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Next Level Practices

Business & Economics Podcasts

Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.

Location:

United States

Description:

Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.

Language:

English


Episodes
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E38. Transforming Patient Experiences with Chunner Nyberg

12/31/2024
In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Shannon shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI’s role in healthcare and the importance of personalized content, Shannon provides a detailed look at how practices can maintain competitive edges by prioritizing seamless experiences. His passion for coaching and community building adds a unique personal touch to the conversation. See you next year! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:39:51

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E37. Live at The Aesthetic Meeting 2024: Dr. Gregory Albert of Boca Raton, 25 years in practice

12/27/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Gregory Albert of Boca Raton, Florida, who has been in practice for 25 years! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:40:57

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E36. Live at The Aesthetic Meeting 2024: Dr. Brad Bengston of Grand Rapids, 29 years in practice

12/27/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Brad Bengston of Grand Rapids, Michigan, who has been in practice for 29 years. Stay tuned for the next episodes! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:42:26

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E35. Live at The Aesthetic Meeting 2024: Dr. Ran Stark of Philadelphia, 5 years in practice

11/21/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:39:16

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E34. Live at The Aesthetic Meeting 2024: Dr. Grady Core of Birmingham, 30 years in practice

11/6/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Grady Core of Birmingham, who has been in practice for 30 years. Stay tuned for the next episodes! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:33:15

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E33. Live at The Aesthetic Meeting 2024: Dr. David Turer of Pittsburgh, 3 years in practice

10/31/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. David Turer of Pittsburgh, who has been in practice for three years. Stay tuned for the next episodes! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:33:05

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E32. Live at The Aesthetic Meeting 2024: Dr. Grant Stevens, 30 years in practice

10/24/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Grant Stevens, an eminent aesthetic leader and longtime friend of Influx, who has been in practice for over 30 years. Stay tuned for the next episodes! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:10:38

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E31. Live at The Aesthetic Meeting 2024: Dr. Brent Robinson of Salt Lake City, 1 Year in Practice

10/4/2024
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:30:28

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E30. AI Marketing Trends: How to Not Be Left Behind

7/31/2024
The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind. The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice. Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John Wheeler Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:01:06:22

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E29. 5 Tech Stories to Watch in 2024

5/21/2024
In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world. With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space. Key stories covered: OpenAI Spring Event: ChatGPT 4o The TikTok Ban: Legal Challenges and Potential Solutions Instagram's Prioritization of Smaller Creators Meta Verified for Business: Paid Verification Service OpenAI and Apple Partnership We provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:45:16

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E28. Is OpenAI About to Launch a Search Engine?

5/8/2024
In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:44:48

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E27. Audrey Neff of PatientNow on Improving Patient Outcomes by Optimizing Practice Efficiency

4/10/2024
"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible." As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging. Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide. Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography. One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place." Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:30:39

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E26. Tyler Terry of TouchMD on Leveraging Tech to Streamline the Patient Experience

3/7/2024
On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more. Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role. More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.” For example, TouchMD’s consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD’s photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes. Find out more about TouchMD’s revolutionary platform, and what is coming next, in this episode of Next Level Practices! Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:30:14

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E25. Jason Johnson of Simple Studios on Elevating & Standardizing Aesthetic Before & After Photos

7/20/2023
Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos. Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation. And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice. If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:28:24

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E22. Dr. Stephan Baker, Live at The Aesthetic Meeting 2023

7/12/2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:15:01

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E23. Dr. Ran Stark, Live at The Aesthetic Meeting 2023

7/12/2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:17:54

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E24. Dr. Kouros Azar, Live at The Aesthetic Meeting 2023

7/12/2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:16:31

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E20. Dr. Bradley Bengtson, Live at The Aesthetic Meeting 2023

7/12/2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:46:23

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E21. Dr. David Turer, Live at The Aesthetic Meeting 2023

7/12/2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:00:20:25

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E19. Influx Predicts: Emerging Trends in Aesthetic Marketing

7/6/2023
The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagram.com/influxmarketing/ Twitter: https://twitter.com/influxmarketing LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Duration:01:05:58