Estate Agency X - The Future of Estate & Letting Agency

"Are you an estate agent seeking to unlock strategies for growth?" Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies. The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution. Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations. We look at digital tools like Google and Facebook advertising are leading his business generation and nurturing. Understand the role of AI in predictive analytics and planning, ensuring agencies stay ahead in an ever-changing market. Listen or watch to gain insights on shifting from output-driven to outcome-focused strategies. (14:27) Evolution of Estate Agency Marketing Strategies (20:58) Delegation and Growth in Business (30:14) Managing Staff and Technology for Growth (41:31) Future of Estate Agents and AI (47:55) Focus on Outcomes, Not Output Real Estate, Estate Agency, Digital Marketing, Client Relationships, Cambridge, Innovation, Adaptation, Success, Evolution, Growth, Automation, Technology, AI, Lead Generation, Nurturing, Share of Voice, Future, Outcomes, Productivity Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Have you ever wanted a future where your estate agency business operates seamlessly, allowing you to reclaim more time with family and achieve success through enhanced tech efficiency? In this episode, hosts Mark Burgess and Rob Brady sit down with David Long, Sales Director at Newboulds & Co., to discuss the future of estate agency entrepreneurship. In our conversation, David shares his journey from a corporate estate agency background to working for independents to founding a technologically driven and lifestyle-oriented estate agency. We explore the transition from a large corporation to a small, independent operation, where every decision, from phone calls to marketing, is crucial. David highlights the challenges of starting a sales department within an existing lettings agency during major events like Brexit and COVID-19 and discusses the importance of nurturing relationships over transactions in today's digital landscape. We tackle the misconceptions faced by those transitioning from corporate to independent models, stressing the significance of branding, lead generation and having an agile team. David warns against undercutting fees, advocating instead for raising fees while providing exceptional service to maintain reputation and income. We then discuss the motivations and challenges of growing an estate agency business, particularly the complexities of potentially managing a team and instead leveraging technology to streamline operations, improve efficiency, and enhance customer experience. How accountability towards implementing technology is important. As we investigate the evolution of sales processes, David reveals how remote valuations and technology can revolutionise the industry, potentially allowing for scaling and faster transactions. Despite the pandemic accelerating technology adoption, we reflect on the importance of maintaining confidence in a tech-driven approach and the power of personalised automated systems to provide a great customer experience. David currently has over 40+ email nurture journeys in place! Finally, David shares insights on the future of the estate agency industry’s expectations of smaller firms and how technology plays in shaping its future. (12:08) Improving Estate Agency Lead Generation (16:51) The Evolution of Estate Agent Practices (25:29) Evolution of The Sales Processes (33:30) Future of Customer Service in Industry (39:34) Customer Service Expectations in Small Firms Real Estate, Estate Agency, Entrepreneurship, Corporate Environment, Self-Employment, Business Acumen, Industry Shifts, Brexit, Pandemic, Customer Relationships, Digital Age, Slashing Fees, Service Quality, Tech Solutions, Automation, Branding, Lead Generation, Business Management, Sales Expertise, Customer Service, Franchises, McDonald's, Technology Investments, Systems, Small Firms, Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

With 30% of property sales never making it to completion, our guest Paul Quinn, founder of Oakfield Property, has achieved an astonishingly 3% fall-through rate in his agency. How did he manage this? Tune in to discover the way you could approach how you take on properties. Growing up around market stalls, Paul learned the art of negotiation and customer service amidst the lively banter and bustle of his family's business. These skills have served him well as he ventured into the world of estate agency, setting up Oakfield Property, where his entrepreneurial spirit and resilience shine through. Throughout our conversation, Paul walks us through his journey from dissatisfaction with traditional estate agents to creating his own successful letting agency. He shares personal stories including as a leader, being diagnosed with ADHD, which has challenged and informed his approach to business. Every property sold tells a story, and Paul's understanding of this has been key to his agency's decade of growth and the move into sales. We explore the heartbeat of his business philosophy—customer service and long-term investment—and how this has shaped his strategies in the ever-changing property market. He opens up about the personal and professional adjustments required in the face of life's unpredictable curveballs, from family illness to the transformation of advertising from print to digital, revealing the agility needed to thrive in this industry. As we wrap up the episode, we step into the future, considering the impact a strong customer database can have on estate agencies, revolutionising the way agencies communicate directly with clients outside of just advertising properties on Rightmove. Paul offers his insight into the critical importance of investing in marketing and the art of understanding people—whether it's engaging with a widow who just inherited wealth or a client fixated on fees. His honest reflections provide one that merges passion, innovation, and that all-important human touch. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Estate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee? Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership. Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about propelling the company forward. The dynamic of collaborating with different generations within the family business is also examined, highlighting the balance between bonds and professional decision-making, some of which only take 48 hours to make! Wrapping up our conversation, we explore the potent combination of marketing strategy and technological advancement in the property. Discover how the right marketing mix and the use of customer journey mapping can lead to an increase in market share and increase long-term client relationships. The future of communication and technology is here, and it's reshaping how businesses like Alan Cooper Estates nurture their brand, engage with clients, and set the stage for continuous growth. (00:00) Family-Owned Estate Agency Success (11:15) Navigating Family Business and Change (23:36) Evolving Marketing Strategies (32:06) Communication and Technology Future (44:37) Increasing Market Share and Business Growth Family-Owned Estate Agency, Real Estate, Success, Adaptability, Forward-Thinking Strategies, Pandemic, Cutting-Edge Software, Marketing Techniques, Recruitment, Staff Evolution, Family Dynamics, Professionalism, Kinship, Business Growth, Client Relationships, Technological Advancements, Market Share, Brand Loyalty, Communication, Technology, Future, Client Journey, Customer Experience, Referrals, Advertising, Customer Service, Competitive Market, Change, Subscribing, Estate Agency X Podcast Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode, we look at crafting the future estate agency leaders through mentorship, featuring Ben Taylor, Director of Walters Property in Lincolnshire and his father Adrian. Together, they unveil their journey—Ben's rise from a sales negotiator to director, fueled by a passion for customer-centricity and his father's invaluable guidance. We shine a light on the pivotal role of mentorship, cautioning against the assumption that top sales performers naturally morph into managers without proper guidance. Additionally, we dissect the evolving landscape of networking and collaboration within the industry, championing the spirit of knowledge-sharing, even amongst rivals, and the transformative power of outside perspectives in professional development. At the end of the episode, we discuss the future of the industry, potential shifts towards a rental-centric society and the consequent ripple effects for estate agents. Amidst the flow of market conditions, we underscore the importance of adaptability, the relentless pursuit of unparalleled service, and the indelible impact of nurturing enduring client relationships. (00:05) Father-Son Mentorship (12:02) Motivation and Training (22:31) Leadership and Mentorship in Business (34:48) Video Content Creation Tips (39:53) Future of Estate Agency Industry Discussion Real Estate, Mentorship, Customer Service, Leadership, Training, Networking, Market Fluctuations, Video Content Creation, Social Media, Rental Market, Estate Agents, Market Conditions, Housing Market, Quality Service, Podcast Channel, Growing Community, Subscribing, Latest Insights, Exceptional Guests Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

How can personal milestones and industry changes inspire innovative business strategies and a people-centric approach to recruitment in the estate agency sector? In this episode, we embark on a journey with Nicola Broomham, a seasoned estate agency recruitment professional and chair of Women in Residential Property. Nicola shares her remarkable story, from her beginnings at Romans to navigating the challenges of motherhood and reshaping her career to champion inclusivity in the workplace. Join us as we delve into the importance of gender diversity in the residential property sector, exploring Nicola's dual mission with Women in Residential Property: providing support for women and advocating for gender equality in the industry. We uncover the transformative power of empathy and understanding, shedding light on the necessity for inclusive networks and cultural movements that celebrate underrepresented groups. We also explore the critical topic of flexible working and its impact on career advancement, particularly for women. Through Nicola's insights, we examine the benefits of innovative workplace cultures and diverse teams, emphasising the need for personalised recruitment strategies and adaptable job opportunities. Tune in to this empowering episode for a discussion on the evolving landscape of the estate agency and how we can all contribute to a more inclusive future. (07:49) Women's Challenges in Residential Property (16:20) Flexible Working and Gender Diversity (21:55) Empowering Women, Diversity, and Flexible Work (28:15) Improving Recruitment and HR Strategies (38:40) Improving Customer Experience in Estate Agency Estate Agency, Motherhood, Industry Revolution, Inclusivity, Support, Recruitment, Women, Gender Diversity, Challenges, Cultural Movements, Visibility, Empathy, Understanding, Professional Environments, Flexibility, Maternity Leave, Career Impact, Workplace Dynamics, Talent Loss, Inclusivity, Diversity, Recruitment Strategy, HR Strategies, Customer Experience, Technology, Human Interaction, Prompt Responses, Customer Service, Training, Workplace Improvement, Podcast Subscription Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Want to understand what the premium market means? In this episode host Rob Brady sits down with David Lindley, CEO of ByDesign, offering listeners a deep dive into the dynamics of the premium property market. In the first segment, they explore David's journey from a family-run business to leading a global network of agents, shedding light on the industry's evolution and the founding of ByDesign. The focus shifts to the significance of collaborative technology in estate agencies, highlighting the power of a unified system for both independence and national brand advantages. Rob shares insights into the unexpected benefits of this approach, emphasising the importance of belief and collective success in the industry. Moving forward, they delve into the potential of capturing a 10% market share in the UK's premium property market, discussing the advantages, pitfalls, and strategies for differentiation. The conversation emphasises the need for a specialised, personalised service and a national marketing strategy to thrive in the competitive premium market. The discussion centres on the challenges estate agencies face when rebranding for the premium market. Rob stresses the importance of a consistent communication strategy and the delivery of a personalised, high-quality service to meet the expectations of clients. Exploring the synergy between personal service and technology in the property industry, highlighting the value of quality over quantity in client interactions. Looking towards the future, David predicts a split in the market between high-fee, high-service agencies and low-fee, low-service models. Rob emphasises the importance of differentiation and understanding one's value in avoiding the 'race to the bottom' and positioning yourself successfully in the premium market. The episode serves as a valuable resource for industry professionals looking to navigate the challenges and opportunities inherent in the premium market. (00:05) Exploring Premium Market (13:05) Collaborative technology (18:15) Differentiating in the Premium Market (23:05) Brand Differentiation and the Premium Market (32:14) Collaboration and Personal Branding Power (40:03) The Future Premium Real Estate, Luxury, Collaboration, CRM, Technology, Differentiation, Personal Branding, Future of Real Estate, Branding, Marketing, Personalized Service, National Marketing, Value Proposition, Independent Agents, Unified CRM, Resilience, Vision, Success, Premium Market, Global Reach Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Ever wondered how delivering leaflets at age 11 could lead to becoming a successful leader? In this episode, we dive into the journey of well-known and respected Abigail Grey, the driving force behind Grey & Co, Estate & Letting Agents in North West London. Starting with childhood memories of delivering leaflets at age 11, we trace Abigail's evolution into a business leader. The episode kicks off with an industry award and then reflections on the intersection of motherhood and leadership. Moving into the intricacies of lettings, we explore the importance of being well-informed in customer-facing roles. Abigail shares insights into the distinctions between sales and lettings, emphasising enduring relationships, plus the personal growth journey and responsibilities of moving from a Lettings Manager to a Lettings Director role. As the podcast unfolds, we touch on the complexities of family business dynamics, unexpected life events, and struggles of accepting a career path. Abigail shares struggles of managing work while coping with impending loss, offering insights into balancing professional responsibilities, grieving, and challenges brought on by pregnancy and maternity leave. The podcast takes an intriguing turn with a transformative phase triggered by a seemingly minor decision to change accountants. This decision sets off a chain reaction of events, leading to new opportunities for growth and learning. Finally, we conclude with a focus on the personal and professional growth experienced by Abigail in recent years. The discussion centres on the shift from a frantic pace to a more settled life, especially after becoming a mother. Abigail shares insights into finding a new identity, prioritising family, and fostering a supportive work environment that drives the success of her business. Join us on this open and honest episode as we uncover the evolution of a legacy with Abigail Grey on the Estate Agency X Podcast. (00:05) Starting and Growing a Family Business (12:05) Building Long-Term Relationships in Lettings (16:46) Navigating Personal and Professional Challenges (22:57) Returning to Work and Making Changes (29:49) Finding a New Identity (34:59) Discovering a Real Estate Community (37:58) Focus on Family and Small Business Family Business, Real Estate, Lettings, Sales, Emotional Resilience, Leading Innovation Award, Lettings Manager, Lettings Director, Business Growth, Family Dynamics, Long-Term Relationships, Customer Experience, Personal Growth, Business Reputation, Business Relationships, Client Tenure, Grief, Adaptation, Cancer Diagnosis, Pregnancy, Maternity Leave, Business Practices, Business Coaching, Systemizing, Real Estate Community, Leadership, Professional Growth, Frantic Pace, Settled Life, Motherhood, Supportive Work Environment, Shared Goals Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Joining host Mark Burgess, with the inspirational Louise Breakey, owner of Wigan estate agency, Breakey and Co, who unveils the key moments and innovative strategies that revolutionised her business. This episode goes beyond mere change; it's a masterclass in harnessing the power of strategic thinking and passion to redefine success, navigating through the challenges of team resistance, and evolving beyond outdated models. Ever wondered why so many companies struggle to leave the past behind, even when new horizons beckon? Our conversation with Louise delves into the essence of a successful transition, highlighting the critical need for definitive changeover points and the enlightening aftermath of embracing efficient new systems. Through examples, we explore the undeniable impact of leadership in advocating for progress and the boosting power of seeing new processes thrive. Join us on this journey of growth and transformation The future of success awaits, and it begins with the power of strategic thinking and a passion for progress. (00:05) Transforming Estate Agency for Success (10:15) The Benefits of Company Transformation (20:34) Sales Strategy Challenges, Coaching Benefits (26:17) Support and Community in Business (33:32) Increasing Efficiency and Effectiveness in Business NOTE ** There is a sound technical issue between 55 second and 65 seconds ** Real Estate, Transformation, Business Efficiency, Change Management, Leadership, Community, Mentorship, Technology, Innovation, Adaptability, Sales Strategy, Coaching, Support, Efficiency, Effectiveness, Automating Processes, Workflows, Targeted Advertising, Client Engagement Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this podcast episode, join hosts Rob and Mark on a journey through the evolution of Iceberg Digital and its product line-up, including Lifesycle, the new cutting-edge Neuron, Uzair, and the transformation of Estate Agency X. Unveiling the origins of Iceberg Digital, the duo delves into the inception of Lifesycle, tracing its development and the strategic decision to birth innovative products like Uzair. Mark underscores the pursuit of clarity, and Iceberg Digital's transformation from a comprehensive brand focused on Lifesycle, to now embracing its expansive identity once again. The discussion explores Neuron, an AI-driven website seamlessly integrated into Lifesycle and together, they decode the essence of data, artificial intelligence, and the interconnected symphony of Iceberg Digital’s game-changing products. As the conversation reaches its end, the spotlight shifts to Estate Agency X— now offering a brand-new programme for agents seeking true transformation of their business through mentoring and coaching. Get ready for an exploration of innovation, vision, and the future of industry transformation! Become a part of our visionary movement and shape your future - Join the waiting list today. P.S. The revolution is happening, and spaces are limited, so secure your spot now! Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Following on from featuring in industry press, hosts Mark Burgess and Rob Brady invite you on a transformative journey in their latest podcast episode. Dive deep into their 12-month Business Accelerator Programme provided by Estate Agency X, a must for estate agents ready to revamp their businesses from the inside out. This isn't your ordinary profit-chasing venture, it's a comprehensive business transformation experience. Packed with mentorship, coaching, and proven systems, the programme is tailored to create meaningful, enduring change. Feeling overwhelmed in today's tech-driven world? You're not alone. The hosts emphasise the need for estate agents to adapt and think differently. The carefully crafted 12-month programme seamlessly translates global knowledge into the traditional estate agency, empowering agents for lasting transformation. But here's the catch, it's not a solo journey. Understand the power of collaboration as like-minded individuals come together, holding you accountable, providing guidance, and supporting you every step of the way. It's not just about personal growth; it's about a community-driven evolution. Ready to surround yourself with incredible people, and expert coaches, and implement your values and missions? Don't wait! Tune in to this podcast episode for a sneak peek into the transformative journey that awaits. Join the waiting list now and kickstart your evolution with Estate Agency X. Join Here Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Mark Burgess as he sits down with well-known industry leader Peter Rollings in this compelling episode. From Foxtons's intriguing culture to Marsh & Parsons's transformative leadership, Rollings unravels the secrets to his success in the industry. They explore the building of successful estate agencies as Rollings shares his experiences. The episode then ventures into the vital needs of time management, unveiling this change at Foxtons, with a structured approach that catapulted the company's turnover from 10 million to 40 million. Rollings and Burgess debate the delicate balance between building relationships and achieving targets, emphasising the crucial distinction between outcome and output. Looking ahead, they explore the future landscape of the property industry, dissecting the potential disruptions caused by technology. Rollings shares his thoughts on the importance of fees and why raising them improves service and enhances earnings for agents. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Rob Brady in a conversation with Jerry Lyons, the mastermind behind the Estate Agency Content Club and the Ethical Agent Network. In this episode, they delve into the art of authentic content creation, drawing on Jerry's journalistic background and his unique approach to writing for estate agents. As the discussion unfolds, they explore consistency, accessibility, and variety in crafting content for estate agents. Discover the significance of dyslexic-friendly content and the power of leveraging different platforms to reach a broader audience. The host sheds light on the role of video in the competitive industry, emphasising its impact on building trust with potential clients through consistency, humour, and community-oriented content. The conversation then turns to Jerry's latest venture, the Ethical Agent Network. Uncover the inspiration behind this initiative and the criteria for membership, centring on community engagement and positive reviews. The host reflects on the consequences of deviating from your values and touches on the issue of overvaluations in estate agencies, advocating for client education. Towards the episode's conclusion, Rob and Jerry delve into the potential impact of AI on various industries and stress the importance of integrating values into all aspects of business. A deep dive into the world of ethical estate agency practices with Jerry Lyons! Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Join host Rob Brady as he sits down with Katie and Matthew Cromwell from the award-winning No. 86 Estate Agency. This inspiring story of how Katie founded a modern estate agency that seamlessly blends tradition and innovation. Discover how Matthew, Katie's husband, made the life-changing decision to leave his career and join her vision at No. 86. Despite lacking prior experience, Matthew fell in love with the industry, relishing client interactions and eventually taking on responsibilities such as property valuation and instruction, all without being hindered by fees. The episode unfolds the strategic use of technology in No. 86's brand identity before Matthew joined, showcasing Katie's foresight in expanding their reach. As the agency grew busier, the discussion turned to the aspect of recruiting new team members. Katie shares her approach to finding individuals who genuinely represent the values of No. 86 Estate Agency, creating a team that is passionate about providing a personalised and stress-free moving experience. This episode is a must-listen for new business owners, boutique agencies, or self-employed entrepreneurs seeking inspiration to elevate their businesses to the next level. Learn how building a brand with a heart can lead to both professional success and personal fulfilment. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In the latest episode of Estate Agency X, host Rob Brady engages in a fascinating conversation with Andrew Sharpe from Sure Sales and Lettings. Andrew's journey is nothing short of unconventional—he initially pursued a degree in engineering, but a visit to an estate agency while house hunting led him to pivot his career towards becoming an estate agent. Diving into the corporate realm in 2005 before venturing into an independent estate agency, Andrew's logical mindset became the driving force behind his quest to enhance the entire estate agency process. From applicant registration to securing instructions, he envisioned a more seamless and efficient experience, ultimately reshaping and implementing these improvements. Andrew didn't stop there as he delved into revolutionising traditional marketing approaches. Through the integration of digital marketing, lead generation, video content, and automation, he discovered a new world of possibilities. The podcast explores Andrew's engineering perspective as he decodes the marketing funnel. This insightful discussion promises to equip estate agents with a clearer understanding and practical insights for implementing effective strategies in their agencies with Andrew Sharpe's innovative approach. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode, host Mark Burgess sits down and engages in a conversation with Laura Howey, the visionary owner of Love Property, as they dive into the narrative of how she decided eight years ago, to step off the conventional treadmill and reshape the trajectory of her business. Laura shares pivotal moments that led to a shift in perspective. From her initial meeting with Mark to the realisation of the need for a new direction, she discusses the challenges, breakthroughs, and strategic decisions that have transformed Love Property into the innovative agency it is today. Discover the secrets behind identifying and attracting ideal clients, establishing fees you deserve, and curating a seamless customer experience journey. The podcast unveils the commitment and determination required to break away from industry norms and embrace a fresh approach to estate agency. Love Property, under Laura's leadership, goes beyond facilitating the physical move from one home to another. It's about becoming a trusted guide, committed to building enduring relationships beyond the transaction. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of "The Avenue to Self-Employed Success," your host Mark Burgess engages in a conversation with James Humphries-Stone, one of the co-owners behind the innovative estate agency model known as The Avenue. This episode is a must-listen for anyone in the estate agency, as James takes us on a journey through his background, his experiences working in different facets of the industry, and the that led to the creation of The Avenue. James's journey begins with his early days working for a traditional high street estate agency. He shares how this experience shaped his perspective and provided valuable insights into the industry's conventional practices. From there, he ventured into becoming an integral part of PurpleBricks during its early stages. The episode then explores James's decision to embark on a new path by co-founding The Avenue. He delves into the driving forces behind this venture, explaining how he saw an opportunity to redefine a fresh and innovative approach, offering a partner agency model that empowers self-employed agents like never before using technology. Beyond technology, the episode explores a crucial mindset shift for agents – the transition from being solely a hunter to becoming a skilled farmer. James explains why this shift is essential for long-term success in the industry. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of the Estate Agency X Podcast, co-hosts Mark Burgess, CEO of Iceberg Digital, and Rob Brady, Elite Performance Coach at Iceberg Digital, review the current property market landscape and offer insights on how agents can proactively prepare for the future. Drawing from their experience, Mark and Rob reflect on past challenging periods that bear resemblance to the current climate. They share strategies and tactics that have proven successful in such times, shedding light on how estate agents can navigate these uncertain waters. The discussion looks at marketing, emphasising the importance of effectively influencing a wider audience's perception of your brand. Mark and Rob stress the value of authentic marketing, highlighting the need for estate agents to establish a genuine connection with their clients and prospects. Also, the episode highlights the significance of a well-defined strategy. Mark and Rob encourage estate agents to explore innovative ways of working to adapt to changing market dynamics. Their insights serve as a roadmap for agents who are seeking to redefine their approach in the wake of a quieter market. If you're an estate agent grappling with the challenge of a subdued market and are eager to chart a course for the future of your estate agency, this episode is an absolute must-listen. As mentioned in the podcast link here to Estate Agency X - Live Sessions Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

In this episode of the Estate Agency X podcast, co-host, Elite Performance Coach Rob Brady, engages in a conversation with visionary Jack Shukie, Director of Think Estate Agents based in Newton Le Willows & Haydock. They unveil the journey of a business that sprouted far from the conventional estate agency roots, igniting a fresh and innovative perspective that has reshaped the very essence of their identity. Tune in to how Think Estate Agents defied the norms and embraced a forward-thinking ethos. With a keen eye on the future of the property industry and where it is going, Jack Shukie and his team embarked on a path of digital transformation, to ensure they remained relevant in client experiences in a digital age, where every interaction counts. Jack unveils the processes that have propelled Think Estate Agents to the forefront of innovation. Through Jack's lens, we uncover the significance of cultivating a thriving business culture that sets the stage for unparalleled success, navigating uncharted waters, as they discuss the mindset needed for seamless implementation of change. But that's not all.. in a competitive market, Jack took the bold step of increasing their fees with success, so they discuss the fears, processes and challenges in doing so which one regret Jack took from it all. So, if you're ready to join Rob Brady and Jack Shukie, get ready to challenge the status quo, reimagine possibilities, and embrace change like never before. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more

Welcome to this episode of Estate Agency X's podcast, where innovation meets the future head-on, titled "Reinventing Tomorrow," your host Mark Burgess engages in a conversation with Steve Beercock, Director of Beercocks, a dynamic 10-branch estate agency in Hull. In this episode, we embark on a journey of digital transformation, where Steve delves into his inspiring decision to embrace complete digital transformation – a rollercoaster ride that provides lessons, challenges, and triumphs. While many businesses of Steve's calibre shy away from disrupting the status quo, he reveals that change is the key to staying ahead of the curve – not just for today, but for a dazzling tomorrow. Mark and Steve unveil shifts required in a successful and sizeable business and how disruptive innovation isn't just a buzzword, but a necessary leap of faith. Steve's bold move not only redefines the use of technology; he reimagines how the company operates, empowering his staff making them fall in love with their roles all over again. So, if you're ready to unlock the future, fasten your seatbelts and join us on this podcast episode of embracing change, fostering innovation, and crafting a business model that's tailor-made for tomorrow. Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place? Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time. Estate Agency X is a part of Iceberg Digital. Click here to explore more