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Wicked Thoughts with Fleire Castro

Business & Economics Podcasts

Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle

Location:

United States

Description:

Fleire Castro is the founder of DashoContent - Asia's First Content Subscription Platform helping marketing teams and agencies simplify their content operations. She is also the proprietor of Third Team Media, a boutique social media and digital agency in Cebu, Philippines. In this show, she shares her thoughts about business, marketing, technology, digital trends, and the digital lifestyle

Language:

English


Episodes
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Episode 59 - Kate Hancock of Global AI Council

4/22/2024
In this episode of the DashED and Wicked Thoughts podcast series, we discuss AI, entrepreneurship, and thought leadership with Kate Hancock, a notable business advisor and serial entrepreneur. Kate shares her inspirational journey from running her first ventures to becoming a renowned entrepreneur in the U.S. She discusses her early exposure to entrepreneurship, the challenges of a family business, and her leap into creating and scaling her own ventures using AI. KEY TOPICS Explore more about thought leadership and AI - visit dashocontent.com for access to our extensive resources, educational content, and community support!

Duration:00:38:47

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Episode 58 - Kia Alvarez-Abrera of Brave Works

4/9/2024
In this episode, we discussed the fascinating world of creativity and technology with Ms. Kia Abrera, the founder of Brave Works Inc. Ms. Kia shares her journey from being apprehensive about facing the camera to becoming a successful TikTok content creator and educator in video marketing. Throughout the episode, Ms. Kia provides valuable insights into utilizing AI in video marketing, the importance of human creativity, and the evolution of personal branding. KEY TOPICS Learn more about Video Marketing - visit dashocontent.com to access our blog, free tools, and training!

Duration:00:52:53

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Episode 57 - Women's Month Special with Joy Garingo, Connie Barrientos Carey, and February Canoy

3/26/2024
In this dynamic episode, we welcomed three exceptional women from diverse industries to discuss their experiences and insights as Women in AI and Marketing. Ms. February, Ms. Joy, and Ms. Connie shared candid reflections on navigating professional challenges, the impact of AI on their work, and their sources of inspiration. KEY TOPICS Learn more about Women in AI and Marketing - visit dashocontent.com to access our blog, free tools and training! Meet our inspiring guests: Joy Garingo Workspaces + Community at The Company Cebu Co-working Space Creator, Build-to-suit Spaces, & Employer-of-Record Services Connie Barrientos Carey Recruitment and Human Resources Head at Aleph Talent Solutions Corporation February Canoy Operations Manager at 10YellowMilk Co-Founder at ARKA.Asia-Ph

Duration:01:20:23

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Episode 56 - Le-an Lai Lacaba of 2xYou

3/12/2024
In this episode of the Wicked Thoughts Podcast, we are thrilled to have Ms. Le-an Lai Lacaba, Co-Founder of 2xYou, an innovative remote executive assistant service company. Le-an, a distinguished entrepreneur, delves into the transformative world of remote executive assistance and personal branding. She brings a wealth of experience and shares her unique perspective on leading a business that harmonizes AI technology with human-centric services. Listen in as Le-an discusses the pivotal role of consistency and effective systems in entrepreneurship and how 2xYou differentiates itself in the competitive landscape. She provides practical advice on balancing professional and personal life and reveals her approach to prolific video content creation. Le-an also touches on the crucial human element integration with AI, especially for remote executive assistance. This episode is an essential listen for entrepreneurs, leaders, and anyone interested in the intersection of technology and human-centric services. Don't miss this enlightening conversation with Le-an Lai Lacaba on the Wicked Thoughts Podcast.

Duration:00:52:37

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Episode 55 - Celine Francisco of On the Dot Media

2/28/2024
In this episode of the Wicked Thoughts Podcast, we're excited to welcome Ms. Celine Bernadette Francisco, a versatile professional wearing multiple hats as a Content Marketer, Educator, and Wellness Advocate. As the founder of On the Dot Media, Celine leads a team of writers and virtual professionals, while also teaching Multimedia Arts at De La Salle Lipa. With her rich background, including co-authoring a book on online entrepreneurship, Celine offers a deep dive into the intricacies of content strategy in the AI age. Tune in as Celine unravels the layers behind effective content strategy, discussing its critical role in aligning messaging with customer journeys across various platforms. From the nuances of AI-driven content ideation to the importance of understanding audience psychology, Celine's insights are a goldmine for marketers and business owners alike. Whether you're a seasoned strategist or just starting out, this episode is packed with actionable tips and thought-provoking discussions that will elevate your approach to content marketing in today's digital landscape. Join us for an enriching session with Celine Francisco on the Wicked Thoughts Podcast.

Duration:00:56:26

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Episode 54 - Francis Plaza of PayMongo

6/9/2023
In this episode, we have the privilege of hosting Francis Plaza, co-founder of PayMongo, an online payments processing platform based in the Philippines. Having secured an impressive $2.7 million in seed funding from notable investors like Peter Thiel, Founders Fund, and Stripe, Francis's entrepreneurial journey is truly extraordinary. With a background in software engineering, including experience at Oracle and co-founding an online marketplace, Francis brings a wealth of knowledge to our conversation. Join us as we explore Francis's insights on building a startup, transitioning from engineering to the business side, and embracing the intersections of technology, finance, and life. With three years of leading PayMongo and now venturing into angel investing and advisory roles, Francis shares invaluable wisdom that will inspire entrepreneurs and technology enthusiasts alike. Don't miss this highly anticipated episode as we delve into the dynamic world of startups and beyond with Francis Plaza.

Duration:01:12:18

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Episode 53 - Kimberly Damlani of DirtBag

6/2/2023
In this exciting episode, we have the pleasure of hosting Kimberly Damlani, a remarkable co-founder, business consultant, aspiring social-entrepreneur, and a self-proclaimed work in progress minimalist. Kim's passions lie at the intersection of tech, science, and sustainability, adding a unique flair to our discussion. Together, we dive deep into the art of branding, unveiling powerful strategies to build strong customer relationships through the dynamic realm of social media. With Kim's expertise as a business consultant and unwavering commitment to exceptional customer care, this episode is a treasure trove of insights for entrepreneurs and professionals seeking to enhance their brand presence. Get ready to be inspired as Kim shares her wisdom and equips you with the tools to elevate your brand, foster meaningful connections with your audience, and leave a lasting impact. Join us for a captivating conversation with a great giver and hustler Kimberly Damlani.

Duration:00:47:26

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Episode 52 - Gian Paulo dela Rama of Aiah.ai

5/25/2023
In this episode, we have the incredible privilege of welcoming Gian Paulo dela Rama, the co-founder and CEO of Aiah.ai, as our esteemed guest. Aiah.ai is shaking up the business landscape with its groundbreaking AI natural-language assistant, inspired by the legendary Jarvis from the Iron Man series. Gian's expertise and experience as a serial entrepreneur, coupled with his deep understanding of systems integration, digital media delivery, and software development, make this conversation a true gem. During our discussion, we explored the challenges and opportunities that confront startup founders. Gian's wealth of knowledge, acquired from his tenure at global powerhouses like Hewlett-Packard and Unilever, illuminates the transformative potential of AI and its profound impact on various industries. Moreover, as an active mentor and contributor to the Philippine startup community, Gian generously imparts invaluable insights into the realms of entrepreneurship, automation, and AI. Join us as we dive into the world of AI and draw inspiration from Gian's remarkable journey as an entrepreneur-mentor in this captivating episode.

Duration:00:47:30

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Episode 51 - Olivia Escartin of Oseas Tech

3/31/2023
In this episode, we sit down with Olivia Escartin, a practical visionary and ethical design thinking advocate who is using sustainable technology and businesses to make a positive impact on the world. Olivia shares her insights on the importance of ethical design thinking in business and how sustainable technology can be used to promote positive change. She also discusses her experience working with various startups and the challenges and opportunities that arise in the world of entrepreneurship. Later in the episode, we dive into the world of Insurtech with a focus on her new venture -- Oseas, an insurance tech startup based in the Philippines. Whether you're an entrepreneur, a tech enthusiast, or simply interested in the intersection of sustainability and business, this episode is for you.

Duration:00:50:03

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Episode 50 - Jonecca San Pascual of Pieza

2/24/2023
In this episode of podcast, we speak with Jonecca San Pascual, Founder and CEO of Pieza PH, a digital marketplace for automotive retail businesses in the Philippines. Jonecca shares her entrepreneurial journey and how she utilized technology to grow her business. From her challenges personally to delving into business ownership to being a startup founder in the Philippines, Jonecca shares her war stories. We also explore the intersection of entrepreneurship and technology and gain valuable insights from Jonecca's experiences. Get ready for a deep dive into the mind of a successful entrepreneur who has leveraged technology to take her business to the next level in this episode with Jonecca San Pascual.

Duration:00:53:54

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Episode 49 - Enrique San Juan of Oh My Genie!

2/3/2023
In this episode of our podcast, we delve into the world of logistics and automation with special guest Enrique San Juan of Oh My Genie! Ultra Fast. Learn about how this AI technology is solving major challenges in e-commerce and saving the Philippines billions of losses. Enrique will also share his vision for the future of urban design and the role of startups in shaping it. Join us for an insightful conversation that explores the intersection of technology and society, and why supporting the startup scene in the Philippines is crucial. Tune in now!

Duration:00:52:59

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Episode 48 - Gillian Santos of AniTech

1/27/2023
In this episode, we have the pleasure of speaking with Gillian Santos, the co-founder and CEO of AniTech. AniTech is a deep-tech supply chain startup that is on a mission to solve the global food loss problem. They provide agribusinesses with actionable data on spoilage and storage quality using remote sensor systems. Gillian shares her background and how she got started in the tech industry, including her work on government research grants under Nano Solutions at De LaSalle University. She also talks about how AniTech is helping to reduce the risk of food contamination due to heat and environmental stress. Join us for an enlightening conversation about how AniTech is making a real impact in the agtech space.

Duration:00:47:39

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Episode 47 - Kennette Canales of Jiph

1/20/2023
In this episode, we sit down with Kennette Canales, the founder of Jiph, a cutting-edge fintech app that aims to make remittances from abroad to the Philippines - instant, cheaper and convenient Since the recording of this episode, Kennette and the Jiph team has recently raising $500k from private investors for the seed round and has rebranded the app from Payhiram to Jiph. He also talks about the company's plans to expand operations and how Jiph is poised to disrupt the industry. Join us for an exciting conversation with an entrepreneur at the forefront of innovation in the fintech space.

Duration:01:03:00

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Episode 46 - Jenny Paglinawan

4/8/2022
Here's our last episode to wrap up Season 4 for Dash of Social. Jennibeth Paglinawan is a proud career shifter - from Food Tech to Digital Marketing Agency owner. In this episode, she shares how she worked with sustainability companies, tech startups, and media companies. She also cemented her experience with NGOs, innovative companies, the academe, and the food industry. After her career shift, she found herself bringing her expertise and creative ideas to help organizations. Jennibeth helped develop and implement digital marketing strategies to achieve marketing and business goals through her agency Growth Holistics.

Duration:00:56:27

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Episode 45 - DashoContent: A Special Episode

2/23/2022
For this special episode, we ask the question -- Are you ready for digital marketing for 2022? Together with our champions for DashoContent, Ian Bert Tusil, and Charlene Virlouvet, we discuss these and more. Those who have messaged with questions/concerns like: HOW MUCH? CAN I CONSULT? I HAVE AN ENQUIRY... Now is the best time. We discussed trends for 2022 and other FAQs about digital marketing. Ian Bert Tusil is the CTO of ContentDash. He has 15 years of B2B software engineering experience across several brands and organizations. Charlene Virlouvet is the brand evangelist of ContentDash. She has 8 years of experience in social media content creation and project management experience across various industries including education, commerce, and entertainment. This is from your crew at DashoContent -- Check us out at https://dashocontent.com/

Duration:00:53:38

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Episode 44 - Lean Estose and Floyd Surban

1/26/2022
Finally! Back from the Big O's of 2022 to my podcast Season 4 on a Dash of Social. On the Wicked Thoughts Podcast, I'm talking to not just one but TWO performance marketers. Floyd Surban is a Creative Digital Marketer for SMEs, eCommerce, and Financial Institutions with a focus on Facebook Ads and Social Media. He manages a small team of freelancers with expertise in design, development, and marketing. Lean is a social media marketing specialist with a focus on local lead generation, marketing automation, copywriting for social media, and strategy. She has worked with various small businesses, as well as global brands such as F45, Anytime Fitness, Orange Theory, among others. We discuss various things including the sales funnel - brand awareness for SMEs, prospecting, local lead generation, and remarketing.

Duration:00:57:00

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Episode 43 - Lee O'Brian

12/15/2021
This week on the Wicked Thoughts Podcast, I'm talking to Lee O'Brian - Founder of PokLee Food Products, media talent and actor in the Philippines, and now a startup food business founder. We discuss how to move from the physical space to the online space, how to maintain and reinvent your business and offerings through the pandemic time, and of course, about work-life balance.

Duration:00:47:37

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Episode 42 - Reinart Bacalso

12/8/2021
This week on the Wicked Thoughts Podcast, I'm talking to Reinart Bacalso - CEO of Augmen Digital, avid learner, and all-around numbers geek. We catch up on what's changed since we last spoke - from growing his team to delving into the local marketing scene and overcoming challenges. "Part of business is trying to find creative solutions to get through these challenges," he shares. We take it back to his college days and why today, transparency is a core value at Augmen Digital (it's a fun story). After discussing the future of social media, the Shopee/Lazada phenomenon, and the challenge of Facebook ads, Reinart takes it full-circle with his wicked thought: transparency wins over everything. Enjoy the episode!

Duration:00:49:39

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Episode 41 - Nas Arcayan

12/1/2021
This week, I'm catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a "cognitive brand" and how one can connect with customers in the deepest, most meaningful ways. "Branding is not about connecting with the eyes it's about connecting with the mind," Nas shares. Nas drops some valuable knowledge for our MSME friends - the 3 most important facets of your business: your category, your customer, and your company. Using case studies and relating concepts to real-life situations, even first-time entrepreneurs can easily grasp these nuggets of wisdom. There's just so much to learn in this episode!

Duration:00:56:58

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Episode 40 - Jason Cruz

11/24/2021
This week on the Wicked Thoughts Podcast, we're learning a whole lot from Jason Cruz - communication and brand strategist, business coach, and content creator. As a guest lecturer for various academic institutions, Jason has a unique perspective on teaching digital marketing, drawing from his past and ongoing experiences in the space. We talk a little about the importance of keeping up to date with trends and choosing to learn from people who are in the thick of things. We cover the boom of the creator economy, the value of GenZ customers, the Facebook outage, and how you don't have to be on every social media platform. The secret is in understanding your target market and using platforms to reach them. And as if he hasn't spoiled us enough with all his knowledge, Jason breaks things down for all our MSMEs out there looking to thrive in the digital space - a framework that also, somehow, applies to dating. So if you're gunning for a strong digital presence (and a life partner), have a listen!

Duration:00:51:02