Brb, Making Lemonade

In this episode, the Lemons answer a listener question about how to make business and friendship work when starting a business together. They discuss the best tips they've found have helped develop and grow their creative agency, Lemon Collective Marketing Inc.. and share how to ensure you succeed with a business partnership. In this episode you'll hear about: - How to know if you'll be compatible business partners - Things to keep in mind when starting a business with a best friend - Ensuring you nurture your friendship along the way - Best legal, accounting practices & and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons chat about their decision to pause taking clients (for now) at their creative marketing agency and go into detail about the factors that helped them make the decision to maintain their current client roster instead of expanding their business. In this episode you'll hear about: - Being personally involved in every aspect of your business - Choosing when it's right to hire an employee or contractor - The continuous cycle of learning as business owners - The dichotomy between creative work and business development - Pricing your services according to time and value - and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode the Lemons dive deep into what *really* makes a brand, beyond just a logo. They break down the elements that make up a brand identity, how to determine and create those elements, and how to use those elements toward a solid brand strategy. The Lemons use this information to guide you through a series of questions that will help you fine-tune your brand. Whether you're starting a new business, or doing a bit of "Spring Cleaning", this episode will help put you on the path to success for creating and maintaining a strong brand. In this episode you'll hear about: - Consistency and authenticity in your brand - Creating a brand that's an extension of yourself - Developing "brand oriented" goals for your business - Choosing your brand adjectives - Using customer emotions to guide your brand identity - Everything you should know about your target audience - and more! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons chat with Dr. Jordin Wiggins all about the "I'll Have What She's Having" mindset, women supporting women, and women's health. Dr. Jordin Wiggins is a Naturopathic Doctor, entrepreneur, women’s sexual health disruptor and author. She is revolutionizing the way we deliver, educate and talk about sexual health, wellness and pleasure for women. Dr. Wiggins is the founder of The Pleasure Collective, a coaching community and sexual health and wellness re-education program for women. She is setting a higher standard for women’s sexual health, using pleasure as the way back to wellness and outstanding health In this episode you'll hear about: - Reframing your mindset to lift up other women - Shifting feelings of resentment into support and inspiration - Navigating health care as a woman - Battling censorship when talking about "taboo" subjects - Being selective when taking business advice - Narrowing your niche with the 80/20 rule Find Dr. Jordin Wiggins on Instagram Read Dr. J's book: The Pink Canary Learn about Dr. J's programs: The Pleasure Collective View The Pleasure Collective's Website Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In the spirit of International Women's Day this year, in this episode the Lemons chat about overcoming barriers as a woman in business and entrepreneurship. Using their own experiences as examples, Jaclyn and Julie address a few of the many barriers faced by women whether they're starting their own business or working as an employee. You'll also hear about actionable steps to help #breakthebias. In this episode you'll hear about: - Women choosing entrepreneurship as a way to escape barriers they face within the workplace - The gender pay gap (Why are we still making 75 cents on the dollar? Come on!) - Emotional labour, unpaid care work, and motherhood - Intersectionality and internal bias - Using our voices and lifting up other women - & more! Click here for the chairs mentioned in this episode! Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode, the Lemons talk about a few of the top social media trends in 2022 and give you their hot takes on the design and content trends you're currently seeing on Instagram and beyond. In this episode you'll hear about: - The shift away from minimalistic graphic design on Instagram - Saying goodbye to IGTV (we won't miss you, tbh!) - Collaboration posts and stickers on Instagram - The rise of brand personalities - Short-form vertical video and if it's here to stay - Gen Z culture - and more! Previous episodes mentioned in this podcast: Brb, Learning About Essential Contracts & Easy to Understand Legal Advice for Entrepreneurs Brb, REPLAY with Laura Hughes / Self-Care With Laur: Taking Really Good Care Of Ourselves Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

The Lemons are BACK and ready to chat more about why they took a break, their mental health realities, and experiencing burnout as an entrepreneur. In this episode they talk about: - Battling "hustle culture" as an entrepreneur - The pressure to always be creating - Strategies to navigate creative burnout and creative block - The importance of being open, honest, and not doing it all on your own - Stepping away and finding new clarity in your projects - and so much more Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this weeks episode, lemons Jaclyn and Julie chat all about how to humanize your brand on social media after receiving a listener question asking for tips on how to show up, be yourself, and show your face on social. In this episode you'll hear all about: - Using social media as a tool to build relationships - Listening more than you talk on social - Why you need to stop "interrupting" on your social media feeds - Tips on how to show your face more on your accounts - Sharing your wins and losses with your audience - How to show up and be available Episode shoutout: BRB, Taking Really Good Care of Ourselves with Laura Hughes Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode we're chatting with Jaime Bell who is a business lawyer, entrepreneur, and founder of Contacts Market - which is an online shop offering a range of affordable, customizable, lawyer-approved contract templates designed specifically for Canadian business owners. We chat in-depth with Jaime about common legal mistakes that entrepreneurs make, legal factors to keep in mind when planning your 2022 business resolutions, protecting your creative work online, and more. In this episode you'll also hear about: - The most important contracts you need for your business - What to consider when hiring for your business - Distinguishing between employees and contractors - Getting your invoices paid - Setting boundaries with client contracts Connect with Jaime & Contracts Market: Contracts Market Instagram Contracts Market Website Wild Coast Law Instagram Wild Coast Law Website Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode, Jaclyn and Julie spend some time sharing their favourite tips and takeaways from guests that joined the podcast in 2021. Episodes that are referenced: - Rachel Kelly "BRB, Learning How to Build a Community and Get Sh*t Done with Rachel Kelly of Make Lemonade" - Dallas Barnes "Brb, Learning About the Importance of Community as an Entrepreneur with Dallas Barnes of Reya Health" - Alissa DiCosimo "Brb, Dealing with the Fear of Failure and Turning Dreams Into Reality with Alissa DiCosimo of Elixir Beauty Mixology" - Alexis Barber "Brb, Leaving Diet Culture, Self-Reflecting and Becoming an Influencer with Alexis Barber" - Amanda Cowley "Brb, Finding Confidence as Female Business Owners and Exploring the Journey of Entrepreneurship with Amanda Cowley, a Niagara Wedding and Events Planner" - Laura Hughes "Brb, Taking Really Good Care of Ourselves with Laura Hughes" - Serena Hernder "Brb, Valuing Ourselves and Being Unapologetically Successful with Serena Hernder of Youngglass Photography" Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode we're chatting with Rachel Kelly, an eternal optimist who lives and breathes making lemonade. You may recognize her better as the founder of Make Lemonade (a former co-working space in Toronto), a community leader, a public speaker, or simply the most optimistic hype girl for helping you get sh*t done. We chat in-depth with Rachel about the ups, downs, and in-betweens of building a supportive and inclusive community for female entrepreneurs, building a rockin' brand, and the ways that being part of a community can help entrepreneurs flourish. We also talk about: - Our sweet & sour of the week - Instagram reel tutorials - Using Instagram for market research - Building a business using community feedback - The loneliness of entrepreneurship Connect with Rachel: Instagram Get Sh*t Done Club #CrushingIt Workshop Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode, Julie (one half of the podcast) takes on a solo episode to chat more about creating content for business and exploring the benefits of professional photography. As content creators with our creative marketing agency Lemon Collective Marketing Inc., we're huge advocates for using the tools you have -- and that includes cellphone photos/videos, mobile photo editing apps, and more. But the benefits of including professional photography sessions in your marketing efforts is not lost on us. In fact, we highly encourage it on a fairly consistent basis for most businesses. In this episode, Julie will guide you through 5 of her biggest reasons for utilizing professional photography and tips for content creation. You'll hear more about: - Cellphone content and Adobe Lightroom - When/where to use professional photography - Batching your content and working smarter - Standing out from the crowd as a business - Keeping your content on-brand and consistent Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's episode we’re chatting with Jasmine William’s, who - in short - helps creative entrepreneurs, coaches, and start-ups launch or grow their business through strategic storytelling. She also helps set freelancers up for success through mentorship, courses, and resources. You’ll hear us talk more about the importance of storytelling and key tips for doing it well, pricing yourself as a creative entrepreneur or freelancer, turning freelancing into your full-time job, and so much more. We also talk about: - Hourly vs. Salary pricing for freelancers - How to transition your passion into a business - Believing in yourself from the beginning - Sweet & Sours of the week Connect with Jasmine: Instagram Website Get Jasmine's Freelance Rate Calculator HERE Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Jaclyn: @jaclynmc Julie: @juliekrystine

We are BACK from our break and ready to talk business resolutions and goals for 2022! Whether you're a new entrepreneur or have an established business - in this episode we dive deep into the importance of business resolutions and how to choose and implement them. We give a range of resolution ideas like getting new branding and investing in your business, as well as how-to's for streamlining your workflow! We also talk about: - Expanding your team and raising your prices - How to perform a year reflection - Sweet & sour of the week as well as our favourite things - Instagram Story links Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca Join the Lemon Community: Brb, Making Lemonade Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's replay episode, we're throwing it back to our conversation with Alora and Veronica, co-founders of SAM & LANCE - a Toronto-based ethical, sustainable fashion and lifestyle goods marketplace that supports women-owned companies and artisans. We chat with Veronica and Alora all about their process of researching and finding products that match their company's values, as well as how they manage owning a company together as sisters. We also talk about: - Self-imposed barriers - Transitioning from part-time to full-time during a pandemic - How to start making more sustainable shopping choices - Their amazing subscription boxes that support women empowerment, and more! Learn more about SAM & LANCE: @sam.and.lance www.samandlance.com Follow us! Brb, Making Lemonade: @brbmakinglemonade Jaclyn: @jaclynmc Julie: @juliekrystine

In this week's replay episode, join us as we chat with Laura Hughes of Self-Care With Laur and learn how to take really good care of ourselves. Self-care is a buzzword that people often relate to a bubble bath or a facemask, but it is so much more. In this episode, Laura teaches us how to find out what self-care means to us, how the little wins are worth celebrating, and to make sure that we are keeping our cups full. We also talk about: - How to establish daily self-care practices - Best piece of advice she's received - Listen to the original episode here! Connect with Laura: @selfcarewithlaur www.selfcarewithlaur.com / www.lauralizhughes.com Follow us! Brb, Making Lemonade: @brbmakinglemonade Jaclyn: @jaclynmc Julie: @juliekrystine

In this replay episode we chat with Alissa DiCosimo, owner of Elixir Beauty Mixology - a salon in Niagara Falls offering a range of services in addition to amazing cocktails. Alissa opens up about the process of making her dream of owning a salon a reality and the struggles that came with it. From the discussing the fear of failure, to ensuring every step of the process is enjoyed, she gives some amazing tips for female entrepreneurs and truly embodies the phrase women supporting women. This episode also includes: - Imposter syndrome and how each day is a new opportunity to do better - Skincare tips & tricks for newbies - Listen to the original, full episode here! Connect with Alissa: @elixirbeautyca elixirbeauty.ca Follow us! Brb, Making Lemonade: @brbmakinglemonade Shop: brbmakinglemonade.ca (use code BRB10 off 10% off merch) Jaclyn: @jaclynmc Julie: @juliekrystine

This week we announce a mini break from the podcast - no new episodes until December 1st! We're taking some time to focus on our business and are planning on coming back with some amazing episodes, including one alllll about Business Resolutions for the New Year. Don't worry, we won't leave you without anything. Stay tuned for replays of our favourite episodes with some amazing business advice! We also talk about: - Sweet & sour of the week and sh*t we're loving - Holiday marketing prep for businesses (psst you're already late!) - Client work and planning/organizing for the new year Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca (use code BRB10 off 10% off merch) Join the Lemon Community: Brb, Making Lemonade Jaclyn: @jaclynmc Julie: @juliekrystine

We're back with another Lemon episode where chat all about the importance of celebrating achievements, no matter the size. We also dive into how we can all stop comparing ourselves to others. Listen in as we share advice sent in by our followers on Instagram in response to an amazing message we received for our advice segment. We also talk about: - Pro's and con's of being back in the office - Social media detoxes - Sweet & sour of the week as well as our favourite things - Why we should look to other women for inspiration, rather than through a jealous/comparing lense Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca (use code BRB10 off 10% off merch) Join the Lemon Community: Brb, Making Lemonade Jaclyn: @jaclynmc Julie: @juliekrystine

In this episode we chat with Angell Kelly, a Gut Health Coach who specializes in helping women live a life of normal, happy, digestion through her private coaching and specialty programs she offers. We dig into the business side of things and talk with Angell all about how she balances a full time job while growing her business. She shares some valuable entrepreneurial advice for those looking to grow their business or are busy balancing careers - so definitely take a listen. We also talk about: - Staying consistent with your business - The importance of showing up authentically on Instagram - Strategizing & batching content and creatives - Business growth and the 5 year plan Connect with Angell: Instagram Website Follow us! Brb, Making Lemonade: @brbmakinglemonade Lemon Collective Marketing Inc.: @lemon.collective Shop: brbmakinglemonade.ca (use code BRB10 off 10% off merch) Join the Lemon Community: Brb, Making Lemonade Jaclyn: @jaclynmc Julie: @juliekrystine