Ahead of the Curve with Coco Mocoe

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO SUBSCRIBE 📺 TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚 Join the #AheadOfTheCurve discord here Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here Email: cocomocoe@gmail.com

Subscribe to Coco's YouTube channel⁠ 📺 Follow Coco Mocoe on social media: ⁠instagram.com/cocomocoe⁠ ⁠tiktok.com/@cocomocoe/⁠ Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠ Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978 Email: cocomocoe@whalartalent.com CNN: "House passes bill that could lead to US ban of TikTok" #TikTokBan #Marketing

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy. Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj Subscribe to Coco's YouTube channel⁠ 📺 Follow Coco Mocoe on social media: ⁠instagram.com/cocomocoe⁠ ⁠tiktok.com/@cocomocoe/⁠ Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠ Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Email: cocomocoe@whalartalent.com

Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: instagram.com/cocomocoe tiktok.com/@cocomocoe/ Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!) You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here Email: cocomocoe@whalartalent.com

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews! Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE Subscribe to Coco Mocoe's YouTube here Email: cocomocoe@whalartalent.com

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews! Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE Subscribe to Coco Mocoe's YouTube here Email: cocomocoe@whalartalent.com

Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe InstagramYouTubeTikTok For business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive.

Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72q Thank you for reviewing the podcast! Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media? Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/ For business inquiries, email: cocomocoe@whalartalent.com

Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/ Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941 Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: ⁠https://discord.gg/FWjnNmCnRu⁠ Watch my other show, #ShareYourScreen, with Nicky Reardon here: ⁠https://www.youtube.com/@NickyandCoco ⁠ Follow Coco Mocoe on TikTok and Instagram: ⁠instagram.com/cocomocoe⁠ ⁠tiktok.com/@cocomocoe⁠ EMAIL: cocomocoe@whalartalent.com TAGS: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year

Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www.youtube.com/watch?v=z13TFm-tlTo Bria Jones Podcast, "because of I love you": https://youtu.be/SKtUfVHnEDE?si=sTvp1fenrhqbV4IW EMAIL: cocomocoe@whalartalent.com Thank you for watching, rating and subscribing to the 'Ahead of the Curve with Coco Mocoe' podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoe tiktok.com/@cocomocoe #InfluencerMarketing #CreatorMarketing

Did the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TSC: Him & Her’s” podcast here Listen to Coco on the “Big Name B*tches” podcast here Watch "Share Your Screen" with Nicky Reardon and Coco Mocoe on the @NickyandCoco channel here Source: Watch “Hollywood Has a Musical Problem” here SOCIALS ⬇️ Join the Discord here Follow Coco Mocoe on TikTok & Instagram (@cocomocoe) For business inquiries or interviews, email Coco’s team: cocomocoe@whalartalent.com

"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076 Saltburn IMDB: https://www.imdb.com/title/tt17351924/ Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207 My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨ #Saltburn #JacobElordi #BarryKeoghan -- Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com Follow Coco on social media: instagram.com/cocomocoe/tiktok.com/@cocomocoe

"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed: Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076 Saltburn IMDB: https://www.imdb.com/title/tt17351924/ Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207 My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨ #Saltburn #JacobElordi #BarryKeoghan -- Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com Follow Coco on social media: instagram.com/cocomocoe/tiktok.com/@cocomocoe

Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri. What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right? Let's talk! You can find Koosha Nouri on socials here: tiktok.com/@kooshaaainstagram/kushin/ youtube: @kooshaaa Thank you for watching, rating and subscribing to the podcast ❤️ Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco Follow Coco on TikTok and Instagram: instagram.com/cocomocoe tiktok.com/@cocomocoe EMAIL: cocomocoe@whalartalent.com TAGS: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner

Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends? Today's episode is with top beauty brand strategist & creator, Koosha Nouri! He is a wealth of information when it comes to brands, best practices, how to go viral in the beauty space and more. You can find Koosha on socials here: tiktok.com/@kooshaaa instagram/kushin/ youtube: @kooshaaa We discuss topics such as; - The rise and fall of the YouTube beauty space - The TikTok gold rush with creators like Mikayla Noguiera, Meredith Duxbury and Monet McMichaels becoming beauty brand darlings - How to go viral on TikTok, YouTube and Instagram as a beauty influencer - What is next for celebrity beauty brands like Rare Beauty and Kylie Cosmetics? - What do beauty brands look for when choosing what influencers to work with? Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow Coco on TikTok and Instagram: instagram.com/cocomocoe tiktok.com/@cocomocoe EMAIL: cocomocoe@whalartalent.com

Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. Today’s video is featuring Justin Jordan aka @freddiesroommate from TikTok! You can listen to his podcast “Decoding Reality” here: https://shows.acast.com/63c77fa7e4b41d00114b74a4 Topics discussed in this episode of #AheadOfTheCurve with Coco Mocoe are: - “Leave the World Behind” on Netflix - Superhero & Marvel Fatigue - The Golden Bachelor - Who is Boxxy? - The origin of “millennial cringe” - Glee & The Glee Project Read the whole article on “millennial cringe” on meltwater’s site here: https://www.meltwater.com/en/blog/millennial-cringe -- Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369 Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos Join the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.com TAGS: Boxxy, Millennials, Gen-Z, Gen Alpha, Cringe, Millennial Cringe

Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come. You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs Time Stamps + Topics: Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do. Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369 Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos Join the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.com

Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. Thank you so much for listening to the podcast, subscribing to my channel and for sharing your favorite episodes with a friend who loves marketing and pop culture as much a we do. Let's hit 500 reviews on Spotify by the end of 2023! This episode is based fully on opinion. I encourage everyone to do their own research, as alway! TAGS: Dave Portnoy, Barstool Sports, Jenna Marbles, Alex Cooper, Call Her Daddy, BuzzFeed, Quinta Brunson, The Try Guys, Marketing, Pop Culture -- Hi I'm Coco Mocoe! I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. EMAIL: cocomocoe@whalartalent.com

How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all. Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu Follow @adamtheflop on TikTok, Instagram and YouTube Follow Coco Mocoe on TikTok, Instagram and YouTube Here is the great deep dive I mention early on in the video. It is from creator @rxbeccarose // Video: https://www.youtube.com/watch?v=YOGBT2eino4&pp=ygUab2ggaXRzIGp1c3QgcmViZWNjYSBzZWxlbmE%3D Thank you for subscribing to my YouTube channel and for reviewing the podcast, wherever you listen! Send it to a friend who loves talking about Selena Gomez as much as we do ❤️

Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: cocomocoe@whalartalent.com Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ