PMM Interviews: Everything You Need to Know

LogDNA is a comprehensive platform to control all log data and Alissa Lydon is the Director of Product Marketing. In this week’s episode catch Nupur and Alissa discuss the importance of collaboration, excellent communication skills, and customer centricity. Alissa also shares helpful tips for aspiring PMMs such as exploring the company’s website, signing up for the product when possible, and making your own hypothesis. Connect with Alissa on LinkedIn. Join Alissa on Sharebird.

Salesforce is the world’s # 1 CRM platform and Jodi Innerfield is the Senior Director of PMM leading a team of product marketers and marketing operations specialists. Tune in to join the conversation as Nupur and Jodi discuss the desirable traits in PMM’s such as adaptability and top metrics new hires should be motivated by such as revenue and engagement. You won’t want to miss Jodi’s tips for first time PMMs. Connect with Jodi on LinkedIn. Join Jodi on Sharebird.

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Tamara Niesen is the Director of Global GTM and Demand generation at Shopify. In this week’s episode join the conversation as Nupur and Tamara discuss the desirable traits in PMM such as having empathy for the audience, having deep curiosity, ability to pivot, move fast and many more. Connect with Tamara on LinkedIn. Join Tamara on Sharebird.

Calendly makes scheduling meetings more efficient. Jeff Hardison is the Head of Product Marketing at Calendly and also manages the brand and content team, partnerships, international marketing and social media. In this week’s episode join the conversation as Nupur and Jeff discuss tips for aspiring PMMs such as identifying how your past work fits in product marketing, making connections to the PMM role, and showcasing your understanding of the function. Connect with Jeff on LinkedIn. Join Jeff on Sharebird.

Coinbase is the easiest and most trusted place to buy, sell and grow your crypto currency. Adam Weigand is the Director of Product Marketing responsible for driving adoption and growth of retail investment product suite. “I think sharing learnings based on past failures and successes is really important and oftentimes you learn more from failure.” - Adam Weigand In this week’s episode Nupur and Adam will discuss the top traits in PMM such as adaptability, being flexible, a willingness to learn, and having a “can do” attitude. Get tips on how to stand out in an interview by doing research about the role, having questions ready for the hiring manager, and ultimately being your authentic self. Connect with Adam on LinkedIn. Join Adam on Sharebird.

Upwork is the world’s work market place with over a whopping 12 million registered free lancers and 5 million registered clients. Liza Sperling is the head of Product Marketing and she oversees development, growth, and scale of the product marketing team. “As PMM’s it’s not our job to follow the playbook but it’s to develop the playbook.” -Liza Sperling Tune in to catch Nupur and Liza discuss the desired skills in PMM such as learning, curiosity, mastering new challenges, creative problem solving, continuous improvement, empathy & building relationships. Connect with Liza on LinkedIn. Join Liza on Sharebird.

Okta is the leading independent identity provider, enabling organizations to securely connect the right people to the right technologies at the right time. Christiana Rattazzi is the VP of Industry and Solutions Marketing and Arun Singh, is the former VP of Product Marketing. This week the trio will discuss similarities and differences between product, industry and solution marketing and how both functions have three key pillars! Build, scale and measure. The trio will discuss the atomic skills that will help crack the interview, show you are empathetic, have a growth mindset, have researched the company, and have an opinion. You’ll also hear the importance of coming prepared with insightful questions. Connect with Christiana and Arun on LinkedIn. Join Christiana and Arun on Sharebird.

ClickUp is a cloud based application available on all platforms. It is one of the top rated productivity platforms for any business. Mike Berger is a Vice President of Product Marketing at ClickUp. “If it were a house, understanding a customer is the foundation and everything is built on top of it so if the foundation isn't great, then everything on top if it is going to crumble.” -Mike Berger Mike Berger is the VP of Product Marketing at ClickUp, a cloud based app available on all platforms to improve productivity for any business. Tune in to this interview to get amazing tips like how to dissect the role you’re seeking, map your previous experience to the JD, lead with influence, and rally people around your visions and ideas by showing your true personality. Connect with Mike on LinkedIn. Join Mike on Sharebird.

Adobe is one of the world’s largest and most diversified software companies in the world. Katharine oversees all creative cloud apps involving video imaging and design categories. Tune in to get valuable advice such as why it’s important to listen to the question carefully, be honest and authentic, show curiosity and empathy, and highlight your story telling abilities. This interview is full of fruitful advice on how to bring your best game in PMM interviews. Connect with Katharine on LinkedIn. Join Katharine on Sharebird. Besides crushing it in PMM, Katharine is also an author. Be sure to check out her new book, as it's debuting next week! You can check it out here.

WhatsApp is the world’s largest messaging app, used by over 2 billion users. Aneri works on monetization for WhatsApp Business, driving revenue for their first paid product, the WhatsApp Business Platform. Tune in to hear her insights on how to crush your next PMM interview. Connect with Aneri on LinkedIn. Join Aneri on Sharebird.