The Sweet Brand Show - Branding, Marketing, Creative Business Podcast for Entrepreneurs

Schedule EVERYTHING as a work from home mom!! I would not be able to work or be as aligned in my priorities if I didn’t write it down, make goals, plan ahead, and schedule it out. In this episode I go over 4 time management methods to try, and 2 things to do when making your weekly schedule. I also dish on my favorite tools as a working mom, so… needless to say this episode is packed! BTW: This is episode number 3 of a 3-part podcast series on working from home with kids. If you haven’t listened to the other episodes yet, I recommend going back to listen to episode number 18 and 19 when you’re done with this one! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Episode 18: How To Work From Home With Kids Episode 19: Brainstorming And Planning Ahead While Working From Home With Kids 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ALL. THE. LINKS. Brand Habits Stack Shop The Templates ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

As a mom who also works from home, I cannot talk enough about how much brainstorming and planning ahead has helped to keep my son entertained and most importantly, helped me get. my. work. DONE! If the thought of planning makes you want to turn around and run, or if you want to do it, but just don’t know where or how exactly to start - today’s show is for you! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: All-Content Planner Template Episode #18 Episode #06 –– Cultivate What Matters – get 10% off w/ code: DESIGNWITHCLARISSA Our best tips for working from home by Cultivate What Matters busytoddler.com The Simplified Podcast with Emily Ley ALL. THE. LINKS. Brand Habits Stack 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

On today’s show I’m sharing some of the best tips I have for working from home with kids. These are not foolproof. Not all of them work all the time for all moms or even for all kids. They are things I’ve tried that I wanted to share because I know the push and the pull, and the hard and the joy, the sometimes tears and also the extreme fun and freedom that can come with working from home with kids. So, if you know a mom that works from home, share this episode with her! And if you ARE a work from home mom – this 3-part podcast series is for you! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: All-Content Planner Template Shop The Templates ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

DITCH the cookie-cutter branding to get the brand package you love instead! In this episode, I cover things to consider when looking for brand packages, the different types, and which one might be right for you. Listen up, because I’m giving practical advice and actionable steps you can take TODAY - and maybe a few of my hot takes! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Package Budget Builder Brand Habits Stack Create A Style Guide With Me Shop The Templates AFFILIATE LINKS Templates from Ashlyn Carter 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA MORE LINKS ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

We all have things that get shoved to the bottom of the list when it comes to our brand and back-end business to-do’s. From processes and workflows, to messaging and batching, to creating content, growing, and more – on today’s show I’m sharing 9 ways to get your brand together, improve your business, and have things working smoothly for your upcoming campaigns and promotions! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Habits Stack Listen to Episode #15 Brand Package Budget Builder Shop The Templates AFFILIATE LINKS Templates from Ashlyn Carter 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA MORE LINKS ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Just because you don’t sell flowers or organizational products does NOT mean you can’t bring on the spring and use the season to push out some of your best marketing campaigns. Listen up, because today we’re covering spring marketing ideas to help you flourish this season. >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Create A Brand Style Guide With Me All-Content Planner Template Brand Strategy Framework Template Episode #11 ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Wonder why branding matters, and how it gets your company from point A to point B? Click to learn 5 reasons why it’s worth it. We’re talking all about the ROI of branding and how it will, in fact, make your brand profitable (it’s not a waste of time and resources)! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Habits Stack Brand Package Budget Builder ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

A creative director knows the brand and implements it. They make decisions, set the rules and expectations, and then carry it out across the brand. Being your own creative director is about knowing your brand identity, but also utilizing your brand strategy. Now, if you’re here, you’re probably like, “Okay, but how do I actually do that?” And that’s what we’re talking about today: The how behind creative direction. >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Habits Stack Brand Strategy Framework Template The B.Y.B. Toolkit Episode #11: 4 Steps To Planning A Useful Brand Strategy Episode #08: Your 3-Part System To A Brand Your Audience Can't Forget ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Your Value Proposition Statement (VPS) is what your brand stands for and what it can offer your clients and customers. It’s going to need to point out, very obviously, WHY they need it and what it’s going to do for them. Want to learn more? Listen for 5 things your value proposition statement needs! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Personality Freebie Brand Strategy Framework Template ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Creating your own brand strategy will help you learn about your business, your audience, and your market BETTER than if you had someone else do it for you. Sometimes, learning by doing is the best route to take – so that’s what we’re diving into today: planning your brand strategy on your own. PS– It’s not as hard as you make it out to be! Tap to listen – and grab that freebie! >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Personality Freebie Brand Strategy Framework Template ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

There are 7 things I did differently in my business this year – some that worked out, and some that didn’t, so I wanted to share. With each one, I’m also giving you tips and lessons learned, so you can try them out for yourself if you want (and not make the same mistakes I did!) >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: All-Content Planner Template Brand Strategy Framework Template Social Media Strategy Tips Pillar Piece Content Writing Template by Ashlyn Writes Ashlyn’s YouTube channel Trena Little’s YouTube Channel Modern Millie’s YouTube Channel Jasmine Star’s Website Jenna Kutcher’s Podcast Lab ALL. THE. LINKS. 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Setting goals for the new year can be daunting… How do you find YOUR goals? Not the ones you’re told you need, not the ones from some random list… but the ones that are yours, that stick, and that move the needle for you and your business. Listen to learn 5 steps to find your own goals! Learn how to: Get ‘em all out of your head, think about and organize goals for biz, look ahead and think backwards, AND the best goal planners I’ve used for years now (use the link below and code DESIGNWITHCLARISSA for 10% off!) >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Freebie: Brand Habits Stack 10% off Cultivate What Matters Planners w/ Code: DESIGNWITHCLARISSA ALL. THE. LINKS. Brand Strategy Framework Template Conquer Brand Consistency ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Brand consistency promotes brand trust and loyalty. Who doesn't want to be a trusted brand? Learn the 3-part system to brand consistency and say hello to building a brand you love and your audience can't forget. >>⁠GRAB THE SHOW NOTES⁠<< MENTIONED IN THIS EPISODE: Brand Strategy Framework Template Freebie: Brand Habits Stack Freebie: Create A Style Guide With Me ALL. THE. LINKS. ⁠10% Off Cultivate What Matters (my FAV planners) w/ Code: ⁠DESIGNWITHCLARISSA Conquer Brand Consistency ⁠Follow me on Insta: @designwithclarissa⁠ ⁠Order My Children’s Book⁠ ⁠designwithclarissa.com⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Want to learn how you, too, can have an idea bank for your content (I’m talking emails, blogs, podcasts, social media, etc.)? AND what’s more? What I’m sharing translates to anything else you’re needing ideas for - like your products, services, courses, etc. - so that when you need to get the ACTUAL work done, you’re not staring at a blank page or racking your brain wondering what you’re going to say or do. (A little bonus too, I’m dishing some tips I’ve learned on how to use ChatGPT to help.) Tap play to listen! >>GRAB THE SHOW NOTES<< MENTIONED IN THIS EPISODE: The All-Content Planner ALL. THE. LINKS. 10% Off Cultivate What Matters (my FAV planners) w/ Code: DESIGNWITHCLARISSA The Brand Strategy Framework Template Follow me on Insta: @designwithclarissa Order My Children’s Book designwithclarissa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

In my years of marketing, one of the things I’ve learned is the importance of having and promoting your own content. (Not a groundbreaking thing to say, I know.) Content could be in the form of blogs, a podcast, social media, emails – whatever way you decide you’re going to show up... But, how do you actually think of ideas for content? How do you keep it going, consistently? Hit play to learn my process and how I made a list of over 200 content ideas! >>GRAB THE SHOW NOTES<< MENTIONED IN THIS EPISODE: Example of my 48 Content Ideas Doc Pinterest Headline Idea Examples ALL. THE. LINKS. 10% Off Cultivate What Matters (my FAV planners) w/ Code: DESIGNWITHCLARISSA The Brand Strategy Framework Template The All-Content Planner Follow me on Insta: @designwithclarissa Order My Children’s Book designwithclarissa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

How do we plan out our holiday marketing strategy? Meaning- how do you know what to do (or pick what to do from your never-ending list of ideas) and then get it done? That's what this episode is all about – I'm talking marketing goals, Pinterest strategy, ChatGPT tips, email list building, social media engagement, growing your podcast... And to be clear, I’m not going over some huge list of campaign ideas, nor am I focusing on a complete strategy today - although I am going to talk about both. Rather the point of this episode is to help you with the planning part, and give you the simple process I use along with some ideas to get you going! >>GRAB THE SHOW NOTES<< MENTIONED IN THIS EPISODE: My Pinterest, Design With ClarissaMy favorite social media post frameworkBrand Budget FreebieCreate A Style Guide With Me FreebieBrand Personality Freebie ALL. THE. LINKS. 10% Off Cultivate What Matters (my FAV planners) w/ Code: DESIGNWITHCLARISSA The Brand Strategy Framework TemplateThe All-Content PlannerLatest Blog PostFollow me on Insta: @designwithclarissaOrder My Children’s Bookdesignwithclarissa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

What makes any brand a "sweet brand"? In other words, what makes your brand the one your ideal audience can't forget? This is the The Sweet Brand Show, where you’ll get branding, design, and marketing strategies you can take action on – and use to your advantage. Hey, I’m Clarissa, a brand designer, brand strategist and marketer with over a decade of experience, and the owner of designwithclarissa.com – I’m also a wife, a mom, and I’ve written and illustrated a children’s book. Because of my experience, I know you can’t just rely on a pretty logo to grow your brand. You need a full suite of strategy to get your dream where you know it can go. On The Sweet Brand Show, we’ll learn together about branding, brand strategy, and marketing – mixed with some tips specifically focused on email marketing, graphic design, social media, and more – and how you can make all of those things work for you and your business. I believe there's always more to learn. Let's master some "sweet" tips and strategies together! Subscribe today to start listening to The Sweet Brand Show! --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Are you wanting to learn how to choose brand fonts yourself? In this episode, I’m going to teach you what you need to know to successfully pair your brand fonts together in a way that looks good and gets attention – as if a pro did it for you. Of course, you might want and appreciate the help of a designer, but the information I’m going to talk about here is for anyone that is starting a brand, has a brand, or wants to re-brand. With a little knowledge, you actually can choose brand fonts all on your own. It’s true! >> Looking for the freebie? ⁠⁠Grab that here.⁠⁠ Click here to read the blog post that goes with this episode. PS- This is also a great guide for graphic designers that are wondering what a good process is to help their clients choose brand typography! Grab your coffee and your favorite way to take notes, and let’s go through this together, workshop-style! ALL. THE. LINKS. ⁠10% Off Cultivate What Matters (my FAV planners) w/ Code: ⁠DESIGNWITHCLARISSA Follow me on Insta: @designwithclarissa Order My Children’s Book designwithclarissa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Let's talk brand colors! If you’ve ever felt like you don’t know how to choose your brand colors, or you’re wondering if you can choose them because you’re not a designer, you’re not the only one – trust me. I’m going to teach you what you need to know about color, your branding, and how to decide your brand color palette all on your own. Let's go! Thank you for listening! I hope you enjoyed today’s episode all about brand color choices. If you’re new, tap that subscribe button! >> Looking for the freebie? Grab that here. >> Want to read the blog post that goes with this episode? Click to read it now. ALL. THE. LINKS. ⁠10% Off Cultivate What Matters (my FAV planners) w/ Code: ⁠DESIGNWITHCLARISSA Follow me on Insta: @designwithclarissa Latest Blog Post Subscribe to my newsletter! Order My Children’s Book --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message

Creating a style guide for your brand does not have to be super complicated or perfect. It’s something that helps to create consistency in your brand’s visuals, and it absolutely can and should change and evolve as your brand does. We’re going to talk about the 4 main things I include in every style guide I create, plus 3 FREE tools you can use to make your own in a flash. >> Looking for the freebie? ⁠Grab that here.⁠ Want the blog post that goes with this episode? Click to read it now. ALL. THE. LINKS. ⁠10% Off Cultivate What Matters (my FAV planners) w/ Code: ⁠DESIGNWITHCLARISSA Latest Blog Post Order My Book Subscribe to my newsletter! Follow Me: @designwithclarissa designwithclarissa.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/thesweetbrandshow/message