The Upload: The Rise of the Creator Economy
Entrepreneurship
People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media.
Location:
United States
Description:
People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media.
Language:
English
Episodes
Making Moves
10/20/2021
When DDG was 17, he received a $200 check from YouTube for his vlogs. Realizing if he dedicated himself to vlogging, he could make a living from it, DDG quit his retail job. Now, DDG has millions of subscribers on his channel and is a rising recording artist. In the season finale, DDG chats with Brittany about vlogging and how YouTube helped him break into the music business. Then Brittany chats with YouTube’s Director of Black Music & Culture, Tuma Basa, who has dedicated his career to...
Duration:00:30:22
Finding Flexibility
10/13/2021
Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement...
Duration:00:29:28
From Passion to Profit
10/6/2021
During his last year of college, Caleb Marshall decided that he wanted to pursue a nontraditional career path… so he started a YouTube channel.
In this week’s episode, Brittany talks to Caleb, aka The Fitness Marshall, about his passion for fitness dancing, how he built a brand and business despite obstacles, and the many ways he makes a profit other than monetizing his videos. Later, Brittany talks to Jamie Byrne, Senior Director of Creative Partnerships at YouTube, about the platform's...
Duration:00:30:09
Pivoting During the Pandemic
9/29/2021
Randy Lau had always wanted to preserve his heritage and honor his parents and their legacy, so during the pandemic, he decided to start a YouTube channel, with his parents as its stars. In this episode, our host, Brittany Luse, talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how their channel came to be, how YouTube has allowed them to connect with a larger community, and how they built a successful business from their YouTube channel in only a few short months. Some...
Duration:00:31:09
Yes, It's a Real Career
9/22/2021
When Lilly Singh started her YouTube channel in 2010, she dreamed of becoming a successful entertainer. Now, she’s an internationally known comedian, actress, and best selling author. In this week’s episode, Brittany talks with Lilly about how she turned her dream into a reality. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Some participants have been compensated for their involvement in this...
Duration:00:30:55
Introducing The Upload
9/15/2021
How much do you really know about how YouTube works? Like, how do creators go from uploading a video to running a lucrative business? And what does it take to go from recording in your living room to turning your passion into a full-time career? We’re diving into all of that and more in the new podcast The Upload: The Rise of the Creator Economy.
Listen on YoutubeView the TranscriptAnd don’t forget to share and subscribe!
The Upload is a podcast by YouTube, produced in partnership with...
Duration:00:02:41