Next in Consumer Products

Business & Economics Podcasts

The Next in Consumer Products podcast from Publicis Sapient aims to share relevant insights on unlocking what’s next in digital transformation and consumer product industry. Over the course of the past 25 years, we have seen a dramatic shift in the way consumers leverage technologies in all forms in their paths to purchase. In light of recent global events, how we shop and, more specifically, how we engage with brands have evolved even more rapidly. Consumer product firms need to win in this new era of digital. In this podcast series, we will dive into different trends and explore how companies can utilize the disruptive power of technology in their pursuit of next.

Location:

United States

Genres:

Business & Economics Podcasts

Description:

The Next in Consumer Products podcast from Publicis Sapient aims to share relevant insights on unlocking what’s next in digital transformation and consumer product industry. Over the course of the past 25 years, we have seen a dramatic shift in the way consumers leverage technologies in all forms in their paths to purchase. In light of recent global events, how we shop and, more specifically, how we engage with brands have evolved even more rapidly. Consumer product firms need to win in this new era of digital. In this podcast series, we will dive into different trends and explore how companies can utilize the disruptive power of technology in their pursuit of next.

Language:

English

Website:

https://www.podomatic.com/podcasts/nextinconsumerproducts

Episodes

Salesforce & PS on Digital Transformation with Composable

2/8/2023

In this episode we’re joined by special guest Jason Long, Head of UKI Consumer Goods at Salesforce, discussing the emerging space of ‘composable’ – a new component architecture solution that provides a flexible approach to digital transformation.

Duration:00:11:36

Bold predictions for 2022 in Retail & CP

3/18/2022

Experts in Retail and CP face-off with their predictions for 2022 and beyond.

Duration:00:27:50

Innovating by Tapping Startups

8/10/2021

Discuss how established Consumer Products companies and startups should collaborate together to find innovation solutions.

Duration:00:26:23

How can Consumer Products companies stay relevant with Total Commerce

6/28/2021

For Consumer Products companies, how to reimagine the end-to-end consumer experience in commerce and make every touchpoints count has become an increasingly important imperative. In this episode, we are going to discuss the concept of Total Commerce and why it is important for CP firms to build an omnichannel experience.

Duration:00:29:50

Episode 5: Build an Effective Insights Organization in Consumer Products

3/8/2021

Discuss the critical components required to build an effective insights organization in Consumer Products so that data can be turned into actionable meaningful insights that drive growth and business decisions.

Duration:00:28:51

Top Trends Shaping the Consumer Products Industry in 2021

1/28/2021

A forward-looking discussion on the top trends and technologies that will shape the Consumer Products industry in 2021.

Duration:00:30:52

Connect With Young Consumers in the Beauty Category Through Social Commerce

10/2/2020

With the recent launch of Instagram Reels and even now with Google's shoppable video app, Shoploop, the momentum in the social commerce ecosystem is mounting. In this episode, we will take a look inside this new digital shopping mall that is our social media feeds and how it can be harnessed to connect beauty brands to young consumers like Gen Z.

Duration:00:25:49

Social Shopping and Your D2C Strategy

8/12/2020

A deep dive into the digital trend that has emerged with consumer products firms involving the use of social shopping. In this episode, we unpack the role that social commerce is increasingly playing in the overall go-to-market strategies of consumer products companies as a means to market and sell products directly to consumers.

Duration:00:24:36

The Evolution of Technology in Consumer Products

8/12/2020

Consumers have seen a dramatic shift in the way we leverage technologies, in all forms, in our paths to purchase. Many of these digital advancements increasingly put consumers at the center of the buying experience, but change hasn’t come easily to many of the long-established consumer products firms. This podcast unpacks the evolution of technology and how CP firms can leverage technology to support their bottom lines.

Duration:00:24:10