Travel Marketing & Media ®

Not sure if our Website in a Weekend Experience is for you or not? Well, it may not be. In this episode we'll talk about who should and should not sign up, we'll hear honest feedback from two advisors who completed the experience in 2023, AND I'll answer some frequently asked questions about the program. To learn more about Website in a Weekend or having a website designed for you, head over to www.travelmarketingandmedia.com/website.

Learn from four travel advisors as they recount their transition from DIY websites to the remarkable platforms they have today. They delve into their "tech trauma," the frustrations stemming from their previous websites, and reveal how they managed to construct a new website over a weekend under our guidance - all without prior tech or coding experience. They arrived apprehensive but departed elated! To learn more about Website in a Weekend or having a website designed for you, head over to www.travelmarketingandmedia.com/website.

If you're feeling exhausted from investing time and energy into social media without seeing any payoff - lacking likes, comments, or meaningful engagement beyond your inner circle - here are four common mistakes that could be causing your frustration and lackluster outcomes. To learn more about data points for your business visit www.travelagencyanalytics.com. To start working on our free Travel Business Blueprint today go to www.travelmarketingandmedia.com/blueprint

The All Access Pass for travel marketing is available for registration twice a year, and with enrollment currently open, it's the perfect opportunity to delve into what this program offers, its target audience, and how it can enhance your marketing strategies or help you kickstart them. The sign up window is from January 20-31, 2024. If you find this episode after those dates, reach out to us for further help. Link: www.travelmarketingandmedia.com/allaccess

In this enlightening episode of our Travel Marketing & Media ® podcast, we tackle some of the most pressing questions faced by both new and mid-level travel advisors. Drawing from extensive industry experience, we provide practical, actionable advice to navigate these common challenges. First, we dive into a common creative hurdle: overcoming writer's block when crafting weekly content. Discover innovative strategies and tips to keep your ideas flowing and your content fresh and engaging. Next, we explore the financial side of your travel business, discussing the optimal ratio of operating expenses to profit. This information is crucial for anyone looking to balance their books effectively and drive profitability. The third question focuses on maximizing the benefits of travel conferences. Learn how to navigate these events strategically to gain the most value, whether you're new to the industry or looking to level up as a mid-level advisor. Then, we move onto building trust through social media. We share some creative and effective ideas for posts that can help establish credibility and foster a strong connection with your audience. Lastly, we address a delicate issue: serving clients who may not align with your business goals. Get insights into managing these situations professionally and aligning client interactions with your long-term objectives.

In this eye-opening episode of the Travel Marketing & Media ® podcast, host Sandra McLemore, a luminary in travel marketing, dives deep into the common fears that hold back travel agencies from harnessing the full power of email marketing. "Email Marketing for Travel Agencies: Shifting Mindsets and Conquering Fear" addresses the daunting challenges that many in the travel industry face - the anxiety of receiving unsubscribes, the puzzle of what content to send weekly, and the intimidation of navigating complex tech. Moreover, Sandra tackles the overwhelming sensation of not being able to implement strategies effectively. With her trademark blend of expertise and empathy, Sandra offers insightful strategies and empowering advice to transform these fears into strengths. She guides listeners through the process of reframing their approach to email marketing, ensuring they view it not just as a tool, but as a vital component of their marketing arsenal. This episode is not just a discussion; it's a journey to confidence and competence in email marketing. Whether you're a seasoned travel advisor or just starting, prepare to shift your mindset and embrace the transformative potential of effective email communication. Get ready to overcome your fears and watch your travel agency soar to new heights with the power of email marketing! Important links: Revelation Workbook - www.travelmarketingandmedia.com/revelation Content Planner - www.travelmarketingandmedia.com/lml-contentplanning Facebook group - www.travelmarketingandmedia.com/facebook

In Episode 32 of our Travel Marketing & Media ® podcast, Sandra McLemore, a luminary in travel marketing, answers four crucial questions to help travel agencies adapt and thrive in a changing industry landscape. We begin with a delicate yet essential topic: how to inform your existing clients about the introduction of planning fees. Sandra shares tactful and effective strategies to communicate this change, ensuring your clients understand the value and expertise you bring to their travel experiences. Next, we delve into the power of video in the sales process. Sandra explains where and how to incorporate video for stronger conversion rates, offering insights on crafting compelling visual narratives that resonate with potential clients. The third question addresses the core of your business—your message. How do you adjust your core message to accurately reflect what you sell? Sandra provides guidance on refining and aligning your messaging to attract the right clients and build a strong brand identity. Finally, we tackle a common challenge: getting clients to provide testimonials. Discover Sandra's techniques for encouraging clients to share their positive experiences, turning their stories into powerful tools for credibility and trust. This episode is packed with practical advice and innovative ideas, making it a must-listen for travel agencies looking to enhance their marketing, sales, and client relations. Tune in to "Evolving Your Travel Business: Expert Advice from Sandra McLemore in Episode 32" for transformative insights from a leading industry expert.

Dive into a unique episode of the Travel Marketing & Media ® podcast, where we unravel the secrets of 'The Bachelor' to transform travel marketing. Discover how the diverse seasons of this iconic show hold key lessons for presenting your travel offerings. We'll discuss the art of tailoring your portfolio to captivate a wide range of travelers, inspired by the varied narratives of 'The Bachelor.' But there's more - we also delve into the critical strategy of placing your ads where they matter most. Learn from the successes and missteps of different 'Bachelor' seasons to understand how matching your advertising with the audience's needs can make all the difference. Intrigued? Join us as we bridge the worlds of reality TV and travel marketing, offering insights and tips that could redefine your approach. This episode is not just about travel; it's about crafting stories and experiences that resonate. Tune in and be inspired to take your travel agency's marketing to a whole new level! Links to add to show notes: Facebook group - www.travelmarketingandmedia.com/facebook

In this engaging Q&A episode of the Travel Marketing & Media ® podcast, renowned travel marketing expert Sandra McLemore tackles your burning questions, providing valuable insights and actionable advice for travel agencies. First up, Sandra reveals the best strategies for hosting a successful River Cruise Night for a river cruise line. Discover her top tips and innovative ideas to make these events memorable and effective in attracting clients. Next, we address a common challenge: having a consistent stream of leads but struggling to close them. Sandra dives into the reasons why leads may not convert and offers practical solutions to enhance your closing techniques, ensuring that your potential clients become loyal customers. Lastly, we explore the digital world of engagement, specifically within Facebook groups. Sandra shares her secret trick for sparking lively engagement in your FB groups, vital for maintaining an active, enthusiastic online community. This episode is a treasure trove of wisdom for travel agencies looking to refine their marketing tactics and sales approaches. Whether you're a seasoned agency owner or just starting out, Sandra's expert advice is bound to inspire and guide you towards greater success. Tune in to "Navigating Success: Sandra McLemore Answers Your Top Travel Marketing Questions" and take a step forward in your travel marketing journey!

Ready to jumpstart your year with some clarity and calm? We've got you covered in our latest podcast episode. It's all about four easy-peasy steps you can nail before the end of the first week in January. This isn't just business talk; it's about setting up both your mind and business for a fantastic year ahead. If you're tired of spinning your wheels, and you don't want to burn time, money or energy focused on the wrong things (that won't get you results), get these four steps done TODAY! ADDITIONAL RESOURCES Revelation Workbook: CLICK HERE Facebook Group: CLICK HERE Vision board template: CLICK HERE Sign Up for Jan 5 Event: CLICK HERE

In Episode 28 of the Travel Marketing & Media podcast, host Sandra McLemore, a renowned marketing expert in the travel industry, addresses three real questions sent in by travel agency owners, advisors, and agents. The episode begins with a deep dive into the use of a magazine as a lead magnet, where Sandra shares her valuable insights on content creation and team coordination. Following this, she provides actionable strategies for effective engagement and partnership building within the food and wine event scene. The episode concludes with a focused discussion on the nuances of introducing and communicating planning fees to clients, offering practical advice for those navigating this transition. This episode is a rich resource for travel

If you're looking to achieve record sales and commission for your travel business in 2024, perhaps numbers that you have never seen before, you're going to need to do something differently. At Travel Marketing & Media ®, we have decided that 2024 is going to be a year of alignment and measurement. It will be the theme around all of which our trainings, services and products are focused. In this episode, we'll dive into the first of our two new tools; the free Revelations workbook. Sandra will break down what it is, why you need it and how it will help you. Learn more at www.travelmarketingandmedia.com/revelation today.

In this insightful episode of the Travel Marketing & Media ® podcast, host Sandra McLemore, a renowned travel industry marketing genius, dives deep into the world of travel marketing. Episode 26 is a special Q&A session where Sandra addresses pressing questions sent in by agency owners, advisors, and agents, who are keen on elevating their marketing strategies. The episode kicks off with a detailed discussion on "How to Improve Marketing Funnel Planning." Sandra provides actionable tips and industry secrets to help listeners refine their marketing funnels, making them more effective and conversion-friendly. Next, Sandra tackles a common yet often unspoken challenge in "How to Overcome Imposter Syndrome." This segment focuses on helping travel professionals build confidence, especially when it comes to crafting weekly email content and marketing funnels. The episode concludes with a strategic exploration of email marketing in "I Have Multiple Niches, Should I Send One Email or One for Each Category?" Sandra offers her expert perspective on tailoring email content to diverse audiences, discussing the pros and cons of single versus multiple email strategies for different niches. Throughout the episode, Sandra's expertise shines, providing listeners with valuable insights and tools to enhance their travel marketing skills. Whether you're struggling with funnel optimization, battling imposter syndrome, or figuring out the nuances of email marketing, this episode is a treasure trove of knowledge for any travel marketing professional looking to excel in their field.

Streamlining for Success: The Power of Fewer Suppliers! Join Sandra McLemore, travel marketing expert and CEO of Travel Marketing & Media as she delves into the transformative strategy of working with 10 or less suppliers. Discover how prioritizing quality over quantity can lead to stronger partnerships, streamlined operations, and enhanced customer experiences. Learn the art of negotiation leverage, risk management, and creating personalized client offerings that set your agency apart. Packed with real-world insights, expert advice, and success stories, this episode is a must-listen for travel agency owners, advisors, and agents aiming to elevate their business.

Welcome to Q&A Day, where travel industry expert and business coach Sandra McLemore addresses questions submitted by travel business owners, guiding them in resolving challenges within their companies. In this episode, Sandra delves into the significance of participating in both in-person and virtual conferences, emphasizing their role in forging connections that can introduce you to and engage with your ideal clientele. Additionally, Sandra offers insights on optimizing your travel business's photo portfolio to accurately reflects they type of travel their selling and provides guidance on strategizing for the creation of effective marketing funnels.

In this super helpful podcast episode you'll get a clear-cut game plan on how to rock your marketing. It's like a light in the marketing maze, especially when you're swamped with too many choices and find yourself hopping from one thing to another. The cool part? The episode dives into three "forever" marketing tactics that have been solid gold, no matter how much social media flips and flops.

Are you a travel agency owner looking to enhance your website's performance and boost conversions? In this podcast episode, Sandra delves into the world of websites, addressing questions and insights gathered from our recent 'Website in a Weekend' workshop participants. Join us as we uncover valuable strategies to supercharge your website's effectiveness and drive better results.

In the lead-up to our 4th 'Website in a Weekend' event, our team at TMM has had the chance to review many of your existing websites. And we've spotted a recurring theme that's honestly stirred some strong emotions within our team. We've identified 5 common elements that, based on our solid evidence, may not be serving your website's best interests, and that my friends, is conversion; converting website visitors to email subscribers, phone calls and paying clients. Our intention here isn't to suggest a complete website overhaul or to critique fellow web designers. Instead, we want to guide you: if you recognize any of these 5 elements on your website, it may be in your best interest to remove them. Be sure to listen to episode 20 if your website is not bringing you new sales. It explains with 100% clarity why.

In the bustling world of travel, attracting potential clients and then turning their interest into solid bookings can sometimes feel like navigating through a maze without a map. As a travel agent, advisor or agency owner, are you finding it hard to draw travelers to your services (traffic problem)? Or maybe they're arriving, but not committing to a trip (conversion problem)? Or, perhaps you're facing the daunting challenge of both? In this episode I'll show you how to use your numbers (and where to find them) to tell you which problem you have and then we'll talk about how to fix them. Got a stunning website already? You still may have a conversion problem. You're about to find out! Come over and join us at our private Facebook group to discuss

Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into happy travelers, much like a baton smoothly making its way to the finish line! Think of each stage in the relay race: ▶︎ The Starting Blocks Set the stage with solid marketing strategies that kick off your client's journey with enthusiasm. ▶︎Runner 1, 2, and 3 These stages focus on engaging potential clients, sparking their interest, and building a genuine connection - the core of any successful marketing approach. ▶︎The Final Dash with Runner 4: This is where sales comes in, taking all the momentum from marketing and confidently securing the deal. Join us as we clearly break down how marketing and sales work hand in hand in the travel industry and what that means for you as a travel agent, advisor or agency owner. 👉🏽 Once you have listened to the episode, come over to our private Facebook Group to discuss and ask any questions.