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Mastering Growth

Business & Economics Podcasts

Ivan Kan, Senior Vice President of Web3 and Influencer Strategy at Avenue Z, conducts interviews with experts and thought leaders across various sectors, including Blockchain, DTC, Venture Capital, AI, and emerging tech startups. He shares key industry insights and lessons learned from successful entrepreneurs who have raised millions of dollars and scaled their businesses. Discover how they've navigated the challenges of fundraising, growth scaling, and collaborating with influencers. At Avenue Z, we integrate strategy, high-impact PR, social media, search engine optimization, performance marketing, and influencer marketing while emphasizing measurement and optimization to enhance revenue, expand market share, boost brand reputation, and increase our share of voice in the market.

Location:

United States

Description:

Ivan Kan, Senior Vice President of Web3 and Influencer Strategy at Avenue Z, conducts interviews with experts and thought leaders across various sectors, including Blockchain, DTC, Venture Capital, AI, and emerging tech startups. He shares key industry insights and lessons learned from successful entrepreneurs who have raised millions of dollars and scaled their businesses. Discover how they've navigated the challenges of fundraising, growth scaling, and collaborating with influencers. At Avenue Z, we integrate strategy, high-impact PR, social media, search engine optimization, performance marketing, and influencer marketing while emphasizing measurement and optimization to enhance revenue, expand market share, boost brand reputation, and increase our share of voice in the market.

Language:

English


Episodes
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How this Venture Backed Startup is Transforming Every Video into a Mobile Game - Overplay

6/29/2023
In this interview, Co-founders Dan Projansky and Caroline Strzalka share their vision to empower all content creators to become game creators from any video quickly and easily. Together they share an impressive experience of success in media, entertainment, and finance. Dan Projansky is an award-winning game designer (and Emmy nominee) who has created games for Xbox, Playstation, Nintendo, and apps with 25M+ downloads. Caroline Strzalka is a two-time founder and business development executive who has built partnerships with Netflix, Hulu, and YouTube and is a former investment banker with experience taking multiple companies public. Projansky and Strzalka joined forces after working together at Sesame Workshop. With thousands of creators already on the waitlist to use Overplay's game maker, you'll hear the entrepreneur story from the founders as they share how they built a community around creators and raised $1.5m through a Regulation CF community investment round. Find out why trends in hyper-casual games and bite-sized social media content are fueling the future of gaming and interactive content. Highlights: 0:06:32 - Meeting at Sesame Street (Sesame Workshop) 0:11:35 - The next logical step for media 0:12:16 - Play the game into existence 0:15:06 - The trend toward parasocial relationships through media 0:21:15 - Influencers become the stars of their very own game 0:22:47 - Who was Overplay created for? 0:27:57 - Why run a Reg CF campaign on WeFunder? 0:35:00 - Gaming meets medical therapeutics 0:39:46 - Building a tool for everyone The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $250 million dollars across 500+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow.

Duration:00:41:12

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How to Build Crypto Trading Communities, How eToro pioneered Copy Trading featuring Mati Greenspan

4/7/2022
In this interview, Mati Greenspan the Co-Founder of Quantum Economics, Senior Market Analyst at eToro, and one of Cointelegraph's top 100 influencers in 2021, and Ivan Kan from Crowdcreate discuss how this new generation of crypto communities in trading is educating themselves and changing how they invest with technologies such as copy trading. Mati shares his stories of when it was first pioneered during his time at eToro and how they build communities in crypto traders and ultimately secured their dominant position as a platform. Quantum Economics is an analysis, blogging, consultant/advisory, and money management. They provide cutting-edge updates on the financial markets and top-notch investment opportunities, providing tools, resources, and management services to help you get ahead: https://quantumeconomics.io/ Highlights: 0:00:59 - How are we educating the next generation of investors? 0:03:48 - Where do these crypto communities live? 0:05:07 - What are the most powerful channels for Crypto? 0:07:48 - How did eToro grow its momentum? 0:17:39 - Who is Quantum Economics? 0:23:05 - Why everything will become a digital asset: NFT. The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow.

Duration:00:25:48

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What is Web3 Technology: Exploring Web3 Marketing Trends and Cross-Chain Interoperability

1/31/2022
In this interview, David Sneider the Co-Founder of Lit Protocol, and Ivan Kan from Crowdcreate discuss how Web3 is changing the internet and how NFTs will unlock cross-chain interoperability. How will marketers and users have to adapt to a decentralized future, and how the Web2 technology stack is being re-written covering identity, data streams, and file storage. Lit Protocol is an ambitious project aimed to provide decentralized access control for connected experiences and can be used by DAOs, companies, and creators to use tokens, NFTs, and blockchain identity as access keys. In January of 2022, Lit Protocol raised $2.2M from Sfermion, Collab Currency, Kleiner Perkins, Gumi Cryptos, and Crowdcreate. Highlights: 0:02:07 - Access Control Protocol Enabled by NFTs 0:04:46 - What is Decentralized Ownership? 0:07:27 - Adding Utility to NFTs 0:09:53 - Enabling Decentralized Autonomous Organizations (DAO) 0:12:21 - NFTs will unlock content and experiences in the Metaverse 0:14:46 - What are big brands like Adidas doing with NFTs? 0:16:47 - How Lit Protocol will fit into Web3 0:21:49 - Growth Marketing for Web3 0:25:10 - How Do Our Listeners Follow Your Story -- The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:26:28

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How to Market and Promote your NFTs from an Investor

1/3/2022
In this interview, you will learn how to market and promote your NFT project, and what makes an NFT so attractive to investors. Teppei Tsutsui, the managing partner of GFR Fund was the original investor of RTFKT, a virtual show company recently acquired by NIKE. Join Teppei, share his insights as an investor and what set RTFKT apart from all the other NFT projects and the community that convinced NIKE. Learn about how Teppei selects NFT projects and what signals he looks for. Highlights: 0:00:33 - Who is Teppei Tsutsui? 0:01:17 - Why do we need a digital ID? 0:04:40 - Nike buys a virtual shoe company that makes NFTs called RTFKT, how did you find them? 0:06:32 - How do I get my NFT noticed? 0:09:07 - How do I choose an NFT project? 0:11:36 - How does the RTFKT NFT sneaker look in real life? 0:12:54 - What NFT projects are you excited about? 0:15:12 - What does NFT mean in gaming? 0:15:50 - Is NFT a good investment? The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:23:09

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How to Work with Top Crypto Influencers featuring Bitboy Crypto

12/27/2021
This interview will explain how to reach the top crypto influencers and create organic content that aligns with your business mission from Bitboy Crypto, one of the largest crypto dedicated channels on Youtube. Join Ben, the visionary and founder behind BitBoy Crypto, and Ivan Kan, the Co-founder of Crowdcreate dive into what fuels BitBoy Crypto and how he saw Bitcoin coming before most people. Social media, Youtube, and TikTok are the fastest-growing sources for blockchain and crypto project user adoption today. Learn how BitBoy Crypto vets, and evaluates projects before working with them. Ben has been involved with the world of cryptocurrency since 2012 when he first invested in Bitcoin. He used Charlie Shrem’s BitInstant and lost Bitcoin in the Mt. Gox hack. In 2018, Ben decided to go “full-time crypto” and focus all of his time and energy on expanding the reach of crypto. Today, Ben runs the largest exclusively crypto channel on Youtube. Highlights: 0:00:36 - Who is Bitboy Crypt 0:04:25 - How to find the right influencer for your project 0:06:11 - How much does a crypto influencer cost? The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:10:57

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VC Investing in Crypto and DeFi. Cryptocom 2021 Panel Featuring Mark Yusko from Morgan Creek Capital, and Brian Estes from Off the Chain Capital

11/8/2021
On this episode, we're taking the most talked about and quoted panel from our Cryptocom 2021 and sharing this on our Podcast. Return speakers Mark Yusko and Brian Estes take the stage to highlight the opportunity of investing in Crypto and DeFi. "It's the greatest wealth creation opportunity I'm going to see in my lifetime." - Mark Yusko. These are two of the most knowledgable and experienced investors sharing their insights and revelations looking forward. Don't miss it! Speakers: Mark Yusko, CEO and Chief Investment Officer, Morgan Creek Capital https://www.morgancreekcap.com/ Brian Estes, CIO and Managing Partner at Off the Chain Capital https://offthechain.capital/ Highlights: 0:00:46 - Introductions 0:03:07 - The opportunity: "It's the greatest wealth creation opportunity I'm going to see in my lifetime..." 0:06:42 - S-curves 0:12:00 - Historical examples of technologies creating new paradigms 0:23:39 - Resistance comes from a lack of understanding 0:29:23 - Look at who owns the blockchain technology patents The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:31:11

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The Future of NFTs, Cryptocom 2021 Panel Featuring Miko Matsumura, Yat Sui of Animoca, Dirk, and Ben

10/18/2021
On this episode, we're exploring the future of NFTs with the leaders shaping the Play-to-earn landscape and NFT gaming. Listen to the insights from the early investors of Axie Infinity, Yield Guild Games, Star Atlas, and more on what makes an NFT worth millions of dollars to the new paradigm coming into focus: play to own. If you've ever wondered where the future of NFTs and the metaverse will be, this panel is worth listening to. Speakers: Dirk Lueth, Co-Founder at Upland https://www.upland.me/ Ben Metcalfe, Founder at Monochrome Capital http://www.monochrome.vc/ Miko Matsumura, General Partner at Gumi Ventures https://www.gumi-cryptos.com/ Yat Sui, Chairman of Animoca Brands https://www.animocabrands.com/ Highlights: 0:08:19 - Who owns and controls the data? 0:12:35 - The new paradigm: Play to own 0:15:58 - What makes an NFT worth millions of dollars? 0:25:49 - You can now own a piece of that network effect as it grows. The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:30:23

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How to Launch a Crypto Token from the CEO of Star Atlas, How to Build a Community for your Metaverse

9/20/2021
Learn what happened behind the scenes for the record-shattering token sale on Solana and FTX that’s building the metaverse gaming economy. Both Atlas and Polis now have a combined market cap of over $6 billion dollars. Their IDO reached an oversubscription rate of 5,000% on FTX, and an oversubscription rate of 3,400% on Solana’s Raydium. Star Atlas is also a client of Crowdcreate. Listen and you’ll learn how he did it in this interview.” https://www.staratlas.com/ https://www.linkedin.com/in/wagnermt/ The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:25:54

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Yield Guild Games and the Rise of The Play-To-Earn Crypto Economy with Founder Beryl Li

8/18/2021
On this episode in our Crowdcreate insights series, I'm joined by Beryl Li, one of the founders of Yield Guild Games. She was also the founding CEO of an asset token platform called CapchainX and a founding team member at Coins.ph, a crypto exchange and blockchain payments startup in Asia recently acquired by GoJek. She graduated from Cambridge University where she sat as President of the Cambridge University Cryptocurrency Society. Yield Guild Games have been making headlines around the world. So unless you've been under an NFT rock (pun intended), you have heard of this project. In July 2021, Yield Guild Games launched their IDO on SushiSwap's Miso Platform raising roughly $12.5 million in 31 seconds. They have attracted the world's top gaming and crypto investors including Bitkraft, IDEO, ParaFi, Animoca Brands, Delphi, BlockTower, and Scalar. If you've been following our channel, you'll recognize the project from our previous guest Miko Matsumura, who shared YGG as one of the most innovative projects today. https://yieldguild.io/ Beryl Li: https://www.linkedin.com/in/beryl-chavez-li-832baa4b The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:24:15

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Investing in Crypto Gaming and what you need to know from an early investor in Axie Infinity and Yield Guild Games: Miko Matsumura

8/13/2021
On this episode in our Crowdcreate insights series, I'm joined by Miko Matsumura, the General Partner from Gumi Ventures, a board member of Celsius Network, and Zilliqa Capital. He is also a Limited Partner with Pantera Capital and the founder of Cryptocurrency exchange Evercoin. He is one of the smartest people we've had on the show, and I'm delighted to have Miko as a returning guest. Gumi Ventures has been an early investor behind many of the most talked-about crypto projects. Such as OpenSea that raised $100 million at a $1.5 billion valuation from A16z, Yield Guild Games that just raised $12.5 million in 30 seconds, and 1INCH. Learn why the play-to-earn model is tapping into a new audience in crypto with startups like Axie Infinity. Get ready to have your mind blown as Miko shares the secrets behind these unicorns (or as Miko refers to them as Gumicorns). https://www.miko.com Mikobits show: https://www.youtube.com/channel/UCcvr_fLs0J9LEvK-BqLkiBA The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:42:24

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Investing in Bitcoin and Digital Assets - Brian Estes from Off The Chain Capital

8/11/2021
In this episode in our insights series, I'm joined by Brian Estes from Off The Chain Capital. Off The Chain Capital: https://offthechain.capital/ Crowdcreate: https://crowdcreate.us/ On this episode in our Crowdcreate insights series, I'm joined by Brian Estes, the CIO and managing partner of Off the Chain Capital, an investment fund targeting alternative value investments in digital assets and blockchain projects. Brian is a legend in the crypto sphere and is often called the Bitcoin OG. Founded in 2016, using a Warren Buffet style for finding deeply discounted investment opportunities, Off the Chain Capital is is now one of the best-performing funds in the space. You'll hear Brian break down his investment thesis and where he sees mispriced digital asset opportunities thriving in the market. Whether you're just getting into crypto, looking for insights from one of the largest crypto investment funds in the world, or why Off the Chain Capital is the world's largest buyer of Mt. Gox bankruptcy claims, this interview is definitely worth listening to. #Bitcoin #MtGox #Investing #Brian Estes #Blockchain The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/

Duration:00:29:16

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How Blockchain and AI Will Improve Cancer Patient Outcomes - Gunjan Bhardwaj from Oncocoin

8/11/2021
In this episode in our insights series, I'm joined by Gunjan and Chiara from Oncocoin - An equitable cancer ecosystem powered by OncoCoin to disrupt cancer research. Oncocoin: https://oncocoin.ai/ Crowdcreate: https://crowdcreate.us/ Gunjan is a TED speaker and has authored numerous articles for the Harvard Business Review, the MIT Sloan review, along with many others. In 2011 he founded Innoplexus focusing on solving challenges in life sciences and pharmaceuticals using AI. Chiara is a passionate advocate for informed patients and the leading the development for Curia - a cancer resource platform tailored to their cancer profile. She has extensive experience as an analyst at Goldman Sachs and EY. How will blockchain and AI improve cancer patient outcomes? Will sharing patient data accelerate testing and validating new therapies and solutions? You'll learn how Oncocoin is paving a new frontier for health tech using blockchain technology and is solving many of the pain points in cancer research today. #Cancer #Oncology #Biotech #Healthtech #AI #Blockchain The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more what we can do for your business - https://www.crowdcreate.us/

Duration:00:25:45

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Minting NFTs with Mintbase and why choose NEAR Protocol with COO, Carolin Wend

5/13/2021
Join Carolin Wend, the Chief Operating Officer at Mintbase and Ivan Kan, the Co-founder of Crowdcreate explore how she first got involved with Blockchain technologies and how her background provided a unique backdrop to Mintbase. Carolin is an outspoken and woman leader in the NFT industry that you will really enjoy learning her story and why she's passionate about NFTs from art, tickets, to why NEAR protocol is the solution for scaling low-cost minting of NFTs. Follow Mintbase ➡️ https://mintbase.io/​ -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more what we can do for your business - https://www.crowdcreate.us/

Duration:00:16:33