Conversations with Roberto

Welcome to episode 13 of our podcast, where today's journey takes us into the heart of creativity and innovation with none other than the design visionary Robert Brunner. Strap in as we unravel the story of a man whose designs have shaped products and defined entire categories. Robert's influence spans across the globe, from the sleek lines of Beats by Dre to the cutting-edge elegance of products for Polaroid, Square, and even Ferrari. In this episode, he pulls back the curtain on his remarkable journey from the groundbreaking beginnings at Lunar Design to his pivotal role at Apple, where, alongside Sir Jony Ive, he set the stage for a new design era. As a founder and partner of Ammunition, his insights have propelled brands into the future, earning him a spot among Fast Company's "Most Creative People in Business" and his work a place in the Museum of Modern Arts permanent design collection. But that's just scratching the surface. Today, Robert shares exciting stories of his collaborations with industry giants, reveals the driving forces behind his creative process, and gives us a glimpse into the future of design. This episode is a deep dive into the mind of a man who believes in the power of design to change the world. Get ready for an inspiring journey through the landscapes of imagination and ingenuity with Robert Brunner. Fun fact: Robert's father was an inventor who built two boats from scratch in their driveway, influencing Robert's maker mentality and love for craftsmanship. — let's begin. Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

The podcast episode with Stefan, an entrepreneur with a keen eye for design and innovation, delves into his remarkable journey in the business world. He shares his experiences, from his early ventures in contemporary furniture to his groundbreaking work with POC, a company focused on enhancing safety in gravity sports. Stefan's narrative is about creating successful businesses and infusing them with a deeper purpose and commitment to sustainability. Key Highlights: Entrepreneurial Journey: Stefan's entrepreneurial path began in the furniture industry, where he developed a keen interest in contemporary design. He founded several companies, including CNBI Interior and CVI, and worked on significant projects like IKEA PS. His journey reflects a constant evolution towards more meaningful and impactful business ventures. Founding POC and Cake: Stefan founded POC to save lives in gravity sports, emphasizing the importance of safety and innovation. Later, he ventured into electric mobility with CAKE, focusing on electric motorcycles and showcasing his dedication to innovative, environmentally friendly transportation solutions, even toward zero emission. Focus on Sustainability and Quality: Throughout the episode, Stefan stresses the importance of sustainability and high-quality products. He criticizes the fast consumption model and advocates for products that last longer and are better for the environment. This philosophy is evident in his approach to both POC and CAKE. Navigating Business Challenges: Stefan discusses the challenges of balancing innovation with market realities, especially in the context of investor expectations and the need to maintain quality and ethical practices. Conservation Initiatives: The episode also highlights Stefan's involvement in conservation efforts, such as providing electric motorcycles to rangers in Africa to combat poaching. This project underscores the potential of new technology and clean energy in conservation efforts. Overall, the episode offers a comprehensive look at Stefan's entrepreneurial career, his approach to business, and his commitment to creating products and ventures that are not only innovative but also sustainable and purpose-driven. Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Chris Bangle, renowned for his transformative work in the automotive design world and former BMW Chief of Design, is an authority in Design. His consultancy, Chris Bangle Associates (CBA), is based in Italy and has been a beacon of innovation. Now, taking another bold step, Bangle has launched Inanimatti Inc., a production business set to debut its first project at Mipcom. During his 17-year tenure leading Design for BMW, Bangle was celebrated for reimagining iconic brands such as Mini, Rolls Royce, and BMW designs. His early influences trace back to hands-on experiences, like working in a printing shop, which instilled a tangible sense of creation in him. Educated at ArtCenter, Chris imbibed a rigorous design philosophy, emphasizing meticulous craftsmanship. His passion extends to comics, using them as tools to communicate sustainability in Design. One of the most poignant examples of his empathetic approach is the Design project RED, which delves into the needs of the car's occupants, which stands over 90% still, and into pregnant women's unique needs and challenges. Such an empathetic approach ensures that products resonate on a deeply personal level with their users. Chris champions design, emphasizing sustainability, empathy, and the importance of collaboration, as seen in the "Deep Blue" project. However, he's not without concerns, notably about the car design industry's current trajectory. A fun anecdote he shared was the "Great Horse Manure Crisis" of the 1800s, highlighting how innovation can tackle unforeseen challenges. But Chris's innovation doesn't stop at cars or comics. His company is creating an animation series titled "Arky Arch Adventures," promising to be a delightful experience for kids and adults. This series, infused with the same ethos of empathy and innovation, is touted to be unlike anything we've seen before, marking the debut of Chris Bangle's production company, Inanimatti Inc. Throughout his career, Chris has consistently advocated for continuous learning and challenging the status quo. Links: Linkedin Chris Bangle www.chrisbangleassociates.com www.arkyarch.com Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Joe Foster is a British businessman and co-founder of the sportswear company Reebok. Born into a shoemaking family, Foster and his brother Jeff started Reebok in 1958. Under Foster's leadership, Reebok grew from a small running shoe company into a global sportswear brand, known for its innovative designs and marketing strategies. His entrepreneurial spirit and innovation have significantly influenced the sportswear industry. What did we talk about: In this episode, we have an engaging conversation with Joe Foster, the co-founder of the sportswear giant, Reebok. Joe shares his journey, starting from his early life in a family that was already immersed in the shoe business, J.W. Foster and Sons, a company credited with the invention of the spiked running shoe. Despite not being a running enthusiast himself, Joe was deeply involved in the shoe business from a young age. He and his brother Jeff found themselves in the midst of a failing family business, marred by constant feuding between their father and uncle. This led them to make the bold decision to leave and start their own venture, which would eventually become the globally recognized brand, Reebok. Joe provides insights into the evolution of shoes, from performance-based footwear to versatile designs that could be worn on the street, expanding the market for their products significantly. He also shares an interesting anecdote about basketball player Shaquille O'Neal, who switched to Reebok simply because they offered a shoe in his size (22), which Nike did not. The conversation takes a fascinating turn as Joe reflects on the rapid pace of technological change and its impact on business and society. He candidly admits his struggle to fully comprehend concepts like the metaverse and cryptocurrencies, despite understanding what they are. Joe also shares his experiences during World War II, his time in the scouting movement, and his national service, all of which he believes instilled in him discipline and confidence. Towards the end of the episode, he discusses the challenges of running a company amidst internal conflict, drawing from his experiences with his father and uncle. He leaves us with the important lesson of looking towards the future and adapting to change. Tune in to this episode for a deep dive into the life of a man who has been at the heart of the sportswear industry and has witnessed its evolution firsthand. Links: - https://www.reebokthefounder.com - https://www.instagram.com/reebokthefounder - https://onegoldennugget.com/reebokthefounder Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

"Don't be a team of Stars, but a Star Team!" - Dr. Dennis Vogt Who is Dr. Dennis Vogt Dr. Dennis Vogt is an esteemed marketing and consumer behavior expert, currently serving as a lecturer at the University of St. Gallen. In addition, he is a Managing Partner at The Transformation Group, where he guides businesses through strategic and organizational transformations. Some of his prestigious clients are brands such as Porsche, MIGROS, BMW, KIND, STIHL, and many others. Previously, he led the Center for Innovation at the University of St. Gallen, focusing on successfully commercializing innovative products and services. In addition, he completed his doctoral thesis on the perception of innovations at the Institute for Customer Insight at the University of St. Gallen. Dr. Vogt is also the founder of the housekeeping startup Jeffrey. What we talked about Introduction: In this episode, host Roberto sits down with Dennis Vogt, to explore the complex aspects of innovation and brand positioning. Dennis shares his business, aeronautical engineering, and psychology expertise, providing valuable insights into creating successful innovations that capture people's attention in a noisy market while maintaining meaningfulness. In addition, they discuss the importance of showcasing unique features and specific benefits to differentiate a brand and effectively communicate its value to customers. Episode Highlights: - The importance of balancing novelty and meaningfulness in innovation - Understanding the need for innovations to be perceived as innovative by customers - Case study: Dyson's successful differentiation through cyclone technology and effective communication of benefits - Challenges in the innovation process and the concept of "Emerging Nature Consumers" as valuable contributors - Involving customers with open minds, visual thinking skills, and high empathy levels in innovation processes - Prioritizing star teams that work well together and emphasizing the importance of collaboration - The role of shared values and a clear mission in fostering a thriving company culture - Skepticism towards generational research and the importance of individualism in understanding the Generation Z - Being critical of research methodologies and market insights before making decisions Conclusion: This engaging conversation with Dennis Vogt sheds light on innovation, brand positioning, and decision-making nuances. Listeners will gain valuable insights into balancing novelty and meaningfulness, involving customers effectively, building star teams, and being critical of data and research methodologies. Follow Dr. Dennis Vogt: Website: https://www.drdennisvogt.com LinkedIn: https://www.linkedin.com/in/dr-dennis-vogt Instagram: https://www.instagram.com/drdennisvogt The Transformation Group: https://the-transformation-group.ch Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Iain Thackrah Iain Thackrah is a creative mentor to entrepreneurs, with over a decade of experience in the creative industry. As a writer, speaker, and creative generalist, he has worked with a wide range of clients and has a unique perspective on how to succeed in the creative world. Iain is a jack of all trades but a master of some, with a deep understanding of the creative process and how to turn passions into a thriving career. As a creative specialist, he is dedicated to helping other creatives build successful businesses and careers. In his role as a mentor, Iain offers guidance and support to those looking to take their creative careers to the next level. He is a strong believer in the importance of continual learning and growth in the creative field. Follow Iain Thackrah: Website:https://www.iainthackrah.co.uk/ LinkedIn: https://www.linkedin.com/in/iain-thackrah/ Take his Workshop: https://www.3point175.com/turning-pro Join the Community: https://www.3point175.com What we talked about Join us for an excellent episode of our Podcast as we dive into the world of written words, coaching, and building better brands with the wonderful Iain Thackrah, co-founder of 3point175 and renowned coach for creative entrepreneurs. Get inspired and motivated as Iain shares his insights and actionable advice, drawing from his vast experience. First, discover the power of writing with a pencil and Iain's meticulous process using Grammarly and Hemingway. Next, explore the unique experience of writing a conversation on paper and Iain's journey of distilling his thoughts into a book. Finally, don't miss the discussion on the iconic Blackwing pencil and its resurgence in the creative world. Learn the importance of paying attention to details and selecting the right tools. Hear about Iain's plans for Errol's book and the upcoming milestones. Next, reflect on parenting challenges and creating a supportive environment for children, especially his girls. Finally, dive into the delicate balance between optimism and realism and be inspired to pursue your dreams. Tune in for this captivating episode filled with wisdom and empowering insights from Iain Thackrah, the coach for creative entrepreneurs and co-founder of 3point175. Recommendations and tools mentioned in this episode: GrammarlyHemingway AppBlackwing PencilsLike this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Dorothy Fulop: On this show, we are joined by Dorothy Fulop, the founder of Pitchcamp Agency. Dorothy is a Level C Certified Brand Strategist and Brand Specialist, with a passion for helping entrepreneurs succeed. Whether it's an investor pitch or a new brand launch, Dorothy is the guide that founders can rely on to navigate the often-difficult terrain of brand development. In her role as the founder of Pitchcamp Agency, Dorothy works with founders to create and build successful brands. When she's not working with founders, Dorothy can be found enjoying the great outdoors as a weekday hiker. She is also an avid startup admirer, always on the lookout for the next big thing. In her downtime, Dorothy loves to spend time with friends and family, playing board games and having a good time. Follow Dorothy Fulop: Website:https://pitchcampagency.com LinkedIn: https://www.linkedin.com/in/dorothyfulop Instagram:https://www.instagram.com/dorothy_fulop What We Discuss with Dorothy Fulop: ______ Up for a FREE Guide for Creating Sustainable Products -- our free guide with inputs on how to build more sustainable products or services. Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle, so we can thank you personally! Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is José Ochoa José Ochoa is an award-winning Mexican-American entrepreneur, engineer and business innovation evangelist. He started multi-million-dollar companies in the US and Mexico, including Global Containers & Custom Packaging Inc., a logistics and packaging company, and Reikoku LLC, a consulting company. He has an Engineering degree from Instituto Tecnológico de Chihuahua II, and worked as a Packaging Engineer for Delphi, and as a Global Packaging Engineer for Siemens. He won the Bridge Accelerator, an intensive, highly specialized program sponsored by Microsoft, that selects local suppliers from the border region and ramps up their operations to international business standards. He also won the City of El Paso, Texas’ ‘Exporter of the Year’ award. He is a graduate of the Stanford University Latino Entrepreneurship Initiative, a member of its Latino Business Action Network, and a native Spanish and English speaker. He provides growth solutions and guidance for entrepreneurs looking to start a business. He is also an author and wrote a business book, "GET IN THE RING: AN ENTREPRENEUR'S GUIDE FOR THE F*****G REAL WORLD. “I want to change the entrepreneurial paradigm from going after what you want, to focusing rather on who you need to become to get there.” -José Ochoa. Follow José Ochoa: Website: https://consulting.reikoku.com https://globalcontainers.net/ LinkedIn: https://www.linkedin.com/in/relentlessjoseochoa Instagram: https://www.instagram.com/joseochoaofficial Book: - Get in the Ring ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Scott Henderson Scott Henderson is a top Industrial Designer known for creating top-selling industry disruptors for his global fortune 500 client base. His own collection of unique objects are sold globally to retailers and museums such as The MoMA Design Store, SFMOMA, The Carnegie Museums, and The National Gallery. He has over 100 patents for diverse projects such as housewares, consumer electronics, and furniture. Scott's work has been widely recognized in exhibitions, awards programs, and the press, and has been featured in The Shock of the Familiar and I.D. Magazine's Annual Design Review. He has won multiple awards, including GOLD, SILVER, and Bronze awards from the IDSA Industrial Design Excellence Awards, and has been exhibited at the Smithsonian Institution's Cooper Hewitt National Design Museum. He is a sought-after presenter and has published articles on the importance of design in periodicals such as Innovation and Design Management Journal. He served as Chairman of the Industrial Designers Society of America National Conference. For Scott, design is not a discussion of form versus function; it’s about thinking and the quality of the big idea. Follow Scott Henderson: Website:https://www.scotthendersondesign.com/ LinkedIn: https://www.linkedin.com/in/scott-henderson-993a994/ Instagram:https://www.instagram.com/scott_henderson_nyc/ By Design:https://www.bydesign.global/judges-presenters/scott-henderson What We Discuss with Scott Henderson: - Design thinking - Delighting the user - Abstract shapes - The Flow state - Trapped energy - Focus on the WHY - America by Design - We don't do Design, we are Designers ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Lisa Kipps-Brown Lisa helps entrepreneurs solve big picture problems with disruptive strategic thinking and no gobbledygook. Author of the books Disrupt Your Now and Boomer Cashout, she’s a refreshing change in a world full of self-proclaimed experts who throw jargon around like candy. Her father was blind, which ironically gave her a natural advantage. Every day she watched him do things that anyone would think he shouldn’t be able to do: operate a lathe, ride horses, play basketball, own a business, and even mow the grass. She absorbed a different way of thinking and wasn’t even aware of it. Lisa is a pioneer in business use of the web and started her web & marketing strategy company in 1996. When few people knew what Amazon was and two years before Google existed, she was already reimagining businesses and even sold an online business right before the dot-com bubble burst. Other achievements include saving companies from bankruptcy and tripling CARES Act funds for rural communities via innovative matching gift card campaigns. Lisa’s straight talk combined with a natural talent for transforming basic ideas into disruptive strategy & valuable collaborations has people like Forbes 30 Under 30-listed blind PhD chemist Dr. Hoby Wedler calling her a “cognitive powerhouse.” Steve Sims, author of Bluefishing, says she’s a unicorn who bridges the gap between digital natives and digital immigrants. Follow Lisa Kipps-Brown: Website:https://lisakippsbrown.com/ LinkedIn: https://www.linkedin.com/in/lisakippsbrown Instagram:https://www.instagram.com/lisakippsbrown Books: - Disrupt Your Now - Boomer Cashout Podcast:https://podcasts.apple.com/ch/podcast/disrupt-your-now-with-lisa-kipps-brown/id1608833260 YouTube: https://www.youtube.com/@LisaKippsBrown1 ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Errol Gerson: Errol Gerson has been teaching Entrepreneurship, Leadership and Business Management at Art Center for the past 50 years. In that time he has taught over 6100 students and has personally mentored well over 3000 students. Gerson received a BS in Accounting from USC in 1970, and after receiving his MBA from USC in 1971, he spent eight years at a Big 8 public accounting firm. In 1979, he co-founded a CPA Business Management firm with three other USC grads, then sold it in 1992. Gerson co-founded Cow Interactive with four Art Center grads. In 1999, he joined CAA Agency as the Director of New Media. In 2004, he left CAA and became the Principal at the Gerson Group, a Strategic Management Consulting company, where he is in practice today. Errol is a Senior Adviser to the A.I.G.A. and does Entrepreneurship and Marketing workshops and seminars across the country. Follow Errol Gerson: Website:https://www.errolgerson.com/ LinkedIn: https://www.linkedin.com/in/egerson/ Instagram:https://www.instagram.com/errolgerson/ Facebook:https://www.facebook.com/brendonburch... YouTube:https://www.youtube.com/c/3point175 To the amazing Book: https://www.errolgerson.com/50 ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Who is Marcus Strijdveen : Brand-Marketing | Business Development | Growth Marcus is an executive director in the creative industry, with over 20+ years of experience in Brand-Marketing, Business Development, Growth and Brand-Partnerships. Since 2016 he fills his days helping companies like Capitola and Media.Monks (world's largest creative digital production company) with Business Development, Growth and Brand-Partnerships. In addition he serves as an advisor for (mostly European) start-up's and VC's, with ambitions to expand their businesses in the US. Prior to making the step to the digital production world, he worked as Managing Director / Head of Strategy with global media and ad agencies like Carat Dentsu Aegis, OMD, Horizon Media and BBDO, handling clients as Levi Strauss, Heineken, Adidas, RedBull, Converse and FootLocker. Early 2000, he opened from scratch the European office for Horizon Media out of his home-place Amsterdam. That ultimately led to his move to Los Angeles in 2007. Marcus is also Co-Founder of Upcomers, a creative career accelerator for emerging creatives. The mission of Upcomers is to help Art & Design school students to land a dream job in the creative industry. He is also a former Advisory Board Member of AIGA LA, the non-profit association of Graphic Designers in the US and Guest -Speaker at various schools e.g. USC Lovine and Young Academy, UCLA Anderson School of Management, Arizona State University. Follow Marcus Strijdveen: LinkedIn: Marcus Strijdveen ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Jeanette Muñoz Abela & Luis Muñoz Jean Baptiste Who they are: Jeanette Muñoz Abela Director, Architect, Structural Engineer Jeanette Muñoz Abela is a Director, Architect, and Structural Engineer with over 10 years of experience in various projects, such as stadium roofs, bridge design, medium-rise towers and hotels, museums and residential projects. She is the founding director of Bureau 105, and also holds a post-doc position and teaches at Imperial College London. Jeanette is active in research and lecturing at the University of Malta where she sits on several committees, and is a council member of the Kamra tal-Periti, representing the ECCE, FEANI, and Inġiniera Malta in their General Assemblies. She is also the national representative of the IABSE. Luis Muñoz Jean Baptiste Co-founder, Graphic Designer Luis is a Co-founder, Certified Brand Specialist and awarded Graphic Designer at Bureau 105. He has lived in various countries over the past 20 years and graduated from Universidad Latinoamericana de Ciencias y Tecnología (ULACIT) in Panama. He dedicates his attention to brand identities for different type of industries and is a member of D&AD, his work has been featured in Logolounge book. Luis has a passion for horror films and posters from the 1960s, which he uses as inspiration in developing branding and logos that represent the client's and people's needs. Follow Bureau 105: We transform places & structures into sustainable brands that make people happy & healthy. Website: https://bureau105.studio LinkedIn: Bureau105 ______ Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.

Intro of "Conversations with Roberto". Creating better products and brands through empathic Curiosity, Innovation and Insights. ​Welcome to Conversations with Roberto podcast. Here I sit down with top entrepreneurs, innovators, designers, and thought leaders. And I do my very best to unpack actionable and valuable insights to help you build better product, and sustainable brands, and have fun doing it. Why I do this I believe that I have an obligation as a Designer to develop better-designed, more sustainable, higher-quality products & experiences. ​The daughter's test Before I take on a job or project, I go through The daughter's test: When my daughter is 13 years old and asks me: "Dad, did you design and created valuable and better products for all of us? Or did you create wasteful items? If the answer is yes, and I'm proud of the problem I solve, I'm more than happy to take the project. If the case is no, and I don't see value to the business, people, and world, I respectfully decline or help find a better solution. ​Topic To talk about the power of Design & Branding. Especially to learn what it takes to build better, innovative solutions and purposeful businesses. Format Conversations with Roberto is a weekly show on the mayor Podcast platforms and YouTube. The goal is to keep the episodes short and sweet, with an average of 21 Minutes. ​Audience and what can you expect I believe the audiences that will profit the most are Founders, entrepreneurs, and intrapreneurs who want to make products and experiences that matter and elevate their brand to play bigger. Like this show? Please leave us a review and share it with a friend -- even one sentence helps! Thanks for listening! Want to create sustainable products? Get our guide! Learn how to design & manufacture better products & services. Download here your FREE Guide for Creating Sustainable Products.