The Growth Code® with Sian

This is the place to be to crack the Growth Code® for your business with more ease and less stress. This episode is going to be a business reboot, a guide to self-coaching your way to creating momentum in your business with more ease. I’m sharing the 7 Pillars of Business Mastery and today taking a deeper dive specifically into the Sales and Marketing pillars which are contingent to creating a business that loves you back. I’ll also be covering • One big mistake that people make in each of these pillars • One KPI you should know (maybe two) for each How to work ON your business mini training https://youtu.be/-hr_lVFfM8Q?si=M8vEJxGR1gMUNALO The Ultimate Guide to Marketing Momentum https://workwithsian.co.uk/guides/marketing-momentum Nail It & Scale It® https://workwithsian.co.uk/nailit-waitlist

Welcome to this little mini-series on Cracking the Growth Code®. In part 1, we're diving into what type of business owner are you? Do you ever feel like there’s something holding you back from reaching your next level of success? You know you’re meant for more and you wish you could crack the growth code. The big lesson I’ve learned on my up-and-down business journey is that there are phases to business and we are different people in each. But when we take the time to pinpoint where we are and identify with who we are and align who we need to be, we can get unstuck and move to the next level. Cracking the Growth Code® is easy once you’ve cleared the path of what’s keeping you stuck where you are. I believe that business can be the biggest teacher in self-development. It’s one of the reasons I love business so much because GROWTH is an important value to me. With your permission, let me walk you through the ‘types of business owners’ so you can see where you are now, who you need to be, and what you need to do to have all that you want. And I know that growing your business on your terms is on that list. To follow along and get a visual of the matrix visit the show notes here. Are you ready to nail your marketing and scale it in 2024? Marketing mastery and sales systems and what move you away from being stuck and reactive. I believe that if you crack those two pillars then there is no business problem you can't solve and there isn’t a goal you can't achieve. So in three months, let me walk you through nailing your marketing, and building out the roadmap to scale your marketing. And once you have your tailored marketing plan with a pantheon so you never have to worry about the algorithm dropping your leads through the floor or where your next client is coming from again. This is a strategy and a framework that's as easy as drag and drop which will keep delivering to your business every after year. Here’s a link to the Nail It & Scale It page with more details. #growthcode #businessgrowth #marketing #salesandmarketing

Business Reflection Planning - super catchy title right? Before you hit next... If you’re feeling a little stuck with business growth or you want to sit down and plan your goals for next year but you're not sure where to start, this episode is the place to be! Today’s episode was born after some pessimistic news about the global economy this week (thanks Elon), I then asked my clients some pretty tough questions. But I also made a promise, I said we don’t need to be quite so pessimistic. We don’t know how things are going to unfold or what’s going to happen - when isn't there uncertainty? What I do know for certain is that your business success is dependent on being grounded in clarity, clear focus, and conscious action-taking. To help you with all of the above and deliver on my promise, in this episode, we’re taking some time out for some Business Reflection Planning. This is a powerful process so I hope you stay tuned. You can download the full workshop and the workbook here - workwithsian.co.uk/guides A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do (Use promo code sian for 50% off your first 3 months)

This podcast episode is the place to be if you really want to sky rocket your sales and business to greatness but you’re not entirely sure what to do next. In my candid conversation with Wall Street and Amazon Best-Selling author of ‘From Grassroots to Greatness’, Lloyed Lobo we have taken a deep dive into real tactics and solid frameworks you can use right now to build your business. I asked Lloyed what he’d say to small client-service business owners if they felt a bit stuck, needed more leads, more revenue and had to do a bit of a turnaround, what he’d say. That conversation led us to talking about growth versus scaling and how to know when you’re ready to scale. Talk about a masterclass, tune in for this and be sure to connect with Lloyed on LinkedIn. And by the way, if you are looking to Rev Up Your Revenue I’ve got an unmissable masterclass for you to work through in your own time just head over to revupyourrevenue.co.uk A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do

How do you get what you really want? After we finished talking about snowboarding, Alex Chisnall and I recorded a wonderful conversation about life and creating a vision. If you don’t know Alex, his story from flight attendant to the number 1 business advisor to Richard Branson’s Virgin start-up is epic and I couldn't have been more excited to have him on the Growth Code® podcast. I’m not sure how we jammed so much into this… From embracing resilience, and self-doubt to the mistruths around limiting beliefs, operating outside your comfort zone, failing, and adopting the “screw it just do it” mindset. There’s something for everyone to get to where you want to go and get you into action. If you'd like to hear more from Alex, head over to his number 1 rated podcast 'Screw It, Just Do It.' https://tr.ee/xsQC-O87zs . A special mention to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do

A few clients have brought this up in coaching calls, they’ve asked “Sian, how do I deal with a difficult client?” For business owners and particularly when you have a small team, a difficult client can really rock the boat. It’s not cut and dry, you can’t run around resigning PITA clients (that’s a pain in the a**) because they possibly bring in a good chunk of revenue. On the flip side, they could be hurting your team and creating a horrid working environment. How you handle the situation reflects on your leadership. Let’s dive into three ways that you can handle a difficult client and explore when it really is time to let them go. And a special thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do for a look around. For the full episode transcript, please head over to the show notes. For the ‘client analysis matrix’ template and client retention strategy click here. Stephen Covey's “7 Habits of Highly Effective People” Credit for the ‘six human needs’ is to Tony Robbins, more on the TR blog.

Do you have a lead problem... or is it something else? I hear business owners saying they need more leads but let’s check in and ask, are you sure? There are only three ways to grow any business, and getting new clients is one of the ways. If you don’t know what it costs you to acquire a new client, I suggest you pause whatever you’re doing and go figure that out then come right back here. If you’re spending good money to fill up your leads bucket which is full of holes, you’re throwing money down the drain. You may as well pop down to the casino and put your marketing dollars on red or black. This podcast episode goes through a painful example. Then we explore how to plug the leaky sales bucket with three highly actionable things to go look at in your business and three KPIs to start tracking immediately. For the show notes, please head over to https://workwithsian.co.uk/blog/lead-problem And if you do need help with leads, please head over to my free on-demand training at www.revupyourrevenue.co.uk Now get off your rocks and go plug those holes. Bon voyage!

On this episode of the Growth Code® podcast, I’m talking with the experienced and wonderful Simon Collard exploring all things agency and finance related. And let me tell you, Simon’s hidden talent is turning complicated numbers from a barrier to growth into simple data that helps you make better decisions. We all want more profit and life to be a little easier, right? If you nodded yes then tune into this episode. We’ve covered everything from margin killers to profit vampires and you definitely want to hear about “conscious over-servicing”. Get your pen and notepad ready, Simon’s taking us to school. Connect with Simon on LinkedIn And if you’re wondering where the bottleneck is in your agency growth, take the Gap Quiz now. Thanks for listening to the Growth Code® podcast, the place to be if you’re looking to grow your agency or service business with more ease and less stress.

Glide your way from ‘stuck’ back to growth Having a plan to go from where you are now back to growth and scaling your business or agency requires strategic change. In this episode, I’m talking to Freia from Be Reyt on how to make the sort of strategic change to grow and scale your agency, even if you’re feeling pretty stuck right now. Dive into this episode with a pen and paper handy as we’re breaking down the steps, the process, and the planning that will get you to the next level of growth. Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach. And if you’d like to find out more, connect with Freia on LinkedIn https://www.linkedin.com/in/freiamuehlenbein/ If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz. . . . Agency strategy Growth strategy Strategic growth Small business Small business podcast Agency life

Growth, success, exits & teams #agencylife David and Bachir, are true agency veterans growing their London agency for 14 years to be a leading ecommerce agency and the fastest agency to become an Adobe Gold partner. And on this episode of the Growth Code® podcast, they’re sharing their secrets to success, and their experience of achieving an exit. We dive into the secret elixir of a successful agency (it’s not as sexy as you think) with absolute golden nuggets of advice for any service business owner of any size. You’ll be hearing from David and Bachi who have the scars and wounds from growing teams on what it takes to build a team. PLUS we talk about what a distributed team model so you can still scale your business even when it’s tougher than ever to recruit amazing talent. To find out more about David, Bachir, and Prodigi head over to https://prodigi.team/ Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach. If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz > https://www.agencygapquiz.com/

For agencies and consultancies, it’s hard to market your own business. It’s hard to do it consistently and manage the seesaw of new business and delivery. In fact, 74% of agencies are missing the mark on their own positioning! You don’t want to miss this episode, I take a deep dive with Claire Hutchings, the founder of Chime Agency to talk about where the biggest blockers and mistakes agencies are making are and understand where they can make the biggest gains. We’re in a bear market, there are lots of downward forces on agencies at the moment. And if you’re feeling that seesaw or rollercoaster, this episode is full of gold for you with actionable steps to can take to level up your positioning, and marketing performance and practice what you preach! To download Claire’s report, head over to this link at chime.agency This has been an episode of the Growth Code® podcast, the place to be if you’re looking to grow your agency with more ease and less stress. Follow me on Instagram, Facebook or connect with me on LinkedIn and drop me a message if you’ve got questions about this episode or you’d like to talk about cracking the growth code for your agency. PS. Grab the Agency Gap Quiz if you’d like to find out where the bottlenecks are in your agency that are holding you back from creating the growth and results that you deserve.

Everyone talks about really wanting this ONE thing in business. But nobody talks about how the nuts and bolts of getting it. Hint: it's not more hours in the day, a luxury vacation, a good night sleep or anything like that. I'm talking about the ONE thing that all agencies and business owners really and truly want. Which is a steady stream of happy clients who pay their invoices on time. We all want that right? Well, you can't make a wish for something without getting super clear on what you really want (and repelling what you don't want). I'm breaking those two things down in this episode of the Growth Code® podcast and the exact steps to take to help you do that. For the show notes and to access the client analysis matrix I mention in the episode, head over to this link workwithsian.co.uk/blog

With all the downward forces on pricing for agencies and service providers, how do we even begin to lean into pricing for profit? In this episode, I’m talking about four clear-cut easy strategies to get you out of the race to the bottom quickly and with less stress around pricing. Pricing is a powerful level to grow your business, it can be complex but you can turn that into your advantage. If you’d like a free one hour training to dive deeper into Pricing for Profit, send me a DM on social media or email me hello@workwithsian.co.uk with the word PROFIT and it’ll be done! For the full episode, transcript go to workwithsian.co.uk/blog/pricing-for-profit

Welcome to The Growth Code podcast with Sian. In this episode, four money-mangling mistakes hurting your agency (and your income). This episode contains a story of a hostage situation! So buckle up. Get ready to plug the holes in your leaky bucket. If you have no idea which part of your agency's operating system is glitching, I’ve got a nifty diagnostic tool to show you in less than 10 minutes. Grab it at agencygapquiz.com And for the transcript of this episode, head over to agency-money-mistakes If you're enjoy the Growth Code® podcast, I'd love you to leave a review and feel free to follow me on social and DM with any questions you'd like me to cover in future episodes! Your friend, Sian

This episode is extra special, my live interview with the CEO of Chet Holmes International. Life, business and success with Amanda Holmes. We talked about how 65% of businesses aren't that profitable, the rollercoaster of being a reactive business owner and how I created $250k of sales revenue on evergreen automation so you can too. You don't want to miss this episode and the three things you need to be successful in creating your path to permanent profits. Follow and connect with Amanda to catch more amazing podcasts, content and news about the Ultimate Sales Machine. https://www.linkedin.com/in/amandajholmes/ https://www.instagram.com/UltimateSalesMachine/ https://www.instagram.com/amanditaholmes/ If you'd like more info on coaching with me or the Growth Code®, DM me on social or email me hello@workwithsian.co.uk with the keyword GROWTH and let's chat. https://workwithsian.co.uk/business-coaching/the-growth-code

The most common struggles that small business owners face, the things that keep coming up over and over again include finding new clients, lead generation, cash flow, increasing competition and finding the right talent. What’s interesting is that there’s one golden thread, one thing that rules them all... Your ability to rev up your revenue. I get it though, it's hard and a lot of clients say to me "why isn't there just a roadmap to tell me what to do". If there was, I'd write a book and be done with it. But what you need are proven strategies that are working now and a roadmap to show you the steps to take with less trial and error. I’m going to give you the exact blueprint to grow your business by at least 72% and the exact steps to take. Let’s Rev Up Your Revenue! www.revupyourrevenue.co.uk

The 3Ps of Influence I recently had a conversation with a prospective client and he asked me a cracking question: To get more sales, if I could only work on three things, what would they be? The short answer is what I call my triangle of influence. For the long answer, including the three distinct phases of every sales process and the 3 Ps, dive into the episode. ___ Links mentioned in the show Clients Like Clockwork® Niching down alone isn’t enough Super-charged money-making testimonials The Growth Code® 5 Musts of Modern Marketing 29 Ways To Get More Sales The full transcript and show notes will be up on the blog.

If you want to have a profitable agency or business that's fulfilling and enjoyable, I'm inviting you to pull a Mayweather. My last few episodes have been talking about retaining clients, sales and growth but there’s an underlying message about profitability. I want to stay on that topic for a moment as it’s my greatest desire that you crack the growth code to get new clients AND pave your path to permanent profits. Resign bad clients, cherrypick ones to work with, be selective about the services you sell and watch your profitability grow. Ready to pull a Mayweather? Let's dive into the episode. If I can help you take a deeper dive into client retention and help you create a world-class success map that explodes your competitive advantage, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk Links from the show Where your next client is coming from The Growth Code The full transcript and show notes will be up on the blog.

Five-Step Strategy To Improve Client Retention (Even in Tight Times) We know that there are only three ways to grow any business - get new clients, get clients to spend more and more frequently. It makes total sense then that the role of marketing is to get and keep clients. So how do we retain clients even in tough times? Let's talk about keeping clients and a five-step strategy for client retention and what that ideally looks like for your agency or service-based business. I've made this episode really actionable, you'll want to schedule a time to go through the steps. I recently completed this audit with a client and we found six figures of potential that was otherwise left on the table! If I can help you take a deeper dive into client retention and help you create a world-class success map that explodes your competitive advantage, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk The full transcript and show notes will be up on the blog.

Made profit, but where’s the cash? Awesome, you set out to be your own boss and this roller coaster is now the boss of you. Yet your relentless work doesn’t free you, it drains you. You are the risk-taker, the one who’s created something that didn’t exist before and your reward is that you get paid last or maybe you don’t get paid at all this month. Business owners eat last. It shouldn’t be so desperate that you take a restaurant hostage (yes, this episode includes a story about a hostage situation). Flirting with entrepreneurial poverty is a thing. I talk about business growth a lot and it doesn’t make sense to do that without taking a little time to talk about financial health. So if you’ve ever sat in front of your accountant who’s reading your Profit & Loss telling you that you’ve made six figures in profit but you’re wondering where the cash is, join me on a little journey to bust some myths and take tiny steps to change the financial health of your business today. If I can help, you want to talk it through or need some accountability then DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and let’s set up a clarity call. Links from the show Book a free clarity call Business coaching The full transcript and show notes will be up on the blog.