Creative Business Marketing with Menekşe Stewart

Topics covered in this episode include… - AI in analytics analysis: Using AI for data interpretation, trend spotting and predictions. - AI for business administration: Future productivity tools leveraging AI for tasks like calendar and inbox management. - Utilising AI for meetings and file management: Integration of AI tools like Otter.ai for minute taking, action point extraction, and efficient digital file organisation. - AI in customer support: AI-based customer service tools for sentiment analysis, support requests, documentation, and communication trend insights. - Content creation with AI: AI application in repurposing content, drafting emails, creating captions, and blog post outlining. - AI in product development: AI assistance in concept creation, product design, development, code writing and technical troubleshooting. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Topics covered in this episode include… - Explanation of AI: Described as predictive text on steroids, trained with massive amounts of data. - AI's training: Discussion on AI tools being trained on existing public content on the internet. - Issue of bias in AI: Brief mention of how word probability can lead to biassed results in AI-generated content. - Intellectual property and AI: Conversation on who owns copyright when content is created using AI. - OpenAI's stance on copyright: Information on OpenAI's policy that users retain copyright for outputs generated using their models. - Importance of AI/plagiarism checker: Recommendation to use an AI/plagiarism checker before publishing AI-generated content online. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Topics covered in this episode include… - AI goldrush and overfunding in Silicon Valley - OpenAI's ChatGPT: Free and $20/month versions, user data usage - Microsoft's $11 billion investment in OpenAI: Threat to Google's market dominance - Anthropic: OpenAI competitor, creator of "generative" language model, Claude - Google and Meta's AI forays: Google's Bard and Meta's open-source Llama2 - Europe's lag in large language model development: Cautious data privacy approach, LEAM.ai's open-source initiative. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Topics covered in this episode include… - Understanding Artificial Intelligence: AI's capability to display human-like intelligence. - Breaking down AI Algorithms: Step-by-step rules that guide computers. - Natural Language Processing: How machines understand and generate human language. - The concept of Machine Learning: Computers learning from data without specific programming. - Introduction to Neural Networks: Simulating human learning in computing systems. - Decoding Data Mining: Discovering patterns and relationships in large datasets. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

We’re exploring where AI came from, how it was built, and what it is in this series of short and snappy episodes that give you a jargon-free rundown of everything you need to know about AI as a business owner. Topics covered in this episode include… - Explanation of AI: Understanding artificial intelligence as a part of computer science that mimics human cognitive intelligence. - AI in Everyday Technologies: Discussion on how AI informs the development of technologies like Siri, Alexa, Facebook, Instagram, TikTok, and Google. - Generative AI Platforms: Overview of complex AI platforms like OpenAI’s ChatGPT and Google’s Bard and the use of "artificial neural networks". - Role of Various Disciplines: Exploration of the roles of "deep learning", "machine learning", and "Natural Language Processing" in AI development. - Importance of Training Data: Emphasis on the need for a significant amount of training data for AI's predictive analysis. - AI and Predictability: Reflection on AI's inability to develop consciousness and its reliance on predictive analytics. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

OpenAI is worth around $29 billion at the start of this year. Microsoft invested $11 billion into it. It’s now worth $80-90 billion. Meta is worth $791 billion. Amazon is worth $1.38 trillion. Google is worth $1.58 trillion. Microsoft is worth $2.57 trillion. Apple is worth $3.00 trillion. All of these companies have one thing in common: They used our data to build their businesses. Topics covered in this episode include… - Influence and control of tech giants: Discussing their agendas, their impact on our lives and minds. - Importance of digital literacy: Highlighting the need for critical thinking in the digital age. - Data Privacy: Discussing misuse of data, privacy policies and the need for regulation. - OpenAI controversy: Addressing concerns about data mining from the internet. - Tech billionaires' relationship with data: Analysing their disregard for solving genuine human problems. - Importance of data protection: Discussing the power of data, the need for protection and its impact on personal autonomy. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Topics covered in this episode include… - Importance of vast data availability in internet for AI development, ending its "winter" phase - Impact of internet revolution on data sharing, providing access to large data sets for AI research - Internet's role in boosting collaborative work and technology development, accelerating idea exchange and research - Utilisation of collective processing power of multiple computers via the internet for complex model training, especially with cloud computing - Legal and privacy concerns arising from exploitation of personal data by tech giants, underscoring the permanence of internet data. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

AI is the reasoning or logic behind things - it’s a way of automating tasks that would normally require cognitive intelligence. AI innovation and development started in the 1950s, and progressed steadily until it stalled because of a lack of data. You can’t create vast neural networks and large language models without training data. This is where the internet and Big Data have accelerated the technological developments of the past 5 years - because the learning capacity of AI models exploded. Topics covered in this episode include… - Definition and perception of AI - Historical context and origins of AI - AI's impact on various sectors (e.g., internet, finance, logistics) - Evolution of automation in industries and homes - The role of AI in automation and cognitive tasks - The influence of Big Data and the internet on AI development ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

When we use AI in a way that frees us from repetitive, monotonous tasks so we can spend more time pursuing creative things or subjective things that take more time, we end up with more space, energy, and profit to be able to work on the things we love with incredibly skilled humans - without the hamster wheel hustle. AI gives us the opportunity to do the things that are creative, unpredictable, human, messy, relational, and fun by cutting down the amount of time it takes to do the stuff that is outside our joy zone. Because logic doesn’t change the world. Topics covered in this episode include… - Fear and uncertainty of AI replacing human jobs - Potential misuse of AI for personal gain - AI's redefinition of labour as cognitive processing - Limitations of AI's ability to mimic human emotions and impulses - Benefits of AI in freeing up time for creativity and joy - The potential for AI to revolutionise how we work and live. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

AI is not a fad. It’s not a passing trend. It’s not (just) the latest hot topic. We can't just ignore it and expect it to go away. It has already been intrinsic to the growth of all the major players in the online space for the past 10+ years - and has even controlled 25% of the world’s money for the last 35 years. So in this mini-series, I’m gonna give you a rundown of the key things you need to know about AI - and whether it will replace humans. (It won’t, but I’ll get to that.) Topics discussed include… - AI's role in search engine algorithms - Existential questions raised by AI - AI's impact on societal values - Importance of empathy, compassion in business - Preserving human value in productivity-focused industries - Launch and impact of ChatGPT ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there’s a consequence to it… … Rejection. Your job is to cultivate a sense of belonging for your customers and your ideal customers. Anyone can be an influencer. Not everyone can move past their own ego, and the negativity of many corners of the internet, and focus on creating the space their ideal customers need. But you can. Topics covered in this episode include… - The emotional impact of rejection and the importance of processing those emotions. - The necessity to prioritise the needs of your ideal customers over your own comfort in marketing. - The interpretation of rejection in business marketing as a sign that your marketing strategy is effective. - The distinction between personal rejection and rejection of your business's vision, goal, and message. - The role of a business owner in cultivating a sense of belonging for their customers. ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

How many times have you bought a course because you felt like you were lacking something? How many times has your decision to purchase been informed by an insecurity you have that a webinar or sales page sprinkled a bit of salt on and waited for you to hand over your credit card? How many times have you thought, “Well, if I knew how to do that then maybe my business would be successful.”? Topics covered in this episode include… - The influence of insecurities in decision-making on buying courses - The role of artificial intelligence in providing 80% accurate answers to contextual questions - The shift from learning everything from scratch to utilising AI in business operations - The change in perspective towards taking courses from a place of interest and alignment rather than fear ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Just to be clear: No, I am not telling you that your business is over if you sell content. But I am telling you that you can no longer sell generic content that lacks nuance for a high price tag. I’m telling you that you can no longer put a premium price tag on courses that are filled with easily available information as a long-term strategy. Topics covered in this episode include… - Future of online courses - The changing nature of selling courses - The evolution of customer expectations - How to create a valuable course in a context-driven online world - Strategies for updating and reviewing courses - The importance of providing real-world opportunities and 1-1 support ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

So how do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers? Well, we still need to create content - but as the means to a clear end rather than an end in itself. When we understand who our customers are, when we listen to the things they’re trying to do, the things they’re interested in, the things that are relevant to them and their lives, goals, and circumstances, we are able to make our marketing much more effective. After all, nobody likes a one-sided conversation - I call it Meredith Marketing, because the energy is very much “Pick me. Choose me. Love me.” Topics covered in this episode include… - The shift from content to context in marketing - The importance of understanding our customers' needs and desires - How to make our marketing more effective and impactful - The future of online courses in the context era of the internet ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

Create more content. Learn how to do this! Create content about it! Write 3 blog posts a week. Email everyone all the time! Start a podcast! Sell a course! Create more content. But the internet has been changing for a while now, and the content era is ending. It may not have ended, but it’s in its final years. Because guess what: It turns out, 16 million Google results for a simple search is overwhelming. Topics covered in this episode include… - The shift from content era to context era on the internet - The overwhelming nature of the content era - The rise of ChatGPT and its influence on the context era - The benefits of the context era for small business owners - The importance of context in marketing and attracting an engaged audience ______________ 👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist 💻 Head over to my website: https://heymenekse.com 🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app 📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/ 📱 Instagram: https://instagram.com/menekse.stewart 📱 Facebook: https://facebook.com/menekse.stewart Meanwhile, hit subscribe, and see you tomorrow!

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my website - https://marketingwithmenekse.com

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my website - https://marketingwithmenekse.com

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my website - https://marketingwithmenekse.com

You are not alone. Find out more about Cognitive Reframing here: https://www.verywellmind.com/reframing-defined-2610419 If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my website - https://marketingwithmenekse.com

You are not alone. If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode! This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021. Find me on Instagram - https://instagram.com/menekse.stewart Find out more about me via my website - https://marketingwithmenekse.com