The LashBase Podcast

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community. We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry. We hope you'll join us.

Welcome to the pilot episode of the new series of The LashBase Podcast, where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand. Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase. Discover the roots of the family business and the passion that propels these industry pioneers forward. From humble beginnings to the thriving empire they've built today, Jamie and Dan unveil the secrets behind their journey. But this podcast isn't just a stroll down memory lane. Gain exclusive insights as Jamie and Dan discuss the challenges, triumphs, and invaluable lessons learned along the way. Whether you're a seasoned lash artist or just starting your career, this episode offers a unique blend of personal anecdotes and professional wisdom. As Jamie and Dan step into the spotlight, it's a rare chance to witness the magic behind the scenes. Learn how Jamie's marketing prowess and Dan's behind-the-scenes dedication have shaped LashBase into the industry leader it is today. We want to hear from you! Jamie and Dan would love your feedback on this pilot episode. Should they continue sharing their stories and insights? Connect with them on Instagram: @LashBase_Jamie and @LashBase_Dan, and let them know your thoughts. Subscribe now to The LashBase Podcast for an exclusive pass to the latest trends, insider knowledge, and a dose of inspiration.

It's been a while since we have told the story of how LashBase became LashBase so we thought we'd get "camera shy" founder, Julie back on the podcast to answer the questions that you sent in. LashBase is a family business with very modest beginnings and our family feel has stuck with us throughout our growth into one of the biggest lash brands in the world. We hope you find value in our story! Hosted by LashBase Jamie.

Think the lash industry is saturated? Think again. In today's episode, I chat with Michelle, the CEO and founder of Paris Lash Academy about how she started and how she grew her lash brand to be one of the biggest in the world in just 4 short years whilst being one of the nicest and most down to earth people you could ever meet. Want to start a lash brand? Listen to this! Find PLA here: @parislashacademy

Val joins us on the podcast today to give everyone her secrets in making reels and gaining followers. I also wanted to get a little deeper into her struggles with mental health which she has documented on her socials. A girl with a bright future in the lash industry. Watch this space. Find Val here: @beautygalval

Making money in the lash industry doesn't have to mean doing lashes, training or selling products. There are so many avenues to explore and Sophie has done just that with great success. Find out how to make 100k+ Through events, online courses and business mentoring. Another value packed episode! Find Sophie here: @LashFest__ + @IamSophieAlexandra

Mindset is everything and Alanna has one of the strongest in the game. This episode is sure to leave you feeling motivated, inspired and ready to level up your lash business. I can't wait for your feedback on this one! Find Alanna here: @AlannaRuizunger_ & @LannaLashes

Few lash artists get the chance to work for an extended period of time in the UK and the US so we thought it would be a great idea to get Lana from Lux Uncut on the show to talk through the differences and her experience in both the UK and US. Subjects include the huge pricing gap, work/life balance, career longevity and everything in between. Let us know what you think! Find Lana here: @LuxUncut

In today's episode, we were joined by Best New Training Academy of the Year Award winner @asheslashesx , who talks through lessons learnt from being in the industry, starting your own training academy and the tea on all things lash business.

Welcome back to the LashBase Podcast! ⁣⁣ In this episode, @lashbase_jamie talks to @luxelashesbyabbie - the winner of our 𝐁𝐞𝐬𝐭 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐀𝐰𝐚𝐫𝐝! ⁣⁣ @luxelashesbyabbie discusses how she got into the lash industry, why she became a trainer, and all the positives/negatives that come with it. Pack with value and takeaways to help you grow your training business too. You are going to enjoy this one!

Today's episode is short and sweet with 3 extremely actionable tips that can take you from no bookings to overbooked almost overnight. A lot of the lash and beauty industry focus so heavily on social media, keeping up with trends, gaining followers and racking up the likes. But that doesn't pay your bills. What I tell you in this episode will change everything for your business. I hope you enjoy listening. Hosted by me, @LashBase_Jamie Speak soon. Don't forget: 4 for 3 on all LashBase Pre-Mades at LashBase.co.uk and LashBase.com

Today’s episode is an interview that I did for The Lash Club Online for their “spotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business. This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole chat. I hope you enjoy this episode as much as I enjoyed recording it. Find The Lash Club Online here: https://www.instagram.com/thelashclubonline/

They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans. The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconceptions and rejection for these industry challenging lash products. Big questions are answered in this episode including: What's the difference between pre and pro-made fans? What is the biggest misconception with pre and pro-made fans? Do they affect retention? Are they good value for money? What is the best way to apply them for the best results? Hosted by me, @LashBase_Jamie. Like what you hear? Share it on Instagram stories and let me know. Your feedback and sharing is always important.

The importance of staying relevant in the lash industry. Sharing some thoughts on the drive to work 💭 Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it. The pandemic has accelerated this most recent evolution in the industry with a large portion of lash artists that are active right now having under 2 years of experience under their belts. Have a listen to a few of my thoughts and let me know if you have noticed any changes. Let me know what you think! www.lashbase.co.uk

Social media can be a powerful tool for growing your lash business so we wanted to get one of the most successful to come and talk all about how she does it. Looks by lol (Lauren Cutler) has managed to build a client base that has mostly come from social media and it's not as complicated as you think. This is worth a listen if you are struggling with your social media presence. Hosted by @LashBase_Jamie Guest: @looksbylol

Today's episode is a special one. We had a chat with Rachel Doyle of the Devon Lash Dolls about what it takes to run a salon, manage staff, succeed at training, raise a family and everything in between! This episode can really help add some perspective to the mammoth task of running a salon whilst equally fill you with inspiration and motivation that you can achieve it too. A must listen. Enjoy. Hosted by @LashBase_Jamie Find and contact Rachel here: @theDevonLashDolls - www.thedevonlashdolls.co.uk

Today’s episode of The LashBase Podcast is packed with inspiration and motivation. We were lucky to have Lucy Contessa join us to talk us through a major step in many lash artists careers… Going from part time to full time lash artist! It’s a huge risk and one that needs full commitment. But with the right mindset and plan, it’s a step that you won’t regret! Freedom both professionally and personally. If you’re considering making the change too or are just interested in how Lucy has done it, this is for you. Hosted by @LashBase_Jamie Find Lucy here: @LucyContessaMUA

Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram. In my opinion, Social Media in general, can be a secondary marketing channel for lash artists. In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business. I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase. Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear. We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK). Episode info: I have now witnessed more cases of lash artists Instagram account being hack than I can count on my hands. This more often than not happens when the lash artist is doing something that may not be "by the book" when it comes to using Instagram. A mysterious email offering "verification", a third party app promising to give them deeper insights or even an auto-engagement platform that will do all of your "liking" for you. It all sounds so enticing and helpful. But regardless of how it happens, losing your account is never fun.It's also ironic, the reason you can become a victim in the first place is also the reason for such despair when it happens. You attribute your personal and businesses self-worth to the amount of followers you have. The amount of likes you get. A blue tick. None of those things prove or indicate anything about your business or you as a person. Instagram can be a great tool for your business, but it can also be your downfall. As a lash artist (trying to fill your diary with clients) you DO NOT need to have thousands of followers. In fact, having thousands of followers from all over the world will actually have a negative impact on reaching the right audience! You can have a diary bursting at the seams without Instagram. Yet most spend 90% of their efforts ON Instagram. This is why I am so against "follow for follow" plans or "engagement pods" because none of them help you achieve what you really want. CLIENTS, MONEY, BUSINESS. Honest and open Instagram education is not easy to come by and the world we live in also contributes to chasing vanity metrics. But please understand, growing your business has nothing to do with how many disinterested, unengaged, irrelevant followers that you have. Side note: If you understand who your target audience is and create content that is valuable to them, you will grow your Instagram account the right way. 500 local, lash-extension-wearing potential clients is worth more than 10,000 lash artists from 200 miles away.