The Medical Marketing Executive
Business & Economics Podcasts
Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagers
You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.
Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.
The problem is, most of the information they have is never recorded. We aim to change that.
Location:
United States
Description:
Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagers You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press. Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy. The problem is, most of the information they have is never recorded. We aim to change that.
Language:
English
Episodes
"Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health
4/11/2024
Join host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career path transitioning from American Airlines to healthcare marketing, Sam shares invaluable insights into the challenges and rewards of marketing in the medical field. Discover how Sam's team navigates the complexities of engaging with multiple audiences, the importance of data-driven strategies, and the power of continuous learning in the ever-evolving landscape of healthcare marketing.
Duration:00:25:06
"Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health
3/21/2024
In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation building. They discuss the importance of personalized patient engagement, challenges in marketing, and successful strategies for measuring ROI. Join them as they explore the evolving landscape of healthcare marketing and the key insights Lauren brings from her experience in the medical marketing field.
Duration:00:15:51
"Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center
2/29/2024
Join Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they delve into the dynamic world of healthcare marketing. Moses shares his journey from healthcare operations to marketing, highlighting key strategies for engaging diverse communities and crafting compelling patient experiences. Discover the challenges, triumphs, and impactful moments that shape the landscape of medical marketing in this impactful episode.
Duration:00:28:32
"Transforming Smiles and Health" featuring Eric Rodriguez of SmileDirectClub
12/28/2023
Join host Abby Martinez in a captivating conversation with David Rodriguez, Vice President of Professional Relations and Marketing at SmileDirectClub. Explore the evolution of dental marketing over the last three decades and how it intersects with the crucial link between oral care and overall health. From traditional braces to the rise of telehealth in dentistry, David shares insights on empowering patients with choices and creating lasting impacts on smiles and well-being. Discover the marketing strategies that not only promote cosmetic enhancements but also contribute to disease prevention, making dentistry a powerful force in healthcare.
Duration:00:32:53
"Innovation, Imperfection, and Impact: Unveiling the Heart of Marketing" featuring Erin Thomas of the American Heart Association
12/14/2023
Join host Abby Martinez as she delves into the dynamic world of healthcare marketing with guest Erin Thomas, the Marketing Communications Director for The American Heart Association in metro Atlanta. Erin shares her career journey from public relations to healthcare marketing, emphasizing the importance of community connection, storytelling, and innovation in reaching diverse audiences. Discover the challenges and triumphs of promoting heart health in Atlanta and learn how Erin's passion for authenticity is making a lasting impact.
Duration:00:25:43
"Marketing Strategies that Heal" featuring Michael Gemmati of Health Recovery Solutions
11/30/2023
Join host Abby Martinez in a captivating episode of Medical Marketing Executive as she sits down with Michael Gemmati, Head of Marketing and Portfolio Strategy at Health Recovery Solutions. Discover Michael's unique journey from military healthcare to becoming a leader in marketing. Gain valuable insights into the ever-evolving landscape of healthcare marketing, as Michael shares his experiences and discusses the importance of strategy, execution, and meaningful connections in the industry.
Duration:00:32:11
"Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOne
11/16/2023
Join Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.
Duration:00:27:08
"Physicians as Customers" featuring Ashley McCreary of Aledade
11/2/2023
In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Ashley McCreary, Senior Director and Head of Product Marketing for Aledade with a passion for data and physicians. Ashley shares her remarkable journey in the healthcare industry, from finance to marketing, and how she found her calling working with healthcare providers. Learn how Ashley and her team at Aledade are leveraging data and technology to empower independent primary care physicians, making the transition to value-based care a seamless experience.
Duration:00:20:47
"Navigating the Intersection of Science and Art in Healthcare Marketing" featuring Miranda Madar of Emory Healthcare
10/26/2023
Join host Abby Martinez in a fascinating conversation with Miranda Madar, the Corporate Director for Strategic Marketing at Emory Healthcare, one of the nation's largest academic health systems. Explore Miranda's journey from consumer marketing to the healthcare industry, and learn how she manages the challenges of healthcare marketing in an ever-changing landscape. Discover the importance of blending science and art in healthcare marketing and gain insights into targeting diverse audiences for different medical services.
Duration:00:21:44
"Navigating Relationships in Medical Device Marketing" featuring Mike Hall of SeaSpine
10/19/2023
In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Mike Hall, Vice President of Marketing and Commercial Excellence for SeaSpine. Mike shares his journey from starting in sales to becoming the VP of Marketing overseeing all spinal implants at SeaSpine. He discusses the unique challenges and rewards of marketing in the healthcare field, emphasizing the importance of building strong relationships with both customers and colleagues.
Duration:00:25:12
"The Heart of Medical Marketing" featuring Sharon Bournes of National Dentex Labs
10/5/2023
In this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into the world of medical marketing, emphasizing the importance of understanding your audience, maintaining consistency in branding, and the critical connection between marketing and sales. She also delves into the exciting future of digital marketing, exploring the potential impact of artificial intelligence and immersive technologies.
Duration:00:21:12
"Innovating for Accessibility" featuring Victor Chan of Body Vision Medical
10/4/2023
In this episode of Medical Marketing Executive, host Abby Martinez sits down with Victor Chan, Vice President of Marketing for Body Vision Medical.
Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology, including artificial intelligence, to revolutionize lung cancer diagnostics. They break down the challenges of marketing in the healthcare sector, the importance of trust, and how account-based marketing is changing the game for medical device companies.
Tune in to gain insights into the intersection of healthcare, marketing, and technology, and learn how innovations in medical devices are saving lives and improving patient outcomes.
Duration:00:30:21
"Connecting with Seniors in Healthcare Marketing" featuring Jaime Ameglio
10/3/2023
In this episode of Medical Marketing Executive, host Abby Martinez sits down with Jaime Ameglio, a marketing and communications expert with a unique journey into healthcare marketing. Jaime shares how her background in literature and creative writing led her to a fulfilling career in healthcare marketing, and eventually to her role as Marketing and Comms Director for CareMax, where she focuses on connecting with seniors aged 65 and older. Discover the challenges and strategies in reaching this audience, building trust, and creating meaningful connections in the world of healthcare marketing.
Duration:00:24:15
"The Heart of Healthcare Marketing: Building Trust and Relationships" featuring Dara Wheeler of Axiom Medical
10/2/2023
In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Dara Wheeler, the CMO of Axiom Medical. Dara shares her unconventional path to a career in healthcare marketing, highlighting her background in art history and sociology. Discover how she fell in love with healthcare marketing, earned her MBA, and became a mentor-driven marketing leader. Dara delves into the challenges and transformations Axiom Medical faced during the COVID-19 pandemic, showcasing their commitment to employee health and well-being. She emphasizes the importance of trust and relationships in healthcare marketing and offers valuable insights into adapting to technological changes and building strong communities.
Duration:00:22:09
"Navigating the Complex World of Pharmaceutical Marketing" featuring Julie Kaplan of CareMetx
9/27/2023
In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as SVP of Marketing and Revenue Operations at CareMetx. She provides valuable insights into the challenges of marketing to pharmaceutical companies, emphasizing the importance of empathy and understanding the complex buying process. Discover how Julie and her team at CareMetx work tirelessly to build trust and credibility in an industry where every decision can impact patients' lives.
Duration:00:19:30
"Marketing in Healthcare: Connecting through Human Stories" featuring Matthew Koyak of Regional One Health
9/26/2023
Join host Abby Martinez as she sits down with Matthew Koyak, Director of Marketing at Regional One Health, in this episode of Medical Marketing Executive. Matthew shares his diverse career journey, from manufacturing to healthcare marketing, emphasizing the power of storytelling and problem-solving. Learn how the healthcare industry's unique challenges and the use of AI have influenced his marketing strategies, making a meaningful impact on patient care.
Duration:00:25:45
"From Storytelling to Scaling" featuring Danielle Lewan of Casana
8/16/2023
Join Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building successful marketing departments for tech start-ups. Delve into the power of storytelling as Danielle explains how human connections are formed through narratives. Learn how these narratives play a pivotal role in her marketing strategies, helping her align organizations' goals and navigate the competitive landscape. Explore the world of B2B upstream marketing as Danielle discusses the unique challenges of medical device marketing.
Duration:00:22:52
"The Art of Understanding Consumers" featuring David Llewellyn of Premier Dental US
8/16/2023
In this captivating episode of Medical Marketing Executive, host Abby engages in an enlightening conversation with David Llewellyn, a marketing aficionado with a diverse background spanning fashion and dentistry. Dive into David's role as he shares his love for the multidisciplinary aspects of marketing, from data analysis to unleashing creativity. Explore the dual audience approach as David unveils the intricacies of marketing to both B2B dentists and B2C consumers. With over a century of experience, he provides insights into showcasing their product's superior qualities in a competitive market.
Duration:00:27:04
"Navigating Dental Marketing's Evolving Landscape" featuring Rich Palumbo of Marquee Dental Partners
8/16/2023
In this installment, your host Abby engages in a riveting discussion with Rich Palumbo, an industry expert in dental marketing, focusing on dentist facilities and partnerships. Tune in to discover how dental hygienists play a pivotal role in this field and explore the fascinating connection between ancient marketing techniques and modern innovations. Rich delves into the challenges brought by the evolving technological landscape, emphasizing the powerful potential of AI when harnessed by ethical practitioners.
Duration:00:30:23
"Empathy in Healthcare Marketing" featuring Brodie Bauders of Avante Health Solutions
8/15/2023
Join us on this episode of Medical Marketing Executive as host Abby engages in an insightful conversation with Brodie Bauders, a seasoned healthcare marketing professional. Brodie shares his journey from starting as a behavioral healthcare case manager to his transition into the dynamic world of healthcare marketing. With a background in psychology, Brodie's unique perspective has shaped his approach to connecting with customers and building trust in the healthcare industry. Discover the challenges, rewards, and the pivotal role that empathy plays in healthcare marketing as we explore how Brodie and his team make a meaningful impact on patient care.
Duration:00:25:32