Confessions of a Higher Ed CMO — with Jaime Hunt

Living with a disability presents a unique set of challenges, especially when it intersects with professional life. In this special and insightful episode, Jaime has an engaging conversation with RJ Thompson, who is the Manager of Digital Strategy in Pitt Health Sciences. RJ shares his personal experiences of working and thriving in a professional setting while living with cystic fibrosis, offering a valuable perspective on this often-overlooked aspect of the workplace. In this episode, listeners can expect to gain several key takeaways: Guest Name: RJ Thompson, Manager of Digital Strategy in Pitt Health Sciences Guest LinkedIn: https://www.linkedin.com/in/studentofdesign/ Guest Bio: RJ Thompson, MFA, is an award-winning marketing and graphic design professional. Currently, RJ is the Manager of Digital Strategy in Pitt Health Sciences. He was most recently the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching at the Community College of Allegheny County. Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival. Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector. Recently, RJ was the recipient of a certification scholarship from the National Institute for Social Media and received accolades from GDUSA and the University & College Designers Association for "Pitt Business Backstory" and "Business.Pitt.Edu" websites. RJ is presently the President of the Pittsburgh chapter of the American Marketing Association. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and...

This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body. Key takeaways include: - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students. Takeaways for this episode include: Concluding the episode, Jaime and Bart gaze into a crystal ball, predicting future trends and changes in higher education marketing, equipping listeners with the foresight and knowledge to stay ahead. Guest Name: Bart Caylor, president of Caylor Solutions and author of Chasing Mission Fit Guest Social: https://www.linkedin.com/in/bartcaylor Guest Bio: Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU. Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. He serves as a senior fellow for the Association for Biblical Higher Education and is an ordained deacon in the Presbyterian Church of America. Bart has also served as president of the Anderson University Alumni Council, is part of the Teaching Faculty for the NACCAP Leadership Development for Enrollment Professionals (LDEP), and is a contributing writer for Forbes and author of Chasing MIssion Fit, A Marketing Guide to Fill Your Institution with Students Who Will Succeed. Bart and his wife live in Indianapolis and are blessed with four adult children. Bart continues to evolve as a marketing expert thanks to the relationships he has developed through Caylor Solutions and The Higher Ed Marketer. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Jaime Hunt explores the transformative potential of AI in higher education with Ardis Kadiu, CEO and Founder of Element451. They discuss how AI is reshaping student engagement, administrative efficiency, and the overall educational experience, showcasing Element451's leading role in this revolution. The discussion reveals the challenges facing higher education and how AI solutions, such as personalized content creation and AI-assisted advising, can address these issues, ultimately leading to a more empowered and successful student body. This conversation covers: - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this insightful episode, Jaime sits down with Teresa Valerio Parrot, a seasoned expert in higher education communications to discuss the ways higher education marcom leaders can best support presidents in the highly divisive and politicized world of 2024. Given the current stressful and often unpopular role of college presidents, Jaime and Teresa provide insight into effective communication and leadership in such volatile environments. Takeaways include: This episode is a treasure trove of wisdom for current and aspiring leaders in higher education, offering practical advice and thought-provoking insights into the complex world of higher education communication and leadership. Guest Name: Teresa Valerio Parrot, Principal, TVP Communications and host of Trusted Voices Guest Social: https://www.linkedin.com/in/teresavalerioparrot/ Guest Bio: Teresa Valerio Parrot is the founder and principal of TVP Communications, a public relations agency solely focused on higher education. Valerio Parrot helps higher education executives connect with new audiences, manage a crisis situation, build thought leadership awareness, and communicate institutional values. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, and has numerous bylines with national and higher education media. Previously, Valerio Parrot served as senior vice president for Widmeyer Communications, vice president for Simpson Scarborough, and numerous positions with the University of Colorado. She earned a bachelor’s degree in communications from the University of Colorado Boulder, a master’s degree in public administration from the University of Colorado Denver, and a PhD in higher education policy and leadership from Southern Methodist University. She holds an accreditation in public relations from the Public Relations Society of America (PRSA). - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this special episode recorded live at CUPRAP 2024, Jaime sits down with Georgy Cohen, Director of Digital Strategy at OHO, to dive into the ever-evolving landscape of higher education websites. With a focus on governance, measurement, DEI, and refining publishing processes, Georgy advocates for a proactive and intentional approach to digital strategy in higher education. Key Takeaways: Guest Name: Georgy Cohen, Director of Digital Strategy, OHO interactive - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, Jaime sits down with Rachel Reuben Senor, a 25-year veteran of higher education marketing now serving as the VP of Account Strategy for OHO Interactive. The conversation centers around a shared frustration: the challenges posed by silos in higher education – and offers insight into the ways marketing and communications offices can bust those silos. Takeaways include: Guest Name: Rachel Reuben Senor, Vice President of Account Strategy, OHO Interactive Guest Social: https://www.linkedin.com/in/rachelreuben/ Guest Bio: Rachel Reuben Senor is a seasoned veteran in marketing and communications in the higher education industry. She has worked on staff in leadership positions in both public and private institutions. She fuses her experience into a comprehensive, strategic approach to marketing that identifies challenges and develops creative solutions to improve marketing processes. As VP of Account Strategy at OHO Interactive, Rachel brings new perspectives to clients on long-term strategy, organizational design, and enrollment marketing. She leads and hosts monthly OHO U webinars, the annual OHO U Online Conference and Senior Marketing Leadership Summit, and monthly Brain Trusts with current clients. Prior to joining OHO, Rachel ran her own senior marketing leadership consultancy for higher education for nearly five years. Before consulting she was the vice president of communication at Colgate University, associate vice president for marketing communications at Ithaca College, and the director of web communication and strategic projects at the State University of New York at New Paltz. During her consultancy, she served as interim vice president for marketing and communications at California College of the Arts, as well as interim executive director of marketing for the San Francisco Art Institute. Rachel has been a speaker at a variety of higher education events over the past couple of decades, among them the American Marketing Association’s Symposium for the Marketing of Higher Education, the Council for the Advancement and Support of Education (CASE), the Public Relations Society of America (PRSA), eduWeb, HighEdWeb, the University and College Designers Association (UCDA), the Association to Advance Collegiate Schools of Business (AACSB), and the State University of New York Council for University Advancement (SUNY CUAD). Rachel’s insights have been featured in The Chronicle of Higher Education, Inside Higher Ed, University Business, CASE Currents, Campus Technology, and on many blogs. She was an early adopter of social media, and pioneered its use in marketing higher education. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this special bonus episode of Confessions of a Higher Ed CMO recorded live at CUPRAP 2024, Jaime Hunt sits down with Joe Master, Vice President of CUPRAP and Managing Director of Brand and Marketing Strategy at RW Jones Agency. The episode is filled with insights on the evolution of higher ed marketing, the importance of professional development, and the promising intersection of AI technology and education. Key Takeaways: Guest Name: Joe Master, Managing Director, RW Jones Agency - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this edition of "Confessions of a Higher Ed CMO," Jaime talks with Devin Purgason, the Executive Director of Marketing and Student Care at Forsyth Technical Community College. The conversation is centered around the unique opportunities that smaller educational institutions present as incubators of marketing creativity, offering a breadth of freedom to explore and innovate in marketing strategies. Takeaways from this episode include: Guest Name: Devin Purgason, Executive Director of Marketing and Student Care at Forsyth Technical Community College Guest LinkedIn: https://www.linkedin.com/in/devinpurgason/ Guest Bio: Devin brings a unique blend of creativity and advocacy to his role as the Executive Director of Marketing and Student Care at Forsyth Technical Community College. With a background rich in media, he has seamlessly transitioned his artistic passions into impactful marketing strategies. Devin's dedication to education and community development is highlighted by his selection for the American Association of Community College Future Leaders Institute. His academic journey is marked by a degree in theology from Piedmont International University, a master's of divinity in historical theology from Southeastern Seminary, and a graduate certificate in digital media and marketing from Duke University. At the heart of his work lies a commitment to empowering lives and transforming communities, resonating deeply with Forsyth Tech's vision. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode of "Confessions of a Higher Ed CMO," Jaime engages in a compelling conversation with Andrew Careaga, a retired chief marketing officer with over 30 years of experience in higher education marketing at Missouri University of Science and Technology. Careaga shares insights from his extensive career, reflecting on the evolution of higher ed marketing and the impact of technological advancements like the internet, social media, and AI. Takeaways from this episode include: Guest Name: Andrew Careaga, retired CMO at Missouri University of Science and Technology CARRYAGA Guest LinkedIn: https://www.linkedin.com/in/andrewcareaga/ Guest Bio: Andrew Careaga is the retired chief marketing and communications officer for Missouri University of Science and Technology (Missouri S&T), a STEM-focused public research university in Rolla, Missouri. During the university's name change from the University of Missouri-Rolla to Missouri S&T, Careaga was instrumental in managing communications and branding initiatives. In 2009, he was named International Brand Master of the Year by Educational Marketing Group Inc., primarily in recognition of his role in coordinating Missouri S&T's name change communications effort. More recently, he led a campus-wide market research effort and brand identity update for the university. The resulting "Miners Dig Deeper" campaign received a Gold Award from CASE, District VI, in 2016. His professional involvement includes service with CASE as a trustee (2016-2018) and formerly as chair of CASE District VI (1998-2000) and a three-year term on the CASE Communications and Marketing Commission (2002-2005). He presents frequently on branding, marketing, social media marketing, crisis communications, change management and related subjects at various conferences and workshops, including events sponsored by the American Marketing Association, CASE, Academic Impressions, Higher Ed Experts, Higher Ed Hero, HighEdWeb Arkansas and AACRAO, among others. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Managing social communities requires marketing savvy, diplomacy, excellent judgment, and a finger on the pulse of your audience. In this episode, Jaime brings on Jenny Li Fowler, author of “Organic Social Media: How to Build Flourishing Online Communities” to discuss the key fundamentals for building an engaging and welcoming digital space for your university’s biggest fans. Takeaways for this episode include: Tune in for an episode that’s not just about the mechanics of social media, but the heart and soul of digital community building. Guest Name: Jenny Li Fowler, Director of Social Media Strategy at MIT, Author of ‘Organic Social Media’ Guest LinkedIn URL: https://www.linkedin.com/in/jennylifowler/ Guest Bio: Jenny Li Fowler is the director of social media strategy at MIT. Jenny is in charge of developing and executing Institute-wide social media initiatives and campaigns; provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s main Twitter, Facebook, Instagram, and LinkedIn accounts. Jenny also leads the Social Media Working Group which has 160 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is also the author of “Organic Social Media.” - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

This episode features a conversation with Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success. Take a deep dive into the concept of human-centered project management, a transformative approach that's reshaping how we tackle projects. We begin by exploring the critical question: Is there really a difference between project management and project leadership? Our discussion will unravel the nuances between the two, revealing how leadership plays a pivotal role in successful project management. Takeaways include: Whether you're a seasoned project manager, a leader looking to refine your skills, or someone curious about the evolving landscape of project management, this episode is packed with insights and actionable advice. Guest Name: Erik K. Rueter, Senior Project Manager for the American Marketing Association and Founder and President of Human-Centered Success Guest LinkedIn URL: https://www.linkedin.com/in/erikrueter/ Guest Bio: Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. He has been a public policy analyst, professional photographer, marketing and public relations director, and now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston and Emerson Colleges, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Get ready to dive into the dynamic world of email marketing. Jaime sits down with Ashley Budd, Senior Director of Advancement Marketing at Cornell University, to unlock the secrets to crafting email campaigns that not only get opened, but also get results. Ashley is a seasoned expert who’s been turning the humble email into a powerhouse of engagement and communication. Get set for an engaging session that’s like a mini-masterclass, packed with insights and practical tips you can start using right away. Takeaways include: This episode is your go-to guide for elevating your email campaigns. Whether you're a seasoned marketer or just getting started, there’s something here for everyone. - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Jaime sits down with Kevin Tyler, Director of Marketing and Community Engagement at Simpson Scarborough, to discuss how to authentically market to LGBTQIA+ students and – perhaps even more importantly – how to ensure that LGBTQIA+ students feel supported on your campus. Takeaways for the episode include: The goal of the episode is to equip university marketers with the knowledge and tools to create and implement marketing strategies that genuinely support and affirm LGBTQ+ students, ensuring that inclusivity is woven into the fabric of the institution's brand and community engagement efforts. About The Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Licensing is an often underappreciated yet crucial aspect of a university's marketing and brand strategy; however, it can be a powerful tool for brand reinforcement and revenue generation. In this episode, Jaime sits down with Brian Eubank, Executive Director of Licensing at Old Dominion University, to discuss how universities can extend their brand's reach far beyond campus borders. Takeaways from this episode include: Licensing, when managed effectively, can support your university’s goals, enhance your reputation, and engage the community like nothing else. Brian Eubank is the executive director of licensing at Old Dominion University, where he oversees all aspects of the university’s licensing program. Six months into his tenure at ODU, he has helped increase licensing revenues by 11% YOY, added a vintage collection to the licensing offerings, and shepherded partnerships with a brewery for a licensed beer and a local restaurant chain for a licensed barbecue sauce. Prior to his current role, Brian served as the Director of University Partnerships for Affinity Licensing, Regional Vice President for Learfield Licensing, and University Brand Manager for Licensing Resource Group. About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Promoting the value of higher education in rural states is not just important—it's essential for the growth and empowerment of these communities. Education is a powerful catalyst for development, offering individuals the tools to improve their quality of life and contribute to the economic and social vitality of their regions. In rural states, where access to higher education can be limited, emphasizing its value can lead to increased investment in local colleges and universities, thereby expanding opportunities for residents. In this episode, Jaime sits down with Lauren Griswold, Chief Communications and Marketing Officer at Boise State University, to explore a multi-year, statewide campaign designed to promote the value of higher education to a conservative, rural audience. As skepticism about the worth of college education grows, Lauren shares a compelling success story that underscores the importance of collaboration among colleges and universities. Takeaways from this episode include: This episode is brought to you by our friends at Mindpower: ​​Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, Jaime and her guest, Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business, take a dive deep into the world of User Experience (UX) and its pivotal role in higher education marketing. Takeaways from this episode include: This episode is brought to you by our friends at Mindpower: ​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, Jaime brings in Dave Hunt, creative director for ODUGlobal, for a dive deep into the nuances of marketing online academic programs. As more universities look to the online space as a solution to the enrollment cliff, more and more marketers are being asked to market online programs. A distinctive challenge compared with marketing traditional higher education offerings, marketing online programs requires different strategies and tactics. Takeaways for this episode include: Whether you're a seasoned marketer, an academic leader, or just curious about the future of online education, this episode promises insights, anecdotes, and strategies that are bound to inspire and inform. This episode is brought to you by our friends at Mindpower: ​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

If there is one aspect of higher education marketing that is often overlooked, it’s employer branding. Universities neglect this element at their peril. In one of Jaime’s favorite interviews ever, she and Eddie Francis, the founder of Edify Ventures and host of the I Wanna Work There podcast, tackle that topic head-on and enumerate the pivotal elements that make up a successful employer branding strategy, tailor-made for universities. In a world where Millennials and Gen Z increasingly opt for purpose-driven work, Jaime and Eddie discuss the symbiotic relationship between higher education and social responsibility. Takeaways include: This episode is brought to you by our friends at Mindpower: ​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Eddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode, Jaime dives into the world of marketing and storytelling with a guest who has seamlessly transitioned from the dynamic realm of entertainment PR to the intricate landscape of higher education marketing. Entertainment and education, while distinct, share common ground in the art of storytelling. Our guest takes us on a journey, beginning with her unique background in entertainment PR and how it has fundamentally shaped her approach to promoting higher education institutions. She highlights the surprising ways her skills have effortlessly transferred, demonstrating the power of adaptable expertise. Alonda Thomas, Associate Vice President of Marketing and Communications at Jackson State University, is an award-winning and trailblazing professional who has seen it all – from working with Spike Lee to navigating campus crises. Takeaways for this episode include: This episode is brought to you by our friends at Mindpower: ​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! About the Enrollify podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, CEddie Francis, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - - Connect With Our Host: Jaime Hunt https://www.linkedin.com/in/jaimehunt/ https://twitter.com/JaimeHuntIMC About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit: Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!