MAP IT FORWARD Middle East

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China" In this episode of the podcast series, David and Lee discuss a brand that rapidly expanded in Shanghai and other major Chinese cities with over 130 outlets, highlighting the unforeseen challenges and eventual downsizing. The conversation then shifts towards the role of coffee consultants and diversifying income streams amidst the coffee industry's changing dynamics. They explore different cafe models in China, including specialty, commercial, and automated cafes, addressing the global shift towards automation and the merging of quick-service models with traditional cafes due to labor shortages. Additionally, they touch upon China's advanced online economy, delivery efficiency, and adaptation to automatic machines, which collectively drive the country's unique coffee consumption trends. The episode delves into how these factors reshape the cafe business model, prompting a broader discussion on adapting to consumer preferences and technological advancements in the coffee industry. 00:00 Intro 00:52 Sponsored Segment: Becoming a Coffee Consultant 01:42 Exploring the World of Coffee in Busan, Korea 02:43 The Evolution of the Coffee Scene in China 03:05 The Diverse Cafe Landscape in China 08:12 The Impact of Labor Shortages and Technology on Cafes 11:20 Adapting to New Business Models in China's Cafe Industry 11:47 The Role of Delivery and Online Economy in China's Coffee Scene 14:24 Closing Remarks and Teaser for Next Episode Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is David Yan from China-based equipment manufacturer Sino Wolf in Shanghai. In this series, Lee and David are discussing "The Fast-Evolving Coffee Scene In China" In this episode of the podcast series, David and Lee discuss the unique challenges and opportunities within the Chinese coffee market. The episode covers David's transition from the Australian coffee scene to China, the differences in business models, and the impact of cultural preferences on coffee consumption. They also discuss the role of international and domestic coffee chains, the shifting dynamics of the coffee industry post-COVID-19, and the growing specialty coffee scene in China, particularly in Shanghai. The conversation highlights the curiosity and learning experiences shared by both the host and the guest as they navigate the complexities of the global coffee industry. 00:00 Intro 00:15 Sponsored Message: Become a Coffee Consultant 01:08 David Yan's Journey from Australia to China's Coffee Scene 05:44 The Impact of Australian Coffee Culture on Global Markets 10:16 A Deep Dive into China's Evolving Coffee Industry 13:50 Shanghai: The Coffee Hub of China 15:57 Closing Thoughts and Series Preview Connect with David Yan on LinkedIn at http://linkedin.com/in/davidyanwei •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In the final episode of our five-part series on The Daily Coffee Pro by Map It Forward, Mark and Lee delve into the uncertainties faced by coffee producers today. The conversation touches on the threats to coffee production from market pressures, climate change, and economic challenges, including the impacts of big corporations on smallholder farmers. They also discuss the realities of operating in Peru, facing issues with labor, security, and bureaucracy, while highlighting the importance of direct connections between producers and the rest of the coffee supply chain as a path toward a sustainable future for coffee. 00:00 Welcome & Series Finale Introduction 00:35 The Reality of Coffee Production Today 00:47 The Threat to Smallholder Coffee Producers 04:47 Climate Change and Its Impact on Coffee Farms 09:13 Navigating Challenges Beyond Climate: Security and Bureaucracy 16:42 The Future of Coffee: Hope Through Connection 19:11 Engaging with the Community: Social Media and Visits 21:25 Final Thoughts and Invitation to Connect Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee focus on sustainability from a producer's perspective. Mark expresses his initial skepticism toward the term 'sustainability' due to its overuse and misinterpretation in the industry, specifically criticizing large corporations like Nespresso for greenwashing. He provides insight into his definition of sustainability, emphasizing the importance of long-term environmental stewardship, community engagement, and economic stability for coffee farms. Mark also discusses the challenges of ensuring fair compensation in a market dominated by fluctuating prices and the pressure to sell cheaper coffee. The conversation touches on consumer inflation and its impact on coffee pricing, highlighting the need for a sustainable approach that benefits both producers and consumers in the long term. 00:00 Welcome & Introduction to the Series 00:30 Exploring Sustainability in Coffee Production 00:51 The Misuse of 'Sustainability' and Greenwashing 02:04 Mark's Perspective on Fair Trade and Pricing 04:34 Real Sustainability from a Producer's Viewpoint 07:24 The Impact of Consumer Behavior and Market Saturation 13:39 The Crisis in Coffee Production and Future Uncertainties 15:27 Closing Thoughts and Next Episode Teaser Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust. The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors. Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry. 00:00 Intro 01:20 The Importance of Visiting Coffee Origins 02:30 Challenges and Misconceptions of Origin Visits 03:22 The Value of Direct Experience at Coffee Farms 03:42 Personal Growth and Global Connections Through Coffee 06:51 Addressing Labor and Sustainability in Coffee Production 12:35 Empowering Visits: Transformative Experiences at Origin 16:03 Looking Ahead: Sustainability in Coffee Production 16:38 Closing Remarks and Invitation to Engage Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) This episode of the series, Mark and Lee discuss the power dynamics between coffee producers and roasters. Mark shares his personal experiences, revealing the challenges producers face, including dependency on buyers, the impact of social media actions on business relationships, and the precarious nature of selling coffee. He details the financial strains, including high interest rates for agricultural loans in Peru and the costs associated with coffee production. The conversation extends to the broader implications of these dynamics on the sustainability of coffee farming, including the effects of market practices on producer wellbeing and the choice of crops. The episode concludes with considerations for future discussions on the coffee industry's complexities and the encouragement of community support through podcast engagements. 00:00 Intro 00:11 Exploring the Power Dynamics in Coffee Production 02:38 The Realities of Coffee Production and Market Challenges 05:03 Navigating Relationships and Power Imbalances with Buyers 10:29 The Financial Struggles and Decisions of a Coffee Producer 15:09 The Complexities of Coffee Farming and Environmental Considerations 19:39 Closing Thoughts and Looking Ahead Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the Daily Coffee Pro by Map It Forward, Mark and Lee delve into the nuances and challenges faced by coffee producers today. Mark shares insights into his farm's operations, the evolving demands of the coffee market, and the impact on producers trying to adapt to these changes. The conversation highlights the confusion and complexities in producing specialty coffee, the influence of market trends, and the challenges of balancing traditional practices with innovation. This episode sets the stage for an ongoing conversation about the dynamics of the coffee production industry, emphasizing the importance of understanding and communication between producers and the broader market. 00:00 Intro 01:54 Introducing Mark Bolliger: A Privileged Coffee Producer's Perspective 03:58 The Complex Reality of Modern Coffee Production 04:47 Navigating Market Demands: The Producer's Dilemma 07:34 The Struggle with Specialty Coffee and Market Trends 12:36 The Challenges of Selling Coffee in Today's Market 15:59 The Emotional Toll of Unsold Coffee 21:20 Closing Thoughts and Next Episode Teaser Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry. Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?' Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee. Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability. The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations. 00:00 Intro 00:41 Diving Deep into Coffee Pricing Conversations 01:20 The Critical Question: How Much Should Coffee Cost? 02:01 Understanding and Communicating Costs in the Coffee Industry 05:43 The Challenge of Pricing in a Consumer-Driven Market 06:06 Navigating Price Increases and Consumer Expectations 13:10 The Importance of Transparency and Communication 19:55 Concluding Thoughts and Where to Connect Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain. This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players. The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers. Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice. 00:00 Intro 00:38 Become a coffee consultant 01:00 Exploring the Health of the Coffee Supply Chain 02:19 Unpacking the Real Winners in the Coffee Industry 05:29 The Complex World of Coffee Equipment Sales 13:20 Technician Tales: The Unsung Heroes of Coffee Equipment 23:24 Concluding Thoughts and Looking Ahead Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit. The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers. It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity. The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain. 00:00 Intro 00:37 Becoming a Coffee Consultant 01:18 The Critical Conversation: Paying Above the Cost of Production 03:11 Unveiling Industry Secrets: The Predatory Practices Exposed 07:23 The Financial Education Gap: Empowering Growers with Knowledge 08:26 Navigating Discounts and Manipulation: The Grower's Dilemma 10:53 The Bigger Picture: Securing a Sustainable Future for Coffee 12:33 Closing with Dignity: A Message of Support and Solidarity 15:24 Looking Ahead: The Health of Stakeholders in the Supply Chain Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee delve into the concerning trends within the coffee industry. They take a critical look at the unsustainable quest for cheaper coffee by businesses, which is seen as a sign of unhealthy business practices. Reflecting on their observations from the recent SCA Expo in Chicago, noting a 'crack in the glass' – a metaphor for the unsettling realization among industry participants that there's a disconnection from meaningful engagement and a need for a critical reevaluation of the coffee business model. They argue that at its core, the coffee industry is built on a colonialist foundation that marginalizes producers and benefits a select few. Throughout the episode, the discussion focuses on the necessity of empathy in business practices, the need for educated and responsible business owners in the coffee industry, and a call to action for producers to refuse to sell their coffee at unsustainably low prices. The episode wraps up with a teaser for the next part of the series, which will tackle the issue of paying beyond the cost of production. 00:00 Intro 00:45 Coffee Consultant Workshop 01:24 Deep Dive into Coffee Industry Conversations 04:48 The Broken Coffee Model: A Historical Perspective 04:54 Unveiling the Impact of Colonialism on Coffee 05:56 The Shocking Lack of Colonial Education in the UK 07:55 Defining Colonialism and Its Effects on Coffee 12:44 The Realities of Coffee Business Profitability 16:25 The Race to the Bottom: A Dangerous Business Strategy 20:08 Empowering Producers: Standing Firm on Pricing 21:32 Closing Thoughts and Next Episode Teaser Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having". In this episode of the series, Madeleine and Lee have a reflective conversation on the state of the coffee industry, sparked by observations from the recent Expo in Chicago. They discuss the noticeable excess and lavish spending within the industry, questioning the sustainability and message being conveyed to the outside world when equipment manufacturers are emboldened to create 24 ct gold espresso machines while the majority of the supply chain is in crisis. Madeleine shares her experiences and concerns as a veteran in the coffee world, touching upon topics like direct trade, the cyclical nature of new and exciting industry participants, and the need for actionable change beyond conversations. They also delve into the broader implications of the coffee crisis, the role of large corporations, and the impact of industry events like expos on new and existing business owners. The conversation calls for a reevaluation of priorities within the coffee community, focusing more on meaningful action and support for producers to ensure the industry's future sustainability. 00:00 Intro: Reflecting on the Excess of the Coffee Industry 00:55 Coffee Consultant Workshop 02:13 Diving Deep into Expo Experiences and Industry Realities 06:17 The Stark Contrast of Expo Parties and Industry Challenges 17:03 Exploring the Cyclical Nature of Coffee Industry Enthusiasm 21:17 Addressing the Crisis in the Coffee Industry 37:29 Concluding Thoughts and a Call to Action Connect with Madeleine Longoria Garcia here: https://www.linkedin.com/in/madeleinelg/ https://www.instagram.com/madeleine.mlg/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest. The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant. The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests. 00:00 Anticipating the Coffee Seasons of 2024 and 2025 00:39 Sponsored Message: Become a Coffee Consultant 01:18 Final Episode Insights with Agronomist Jonas 01:51 Climate Challenges Impacting Coffee Harvests 02:46 Heat Waves and Their Effects on Coffee Production 06:15 Predictions and Market Dynamics for Upcoming Seasons 10:27 The Realities of Coffee Trading and Market Speculation 13:40 Exploring the Global Demand for Brazilian Coffee 15:53 Concerns for Domestic Consumption Amidst Export Growth 17:28 Closing Thoughts and Contact Information Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms. The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming. The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands. 00:00 Welcome & Series Introduction 00:39 Exploring the Mindset of Brazilian Coffee Producers 03:12 Generational Shifts in Coffee Farming 07:56 The Future of Coffee Production in Brazil 11:23 Sustainability and Regenerative Agriculture Trends 13:06 The Complex Puzzle of Coffee Farming's Future 14:13 Certification and Global Standards in Coffee Production 16:27 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem. They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices. Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe. This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security. 00:00 The Impact of Geopolitics on Coffee Production 00:41 Introducing the Coffee Consultant Workshop 01:20 Exploring the Coffee Supply Chain with Jonas Ferraresso 01:55 Geopolitical Tensions and Global Coffee Prices 06:10 The Ripple Effects of Trade Relationships on Global Food Security 08:51 The Role of Geopolitics in Food and Coffee Security 10:29 Future Challenges for Coffee Farmers Amidst Geopolitical Strains 17:42 Geopolitics, Climate Change, and the Coffee Supply Chain 19:19 Looking Ahead: The Next Generation of Coffee Producers 20:03 Closing Thoughts and Invitation to Engage Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil. The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices. The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming. The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product. 00:00 Navigating the Complexities of Coffee Production 00:40 Sponsored Message: Becoming a Coffee Consultant 01:19 Introduction to the Series with Jonas Ferraresso 01:42 The Future of Coffee Production in Brazil: Challenges and Insights 02:55 Labor Shortages and the Impact on Coffee Farming 05:48 Exploring Alternatives: The Shift from Coffee to Other Crops 07:49 The Economic Realities of Coffee Production 11:22 Understanding the C-Market's Influence on Coffee Prices 15:04 The Generational Shift in Coffee Farming 17:36 The Future of Coffee: A Luxury Product? 18:34 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing. The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage. The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine. Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets. 00:00 Understanding Frost's Impact on Coffee Production 00:17 Coffee Consultant Workshop 01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities 05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends 14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms 24:26 The Future of Coffee Pricing and Quality in Brazil 30:39 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this final episode of the podcast series, Kat and Lee explore the hope within the coffee industry. They touch on various topics including standing up against manipulative individuals, the vast opportunities for leadership and innovation in coffee, and the exciting shift towards younger generations like Gen Z entering the field. The episode highlights the struggles and potentials in coffee production, the impacts of climate change, and the importance of community and curiosity. Lee and Kat reflect on their experiences and the hard work required to make a positive impact in the industry. Furthermore, the episode provides insights into navigating challenges with empowerment and hope. Kat, representing RoasterKat and Coffee People Zine, shares her journey and emphasizes the creative force within the coffee community. The podcast concludes on a note of encouragement for listeners to pursue their passions and contribute to a brighter future in coffee. 00:00 Empowering Voices in the Coffee Industry 00:54 Sponsored Message: Becoming a Coffee Consultant 01:51 Finding Hope in Coffee's Future 08:24 Navigating the Challenges of the Coffee Industry 09:39 The Role of Curiosity and Confidence in Coffee Careers 11:19 The Impact of Community and Personal Growth 18:28 Concluding Thoughts and Where to Find Kat Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education. Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself. The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity. Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views. 00:00 The Philosophy Behind Content Creation 00:27 Sponsored Segment: Becoming a Coffee Consultant 01:06 Introduction to the Episode and Guests 01:17 Exploring Intentions and Approaches in Content Creation 01:57 The Journey of a Content Creator in the Coffee Industry 06:12 Sharing Knowledge vs. Seeking Fame on Social Media 07:18 The Ethics of Clickbait and Social Media Marketing 12:39 Navigating Sponsorships and Authenticity 22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships 24:33 Closing Remarks and Anticipation for the Next Episode Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the complex dynamic between coffee roasters and producers. They emphasize the importance of not imposing roasting methodologies onto producers, especially given the producers' extensive experience and experimentation with processing methods. The episode highlights the detrimental effects of roasters dictating practices without understanding local contexts or the potential harm to the environment, using the example of introducing Koji in Colombia. Furthermore, it advocates for respectful, curious engagement with producers, urging industry professionals to visit origins to better appreciate the coffee cultivation process and foster meaningful connections. The conversation also criticizes certain social media behaviors that distract from the crucial issues facing coffee producers. Overall, the episode stresses the benefits of learning and partnership over imposition in the coffee industry. 00:00 Navigating the Fine Line: Sharing Knowledge Without Dictating Practices to Coffee Producers 00:36 Workshop: How to Coffee become a Coffee Consultant 01:14 Ego in Coffee: A Five-Part Series Discussion Begins 01:29 The Delicate Balance: Roasters, Producers, and the Art of Suggestion 02:02 Learning from the Best: The Impact of Education on Coffee Processing 03:16 The Power of Sharing: Leveraging Social Media for Coffee Education 04:54 Innovation vs. Tradition: Exploring Experimental Fermentation in Coffee 05:46 The Ethical Dilemma: Influencing Production Without Overstepping 09:48 Partnership Over Dictatorship: Navigating Business Relationships in Coffee 16:46 The Value of Origin Visits: Enhancing Understanding and Connections 21:45 Content Creation with Intention: Building Meaningful Connections 23:19 Wrapping Up and Looking Forward Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• 🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• 🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting •••••••••••••••••••••••••••••••• 📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• 🎙 Check out the audio version of our podcast here: Apple Podcasts: https://apple.co/3LgSXio Spotify: https://spoti.fi/34ILPus Google Podcasts: https://bit.ly/34mzcVV Stitcher: https://bit.ly/3J2sOSg •••••••••••••••••••••••••••••••• 📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW •••••••••••••••••••••••••••••••• Connect with us: 📧 email: support @ mapitforward.org 💻 Website https://mapitforward.coffee/contact 🤳 Instagram: https://www.instagram.com/mapitforward.coffee/ 📧 Join our mailing list: https://mapitforward.coffee/mailinglist ••••••••••••••••••••••••••••••••