The Venue Podcast

In the latest episode of The Venue Podcast, we dive into the topic of client gifting strategies for venue owners, emphasizing the balance between thoughtfulness and budget. Our hope in today’s episode is to inspire venue owners to implement or refine their gifting strategies, ensuring you make a lasting impression on your clients. Here's a closer look at the insights and tips shared: Client Gifting as a Dual Purpose Tool: We underscore that gifting is not just an act of kindness but also a strategic marketing move that helps in building stronger relationships with clients and promoting your venue through positive word-of-mouth. Nine Creative Gift Ideas Strategic Gifting Moments Upon BookingAfter the First Planning MeetingDuring Stressful MilestonesSix Months Before the WeddingDuring the Final WalkthroughOne Month Before the WeddingA Week Before the WeddingOn the Wedding DayAfter the Honeymoon We also recommend the book "Giftology" by John Ruhlin for further inspiration on crafting a meaningful client gifting strategy. If you’re interested in one on one Venue Consulting with Lindsay, visit her here: https://thelindsaylucas.com/

In today's episode of The Venue Podcast, Kinsey Roberts steps in solo, as Lindsay Lucas dedicates time to her thriving one-on-one venue consultations! You can reach out to Lindsay here about Venue Consulting: https://thelindsaylucas.com/ We're chatting and brainstorming about all things HIRING when it comes to your first or next Marketing Assistant. Recognizing the Right Time for a Marketing Hire Three pivotal signs indicating it's time to bring a marketing professional on board: 1. Growth Signals: Your venue might be experiencing a surge in bookings, or you're aiming to upscale your brand or delve into new market segments. An overload of leads you can't manage alone also points towards this need. 2. Strategic Shifts: Whether it's a brand overhaul, targeting a new customer demographic, or significant enhancements to your venue's offerings (like adding accommodations or a decor line), these changes necessitate specialized marketing expertise. 3. Expertise Gaps: Realizing the complexities of digital marketing or identifying areas beyond your skill set are clear indicators that a marketing expert could significantly benefit your business. Finding Your Marketing Match Four places to scout for the perfect marketing assistant: - Industry Networks: Engaging with professionals through industry associations or social media groups can lead you to potential hires. - Job Platforms: Utilizing job boards like Indeed, LinkedIn, or FlexJobs can open doors to candidates with the specific skills you seek. - Referrals: Tapping into your industry contacts for recommendations can yield valuable leads. - Freelancing Platforms: For those not ready to commit to a full-time hire, exploring freelance marketers could be a strategic initial steps. Pre-Hiring Steps to Success To ensure you're making an informed decision, preparation is key: 1. Define Your Goals: Clarity on what you aim to achieve with your marketing efforts is crucial. 2. Audit Your Current Marketing: Understanding what's working (or not) will help tailor your search for a marketer with the necessary expertise. 3. Budget Accordingly: Determine your financial readiness for this addition, keeping in mind that effective marketing strategies are an investment that pays off. 4. Develop a Job Description: Crafting a detailed job description will attract candidates aligned with your needs. Engaging Interview Questions In the episode, we detail six specific questions to ask your potential hires to gauge their skillset and understand if they're the best fit for the position you're hiring for. We also share the benefits of having candidates perform a small sample project.

Kinsey's Favorite Place to Buy Property Signs: https://www.smartsign.com/ Living on-site at your venue can blend the lines between personal privacy and professional spaces. In a candid discussion on The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas share their perspectives on managing this unique situation. Kinsey, who lives on her venue property, offers firsthand advice on maintaining privacy while ensuring a seamless experience for guests. Establishing Boundaries with Signage and Gates One of Kinsey's first tips involves clear signage and gated areas to direct guests appropriately and prevent them from inadvertently accessing private areas. This not only aids in guest navigation but also serves as a first line of defense for privacy. By locking gates and posting directional signs, venue owners can significantly reduce unwanted foot traffic near their personal residences. Practical Measures: Venue Policies Supporting Privacy Venue policies can be strategically crafted to support the dual purpose of the property, serving both as a business and a residence. Kinsey highlights how specific rules around noise control and event end times not only respect neighbors but also contribute to a peaceful living environment for the venue owners themselves. Policy Implementation: Managing Expectations and Communications Interestingly, Kinsey shares her journey from openly discussing her on-site residence with clients to choosing a more reserved approach. This shift was prompted by unexpected requests from clients and vendors, illustrating the importance of setting clear boundaries. However, she also notes situations where disclosing her residence can be advantageous for policy enforcement and operational clarity. Communication Strategies: Planning for Future Scenarios Looking ahead, Kinsey and Lindsay ponder the implications of raising a family on a venue property, particularly as children grow older and become more independent. They discuss potential safety and logistical considerations, underscoring the importance of proactive planning and policy adjustments to accommodate changing family dynamics. Future Considerations:

A Common Inquiry Among Airbnb Owners In episode 68 of The Venue Podcast, Kinsey Roberts and Lindsay Lucas address a recurring question from Airbnb owners about transitioning their successful short-term rental properties to also serve as wedding venues. This episode unpacks the considerations and steps needed to capitalize on the burgeoning demand for intimate and mid-sized weddings at unique locations like Airbnb properties. Initial Considerations:Key Questions: Navigating Airbnb's Policy on Events One of the first hurdles mentioned is Airbnb's strict no-events policy. Kinsey points out that while Airbnb currently prohibits large events, including weddings, there's a workaround by booking weddings directly, bypassing Airbnb's platform. This approach, however, requires additional marketing efforts and the creation of a separate business entity for the wedding venue aspect. Direct Booking Strategy:Legal and Marketing Considerations: Taking the Plunge: Investment and Commitment Lindsay emphasizes the importance of treating the wedding venue as a distinct business venture, necessitating investments in infrastructure, legal structuring, and dedicated marketing efforts. This approach ensures that both the Airbnb and wedding venue operations can flourish without infringing on each other. Investment in Infrastructure:Separation of Business Entities: Leveraging Existing Success for Future Growth Kinsey suggests innovative ways to utilize the success of the Airbnb business to fuel the wedding venue venture. One such strategy involves building an email list of past and potential guests through tools like StayFi, enabling direct communication about wedding opportunities outside the Airbnb platform. Building an Email List:Capitalizing on Warm Leads:

Embracing Phased Business Growth In the latest episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle the complex subject of budgeting for renovations, a crucial aspect of managing a wedding venue. Lindsay emphasizes the significance of phased development, advising venue owners to break down their vision into manageable, financially viable stages. This approach not only aids in securing funding by reducing the immediate financial burden but also allows for strategic growth and improvement over time. Phased Development:Strategic Improvements: Learning from Kinsey’s Experience Kinsey shares her personal journey with venue improvements, highlighting the benefits of cash-based renovations to avoid substantial debts. She regrets not integrating certain necessary improvements, like storage solutions, into the venue's initial financing. These reflections provide valuable lessons on the importance of foresight in planning and the balance between enhancing client experience and managing financial health. Cash-based Renovations:Importance of Foresight: Deciding on Renovations When contemplating renovations, Kinsey advises weighing the cost against the potential return on investment (ROI). While some improvements directly impact revenue, others enhance the client experience or operational efficiency. These decisions require a careful assessment of the venue’s financial status, future booking projections, and the overall impact on the venue's marketability and client satisfaction. Assessing ROI:Operational Efficiency vs. Client Experience: Reflections on Prioritization and Regret Kinsey opens up about her method for prioritizing projects and the learning curve involved in venue management. She underscores the significance of not dwelling on past decisions but learning from them to make informed future choices. Moreover, setting aside a "fun money" budget for annual improvements allows for continuous enhancement without compromising the venue’s financial stability. Prioritizing Projects:Learning from Experience:

Reflecting on the Desire to Sell In this episode, Kinsey and Lindsay provide a comprehensive guide for venue owners contemplating a sale. They cover emotional, strategic, and practical aspects, offering listeners a holistic view of the decision-making process. The message is clear: whether deciding to sell or combat burnout, the approach should be methodical and data-informed. Genuine Desire vs. Temporary Burnout:Impact of Recent Years: Preparing for the Sale Lindsay, with her experience in selling businesses, advises owners on initial steps for selling a venue. She emphasizes the importance of early planning, understanding the end goal of the business, and preparing for potential outcomes. This involves evaluating the business's worth, legal structuring, and tax planning. Business Evaluation:www.bizequity.comLegal and Tax Considerations: Addressing Burnout Kinsey provides practical advice on dealing with burnout. She differentiates between being disorganized and being genuinely burnt out, emphasizing the importance of having efficient systems in place. "Learn to rest, not to quit," she advises, suggesting that sometimes taking a break can rejuvenate one's passion for the business. Identifying Burnout:Overcoming Burnout: Making a Smart Business Decision Finally, the hosts delve into the business side of selling a venue. They stress making decisions based on data and numbers, rather than emotions. If an owner decides to sell, they should ensure their business is in top shape, from financials to online presence, to maximize its value. Data-Driven Decisions:Optimizing Business Value:

The Surge of Interest from Wealth Management Firms In a recent wave from January to June 2023, Lindsay observed an unusual trend: a number of wealth management firms expressed keen interest in investing in the wedding industry, specifically wedding venues. After some thorough research, she confirmed that these firms were independent of each other and scattered across the US, from New York to California. Their goal was to invest large sums, often with the intent to acquire and grow various wedding venue businesses. Diverse Interest:Investment Goals: Initial Skepticism and Due Diligence Lindsay shared her initial hesitations about these inquiries, emphasizing the importance of due diligence. She expressed concern over the firms' approach, which seemed to undervalue the hard work of venue owners by referring to their businesses as "mom and pop" venues. The firms aimed to purchase profitable venues, with profits matching their investment, which Lindsay questioned, suggesting that a venue making significant profits wouldn't likely sell for just one year's earnings. Protecting Venue Owners:Understanding Value: Negotiating Power and Legal Protection The hosts advised venue owners to involve legal counsel in any serious acquisition discussions. With wealth management firms likely having extensive legal and financial advice, it's crucial for venue owners to level the playing field with their own experts, particularly acquisitions and real estate attorneys. Legal Representation:Know Your Worth: Emotional Considerations and Strategic Decisions Moving beyond the financials, Kinsey and Lindsay discussed the emotional and strategic aspects of potentially selling a venue. They advised venue owners to separate emotions from the decision-making process and to consider the long-term implications for the industry and their personal lives. Emotional Detachment:Future of the Industry:

In this episode, co-hosts Kinsey Roberts and Lindsay Lucas respond to a listener's inquiry about reviving a farm-turned-wedding venue. The listener, Amanda, faced discouragement after hosting one wedding that led to financial loss, followed by the pandemic's halt to their business. With the farm's future at stake, Amanda contemplates hosting weddings again as a financial lifeline. This episode provides a blend of empathy and practical advice for venue owners facing challenges in their current venue situation. Kinsey and Lindsay offer actionable steps to stabilize and grow a venue business without overextending financially. They emphasize creative thinking, flexibility, and grit as essential qualities for overcoming adversity in the venue management industry. • Challenges: Hosting one wedding before COVID led to a financial setback. • Current Situation: The need to revive the venue is urgent to sustain the farm. Immediate Strategies Without Further Investment Kinsey’s immediate advice is to utilize the current venue space without additional investment, focusing on attracting clients who are looking for what the venue already offers. This approach emphasizes minimizing costs while maximizing the potential of the existing infrastructure. • Utilizing Current Resources: Capitalize on the venue's existing state to avoid further expenses. • Target Market: Identify and cater to clients who desire the venue's current ambiance and facilities. Generating Quick Wins with Creative Event Planning Lindsay suggests exploring alternative event opportunities for quick financial gains. These include organizing farmer's markets, corporate retreats, and themed photography sessions. The idea is to create a diverse event portfolio that can bring in immediate revenue. • Diverse Events: Consider hosting different types of events like markets and retreats. • Partnerships: Collaborate with photographers for seasonal mini-sessions to fully book the calendar. Long-Term Financial Planning and Hustle Mindset The hosts advise on structuring payment plans for weddings to improve cash flow and discuss the importance of a 'hustle mindset,' including taking on additional jobs if necessary. They stress that temporary sacrifices may be required to save the family farm and sustain the business. • Payment Structure: Implement a payment plan for clients that ensures steady cash flow. • Adaptability: Consider supplementary employment as a temporary measure to support the venue business.

In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas delve into the intricacies of managing in-house bar services at your wedding venue. This episode provides venue owners with practical tips on introducing bar packages, ensuring clients are well-informed, and handling common concerns with grace and confidence. Setting the Stage for Successful Bar Management Kinsey shares her approach to introducing bar services, emphasizing the importance of clear communication from the outset. Her strategy includes making bar package options transparent on the venue's website, ensuring potential clients are aware of the services before they even book a tour. This level of upfront transparency continues through the tour process and subsequent communications, reinforcing the venue's in-house bar policies and helping to set expectations early on. By embedding information about the bar in multiple places—such as the FAQ section, pricing page, and tour booking confirmation—Kinsey ensures that clients are never caught off guard by the venue's alcohol policies. Personalized Communication and Firm Policies: The Key to Client Satisfaction A standout part of the episode is a role-play segment where Lindsay pretends to be a bride with questions about the bar service. This engaging scenario showcases how Kinsey addresses typical client queries, from budget considerations to fears of running out of alcohol, in a manner that is both relatable and firm. Kinsey's method of relating the venue's liquor license to that of a standard bar helps demystify the process for couples, making it easier for them to understand and comply with the venue's policies. Throughout, Kinsey maintains a balance between adapting her communication style to match the client's personality and firmly upholding the venue's established bar policies. Role-Playing for Confidence and Clarity Both Kinsey and Lindsay advocate for the practice of role-playing complex conversations with team members to build confidence in delivering and upholding policies. This technique, borrowed from Kinsey's experience in real estate, is highlighted as an effective way to prepare for real-world interactions with clients. By practicing responses to potential questions or concerns, venue owners can ensure they convey their policies with the right mix of warmth, professionalism, and authority. Clear communication, personalized client interactions, and the strategic use of role-play to master the art of conveying bar policies effectively, is a recipe for a successful in-house wedding venue bar. Good luck!

In this practical episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle an often overlooked but critical aspect of running a wedding venue: the legal agreements necessary to protect your business. This isn't just about having a rental agreement; it's about ensuring your venue is covered from all angles. On today’s episode, we mention one of our favorite resources for legit legal templates for wedding venue owners, The Creative Law Shop. You can find The Creative Law Shop Here: https://www.shopcreativelaw.com/ USE CODE LINDSAYLUCAS FOR 10% OFF YOUR ORDER AT THE CREATIVE LAW SHOP The Legal Foundation: From Operating Agreements to Privacy Policies The Core Seven: Lindsay breaks down the must-have contracts, which include an operating agreement (both single and multi-member), a venue rental agreement, a rescheduling agreement, an independent contractor agreement, a termination agreement, and surprisingly, a cancellation agreement. Each serves a unique purpose, from defining the operational backbone of your venue to setting clear terms for client engagements and staff relations. Digital and Operational Protections: Beyond the client-facing documents, Lindsay emphasizes the importance of having a privacy policy on your website, especially in the wake of GDPR regulations. This ensures that you're transparent about how you handle visitor data. Additionally, terms and conditions protect your website's content, safeguarding your intellectual property from unauthorized use. Real-World Insights and Practical Applications Beyond the Basics: Kinsey and Lindsay don't just list these agreements; they dive into the nuances of why each is crucial, sharing personal anecdotes and lessons learned. For instance, Kinsey's story about finding her personal contact information on another venue's website underscores the importance of customizing legal templates to fit your specific business needs. Annual Reviews and Proactive Updates: One of the golden nuggets of advice is the practice of reviewing and updating your contracts annually. The dynamic nature of the wedding industry, coupled with the long booking cycles, means that staying legally current is not just recommended; it's essential for continued protection and peace of mind.

In this episode of The Venue Podcast, hosts Kinsey Roberts and Lindsay Lucas unpack the intricacies of leasing a venue. With Kinsey's unique position of owning a venue business while leasing the physical space and Lindsay's extensive experience advising clients, they offer a well-rounded perspective on why leasing might just be the golden ticket for aspiring venue owners. Leasing: A Stepping Stone to Ownership Flexibility and Financial Savvy: Kinsey and Lindsay discuss the benefits of leasing as a financial lower-risk entry into the venue business. For those who've faced financing hurdles or want to dip their toes in the industry waters without the commitment of purchasing land and buildings, leasing provides an invaluable opportunity. It allows you to build a track record, hone your business acumen, and potentially pave the way for that triumphant moment of securing your own space down the line. The Nitty-Gritty: Pros, Cons, and Protections Pros of Leasing: The flexibility to test the venue business waters with less financial risk, the opportunity to build a proven track record, and the potential for a "Pretty Woman" moment with banks in the future. Cons and Considerations: Potential limitations on venue modifications and the need for clear, negotiated terms around upgrades and design changes. Kinsey highlights the importance of ensuring the lease agreement allows for the business's growth and operational needs, including insurance responsibilities and the lease term's length to match the booking cycle, ideally aiming for a minimum of five years to ensure stability and the ability to plan for the future. Professionalism and Preparation: Keys to Success Kinsey and Lindsay stress the importance of approaching lease negotiations with a professional mindset, emphasizing that both parties stand to gain from a well-structured agreement. They advise preparing thoroughly, consulting with legal experts to draft a lease that protects your interests, and understanding the value you bring to the table. The conversation also touches on the significance of planning for an exit strategy, ensuring financial stability throughout the lease term, and the respect that comes with treating the venture with the seriousness it deserves—even when dealing with family-owned properties. Leasing a venue can be an excellent strategy for entering the venue business with a solid foundation and lower initial financial risk. Kinsey and Lindsay's shared experiences and insights provide a valuable roadmap for navigating the complexities of leasing, emphasizing preparation, negotiation, and professionalism as the cornerstones of a successful venture. Whether you're facing challenges getting a full loan for building a venue from scratch or seeking experience before investing in your own property, this episode of The Venue Podcast offers practical advice and encouragement for the journey ahead.

Welcome back to The Venue Podcast, where your hosts, Kinsey Roberts and Lindsay Lucas, dive deep into the practicalities of launching an outdoor venue. This episode, Part Two, builds on our previous discussion, shifting from mindset to offering you hands-on advice to make your outdoor venue venture a reality. Whether you're considering a semi-permanent structure or dreaming big with a pavilion, this episode is packed with insights drawn from our extensive experience and interactions in the industry. Understanding Local Regulations: One of the first steps in your journey should be familiarizing yourself with local zoning laws and county codes. Kinsey and Lindsay share the importance of approaching these discussions with hypotheticals to keep your cards close to your chest during the early stages. It's about navigating the bureaucracy efficiently while planning for your venue, ensuring you're compliant without limiting your future options. Financing Your Vision: The financial landscape for outdoor venues, particularly those not considered permanent structures, can be complex. Lindsay, our finance guru, breaks down the nuances of securing loans, such as the SBA 504, and the recent changes in refinancing rules. It’s crucial to understand how these factors can impact your funding strategy and the importance of planning for financial sustainability from the get-go. Marketing Matters: Once you've cleared the hurdles of approval and are ready to start construction, it's time to ramp up your marketing. The strategy remains the same, irrespective of your venue type. Share your journey, host 'dusty boot tours,' and engage with your community. Early marketing efforts are key to booking clients quickly and building momentum for your outdoor venue. Kinsey and Lindsay wrap up with a reminder to revisit Part One: Owning an Outdoor Venue for a holistic view of starting an outdoor venue and invite listeners to share their progress or questions on Instagram.

In this episode of The Venue Podcast, join hosts Kinsey Roberts and Lindsay Lucas as they dive into becoming a venue owner, through the approach of starting with an outdoor venue. Whether you're dreaming of hosting weddings, corporate retreats, or something else, Kinsey and Lindsay share invaluable insights on how to embark on this journey using forethought and market research. Starting Small is the New Big: Discover why beginning with minimal investments like a tent or an open-air pavilion not only saves on upfront costs but also opens the door to market testing and invaluable firsthand experience. This strategy allows aspiring venue owners to grow organically, ensuring that every step is sustainable and aligned with market demand. Profitability and Client Satisfaction: Learn from successful industry examples that prove outdoor venues aren't just a fad—they're a lucrative business model that appeals to high-end clients looking for unique experiences. However, the road to success isn't just about expansion; it's about mastering the art of profitability and client service within your current means. Kinsey and Lindsay stress the importance of resisting the urge for constant upgrades, instead advocating for a focus on filling a market need and excelling in customer satisfaction. Tune in to gain a comprehensive understanding of how to start and thrive as a venue owner with an outdoor venue!

CLICK HERE TO GET INSTANT ACCESS TO OUR SOP DOWNLOAD In this episode of our podcast, Kinsey and Lindsay dive deep into Standard Operating Procedures (SOPs) for wedding venues, offering insights for venue owners looking to streamline and elevate their internal operations. We break down the concept of SOPs, explaining what they are and why they're crucial for a smooth-running venue. Through a series of detailed examples, listeners will gain a thorough understanding of various SOPs that can be implemented to cover everything from client consultations to the day-of event execution. Key Highlights: Defining SOPs: Kinsey and Lindsay define Standard Operating Procedures, why you need them, and their significance in maintaining high standards of operation within your wedding venue. Examples of SOPs: The hosts provide a range of SOP examples, covering diverse aspects of venue management and event coordination, offering listeners a comprehensive overview of potential areas for SOP implementation. Training and Accountability: A pivotal section of the episode is dedicated to effective strategies for training your team on these SOPs. Kinsey and Lindsay share their advice and experience on not just imparting knowledge but also ensuring that your team understands, embraces, and adheres to these procedures. The discussion extends to practical tips on holding your team accountable, ensuring that SOPs are not just read but executed by every member of your organization, thereby guaranteeing the seamless execution of every event and the satisfaction of every client. This episode is packed with actionable advice so whether you're in the process of developing your venue's SOPs or looking to refine and enforce existing ones, you’re in the right place!

Attorney Kinsey used for her Trademarks: Paige Hulse Law Today on The Venue Podcast we're talking all things Trademarking your business. Kinsey recently completed the trademarking process for her venue, Vista View Events, and is sharing her insights into what she learned and giving you some info that can help you decide if Trademarking is a good next step for your own wedding venue! This episode includes a full Pros and Cons List for venue owners to utilize as they consider whether or not to trademark their venue business. Pros of Trademarking Your Wedding Venue Business: Brand Recognition:A trademark helps establish a unique identity for your wedding venue business in the market. It makes it easier for clients to identify your brand and up levels your venue amongst other wedding venues. Legal Protection: Trademarks legally safeguard your business name, logo, and other identifiers. This prevents others from using similar marks that could cause confusion among customers and dilute your brand's reputation.Market Exclusivity: Once your trademark is registered, you gain exclusivity of your mark(s) in connection with your goods and services within your geographic area. This can help you establish a strong market presence.Asset Value: A registered trademark can become a valuable business asset. It can enhance your business's value in case you decide to sell or expand in the future.Licensing Opportunities: Trademarks can be licensed to others, providing an additional revenue stream. You can license your trademark to other entities or people for use in related products or services.Credibility and Trust: A registered trademark can boost the credibility and trustworthiness of your business in the eyes of customers and partners. It shows that you are committed to protecting your brand identity. Cons of Trademarking Your Wedding Venue Business: Costs: The process of registering a trademark involves fees, including application fees and legal costs if you choose to hire an attorney. Additionally, there are ongoing maintenance fees to keep the trademark active.Time-Consuming: Trademark registration can be a lengthy process, taking several months or even longer. This might delay your plans to use the trademark in marketing and branding.Complexity: The process of trademark registration can be complex, especially if you're not familiar with intellectual property law. It may require legal assistance, adding to the costs.No Guarantee of Approval: Not all trademark applications are approved. If your chosen mark is too similar to an existing trademark or doesn't meet other criteria, your application could be rejected.Geographic Limitations: Trademarks are typically registered within specific geographic areas. If you plan to expand your business internationally, you might need to register the trademark in multiple jurisdictions.Maintenance Obligations: Registered trademarks require ongoing maintenance, including periodic renewals and continued use of the mark in commerce. Failure to meet these obligations could result in the loss of the trademark.Public Disclosure: The trademark registration process involves public disclosure of your business name, logo, and other information. This could potentially expose your business to imitators.

Today on The Venue Podcast we’re sharing how you can work with one or both of us as a wedding venue owner. As industry coaches, we each have a niche specialty that allows us to help you meet the unique challenges that come with being a wedding venue owner. Lindsay, a Wedding Venue Consultant, shares the services she offers and who her ideal clients are to help you determine if she’d be a great fit for you! And Kinsey, a Marketing Coach for Venue Owners, opens the curtain on her services and products so you can ascertain if she’d be an asset to your marketing team.

Are you considering transforming your old barn into a venue but worried about accommodating large parties with limited space? In our latest episode of The Venue Podcast, we've got you covered. We address a listener's concerns and provide valuable insights on making the most of your charming yet cozy venue space. Some key takeaways from this episode: 1. Is It Worth It? The listener wonders if it's worth the effort and investment to convert her old barn into a wedding venue without the capacity for large gatherings. We discuss how smaller, more intimate venues can create a unique and sought-after experience. Often, couples are searching for intimate settings that allow for personalization and a close-knit atmosphere, and we explore how to leverage this niche market. 2. Unique Offerings for Your Local Market We emphasize the importance of tailoring your venue to your local market. By establishing the specific needs of your community and identifying what's missing, you can create unique offerings that set you apart from the competition. We share practical strategies for conducting market research and crafting offerings that resonate with your target audience. 3. Get Creative with Event Opportunities Even with limited space, there are countless opportunities to host various events beyond weddings. We encourage our listener to think creatively and explore options such as hosting small corporate retreats, family reunions, or workshops. By diversifying the types of events you host, you can maximize your venue's potential. 4. Highlight Your Unique Features Your venue's smaller features, such as an orange orchard and stunning mountain views, are assets that can be a unique selling point. We discuss how to showcase these elements to attract couples seeking a distinctive and picturesque backdrop for their special day. In this episode, we debunk the myth that bigger is always better in the wedding venue industry. With thoughtful planning, creativity, and a focus on your venue's unique attributes, you can transform your old barn into a thriving venue business that caters to the desires of your local market. Join us on The Venue Podcast for more expert insights and tips on growing your wedding venue business!

In the latest episode of The Venue Podcast, we're diving into a timely and essential topic for all wedding venue owners: preparing for economic uncertainty without succumbing to the "doom and gloom" mindset. We understand that running a successful venue is no walk in the park, and in today's ever-changing economic landscape, being proactive is the key to weathering any financial storms. Join Kinsey and Lindsay for a conversation about preparing for economic uncertainty while keeping your venue business strong and vibrant. Remember, the key to success as a venue owner is staying enthusiastic and resilient, no matter what challenges come your way. **Cutting Expenses and Trimming the Fat (Business & Personal)** One of the first strategies we discuss is the importance of trimming unnecessary expenses, both in your business and personal life. By taking a hard look at your venue budget, you'll be able to see opportunities for cutting back without sacrificing quality. **Renegotiating with Vendors and Suppliers** In uncertain times, renegotiating contracts with vendors and suppliers can be a game-changer. We'll share tips and insights on how to have these conversations effectively, ensuring that you maintain good working relationships while also reducing costs. **Streamlining Operations and Building Emergency Savings** Streamlining your venue operations increases efficiency and helps you save for emergencies. We delve into practical ways to optimize your processes and bulk up your savings, creating a financial safety net for unexpected challenges. **Diversifying Revenue and Preparing for the Unexpected** While diversifying your revenue streams is crucial, we emphasize the importance of doing it wisely, without accumulating unnecessary debt. We also discuss broadening your client base while staying true to your brand identity. **Legal Preparedness and Marketing Creativity** Legal matters can be daunting, but we've got you covered with insights into protecting your business, including a link to the Creative Law Shop for guidance on crafting a solid cancellation policy. Additionally, we share success stories of venue owners who proactively secured lines of credit from their banks and how this saved their businesses during times of crisis. **The Significance of Marketing & Creativity** Lastly, we emphasize the significance of staying creative in your marketing efforts, even when times are good. We'll remind you why complacency is your worst enemy and share tips on staying resilient and adaptable, ensuring your venue survives and thrives in an ever-changing economic landscape.

Are you a wedding venue owner looking to enhance your revenue without breaking the bank? Whether you're looking to capitalize on unused time slots, reduce expenses, or explore new revenue avenues, our latest episode of The Venue Podcast is packed with practical strategies for wedding venue owners eager to think creatively and put in the effort to boost their earnings. Tune in now to discover how these cost-effective ideas can transform your venue's financial outlook. 1. Extend the Celebration: One tactic we discuss in the episode is offering an additional hour to couples, but with a twist. Create a sense of urgency by setting a deadline for them to decide. This subtle but effective strategy can encourage couples to book that extra hour sooner, boosting your revenue without any significant upfront costs. 2. Cash is King: To avoid credit card processing fees, we suggest considering a cash-only or cashier's check payment policy. By implementing this strategy, you can save on transaction fees and keep more of your hard-earned money. 3. Digital Products: In today's digital age, there's a wealth of opportunities to create and sell digital products to your couples. We delve into various ideas, from customizable wedding planning guides to virtual venue tours. These digital offerings provide additional revenue streams and enhance the overall customer experience. 4. Micro Wedding Packages: Do you have weekdays or slow seasons when your venue remains underutilized? We discuss the concept of crafting micro-wedding or elopement packages that cater to smaller, more intimate gatherings. This fills in your off-peak times and appeals to couples seeking a unique and budget-friendly wedding experience.

In today's episode of The Venue Podcast, Kinsey and Lindsay dive deep into the world of decor and rentals and how they can be a game-changer for your business. Whether you're considering expanding your revenue stream and just starting with a small amount of inventory, or you're ready to optimize your current decor selection, we've got you covered with valuable insights and strategies. Assessing Market Demand: To start, we explore whether incorporating a wide range of decor into your offerings is what your market truly needs and wants. Understanding your clientele's preferences and staying ahead of trends is essential for making informed decisions that align with your business goals. Strategic Purchases: Discover how to make smart choices when deciding what to purchase. We discuss the latest trends and the foundation pieces that are essential for any wedding venue. Learn how to strike the perfect balance between timeless classics and trendy additions. Quantity and Pricing: Determining the right quantity of decor items to stock can be a challenge. We provide a formula for calculating the optimal amount of decor you should have on hand, ensuring you're neither overstocked nor underprepared. Additionally, we delve into pricing strategies, helping you understand how to price each piece effectively, maximizing your return on investment. Storage and Maintenance: Efficient storage is critical to managing your decor inventory. Get the 411 on storing your decor properly to maintain its quality and longevity. We share expert tips on organization and care to save you time and money in the long run. Keeping it Fresh: Learn how to keep your decor catalog fresh and exciting for clients by regularly updating and refreshing your offerings. Pricing Strategies: Explore the pros and cons of pricing items per piece versus including them in your overall rental package. BONUS TIP: We also introduce a creative approach, collaborating with key vendors like your top five wedding planners to rent out items during off-seasons, boosting your revenue and strengthening valuable partnerships.