au/ See omnystudio.com/listener for privacy information.

Every single business uses funnels. Even yours. Even if you don't realise you do. So if you're avoiding/intimidated by funnels? This episode will change how you see them and show you exactly how easy they can be because you're already doing them. Whenever you hear me or others talk about funnels, if you're that person who goes and hides, knowing it's something you want to explore one day, but you have all these blocks and keep pushing it to the side... Then this episode should alleviate a lot of the fear of the unknown you might have, and a lot of the stories you've told yourself (or heard from others) about them so you can move forward with them and actually lean into something fantastic that can help your business grow! Because if you're already using funnels (which you are - and I'll give you examples of funnels you're likely using in this episode), then what's adding another level/step/element to something that's already working for you to make it work better for you? It's so much easier to add onto something you already have than it is to start from scratch... so knowing that when it comes to funnels you AREN'T starting from scratch, you're just building on something you already do... it's so much easier. 'Funnels' isn't a dirty word, it's just a part of business. And every business uses them. Even your supermarket! So have a listen and get inspired to start adding little bits at a time to your funnels to make them even better. Here's the link to my program Unlimited that I talk about in this episode. I'd love to hear from you if this struck a cord. I'd love to hear your thoughts on socials and I'll of course, reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @chromatical.podcast (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! And reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

I'm not sure if you know this or not, but prior to pivoting down the path Chromatical is on now, I had pivoted in a VERY different direction. Still at my ability energy wise, but a different niche, audience, and offer. I had built EVERYTHING. I'd invested so much time and money in creating it. But I canned it ALL. I want to show you why it can be good to leave things in the past and move on instead of sticking to something even if you've put lots of time, money or energy into something. See, the purpose of starting that thing, doing that thing for a short while, or doing that thing for years, may not have been for you to do it for ever. It may have just had to happen to serve a purpose - not to be the forever thing. A purpose that was there to allow you to grow or explore what was needed to open the doors to the next path. To be the steppingstone needed to bridge the gap between where you are to where you are going. Which you might not know what it is until you do the thing prior to it. You aren’t ever at the final destination. Strategy Sauce - what I built before Unlimited - was smart, but turned out to be just a small stepping stone I needed to walk across in order to find the next stop. It got me closer to where I wanted to go. So remember that you aren't a hero from sticking to what you're doing. You're actually probably failing more so sticking to things you've done simply because you've done them for any period of time. Here's the link to my program Unlimited that I talk about in this episode. I'd love to hear from you if this struck a cord. I'd love to hear your thoughts on socials and I'll of course, reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

If there's one episode I hope you'll listen to it's this. Because I don't want you to make the same mistake I did. In this episode, I share a lot of my story, about how I got where I am today, and what HUGE mistake almost broke my business. It's the same mistake I see many MANY other business owners make, and that since I made the pivot in business, have had many other business owners reach out to me sharing their stories, wishing they didn't make the same mistake either. It's a little longer than most but stick around. There's some really big and important 'aha moments' in here that I really hope make you make some big changes in how you run your business. In this episode I do talk about my program that I've been developing behind the scenes and teasing for a while - Unlimited. Unlimited is officially open for enrollment and you can read ALL the nitty gritties at https://chromatical.com.au/unlimited Doors close May 31st, and the GROUP PROGRAM kicks off June 1st 🎉 Unlimited will end up being a self-study program, but for this launch only, I’m inviting a small group of digital product creators to join me in an exclusive BETA round where you get personal support from me for 6 months while I help you build an Unlimited business. My personal support comes at no additional investment, because your questions will help me help you, and all of the students who enroll in the future even more. What’s an Unlimited Business? It’s one built on my business model that means your business can continue to run, even if you stop. It’s a combination of various models that I’ve learned over the years, brought together, twisted about, flipped and changed and moulded into one that I WISH I had prioritised in my business years ago.Instead, I stuck with the live-launch model. A model that solely relied on my ability to show up, in order to generate revenue. A model that had all of my eggs in one basket, and that basket was me. A model that coaches say helps to remove you from exchanging time for money, when in fact. It really doesn’t. Because if you have no time or no energy due to any sort of common life surprise (burnout, mental health, chronic illness, change in life circumstances, caring for others etc) and you don’t have the time or ability that you used to? The money STOPS. Just like it stopped for me when I was hit. So now I’m on a mission to help EVERY digital product creator build an Unlimited business that never limits you regardless of where you are in life. It will continue to run until you can come back and continue to optimize and create. And even then… In my program, I show you the ways you can do that using the lowest energy and time without reducing the impact you want to create. Unlimited is an IMPORTANT program. One that I really really hope you’ll pay attention to if you’re relying on you and your energy to grow your business 🖤 There are a capped number of spots due to the high-touch support I’m offering, so check it outttt! I'd love to hear from you if this struck a cord. I'd love to hear your thoughts on socials and I'll of course, reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

If you've got an overactive mind that RACES at night time, this episode might help with that. It's a little trick I have up my sleeve! It's actually really cool and interesting and it's to do with your eye patterns and where you actually LOOK when your eyes are closed at night time. Got you curious? So it should. It's really cool. If you're listening be sure to share on socials and I'll reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

I've got a big and freeing permission slip to stop creating new content, stop batching, stop trying to force creativity when you don’t have it. And to instead, create a business without all the rules, without all the 'need to's', without the pressure. When you create in this new way that I talk about, your content will be substantially better, perform better and get you way more engagement in time. In this episode, I also talk about what to DO with your new 'best ever content' ('best ever' because it was created in your creative zone instead of a forced zone) afterwards, so that in the future, you could literally stop creating new content for long periods of time (if you want) without impacting your sales. If you're listening be sure to share on socials and I'll reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

This rumor is wild when you think about it. I can't wait to share this with you. Amazon purchased the robot vacuum cleaner... and it's (allegedly) not for the reasons you might think. Whether the rumors are true or not, the theory behind it and what I want to share with you today is the same. Data is SO valuable in business. It can save you INCREDIBLE amounts of wasted time, energy and money, and if you're a low energy business owner, saving and energy are the most important things to us. Having data on our audiences, and I mean good detailed data, means that you don't do as much guesswork in business. Which means you get to work less, and get better results. Marketing becomes more effective, more efficient and you get less fatigued. So how can you start gathering data to use in your business? If you're listening be sure to share on socials and I'll reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

I'm taking you with me in exploring my new business values since making a huge pivot in my brand and what I do. I knew I wanted to restructure them to be questions so that I had a functional and practical tool to use as a lens in business to run everything through. I discovered a lot about myself in this episode and hope this way of value creation works well for you too. This was my fav quote from the day "There are best practices but they may not be best practice for you. And if it's not best practice for you, it's not best practice." If you're listening be sure to share on socials and I'll reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

This is a subject that I've never felt comfortable talking about previously because the old version of Chromatical was very people pleasing and I never wanted to create waves. But the new version of myself in Chromatical is more than happy to speak my mind and share my beliefs when I know it might help others. The movement of 'anti-hustle culture' has really done me a number in the past, but the thing is... I really thrive on hustle... at certain times. Because of the anti-hustle-culture movement that's been building for years now, I leant into it, knowing that I was chronically unwell and didn't want the impact of the hustle to make me worse. But I found it actually did. I felt blocked by it. I felt restrained and limited from it. In this episode I go deep into what I think about hustle culture, and how I now allow myself to hustle but it's done not as you might expect. My business doesn't rely on hustling to survive. It relies on automation to survive. But if I want to hustle because I'm motivated? If I want to hustle for 12 hours a day and work at nights? I DO! And I realllllly do. And I am so much more well and energised for it. Super keen to hear your thoughts on this subject that I hope will help create some new and fresh conversations about this subject. If you're listening be sure to share on socials and I'll reshare! I'd love to hear from you You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

The new name of my podcast has been announced and GOSH it just encompasses everything that my mission is about. I'm here to help you create a business that doesn't have to follow the traditional rules of business or marketing in order to be successful. Myself and many others don't have the ability (due to energy issues for various reasons) to do everything 'required' to be successful. And more often than not, that means that we don't do ANYTHING, let alone everything. It's time to change that. Business Without Rules is here to show you that you can build a successful digital product based business without following the rules everyone else sets. That you can create a business that aligns with you, that no one else is doing yet, that isn't traditional or 'normal' and still be successful. Super keen to hear your thoughts. If you're listening be sure to share on socials and I'll reshare! You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical My new Instagram handle for the podcast is @businesswithoutrules (if you follow the page, hit the bell and turn on post notifications as the page is there solely so that you don't miss an episode - we won't spam you with anything else other than podcast ep drops.) Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

I'm VERY excited to be back in front of the microphone again! 🎙️ This time, things are quite a bit different, and this episode, the first one back talks all about it and why it's so important for me to change things up... not just for me, but for you too. It's like a pressure valve has been released! 💥 Before, I used to feel bogged down by all the steps involved in prepping for a podcast episode. If they were scheduled for a low-energy day, it wouldn't have the passion that comes when I record in this new way. It's so hard to fake that energy. But that's all changed now! I've decided to go against the grain. I'm over the "one size fits all" approach to both podcasting and everything involved in growing a business. You know what I'm talking about - the "best practices" that don't take into account the person they're teaching. It's time to break the mold and create our own narrative and that's what this new podcast is going to help you do. My podcast is going to be unapologetically non-linear. I'm not a fan of scripts or planning things out, and I'd much rather hit record and let my thoughts flow freely. My brain moves super fast #adhd, and if I try to stick to a script, I'll lose track of my amazing ideas. So this is the perfect way to drop my first ep back. Super keen to hear your thoughts. If you're listening be sure to share on socials and I'll reshare! You can find me online over at chromatical.com.au On TikTok at @chromatical And Instagram at @chromatical Don't forget to subscribe to my podcast so that you get all future eps! Ooh and reviews are also super appreciated as it helps others know it's right for them - Trish xx See omnystudio.com/listener for privacy information.

Today we’re talking about all things SCALING!! How do you go from regular $5k months, to $10k and beyond? Meet Leda from @woofandwonder, she’s one of my very first Chromatical Clients, she’s a Chromatical Club member, she’s bought The Experience of course too, she’s a huge inspiration and a massive action taker! She’ll tell you in the episode how when we first met her biggest dream was to make 10 sales per week. Now she’s having 5 figure months (legend) but the thing is, she relies so heavily on viral TikToks to make that happen, and she wants a more reliable strategy to hit those 10k months regularly, without relying on going viral. We cover a LOT in this episode. It’s a biggy because it’s juicy and I know it’ll help SO many of you listening!! In the episode you’ll hear me talk about a new financial spreadsheet we created to help you map out your finances. It sounds boring I know, but it’s SO valuable and you’ll hear why in this episode. It’s one of the 9 new reallllly helpful products that I just released in my online shop! I’ll quickly give you a run down of them because they’re the things I’ve heard you all asking for in past episodes and in Chromatical Club so here they are!! And you can shop for them RIGHT NOW by heading to chromatical.com.au/shop 🌼 A launch planning spreadsheet 🌼 A launch review/audit/debrief spreadsheet 🌼 A 2.5hr autopsy of the sales page for The Experience to show you the strategy behind it that helped lead to $83,000 in revenue from the launch 🌼 ‘Pinch my strategy’ 80ish pages that contain every single email I sent out during the launch of The Experience last year so that you can pinch my strategies, concepts, subject lines and anything else to help you build out the launch emails for your next launch 🌼 A content repurposing planner spreadsheet 🌼 An income distribution calculator spreadsheet so that you can easily put money aside for the things you need in business (this is what we use in our own business) 🌼 Lists of questions you can use to gather information from your customers (and the psychology around how the questions will help you and your customers/clients)! Including a list of powerful client onboarding questions, client/customer feedback questions, questions from people who didn’t buy from you questions, questions to learn about your ICA, & questions to understand how your brand is perceived from the outside 🌼 A reviews and quotes organiser to help you document, manage and use your reviews effectively 🌼 And a community outreach tracker I just know you’ll love them!! PS: I know you’re also going to love this episode, and if you TOO want to have your own session here, you can apply over at heckyes.com.au That’s if from me and all the intro stuff, I’m MEGA keen for you to jam this down your earholes so let’s roll that intro and start talking about getting to those bigger sales months! See omnystudio.com/listener for privacy information.

This is the final episode of launch month at Heck Yes to marketing The Podcast!! And I think it’s going to be a cracking final episode too. Today for our launch finale, we’ll be chatting with Megan who’s doing web content, socials and comms to social enterprise and makers of zero-waste undies, Underwear for Humanity an amazing, amazing business that I can’t wait for you to hear about. We’re chatting about how they can formulate their own content recipe for a lead up to their next launch!! We talk about Creating your own rules for your own launches (because no two businesses are the same) How to convert your content pillars to suit your launch Why going in thick with launch content is important - Got to get that marketing rule of 7 working for you! Why changing from your every day posting schedule into launch mode is important How you build up the momentum of your posts and emails on the lead up to a launch The types of things you could share during a launch that still connects with your audience The importance of being flexible with your content during launches Why having fun during launch can result in more sales And more of course!! We cover all sorts of content in this episode, Instagram, ads, TikTok, and of course email, and if you’re curious about the strategy around my own launch emails, I’ve just launched a BUNCH of new products, one of them is an 80 page google doc with every single email from my launch of The Experience last year that resulted in $83,000 of sales! By reading these emails, you can learn from what I did, take bits of copy that might apply to you, get launch inspiration, see exactly how many emails I sent, how I got my messaging across and pinch some of the ways I did things to include in your own EDMs during launch time!! Head to Chromatical.com.au/shop to check it out!! In this episode I also do refer to Chromatical Club (which Megan is a member of and has been since it first launched I believe) I reference a few videos in there like the TikTok masterclass, and a training on the invisible side of launching. If you’d like to be able to watch these videos and 100+ other trainings and masterclasses, click here to read all about Chromatical Club! See omnystudio.com/listener for privacy information.

Today we’re talking with Jordan from @ScrunchSocial, who also happens to be community manager in Chromatical Club, running monthly content planning workshops and helping everyone with their social questions, she’s a fellow podcaster, all round amazing human and I’m stoked to chat to her today about how we can sell her digital products year round after the launch has ended. We get into talking about some strategic ways to build momentum around what she offers after the initial hype of the launch has ended AND so that you don’t have to do big launches all year round in order to make sales. We cover… Running promotions with bonuses rather than discounts Making sure you don’t just occasionally mention your products but you go talk about them frequently All different kinds of ways you can create energy and interest around something you offer without actually even talking about what you offer - This point is an interesting one! How you can repurpose anything you create to use as bonuses as an incentive to buy what you offer ‘now’ because people often need a reason to do something rather than keep pushing it off for the never-later! We talk about affiliate marketing too!! We cover a lot of ground You’ll also hear me talk a lot about the fact that what I’m talking to Jordan about, are things I need to be doing myself, so I’m going to practice what I preach and do my own mini promo in this episode!! So if you’re listening to this episode and you join Chromatical Club before the end of June 2022, I’m going to give you 2 x free 1/2 hour consulting calls with me worth $995+gst. After you join, just email gday@chromatical.com.au and let us know that you heard this offer from episode 11 of Heck Yes to Marketing, and we’ll send you the link to book your first call in with meee! Remember to follow Jordan over at @scrunchsocial and you can check out her digital products at scrunchsocial.com And you can apply to get your own place on the podcast over at heckyes.com.au See omnystudio.com/listener for privacy information.

Ready for 6 juicy launch related business questions from 6 incredible business owners?? Well they’re ready to be played right now! The questions I’ll be answering in today’s episode are: Loads of awesome launch angles to listen to today!! Hope you love it and if you doooo be sure to subscribe and leave me a review whether it be in the apple podcasts app or share on socials that you’re listening, or tell a friend to help me get even more ears on my podcast!! Here is everyone who asked a questions’s Instagram links! Amy from @amendsthelabel Hillary from @internethillary Lexi from @elsi.egrace Lea from @leadurieceramics Nell from @fetecreative Michelle from @breathwiseyoga If you want to be a part of future group episodes like this and ask me YOUR personal marketing or business related question, click here to join the Pick List! I’ll email you whenever there’s a new topic I need questions for. See omnystudio.com/listener for privacy information.

Welcome back to week TWO of launch month woohoooo!! Loving talking ALL about launches. It’s definitely one of my many favorite areas of marketing. If you missed last weeks episode, be sure to suss it out after this, and subscribe to make sure you don’t miss the rest of launch month as there’s some CRACKING episodes to come. Today we discuss what to do if your launches haven’t been going as well as you hoped. Becca from Club Gemini talk about her launch report that I asked her to create in Chromatical Club. She sent it to me before our episode, I went through it and found some things we could change to start to transform her future launches. That’s what we get stuck into today. We discuss things like A lot of this will relate to so many people in all different types of businesses. I’m excited for you to get listening. You can find Becca over at @itsclubgemini on Instagram and https://www.clubgemini.co.uk/ Be sure to say hello! If you want to be a part of a future podcast, be able to work 1:1 with me and be featured on my podcast, you can apply by going to heckyes.com.au. I would love to get the opportunity to help you. And if you love launching and know you need help with it (and all things business and marketing), I’d consider joining Chromatical Club! Where you can spend 12 months with me and my team getting help with growing your business from wherever you are to wherever you want to go. If launches play a big role in that, we are SO there to help you for an ENTIRE 12 months. See omnystudio.com/listener for privacy information.

It’s LAUNCH MONTH at Heck Yes to marketing The Podcast!!! Every week this month, I’ll be dropping a launch related consultation with all different types of businesses. For the VERY first launch podcast episode, I get to work with Jacqui from White Deer! She’s a graphic designer who wants to know how we can get more people into her evergreen course! Now this is a bit of a back to front episode because we’re actually talking about how to drive sales WITHOUT launching. We’re talking about Jacqui’s evergreen course DIY Design My Biz that she has ALREADY launched a couple of times, but has now turned it evergreen. Evergreen basically means it’s something that people can join anytime, get the value, and because you have already done all of the work, it’s pretty hands off. I wanted to start off with talking about evergreen for podcast month, because if you are in the course or program biz, (or hope to be in the future) you can turn the launches you have already done into evergreen ones that work all year round! I thought by starting off with this before you get all juiced up about new launches, I wanted to talk about using what you might have already launched previously and turning it into something that can work for you all year round. The thing with evergreen is though, (and what we talk about today) is that without big launches that gets heaps of people in all at once, you still need to find ways to get people excited to do your programs year round. We have to work through a lot of ‘no’s to find the right ‘yes’ for Jacqui and that to me is one of the FUNNEST part of consulting, and also the most important. I can’t just say ‘do this…’ it has to be congruent with who your working with or the suggestions just won’t work for them. You have to dig and find the right part that needs the work because it’s not always obvious! We touch on subjects like Be sure to follow Jacqui on Insta at @whitedeerGD and check out her website here!! Feel free to tag us both in your stories if you share that you’re listening, we’d love hear your takeaways. Speaking of evergreen, if you’d like to check out MY evergreen masterclass which helps you go from winging to growing your business, click here! I talk about it in this episode, and it really is suppppper impactful to those who watch it. And of course, if you’d like to apply to be on Heck Yes to Marketing The Podcast, and have a real life 1:1 consultation with me, just like Jacqui did today, you can do so by clicking here! See omnystudio.com/listener for privacy information.

Today we’re chatting with Elaine, a mindset coach who you can find at @Iamelainebenson on instagram. We’re talking about her messaging and positioning in her business, and she wants to know how she can clarify and make it really concise so that her clients are like “HECK YES I want to work with Elaine!!” Regardless of whether you’re a product or service based business, these kinds of conversations will be so impactful because if you’re not communicating your messaging in the way your customers or clients need to hear it, it might not result in the amount of sales or bookings you’d hoped. Today we chat about things like I need to let you know that next week is the start of May which means it’s officially LAUNCH MONTH in my podcast world!! Every week in May I’ll be sharing consultations with all kinds of business owners around the theme of launching. Make sure you subscribe so you don’t miss an episode. The theme is also spreading into Chromatical Club, my paid program, where I’ll be sharing a live masterclass on the 10 things I did, to have an $83k launch in September last year. So if you’d like watch that head to my website chromatical.com.au/chromatical-club and check it out. See omnystudio.com/listener for privacy information.