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The Bossy. Type

Business & Economics Podcasts

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

Location:

United States

Description:

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

Language:

English


Episodes
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Writing No-F*cks-Given Copy for Your Website, Emails + Captions

4/10/2023
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms. In this episode, I cover: Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio. If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:21:52

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This 1 Exercise Will Help You Add More Personality Into Your Business

4/3/2023
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done. In this episode, I cover: Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio. Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs. If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:12:37

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How I Build a Brand with Bossy.-level Confidence

3/28/2023
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it. Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence. In this episode, I cover: Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio. Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs. If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:22:20

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My 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!

3/7/2023
Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement. In this episode, I cover: Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio. Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs. If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:21:35

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TikTok Who? Why Your Instagram Captions Are More Important Than Ever

2/20/2023
SAVE THE DATE! Tuesday 28 February Come along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass. As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important. In this episode, I cover: Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here! Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs. If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:18:56

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Launching Something? This is How to Write Super-Creative, Highly-Converting Copy

12/15/2022
Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, highly converting copy across your platforms so you can stand out and make sales. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:24:59

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Doors to Bossy. Copy College Now Open!

12/9/2022
Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freelancers who want to *confidently* DIY a killer tone of voice and write every word needed for a brand that makes a serious punch — all without spending hours staring at the f***ing blinking cursor, or $15k+ with an agency. The college doors close at 11:59pm on Tuesday 13 December — no exceptions. In this episode I cover: If you're ready to make 2023 your biggest year of business ever, and become super confident with your brand, copy and content, ENROL NOW! https://www.bossycopycollege.com/enrol Pay in Full12 Month Payment Plan Got a Q or not sure it's suitable for you? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:08:07

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Method Acting: How I Weave Someone's Personality Through Their Copy (+ Real Examples!)

12/5/2022
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Are you a service provider, freelancer or creative? Your tone of voice + copy is going to be a lot different than your product business counterparts. For starters, it's all about you. In this ep, we go over how to weave your personality through your copy, so it actually sounds and feels like you. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:17:20

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How to Pimp Your Copy with a Word + Phrase Bank

12/1/2022
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Introducing my favourite copy hack of all time: the word + phrase bank — think of it as a shortcut to engaging, creative, easy and effective copy! The best bit? You don't need to be an expert; it takes just 4 steps to totally level up your words. Here's how. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:16:54

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How to Sell Without Being a Total Sleaze

11/28/2022
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. Ever wondered how to sell — without actually selling? As a business owner, it's your MOST important job, but it doesn't always come naturally. Today I'm sharing my best tips for selling naturally, honestly and authentically. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:16:42

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3 Take-Home Exercises to Build a More Confident + Authentic Brand

11/21/2022
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that lands clients, makes money + stands out clients to book you, buy stuff and bow down to your brand? To come along (or catch the replay) you MUST here: https://www.bossycopycollege.com/lecture-series-register. In the masterclass we'll be exploring the power of a confident, authentic, look-at-me brand. This episode will give you a taste of what's to come, plus 3 of my favourite take-home exercises for boosting your confidence and authenticity instantly. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:14:48

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[Bonus!] How to Land Clients, Make Money + Stand Out!

11/17/2022
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT Want your dream clients to book you, buy stuff and bow down to your brand? In this free masterclass, I'll teach you how to make a Bossy.-sized bang in 2023 using the exact framework I applied (and continue to apply) to Bossy. Copywriting. To come along (or catch the replay) you MUST be registered. Head here to save your seat: https://www.bossycopycollege.com/lecture-series-register.

Duration:00:05:21

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Should You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)

11/14/2022
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It's a question I get asked all the time: should you DIY the copywriting process or cut your losses and hire a professional? Spoiler alert: They're both awesome. Today, I'll break down the pros and cons of each so you can make the best decision for your biz. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:27:08

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Why Our Pricing Pack Lands Loads of Clients, Despite the Agency Fees

11/10/2022
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. Let's talk about the (green) elephant in the room: costings. Despite the agency fees, our pricing pack doesn't turn off clients — in fact, it helps us land them! In this ep, I'm gonna teach you how. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:16:26

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Creative Exercises to Bring Your Brand Voice to Life

11/7/2022
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023. Want in? Be following @bossy.copywriting on Insta, where I'll reveal everything reeeeeal soon. It'll come as no surprise we do brand voice development differently to every other copywriter and agency. These fun creative exercises are a huge part of our process — not just because they help us think out-of-the-box, but because they create super unique brands. In this ep, I'm teaching you how! In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:18:07

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6 Signs Your Business Needs a Confidence Boost

11/3/2022
Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like you need a confidence boost. In this episode, I cover: Wanna keep the conversation going or be URL friends? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:14:35

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Brand + Copywriting Value Bombs to Live By

10/31/2022
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out. ICYMI, this masterclass went down live in July. Lucky for you, the main event is still available to watch at the link above. It's 1.5hrs of goodness! In this episode, I'll drop the biggest value bombs. Keep your eyes peeled, cos in December 2022, there'll be a brand new epic masterclass going down! In this episode, I cover: Want to be friends, or keep the conversation going? Come find me @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:16:07

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Save Me: How I Get 300 Saves on My Insta Posts

10/27/2022
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy that $ells! Head to https://www.bossycopycollege.com/copycampmasterclass to check it out. Lately, I've become obsessed with checking my Instagram analytics to see how my posts are performing, and the content I need to post more of. There's one type of content that lands me 100+ saves, every time. In this episode, I cover: You'll also need these Instagram posts to follow along: "We vs. You" Confident emailsTheming your copySpot the differenceHow did I write that?How I make emails more funWord associationOr, follow along @bossy.copywriting on Insta! If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:33:29

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The Bossy. Type is Back, Bitches!

10/24/2022
After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, I cover: Get a taste for Bossy. Copy College (and steal all of my creative processes!) by heading to bossycopycollege.com/copycampmasterclass and registering for the free 1.5hr masterclass. If you're tempted to check out my mini content course, Caption Coach, go straight HERE. There's 3 hour-long workshops + 6 epic bonuses to dive into! Wanna be Insta friends? Come find me @bossy.copywriting. If you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:14:51

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Bad Cookie: What Happens When I Write Whatever the F*ck I Want

11/29/2021
This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool. Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words. In this episode, I cover: For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie. Wanna be friends? Bossy. Copywriting The Bossy. Shop - Resources, ebooks & templates @alycealyce Instagram @bossy.copywriting InstagramIf you liked this episode and The Bossy. Type podcast, please take a minute to subscribe, and leave a rating/review. You can do that right now by clicking here and choosing your platform. You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

Duration:00:20:00