Chew on This - Digestable DTC Content

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment. 0:00 - Intro ​1:45 - Financial literacy for brand building. 4:00 - Access to capital for small businesses.​ 6:00 - Importance of finance in forecasting and operations.​ 8:00 - Revenue vs. actual cash flow. ​11:19 - Financial tools for business success.​ 15:20 - The significance of cash flow predictability.​ 19:03 - Financial services for better cash management. 26:56 - Accounting as a science for obtaining financing and leveraging distribution.​ 28:10 - Balancing the balance sheet with inventory, debt, and invested capital.​ 29:00 - Planning for cash flow predictability to avoid liquidity traps.​ 30:07 - Creative ways to manage cash flow and debt. 32:02 - Inward growth and small tests for financial stability.​ 33:01 - Scaling financial services and accounting statements.​ 41:00 - Challenges of managing a growing team remotely. 45:01 - AI vs. human advice in finance.​ 47:06 - Importance of being open with your financial numbers. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on customer perceptions is advised. This episode also explains type one and type two error rates in data analysis and stresses the importance of considering the entire customer journey in testing metrics. 0:00 - Intro​ 1:27 - Understanding post-acquisition strategies based on brand stage. ​3:00 - The stages of consumer behavior. ​6:03 - Utilizing different platforms for marketing to super users. ​7:04 - Analyzing the value proposition and sales pitch for effective scaling. ​9:01 - Evaluating repeat purchase rates for long-term scalability. ​11:06 - Problem-Agitate-Solve. ​14:05 - Ensuring message congruency from ads to landing pages. ​16:01 - Distinguishing between type I and type II errors. ​21:31 - Understanding different mentalities of audiences. ​22:03 - Repeat purchase rates and unit economics for long-term growth. ​23:30 - The impact of perceived value of offers. ​24:08 - Analyzing results based on different types of traffic. ​25:10 - Knowing when to stop a test and reevaluate hypotheses. ​26:03 - Deep segmentation and cohort analysis. ​27:00 - Correlation vs. causation. ​28:00 - Multivariate testing. ​32:18 - Evaluating performance through average revenue per user. ​35:55 - How LTV may be misleading. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business! 0:00 - Intro​ 0:56 - Obvi's acquisition of Coffee Over Cardio. 1:19 - Elon buying Twitter. 1:50 - Why did Elon buy Twitter? ​3:04 - Elon's desire to bring authenticity to Twitter.​ 6:00 - Twitter's massive layoffs.​ 10:05 - Twitter's rebranding and its impact. ​16:21 - Temu/s Superbowl ads.​ 19:10 - Is Temu a scam? 24:13 - Importance of quality in advertising. ​26:14 - Obvi's pricing strategy.​ 28:20 - Starting from square one with branding.​ 29:06 - Branding is essential. ​32:07 - Adjusting pricing strategy based on market competition.​ 33:03 - Enhancing product features for different retail channels.​ 35:18 - Importance of being brand agnostic in pricing strategy.​ 36:00 - Adding extra ingredients to appeal to specific retail demographics.​ 38:03 - Adjusting pricing strategy to match market demands.​ 39:14 - Collaborating with manufacturers to optimize pricing and formula.​ 41:30 - Implementing different strategies for online and retail sales. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various metrics for a comprehensive understanding of audience segments and their purchasing patterns. 0:00 - Intro ​1:39 - Endrock company acquisition. ​3:16 - Importance of building a compelling case study. ​6:01 - Analysis of declining conversion rates. ​7:14 - Increase in first-time purchaser conversion rates. ​10:23 - Impact of launching products on different platforms. ​12:44 - Effects of pricing changes on conversion rates. ​13:59 - Adjusting content strategy to improve performance. ​19:02 - Reading data is crucial to understanding user behavior. ​20:05 - Dashboards should spark conversations to understand metrics deeper. ​21:38 - Changes may feel good but not move the needle if not focused correctly. ​23:03 - Lean on recommendations and call early-stage customers for feedback. ​25:14 - Qualitative data complements quantitative data for a comprehensive analysis. ​27:08 - Analyzing new user behaviors and differentiating returning users. ​28:01 - Understanding attribution models helps track user behavior across channels. ​33:45 - Testing hypotheses and fostering a testing culture is crucial for growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Innovative Digital Marketing Solutions to Unlock Growth - https://powerdigitalmarketing.com/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term success in e-commerce. His personal anecdotes offer a glimpse into the challenges and triumphs of entrepreneurship, highlighting the importance of balancing work with personal fulfillment. By focusing on building strong foundations in business, maintaining a customer-centric approach, and adapting to changing landscapes, Firestone's journey serves as a source of inspiration for aspiring entrepreneurs looking to succeed in the dynamic world of e-commerce. 0:00 - Intro​ 2:17 - Ezra's first sale of a physical product. ​5:21 - Ezra's experience running an SEO firm.​ 8:01 - Ezra's background in coding and BigCommerce vs. Shopify.​ 16:07 - Ezra's strategy of focusing on products with better profit margins in e-commerce.​ 21:12 -The importance of partnerships in business.​ 26:02 - The significance of solving problems for brands in entrepreneurship.​ 31:02 - Ezra's journey in wealth creation and business ownership. ​48:49 - Ezra talks about transitioning and trying different ventures.​ 51:05 - The importance of having a great product for success in business.​ 52:04 - The significance of partnerships in business.​ 54:05 - The value of relationships and connections over money and success.​ 56:07 - The importance of balance in life to prevent burnout. ​1:00:08 - Ezra on finding fulfillment and appreciation in life beyond material success. ​1:03:20 - The evolution of Ezra's businesses and transitioning roles.​ 1:06:06 - The importance of continuous learning and adapting to new trends in business. ​1:16:07 - Being open to new opportunities and saying yes to potential growth. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as CEO, underlining the need for continuous innovation and adaptation in the ever-evolving business landscape. The conversation delves into the significance of long-term vision, strategic partnerships, and the balance between short-term gains and sustainable growth in the startup world. 🚀 Alex discusses the formative experiences that shaped his entrepreneurial drive, including childhood bullying and personal loss. 💡 He emphasizes the importance of creativity, invention, and resilience in entrepreneurship, reflecting on his own journey. 💰 Alex shares his motivations for selling Morning Brew, such as financial security and potential future ventures. 📈 He expresses a desire to focus on storytelling, selling, and product development in future business endeavors. 🔮 Alex explores potential entrepreneurial ventures, including a focus on email marketing, specialized B2B content, and email agency services. 0:00 - Intro ​2:15 - Alex reflects on the early days of starting up. ​4:25 - Inventor vs. Entrepreneur​ 10:07 - Reflecting on the drive and motivation in entrepreneurship.​ 14:00 - Motivation beyond just making money in entrepreneurship.​ 18:08 - Contrasting different types of entrepreneurship. 25:00 - Lessons learned from building a successful business.​ 37:55 - Growth from 100,000 to a million subscribers.​ 38:51 - Expanded into B2B media, maintaining Morning Brew voice and style.​ 41:17 - Transitioned to a CPM model for advertising.​ 43:11 - Importance of getting return on ad spend for brand marketers.​ 45:05 - Emphasized the value of acquiring high-quality subscribers. ​47:08 - Reflecting on feeling unmotivated after a successful exit.​ 53:00 - Comparing entrepreneurship to being a scientist.​ 56:04 - Importance of building a strong brand.​ 1:00:03 - Discussing the benefits of a product over its features. ​1:07:44 - Considering running both an E-commerce and SaaS business. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traffic. Noah also explains the strategy of turning customers into affiliates with Social Snowball and creating reward tiers to incentivize referrals. Tucker's insights provide valuable lessons for aspiring entrepreneurs and marketers looking to scale their businesses effectively. 0:00 - Intro 1:01 - Noah's entrepreneurial journey.​ 2:14 - The evolution of affiliate marketing.​ 4:06 - How the affiliate model works on a performance-only basis. ​6:15 - Influencers becoming a full-funnel channel​ 8:00 - Utilizing affiliates to drive brand awareness and indirect traffic.​ 11:02 - Turning customers into affiliates.​ 15:59 - Importance of customer service and touchpoints in driving referrals.​ 17:10 - Using reward tiers to incentivize referrals.​ 25:38 - Bootstrapping in SaaS.​ 28:01 - Noah's struggle with talking to investors.​ 30:19 - Social Snowball's software challenges.​ 32:05 - Noah's experience with hiring and firing multiple employees.​ 33:08 - Noah's encounter with a potential CTO in Barcelona. 36:05 - Noah's desperation to fix issues in Social Snowball.​ 39:00 - Importance of genuine ads.​ 43:01 - Affiliate marketing as a long-term customer acquisition channel.​ 45:02 - Social Snowball 2.0​ 46:48 - Leveraging influencers to reach target audiences effectively.​ 49:09 - Turning customers into influencers for brand growth. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization. 📈 Segmentation of website data to understand conversion funnels and areas for improvement. 📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate. 🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates. 📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data. 0:00 - Intro ​0:02 - The importance of experimentation in DTC success ​0:41 - Introduction to Ned from Enrock and their focus on CRO ​1:06 - Launching a new series called "Chew on CRO" ​1:35 - The importance of data points and strategies in CRO ​2:09 - Common data hygiene problems in brands ​3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly ​4:00 - Accessing historical data in GA4 ​5:01 - The significance of high-level metrics in evaluating brand growth ​6:01 - The relationship between pages per session and session duration ​7:00 - Understanding bounce rate and its impact on user engagement ​8:06 - Ned explains the concept of bounce rate and its impact on user experience. ​10:06 - Ned discusses the difference between bounce rate and exit rate. ​12:07 - Ned explains the importance of engagement rate as a metric. ​14:06 - Ned discusses the importance of segmenting website data for conversion rate optimization. ​17:33 - The speaker discusses the importance of setting up Google Analytics 4 (GA4) properly for accurate data analysis. ​18:02 - The speaker talks about the ad to cart rates and how they can be inflated for fashion brands due to users using it as a wish list. ​19:01 - The speaker mentions that a furniture brand has a 7% add to cart rate, which is considered good for them. ​20:05 - The speaker emphasizes the importance of focusing on the checkout rate, as it indicates a high level of user intent. ​21:00 - The speaker mentions that an unusually low-performing checkout rate can be a critical metric to look at, as it indicates a problem in the user journey. ​22:01 - The speaker discusses the importance of optimizing the checkout process and suggests using different widgets and features to improve conversion rates. ​25:40 - The speaker talks about the importance of addressing checkout abandonment and suggests introducing scarcity elements or surprise and delight tactics to encourage users to complete their purchase. ​29:02 - The speaker emphasizes the need to optimize the checkout page and suggests adding trust elements, such as money-back guarantees, to increase conversion rates. ​31:00 - The speaker discusses the impact of shipping charges on checkout abandonment and suggests offering free shipping or surprising customers with free expedited shipping to improve conversion rates. ​34:07 - The speaker highlights the importance of conducting variable experimentation and A/B testing to gather data and make informed decisions for future business growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of understanding customer behavior and product cycles. 📜 Evolution of Email: Changes in Gmail and Yahoo are driving the need for authenticated sending, one-click unsubscribe, and a shift towards technology to enhance email marketing. 🚀 Evolution of the Business: Jimmy Kim’s journey from the car business to digital marketing, affiliate marketing, and launching Sendlane speaks to the ever-changing landscape of business. 📊 Customer Experience: The importance of providing a unified email, SMS, and reviews platform to enhance customer experience and boost retention marketing. 💼 Team Building: The emphasis on hiring experts, setting performance standards, and creating a culture focused on performance and results within the organization. 📲 SMS Evolution: The impending evolution and impact of RCS (Rich Communication Services) on SMS, as well as the importance of using SMS strategically to enhance customer engagement. 0:00 - Intro ​1:26 - Jimmy Kim shares his background and how he fell in love with affiliate marketing.​ 2:34 - Jimmy Kim talks about the creation of Sendlane and the problem it solved in the market.​ 5:12 - The importance of having all email and SMS marketing in one platform.​ 8:01 - The significance of customer retention and repeat buyers. 11:02 - The importance of segmenting your audience and targeting engaged customers. 14:01 - The challenge of balancing quality and quantity in email marketing.​ 16:00 - The role of email in the customer conversion cycle.​ 18:18 - The importance of understanding customer behavior and product cycles.​ 20:01 - The benefits of using email and SMS marketing for businesses.​ 33:10 - The importance of spreading your message and continuously talking about your product in the fast-moving internet landscape.​ 34:24 - Jimmy discusses Sendlane's new product, which focuses on forms, quizzes, and surveys to enhance the customer experience. ​35:09 - The importance of using email marketing to drive customer retention and loyalty.​ 36:47 - The challenge of balancing quality and quantity in email marketing and the importance of understanding customer behavior.​ 37:25 - Jimmy discusses the need for SaaS companies to evolve and adapt to the changing market. ​41:30 - The importance of building a strong customer support and communication system.​ 45:11 - The importance of testing and optimizing ad creatives to maintain their effectiveness.​ 47:21 - The significance of segmenting your audience and personalizing your messaging.​ 53:02 - Jimmy discusses the potential of SMS marketing and the evolution of communication channels.​ 1:02:11 - The importance of considering the cost and value of different marketing tools and strategies. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This -...

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of understanding customer behavior and product cycles. 📜 Evolution of Email: Changes in Gmail and Yahoo are driving the need for authenticated sending, one-click unsubscribe, and a shift towards technology to enhance email marketing. 🚀 Evolution of the Business: Jimmy Kim’s journey from the car business to digital marketing, affiliate marketing, and launching Sendlane speaks to the ever-changing landscape of business. 📊 Customer Experience: The importance of providing a unified email, SMS, and reviews platform to enhance customer experience and boost retention marketing. 💼 Team Building: The emphasis on hiring experts, setting performance standards, and creating a culture focused on performance and results within the organization. 📲 SMS Evolution: The impending evolution and impact of RCS (Rich Communication Services) on SMS, as well as the importance of using SMS strategically to enhance customer engagement. 0:00 - Intro ​1:26 - Jimmy Kim shares his background and how he fell in love with affiliate marketing.​ 2:34 - Jimmy Kim talks about the creation of Sendlane and the problem it solved in the market.​ 5:12 - The importance of having all email and SMS marketing in one platform.​ 8:01 - The significance of customer retention and repeat buyers. 11:02 - The importance of segmenting your audience and targeting engaged customers. 14:01 - The challenge of balancing quality and quantity in email marketing.​ 16:00 - The role of email in the customer conversion cycle.​ 18:18 - The importance of understanding customer behavior and product cycles.​ 20:01 - The benefits of using email and SMS marketing for businesses.​ 33:10 - The importance of spreading your message and continuously talking about your product in the fast-moving internet landscape.​ 34:24 - Jimmy discusses Sendlane's new product, which focuses on forms, quizzes, and surveys to enhance the customer experience. ​35:09 - The importance of using email marketing to drive customer retention and loyalty.​ 36:47 - The challenge of balancing quality and quantity in email marketing and the importance of understanding customer behavior.​ 37:25 - Jimmy discusses the need for SaaS companies to evolve and adapt to the changing market. ​41:30 - The importance of building a strong customer support and communication system.​ 45:11 - The importance of testing and optimizing ad creatives to maintain their effectiveness.​ 47:21 - The significance of segmenting your audience and personalizing your messaging.​ 53:02 - Jimmy discusses the potential of SMS marketing and the evolution of communication channels.​ 1:02:11 - The importance of considering the cost and value of different marketing tools and strategies. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This -...

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization. 📈 Segmentation of website data to understand conversion funnels and areas for improvement. 📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate. 🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates. 📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data.​ 0:00 - The importance of experimentation in DTC success ​0:41 - Introduction to Ned from Endrock ​1:06 - What is "Chew on CRO"? ​1:35 - The importance of data points and strategies in CRO ​2:09 - Common data hygiene problems in brands​ 3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly​ 4:00 - Accessing historical data in GA4​ 5:01 - The significance of high-level metrics in evaluating brand growth​ 6:01 - The relationship between pages per session (PPS) and session duration (ASD) ​7:00 - Understanding bounce rate and its impact on user engagement​ 10:06 - The difference between bounce rate and exit rate​ 12:07 - The importance of engagement rate as a metric ​14:06 - The importance of segmenting website data for conversion rate optimization (CRO)​ 18:02 - Ad to cart rates and how they can be inflated​ 20:05 - The importance of focusing on checkout rate​ 22:01 - Optimizing the checkout process to improve conversion rates ​25:40 - Addressing checkout abandonment​ 31:00 - The impact of shipping charges on checkout abandonment​ 34:07 - The importance of conducting variable experimentation and A/B testing for future business growth Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step! 🚀 Ever Forward reached its peak revenue of $1.6 million in 2019 before the spotlight shifted to Sour Strips. 🍬 Sour Strips achieved impressive online sales of $500,000 in its first 3 months, demonstrating great momentum and a significant expansion into retail. 💻 The strategy for marketing and promoting Sour Strips encompassed leveraging Maxx’s personal brand and utilizing social media and email marketing to engage the audience. 1:33 - Maxx Chewning talks about his experience in the fitness industry for the past 10 years.​ 2:33 - The start of Maxx's YouTube channel in 2013.​ 3:47 - The misconception of wealth in the fitness industry.​ 5:22 - Maxx Chewning explains how he strategically built relationships with different niches.​ 7:09 - The growth of Maxx's YouTube channel ​14:33 - Maxx reflects on his journey and the decisions he made.​19:13 - Maxx encourages viewers to follow their dreams.​ 21:09 - The impact of money on Maxx's passion.​ 26:01 - Maxx's approach to selling products and providing free information.​ 34:19 - Maxx discusses the growth of his clothing brand, Ever Forward Apparel​ 43:12 - The team structure and growth of Ever Forward Apparel 50:41 - The futue of Ever Forward Apparel?​ 59:14 - Maxx discusses the growth of his team ​1:01:14 - The cost-effectiveness of outsourcing ads.​ 1:02:35 - The importance of branding and packaging. ​1:04:00 - Maxx shares his love for candy and his passion for creating new flavors.​ 1:05:25 - The importance of relatability in branding.​ 1:07:19 - Maxx discusses the disruptive nature of Sour Strips and the importance of standing out in the market. ​1:08:11 - Performing creatives and whitelisting in advertising. 1:09:27 - Running ads through another profile and optimizing ad angles.​ 1:10:07 - The importance of creating captivating captions for ads. 1:10:30 - The benefits of utilizing whitelisting, especially for founders.​ 1:11:35 - Maxx discusses his experience with Sour Strips and the importance of consistency in branding.​ 1:12:10 - Maxx reflects on the misconceptions of building a brand and the challenges he faced.​ 1:13:36 - The impact of money on Maxx's motivation and the future of Sour Strips.​ 1:14:19 - Maxx shares his approach to building a sales team and expanding distribution.​ 1:15:59 - Maxx mentions using Google Sheets for business analytics and the importance of knowing your numbers.​ 1:19:26 - The importance of creating a unique and disruptive brand.​ 1:24:03 - The importance of innovative packaging to stand out from competitors. ​1:25:03 - Maxx shares his strategy for pricing products competitively. ​1:26:39 - Maxx talks about the importance of creating engaging and relatable content on YouTube. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This -...

Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building real relationships will lead to reciprocal support and a better world. ​​0:01 - Wiz of Ecom introduction ​1:40 - The impact of joining a community at a young age. ​2:07 - Wiz of Ecom's journey of starting a business after being scammed. ​3:09 - Wiz of Ecom's success with YouTube and the importance of innovation. ​4:06 - Wiz of Ecom talks about owning a real estate platform and hiring consultants. ​5:00 - Wiz of Ecom's experience with starting successful e-commerce stores. ​6:09 - The importance of personal branding and building a brand. ​7:10 - Wiz of Ecom's experience with paid ads and partnering with others. ​8:19 - The importance of relationships and networking. ​9:02 - Taking a mental trip and reevaluating partnerships. ​11:09 - Building a personal brand and becoming a voice in the space. ​14:10 - Utilizing hypnosis and psychology to enhance messaging. ​18:03 - Networking and collaborating with top media buyers. ​21:08 - Leveraging social media platforms for targeted growth. ​24:09 - Choosing objectives and navigating opportunities in business. ​30:50 - Building a community and getting help from others ​31:16 - Importance of personal branding and niche targeting ​31:40 - Success with SaaS businesses on Twitter ​32:01 - Building a specific offer niche ​32:38 - Importance of relationships and networking ​35:07 - Performance of ad creatives and reviewing top performers ​36:01 - Understanding customer avatars and conducting research ​38:05 - Creating tailored content for social media platforms ​39:00 - Engaging with followers and building relationships ​41:03 - Importance of producing quality content over quantity ​45:01 - The importance of community and building a strong brand narrative. ​49:06 - The importance of messaging and structure in marketing. ​51:30 - The importance of altruism and leveraging it in marketing campaigns. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. ​0:00 - DDC retail storefronts Target​ 1:15 - Background of The Little Words Project ​ 3:12 - Challenges of being a business owner ​4:10 - Empowerment and positivity​ 5:06 - Commitment to the brand 6:12 - Difficulty of growing a business​ 7:37 - Dealing with negativity​ 8:18 - Spreading positivity and empowerment​ 9:09 - Making bracelets for self-love​ 10:11 - Overcoming challenges and growth​ 34:32 - Importance of remaining committed to their brand values.​ 35:03 - New method of "Slow Hire Fire Fast" in business.​ 35:38 - Challenges of offloading inventory and dealing with negativity are discussed.​ 36:27 - The importance of having the right people on their team.​37:14 - The importance of building a positive and collaborative work environment.​ 38:00 - The challenges of building a remote team.​ 38:38 - The importance of understanding the assignment and making big decisions.​ 40:11 - Marketing strategies and collaborations, including a Barbie collaboration.​ 43:14 - Unique selling points of their products and the value they add to customers' lives.​ Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail stores like Target and the challenges that come with it. Jake also opens up about his personal experience with burnout and emphasizes the importance of self-care. He touches on the challenges of hiring the right people and creating a positive company culture 🌍 Building relationships and creating emotional connections is crucial in business, as it can lead to warmer and more successful partnerships. 🛳️ The founders aimed to build a culturally relevant brand through storytelling and emotional connection, alongside offering an innovative product for long-term success. 😊 Building a community around a brand is about making people feel deeply about the brand and creating an emotion that can be categorized as angry, sad, happy, motivational, or aspirational. 🚀 Elon Musk's unapologetic sharing of his journey either inspires love or hate, but it's undeniably effective in getting Tesla's story across. 0:00 - Intro​ ​0:17 - Market fit meets great storytelling ​1:20 - Stay true to who you are ​2:10 - Make an emotional connection​ 3:32 - The story behind Midday Squares ​5:03 - Building a community based on emotional connection ​6:04 - The co-founders' different skill sets ​7:04 - The importance of building a community ​9:03 - The growth of Midday Squares​ 11:02 - The challenges of scaling the business​ 12:15 - The importance of storytelling in retail​ 14:00 - The retail journey of Midday Squares ​29:51 - Importance of building a community and scaling a business.​ 30:19 - Power of emotional connection and engagement with the audience.​ 31:02 - Correlation between viral videos and emotional impact.​33:03 - Impact of storytelling on retail and how it drives customers to stores​ 34:41 - Importance of building trust and respect with retailers​35:42 - Working with creators and influencers​ 37:09 - Making mistakes and learning from them​ 38:16 - They discuss the challenges of business growth and the importance of taking risks​ 41:05 - Burnout and finding balance ​45:20 - Motion and visual appeal in advertising campaigns Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool products. We also discuss the importance of turning aspirational entrepreneurs into actual entrepreneurs and the benefits of being part of the Shopify community. We conclude the discussion on improving the customer journey and the value of long-term relationships with customers. ​Shopify invests in certain companies to make the e-commerce experience easier for merchants worldwide. They have a competitive advantage due to their amazing ecosystem of partners, which includes major players like Google and Meta who deeply integrate with Shopify. The goal is to build 80-90% of what most merchants need, and for the remaining 10-20%, they invest in partners who excel in those areas. One such partnership was with Max to quickly launch a buy now pay later product. Shopify also highlights the importance of mobile experiences and recommends apps like Tapcart to create customized and branded mobile applications. Overall, Shopify's mission is to empower more brands and entrepreneurs by simplifying the customer journey and providing the necessary tools for success. Highlights: 0:00 - Intro ​0:24 - We welcome Harley to Chew on This. ​1:14 - Shopify's role in connecting people and building relationships in the creator economy. ​3:00 - The growth of e-commerce during the pandemic and its return to more normal levels. ​4:04 - The changing role of physical retail and the need for authenticity. ​5:36 - The rise of new brands and opportunities in the retail industry. ​6:57 - Shopify's upcoming summer edition and their commitment to shipping cool products. ​8:02 - Focus on turning aspirational entrepreneurs into actual entrepreneurs. ​10:17 - The benefits of being part of the Shopify community for entrepreneurs. ​11:10 - Improving the customer journey and increasing customer value. ​12:11 - The importance of follow-up and long-term relationships with customers. ​14:59 - Shopify invests in certain companies to make commerce easier. ​15:44 - Shopify's competitive advantage is its amazing ecosystem of partners. ​16:01 - Partners like Google and Meta deeply integrate with Shopify. ​17:00 - Shopify aims to build 80-90% of what most merchants need. ​18:01 - Shopify invests in partners who are the best at what they do. ​19:21 - Shopify partnered with Max to quickly launch a buy now pay later product. ​21:24 - Apps like Tapcart make it easy to build beautiful mobile experiences. ​24:06 - Shopify aims to make the customer journey less complicated. ​26:10 - Shopify has helped entrepreneurs like Ben Francis of Gymshark succeed. ​27:19 - Shopify's mission is to empower more brands and entrepreneurs. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make. Sponsored by: 🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate by almost 50%. If you’re interested in working with them or learning more about them: https://endrock.software/ 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a strong performance side, analyzing data to make cost-effective decisions, and implementing server-side tracking for more accurate measurement. Additionally, the team emphasizes the importance of customer service and automation for a seamless customer experience. Overall, Chew On This is committed to providing a seamless customer experience and driving the success of their brand. Highlights: ​0:01 - Chew On This has expanded from a podcast into a newsletter, podcast dinners, and more. ​0:45 - The acquisition of Coffee Over Cardio and its wellness approach is an exciting development. ​1:23 - The team discusses the thought process behind the acquisition and the benefits it brings. ​3:05 - The existing infrastructure will be integrated with Coffee Over Cardio, creating efficiencies. ​4:01 - The team is excited about starting from the beginning and having fun with this new venture. ​5:02 - The discussion turns to the importance of starting a brand with a strong performance side. ​7:04 - Tips and insights are shared on how to analyze data and make cost-effective decisions. ​9:02 - The team plans to focus on cost caps and efficient spending to avoid wasting money. ​11:02 - The importance of server-side tracking and data analysis is discussed. ​14:03 - The team shares plans to improve the brand's creative assets and tighten up design principles. ​17:01 - A strong focus on customer service and automation is considered essential for growth. ​20:02 - The team discusses the use of AI in automating processes and improving efficiencies. ​20:23 - Implementing server-side tracking for more accurate measurement. ​22:05 - The team emphasizes the importance of customer service and automation for a seamless customer experience. ​24:00 - Discussing the limitations of email and SMS marketing and the potential benefits of push notifications. ​28:09 - Integrating Power store and utilizing its customizable features. ​34:17 - Discussing the benefits of having an app for better customer engagement and increased customer lifetime value. ​38:10 - Excitement about working closer with SAS tools and partners. ​40:35 - Achieving better efficiency and cost-effectiveness in advertising through testing and optimization. ​41:51 - Implementing A/B testing on checkout pages and utilizing tools like Gorgeous and Reviews.io for enhanced customer experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holiday season. It also suggests offering exclusive and new products to excite customers, balancing aggressive marketing with inventory management, and focusing on actual product value rather than gimmicky gifts. The episode concludes by stressing the significance of being on customers' shopping lists and utilizing retargeting campaigns to drive sales. Overall, the podcast provides valuable insights and practical advice for businesses preparing for Black Friday. Highlights: ​0:23 - "I think you really have to cater to whether it's your retention pool so existing customers or new customers." ​1:01 - "But this year I think we have to be intentional." ​3:14 - "The only way I'll let that continue to run is because they're profitable on the first order." ​4:05 - "There was another one that was very interesting to me just as a marketer and what the strategy goes into." ​8:00 - "71% of people who said they have a budget for Black Friday." ​11:02 - "Make sure that we're on that list." ​16:04 - "This is the first time in four years for obvi." ​20:54 - "Replacing gifts with actual product value." y are not worried about offering discounts on subscriptions. ​27:32 - The importance of profiting on the first order and subscription sales. ​29:00 - They mention having a community and content machine in-house for effective marketing. ​30:23 - The significance of being on customers' shopping lists and utilizing retargeting campaigns. ​35:01 - The importance of not offering one-time gifts and focusing on products that improve customers' lifestyles. ​37:04 - Using Melio for finance and capital management. ​42:09 - The benefits of delegating tasks and allowing team members to learn and grow. ​45:23 - The importance of staying intentional and understanding that things may get off-brand during Black Friday. ​ Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. ​Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.​ 0:14 - Cultivating our community is a key focus for us. ​1:11 - We are joined by Eric Netsch to talk about Tapcart. ​1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. ​2:03 - Tapcart primarily targets enterprise-level merchants. ​4:03 - Mobile web and mobile experiences are crucial for e-commerce. ​5:06 - Tapcart helps increase customer loyalty and lifetime value. ​6:08 - Tapcart provides incremental value beyond Facebook and other channels. ​11:03 - Tapcart helps merchants understand the effectiveness of their app. ​20:09 - Building an app with Tapcart doesn't require extensive development knowledge. ​22:17 - Tapcart offers features that benefit both consumers and brands. ​27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. ​27:55 - Chubby's uses jokes in their push notifications to engage customers. ​28:35 - Tapcart is a new messaging platform for brands. ​29:05 - Tapcart allows merchants to send push notifications every hour if desired. ​31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. ​32:03 - Tapcart provides free access to customers, making it an attractive option. ​33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. ​35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. ​43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. ​45:09 - Building a strong community of loyal customers is important for e-commerce brands. ​53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. ​ ​I Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc