Off Air: The Juicy Designer Podcast
Arts & Culture Podcasts
CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate and find a community of likeminded designers. *note, our first season is co-hosted by the wonderful Abi from @_abidesign
Location:
United States
Description:
CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate and find a community of likeminded designers. *note, our first season is co-hosted by the wonderful Abi from @_abidesign
Language:
English
Website:
https://rss.com/podcasts/offair
Episodes
S2 E7 | Digging into brand strategy with Kenzi Green
12/13/2021
Brand strategy can sometimes feel like a black hole. So we're here to discuss our processes, some top tips and why it's so important. With expert Kenzi Green, we're diving deep into all things brand strategy.
Duration:00:58:28
S2 E6 | Sales calls that CONVERT with Alice Benham
11/29/2021
Sales calls can be one of the most daunting processes as a service-providing business owner, but we're here to answer your concerns and give you more confidence in your approach. Follow @offairpod on Insta for some bonus juicy content.
Duration:01:01:07
S2 E5 | How to create stand-out packaging with Laura Evans
11/15/2021
In this juicy episode, we are joined by packaging expert Laura from Our Kind Studio to chat all about how you can get started with packaging. With questions about cutterguides, pantones and how you can build your packaging portfolio, we are spilling all the tea. Check out Laura's incredible course here
Duration:00:52:36
S2 E4 | More nightmare client stories with Abi Connick
11/8/2021
Join Abi Connick and myself for some more juicy nightmare stories which was by far your favourite episode of season 1. Boundaries are a key topic of discussion in this episode so strap yourself in and prepare yourself for some harsh truths. As always, make sure to follow us at @offairpod on Insta for some bonus juicy content.
Duration:00:48:38
S2 E3 | Building a social media empire with Kristy Hill
11/1/2021
In this juicy episode, we dive into all things social media with the queen herself Kristy from Pink Pony Creative. We talk all about where we started, how you can grow your following and how to turn those followers into clients. Make sure to give us a follow @offairpod for bonus content.
Duration:00:47:00
S2 E2 | Tax returns? Paying myself? Expenses? HELP! All about finances With Rachel Martin
10/25/2021
Business finances can be really confusing so we're here today to have an in-depth conversation with accountant, Rachel Martin to cover your most asked questions as a small business owner. How much should I pay myself? Should I register as a sole trader or a limited company? Should I be saving for tax? And as always, make sure to give us a follow on instagram @offairpod for some bonus juicy content.
Duration:00:51:14
S2 E1 | The Big Q&A with Abi Connick, Millie Powell, Leoni D'Arcy and Kelsey Barrett
10/18/2021
Join Abi, Millie, Leoni, Kelsey and of course, Katie, as they answer some of your juiciest questions. What business banking do you use? What is your dream project? And more. Make sure to head over to @offairpod to watch an exclusive video recording of this episode!
Duration:00:58:54
Season 2 trailer (coming soon!)
8/23/2021
Mark your calendars because season 2 of Off Air: The Juicy Designer podcast is coming on the 18th of October!
Duration:00:00:42
S1 E10 | Answering your questions
7/5/2021
It's the season finale, and we're going out with a bang! In this episode, we answer your submitted questions, all about freelancing, business, design and more. From accounting to our least favourite thing about freelancing, we're here to spill the juice. Make sure to give us a follow on Instagram @offairpod for bonus juicy content.
Duration:00:57:24
S1 E9 | How do I develop my design process?
6/21/2021
Feel like you haven't nailed your design process? Don't worry, we've got you! In this episode we talk about our process from start to finish and give away all of our tips on how to nail your process. We go over the enquiry stage, client calls, brand strategy, brand presentations and lots more!
Duration:01:05:13
S1 E8 | Mastering Instagram
5/31/2021
Let's get one thing straight: you don't need thousands of followers on Instagram to be successful. But a lot of us designers use Instagram as a marketing platform to gain clients and exposure. In this juicy episode, we dive deep into our social media secrets, sharing tips and tricks to take your Instagram to the next level.
Duration:00:47:31
S1 E7 | Debunking Freelance Myths
5/24/2021
In this episode we are going to be debunking and discussing some common freelance myths that we see all the time in the industry with our very special guest Zoe Bonham. We dive deep into hustle culture, success and money myths. So sit back, relax and get ready for a chatty and juicy episode.
Duration:00:46:25
S1 E6: Sharing your nightmare client stories
5/10/2021
Have you ever worked with a slightly 'difficult' client? Even if you haven't, this one is for you. In this episode, we are spilling the tea on client experiences that you, our audience, have submitted - and let me tell you, there are some real juicy ones in there. From a story that made us cry with laughter to a story that left us shocked, it's time to dig deep into some of the horror stories of the design industry.
Duration:00:53:15
S1 E5 | All About Contracts
4/26/2021
Today we are talking all things contracts. We dive into the importance of having a contract as a freelance designer and what to actually include in there. We share experiences of how having a contract covered us and our clients, so hopefully this episode gives you that push to go and make a contract if you've been sitting on the fence.
Duration:00:51:17
S1 E4 | Dishing the dirt: sharing your pet peeves with Brand and Bloom Designs
4/19/2021
Wouldn't freelancing be so easy if every client was a piece of cake? Well, unfortunately, that's not the case and we're here with Alyssa from Brand and Bloom Designs to spill the juice on your design pet peeves. Grab a drink and get comfy because this episode is full of laughs, nightmare stories and some hard-hitting truths! And remember to give us a follow at g if you enjoyed.
Duration:00:58:56
S1 E3 | Attracting your dream clients
4/12/2021
We have a real treat for you because we are going to be answering and discussing one of our most asked questions – How do I get clients? It can be hard when you first start out to attract those clients that you want to work with. In this episode we talk through everything from niches, personal branding, passion projects, social media and lots more on how to attract your dream clients.
Duration:00:48:01
S1 E2 | Spilling the juice on pricing with MJP Multimedia
4/5/2021
So how exactly do I know what to charge? Pricing is one of the most important but least discussed topics in the design industry and it can be so hard to know how to price yourself, especially as a newbie. Millie from @mjpmultimedia is here to share her expert knowledge surrounding pricing strategy as well as having a behind the scenes peek at what we charge. Get your notebooks and pens ready because this episode is a juicy one and remember to follow us over at @offairpod for bonus content.
Duration:01:09:45
S1 E1 | So you want to be a brand designer, now what?
3/29/2021
Ever felt overwhelmed by the prospect of becoming a brand designer? Well, we are here to help you kickstart your journey and share our own personal experiences as well as helpful tips and advice. We talk resources, investments, social media and many more useful snippets of information that answer some of our most asked questions by those of you who are starting out in the freelance world. Head over to our instagram page @offairpod for extra content.
Duration:00:56:48
Introduction
3/15/2021
Meet Off Air, the juicy designer podcast for creatives. Hosts Abi @abidesign and Katie @wildflowerdesign.co_ are both freelance branding designers who run their own businesses and this is their introduction to the brand new Off Air podcast. Head over to instagram to stay updated @offairpod .
Duration:00:08:25