Creators Are Brands

In this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.

subscribe to the podcast hosted by tom boyd creator of @bonusfootage i help big creators work with brands they love

in this episode, i'm big mad about: creators not charging enough mindsets for pricing brand deals confidence YOU vs. the brand mentality cold emails to brands "UGC" content and a new project i'm working on hit me up at @bonusfootage on instagram

In this episode, I share 3 things you can do to make the most of brand deal opportunities. This is for creators who have built an audience, and now you need to navigate conversations with brands and agencies while still making videos that your audience loves. Follow for more tips at @BonusFootage on Instagram

The books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening. @BonusFootage

in this episode, i break down parallels between lessons i've learned as a creative professional and as new player to the sport of pickleball. we discuss: communication and confidence creative partnerships mindsets for competition consistency and patience adding creative skills if you like this show, check out my accounts @bonusfootage on all platforms

in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares: how to be more human in your content lessons from naval why brands suck on social media how to be confident on camera and how to delegate it's an incredible show. go follow her on all the things. also, sub to bonusfootage.co

In this episode, my friend Jules Montgomery talks about how she changed from educational content to lifestyle vlogs, the mindsets behind creating without burnout, and gives us some insider tips on editing with CapCut. If you enjoy the show, share it with a homie. Follow me on all platforms at @BonusFootage

Austin Hankwitz created a Top 5 Business podcast in less than a year. In this episode, Austin breaks down how he launched the show with Robert Croak, how he markets the show, the production process, their content strategy, and how they monetize their show, Rich Habits Podcast. Subscribe to the BonusFootage.co newsletter for more content like this. Thanks for listening! Tom

Learn more on the BonusFootage.co newsletter. This is my strategy for coming up with ideas for my videos, clients, and permisslioness apprenticeships. These are the basic note pads I use to journal. (affiliate) 3 Pages total: One page free write (inspired obviously by “The Artist’s Way” morning pages. One page (Write down what you're grateful for) One page ideas (just pick one thing) and come up with ten ideas/solutions for it (bluesky, brain dump, whatever you want to call it) Thanks for listening! Tom

Subscribe to the BonusFootage.co Newsletter for short emails for shorts creators. In this episode, I read a Justin Welsh Twitter thread out loud. Thank you for listening! Tom

Subscribe to the BonusFootage.co newsletter. This episode, we’re kicking off a new series around newsletters. Most of the episodes will be focusing on short form video creators who’ve been able to successful move their audience and attention to a profitable newsletter. 7 Steps to Making 7 Figures With Your Newsletter // with Matt Ragland (matt@mattragland.com), make sure to tell him you friends with Tom of “Creators Are Brands”. In this episode, we discuss: Why you need a newsletter as a short form creator. What should be in your linktree to promote your newsletter? What’s the copy you should put on your newsletter landing page? Should you give away a freebie when people sign up to your newsletter? What kinds of digital products should you sell to your newsletter? We also talk about Matt’s agency that works with creators and entrepreneurs to turn your existing content into a high converting, profitable newsletter. Like, you don’t have to do any extra work. It’s basically a productize service that pays for itself, from minimal work from your end, if you’ve ready built your audience. I’m sold on it, I’ve been telling my friends about, and if you’re a listener of this show, you’re a friend. If you want to work with Matt or learn more about it as we’re talking, go to yourweekly.email or email him directly at Matt@MattRagland.com and make sure to tell him you friends with Tom of “Creators Are Brands”.

Dylan Schmidt is the host of Digital Podcaster and the creator of the Podcast Newsletter. (Subscribe to the bonusfootage.co newsletter for more bars) In this podcast episode, Tom and Dylan Schmidt discuss how to start a podcast and monetize it. They recommend starting with a minimal viable podcast setup, which can be as simple as recording audio with your AirPods or any microphone you have. The next step is to think of your big idea and break it down into smaller ideas that can be used as episode topics. Dylan emphasizes the importance of understanding your listener and being genuinely interested in the topic being discussed. Tom suggests practicing your skills by reaching out to people that have their own shows and offering to host or facilitate their audience's questions. For specific recommendations, they suggest the Samson Q2U microphone for remote interviews and solo shows, which costs around $50. They also recommend hosting your show on platforms like Anchor or Libsyn and monetizing through sponsorships, merchandise, and listener support. Key Points There is no one-size-fits-all approach to starting a podcast, and it can be overwhelming, so start with the basics and build from there. Creating content requires a strong mindset, including dealing with anxiety and imposter syndrome. Setting achievable goals, even smaller ones like the number of episodes, helps to stay motivated and overcome imposter syndrome. Podcasts are a sustainable format for content creation and can attract audiences who prefer evergreen content. Don't rely on chance to attract listeners, be shameless in promoting your podcast Focus on listener behavior and recommend similar podcasts at the beginning of each episode There is a need for tools to help beginner creators market their podcasts.

subscribe to the bonusfootage.co newsletter for more creator resources listen to alex antolino (creator economy expert) breakdown the how brands and creators should work together. why brands should create like creators how he landed a media spot with TheFutur and Chris Do what creators can learn from brands share this show with a friend. thanks!

get Nina The Lawyer's products: https://ninathelawyer.com/template-shop (use: "BONUSFOOTAGE" for 10% off!) in this episode, we talk about: how to sell digital products on the internet what the best tools for selling digital products how Nina uses Instagram as a tool to build trust with her audience why you shouldn't rely on ChatGBT to create contracts as a content creator. subscribe to the BonusFootage newsletter.

subscribe to the bonusfootage.co newsletter listen to dulma's show: https://dulma.substack.com/ thanks for listening!!

listen to Sean's show here: https://www.seanjantz.com/ subscribe to the Bonus Footage newsletter get my free email course on how to go from short form content to a podcast creator in this episode, we talk about why i started my podcast, favorite lessons from guests of the show, what i would change about tiktok, and how to approach brand deals as a creator.

get these shorts sent to your inbox with the @bonusfootage newsletter for more bars for creators. in this episode, we explore the "comparison trap", self-improvement books, authenticity, opportunities, and the power how you see yourself as a content creator thanks for listening!

Subscribe to the Bonus Footage Newsletter. This is the episode all about landing your first Brand Partnership. In this episode, I let CHAT GBT interview me on my own podcast. These are the topics that we discussed: What are some of the biggest challenges you've faced in growing your audience, and how have you overcome them?Shifting my mentality of creating for attention to creating to provide value. How do you come up with new content ideas, and how do you stay inspired and motivated to create? Conversations. What are some of the most important skills you've learned as a content creator, and how have they helped you succeed? Storytelling. Networking. Creative strategy. But most importantly, the fact that actually building online — is the best way to learn marketable skills. How do you balance creating content with other responsibilities, like work or school? This is my power hobby. When I do at least an hour of my own stuff every day, I feel accomplished. If you have a full-time job, approach your creator stuff as a power hobby. Everyone has hobbies. Whether it’s going out to bars, fantasy football, adult league sports, scrolling, whatever. Build online (podcast, shorts, newsletter, digital writing) — because even if it fails you develop marketable skills. I call it a power hobby. Something you enjoy. You build your network. You create digital assets. You acquire skills along the way. And it’s an outlet for self-improvement. What are some of the most common mistakes you see new creators making, and how can they avoid them? Comparing themselves. It’s a volume game. Being willing to look silly. How do you engage with your audience, and what strategies do you use to build a strong community around your content? I am my audience. How do you approach collaborations and sponsorships, and what advice would you give to creators who are just starting out in this space? Know what they’re paying for. Double it. Permissionless partnerships. What are some of the most valuable lessons you've learned about creativity and content creation, and how have they influenced your work? Everyone can be a creator. Not everyone should be or is built for it.People who want to, can do it. It’s not easy. It’s not quick money. Looking ahead, what are your goals for the future of your content. My goal, is for this podcast to be the go-to resource for solo creators. This podcast is your creator companion. When you set out to create and share online, not many people in your immediate world can emphasize with how challenging it actually is. I get it. The guests on this show get it. So as you’re building. As you’re creating your own brand online. As you’re turning this into side income or a real business, the goal is simple for this to be a resource for you along the way. If it is, I also would love I’d share it with a friend. THANKS FOR LISTENING TO THE SHOW.

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