Boss Your Business: The Pet Boss® Podcast with Candace D'Agnolo

Pack your bags… and your dog’s bags! 🐕 Camp Pet Boss is BACK and better than ever! In 2019, Pet Boss Nation hosted its first-ever in-person conference, and it was a hit! But then… welp, 2020 happened, and our plans to continue with an annual Camp Pet Boss were put on hold. Now we’re THRILLED to announce the comeback of Camp Pet Boss happening August 27th-30th, 2024 in Lake Delton, Wisconsin! There is no other in person business retreat for pet professionals quite like this! Camp Pet Boss is for the petpreneur who wants to reignite their passion for learning how to take their pet business to new levels, refuel their own leadership confidence and skills, and bring their dog along for the ride. In this episode, Candace gives you ALL the details you need before purchasing your ticket to Camp Pet Boss: 🔥 The stunning campground location in Lake Delton, Wisconsin, where nature’s beauty will knock your socks off and you’ll have access to incredible amenities and activities. 🔥 The all-star lineup of speakers– and this is the FIRST announcement of who they are and why learning from them is a MUST! 🔥 The opportunity to bond with fellow pet professionals who will end up being your business friends for life! 🔥 The value of this experience– from lodging, meals, sessions, the unmatched approach to furthering your professional development, and more! If you are a pet business owner, manager, or industry pro looking for a transformative experience that will help you grow both personally and professionally– then Camp Pet Boss is calling your name. Tune in to learn more and we’ll save you a seat by the campfire! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Immediate sales and profit? YES, PLEASE. The financial side of your business might cause you anxiety to think about, but it’s a critical piece to your growth, so we’re facing it HEAD ON, Pet Boss! Our guest today is Lynn Switanowski of Pet Retail Helper, and she is here to whip your inventory and profit planning into shape so that you can have a PROFITABLE business. And not two years from now! You can take actionable steps right now to see more immediate results. Lynn has over 30 years of experience in this industry, and today, she’s sharing as much information as we could fit in one podcast episode, like: How to analyze your stock-to-sales ratio and where to find opportunities for improvement. The importance of understanding what your top AND bottom performing products are, and what to do with that information. How to best negotiate and leverage your distributor relationships. How to truly break down your financials and understand your profit baseline… and how to make it not-so-scary to start. Tips for managing your cash flow and NOT overspending on inventory. And so, so, SO much more. Like, how did we cover this much?! Whether you’re struggling to make payroll or just looking to take your profits to the next level, Lynn is NOT letting you walk away from this episode without at least one actionable takeaway. So listen in now! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Did you know– Pet Boss Nation’s Canadian audience is one of our MOST engaged audiences? So to our Canadian listeners– this one’s for YOU! And if you’re not listening from Canada, you’ll want to tune in anyway. This episode will not only teach you so much about the Canadian pet industry, but it’ll also give you actionable takeaways no matter where you live! Candace is headed to Canada for her first Canadian pet industry trade show in just a few weeks– the Connect Pet Trade Expo! So it’s great timing for us to chat about the amazing pet industry in Canada, some differences between the Canadian market and the U.S. market, and so much more. Listen in to learn: 🍁 The importance of offering value in the Canadian market, including participating in loyalty programs and more. 🍁 How going the extra mile to earn loyalty versus assuming it will set your pet business apart and enhance your customer’s experience. 🍁 The pending arrival of online giants further and further North and strategies to keep your customers loyal and engaged. 🍁 The pride Canadian pet businesses take in locally-made products, creating an unmatched strong sense of community amongst retailers. 🍁 The importance of embracing technology, telling a compelling brand story, and creating a seamless customer experience across ALL platforms. 🍁 And more! Here’s to our friends up North bossing their pet businesses. Let’s dive in so we can learn and grow TOGETHER. 🫶 View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville… It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry! In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. In this episode, they cover: 🌟 Dani’s journey from corporate America to pet business ownership, the risk vs. reward of taking that route, and her experience manufacturing custom pet products. 🌟 What “modern” means and how to cater to aesthetics, community, and trends to give millennial pet parents what they want. 🌟 How Dani used TikTok to gain major exposure for her pet business and how it drove online sales. 🌟 Dani’s advice for fellow pet business owners and why being a Pet Boss Club member was so important for her to pursue. “Modernizing” your pet business doesn’t mean you need a new identity… it just means you can find ways to cater to the pet parents of TODAY. This conversation with Dani will leave you buzzing with new ideas you can adapt to your own pet business! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

An unplanned part TWO means this year’s Global Pet Expo was THAT good! In this episode, Candace and Amanda welcome you back for the next part of their Global Pet Expo 2024 major takeaways. They couldn’t cover everything in the first episode and have even MORE juicy insights to share! In this episode, they’re diving into: 🌟 The “WOW Factor” at this year’s Global Pet Expo! They went above and beyond with immersive 3D environments and experiences that were the talk of the show floor. How can you apply this idea to your customer’s journey? 🌟 Technology and innovation! New tools like AI-powered assistants make it easier for your small business to compete with the big guys! 🌟 More about the humanization of pets and how cats are claiming more of the spotlight than ever before, 🌟 Diversity and inclusion in the pet industry. There was a focus on elevating voices and perspectives from people of color in the pet industry, and we LOVE to see it and support it! 👏 🌟 YOU as the face of your business. It’s time to leverage technology and social media to authentically connect with customers as the face of your brand! The ball is in your court, Pet Boss! Grab a notepad to keep track of these trends and how they can be applied in your own pet business to stand out, build connections, and drive success! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Who goes to Orlando, Florida and leaves with no tan? Global Pet Expo attendees. That’s who! And while we didn’t leave with a tan, we did leave with something so much more valuable– insights into the latest innovations and trends in the pet industry! In this Global Pet Expo recap episode, Candace is joined by Pet Boss Nation’s Social Media Manager, Amanda Nelson, a newbie to Global, who has a very interesting point of view to bring to the table. You’ll hear more about: 🌟 The educational sessions at Global Pet Expo, Candace’s sessions, and some of the amazing keynote speakers with official pet industry data to share. 🌟 The difference maker an in-person event can be and how meeting with industry professionals and changemakers face-to-face can have such an impact on your career and business. 🌟 The humanization of pets, what that looks like right now, and where the trends predict that could go. It’s a trend you must pay attention to, no matter your niche! 🌟 The change in spending we’re seeing as we inch further away from 2020 and the impact it had on the industry, and the mindset you must have to adjust to the times and demand. 🌟 And so much more! In fact, there’s so much more that we’ll be releasing part TWO of our major takeaways next week! Whether you were at Global Pet Expo or not, this episode is overflowing with ideas and viewpoints you’ll want to hear. You know it was a good one if we need TWO episodes to deliver all our takeaways! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What do you get when you cross connection, innovation, and collaboration in the pet industry with a gorgeous Niagara Falls backdrop? The first-ever Connect, Canada's Pet Trade Expo. That's what! The guest in this episode is Grant Crossman, the brain and drive behind this business-to-business trade show event coming to Niagara Falls Convention Center May 15th-16th, 2024. In this episode, Candace and Grant reveal everything you need to know about Connect, and why it's wise you make it a point to be there. You'll hear more about: 🐕 The inspiration behind creating Connect, Canada's Pet Trade Expo, and what sets it apart from other pet industry events. 🐕 Who will benefit most from attending, and spoiler... YOU might be on this list! 🐕 The BIG hitter featured speakers, and YES, Candace gets the go-ahead to name drop in this episode, so find out who she's talking about! 🐕 The unique aspects of Connect, including a raw showcase, games, cash prizes, and special promotions that highlight the event's focus on growth, innovation, and community building. 🐕 And so much more! There's still time for you to make arrangements to be at Connect this May, but in case you need the facts first, we've got them right here for you! This is so much more than doing business... it’s about connecting, learning, and evolving in the pet industry together. So don't miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Time is a funny thing. When you’re in the trenches of building up a pet business, it can feel like it’s moving reallllllly slowly. But then, before you know it, years have flown by. Why does it feel like reaching the results you want in your pet business is not happening fast enough? This episode of the Boss Your Business Podcast is both reflective and insightful as Candace looks ahead to her upcoming birthday, how long she has been in the pet industry, and the timeline to success in her multiple pet businesses over the years. In this episode, you’ll hear: 🎂 Stories of Pet Boss Club members and past clients who have persevered and it’s paid off big time. These businesses seem to have it all, but it didn’t happen overnight! 🎂 The stages of the Pet Boss journey, how you can work through each level of entrepreneurship, and how to keep your focus when time in the business trenches seems to keep dragging. 🎂 What stage of business Pet Boss Nation is currently in, and everything it took too get it here. Yup, even the mistakes and things Candace could’ve done differently! 🎂 How celebrating every success along the way will build up your confidence and patience as a business owner. 🎂 Why you can’t give up… because if not you, then who? If not now, then when? Another year around the sun and another perspective from Candace that will keep your pet passion fire FUELED. Would you mind using that fire to light her birthday candles? View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Ever heard of a vet tech-preneur?! You’re about to find out what that is! In this episode, Candace interviews Pet Boss Club member Tiah Rodriguez, owner of Super Tech Professional Pet Care Services in the Metro Atlanta area. With over three decades of experience in the pet care and veterinary field, Tiah decided to take her expertise and turn it into a full-time entrepreneurial journey. But as you know, starting your own business is NOT for the faint of heart, so of course, she's faced some hurdles along the way! Tune in to hear about: 🐈 Tiah's journey from aspiring veterinarian to vet tech-preneurship and how embracing her vet tech skills was the best move for her. 🐈 The difference a professional pet sitter can offer, especially one with vet tech experience, and what kind of peace of mind that can mean for pet parents. 🐈 How Tiah incorporates education on responsible pet ownership into her services, emphasizing vaccination histories, home safety, and more! (Plus, how she might've saved the life of one of her pet clients with her advice!) 🐈 The benefits of mobile vet tech services in providing in-home care, which can be particularly valuable for pets that do not thrive in a clinic setting. 🐈 How joining the Pet Boss Club has transformed Tiah's business approach, including adjustments in pricing, packaging, and marketing strategies to serve her clients better. Join Candace and Tiah for a deep dive into the heart of pet care entrepreneurship and discover how dedication, education, and a dash of creativity can lead to a fulfilling career! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Double WHAMMY in this episode, Pet Boss! You’ll get both: ✨ An update on the new happenings inside the Pet Boss Club and what our members are LOVING about them, but more importantly… ✨ The essential business foundations Candace evaluates inside Pet Boss Nation and how YOU can do the same in your own pet business. The truth is that no matter what kind of business you have– brick and mortar, online, product-based, service-based, etc.-- there are fundamental ideas that can help you run a more successful business. At Pet Boss Nation, our CEO, Candace, is constantly evaluating those basic building blocks and looking at the BIGGER picture for how she can most effectively help more pet business owners. She put her evaluation into ACTION at the beginning of this year, and this recap of what she’s doing differently will spur some BIG ideas for you and your business too! In this episode, you’ll learn more about: ✅ The new and cool things happening inside the Pet Boss Club (like our current Six Week Kickstart Sprint!) and the WHY behind those ideas. ✅How we’re addressing overwhelm in the day-to-day of a pet business owner, and how YOU can eliminate the need to do everything at once. Small, manageable action makes the most progress! ✅How to evaluate your customer journey and create new and desired ways for your customers to connect with you, leading to better retention! ✅How to push past the “I don’t know how” fears and tackle optimizing systems in your pet business one step at a time. ✅ Having a CEO mindset that is laser-focused on the most important tasks and stays away from getting caught in the weeds of tasks that won’t get you anywhere fast. ✅So much more! (Including a secret link that can gain you immediate access to what you need in your pet business right now!🤫) If you’re curious about Candace’s decision-making process in Pet Boss Nation, you’ll get the inside scoop! Just grab a pen for note-taking and a CEO idea-brainstorm session! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Just a few weeks left until Global Pet Expo, so who better to interview than Pete Scott, President and CEO of the American Pet Products Association (APPA)?! In this episode, Candace and Pete dig deep into the crucial roles associations play in the pet industry, the upcoming Global Pet Expo, and strategies for overcoming barriers to pet ownership. You’ll hear more about: 🐕 Everything Pete brings to APPA with over 25 years of experience in the non-profit and association sphere, and how he is driving growth and cultivating a strong pet industry culture. 🐕 An insider's view on what to expect at the Global Pet Expo, happening March 20th-22nd in Orlando, including new additions you need to hear about! 🐕 The comprehensive learning series offered at Global Pet Expo and the range of topics designed to set you up for pet business success. 🐕 How the Global Pet Expo is the prime opportunity for industry professionals to connect and collaborate, and how to make the most of it. 🐕 APPA's initiatives to tackle common obstacles to pet ownership, their commitment to research and actionable insights, and more about their vision for the future! 🐕 And so much more! Whether you're gearing up for the Global Pet Expo or looking to deepen your understanding of the pet industry's dynamics, this episode is packed with actionable insights and inspiring stories from the big wig of ALL big wigs in the pet industry! Don’t miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

If you’ve ever wondered what’s going to set your pet business apart from the next, it’s THIS… YOUR STORIES! In this episode, Candace is diving into the power and emotional appeal of storytelling in your pet business’ marketing, and she invited a guest to share her thoughts on the topic– Pet Boss Nation’s copywriter, Cait Mellor. Candace and Cait had a lot of fun discussing: ✨ The emotional impact behind connecting with your customers through your personal stories, and how you’ll find your most loyal fans by sharing them. ✨ Some of Candace’s personal stories, and how she has used personal experiences to inspire, relate to, and motivate others. ✨ How sometimes the stories we’re afraid to share are the ones that are the most genuinely relatable. As Candace says in the episode, “Make your mess your message!” ✨ How storytelling in your marketing and customer interactions can actually translate to sales. ✨ Practical, actionable tips for incorporating stories into your marketing. Start talking about yourself! ✨ And more! This episode is going to inspire a lot of marketing content, so take some notes and then ACT! The world wants to hear your story! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

She stumbled into the dog grooming industry by chance… And now she’s a notable, award-winning T.V. star figure in the dog grooming world! Yup, in this episode, Candace got the chance to interview Corina Stammworthy, the 2021 winner of ABC's "Pooch Perfect,” the founder of the Laundromutt, a self-service dog wash and grooming salon in New York, and the winner of the Barkleigh Honors award for contribution to the industry in 2020. Corina saw a gap in the self-wash world in her local community, and decided to fill it… and spark the beginning of her inspiring whirlwind journey in the pet industry! She’s paired her background in biology to contribute to the grooming education world in a very much-needed way, and today, you’re going to hear about the substantial impact she’s made in the dog grooming world. In this episode, Candace and Corina discuss: 🐕 Corina’s unexpected journey into the grooming industry, how her business has grown over the years, and what expansion looks like for her. 🐕 Corina’s approach to leadership and how important it is to value her groomers’ expertise in her business 🐕 Education in the dog grooming community, and how Corina used her knowledge to bring peace of mind and direction during a time of need in the industry. 🐕 The absolutely surreal experience of winning “Pooch Perfect” and how that has impacted Corina’s career. 🐕 And so. much. more! This episode has become one of Candace’s newest favorites, and for good reason! Corina has so much valuable insight to offer when it comes to pet business ownership, growth, leadership, education, and more. Don’t miss it! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Candace just recently returned from a (not-so-sunny but still beautiful) week in San Diego, California for the Pet Industry Leadership Summit! This is *the* premier event where top-level executives from every segment of the pet industry community convene to network and discuss the future of the pet industry, and Candace loved EVERY minute of it… and of course, came back with some powerful takeaways to share with you! Couldn’t make it to the Pet Industry Leadership Summit this year? No worries! In this episode, you’ll get a recap including: ✅ The epic teamwork of the American Pet Products Association. Pet Advocacy Network, the Pet Industry Distributors Association, and the World Pet Association to bring together the A-listers in the industry to have important conversations that will propel us forward together. ✅ Mixing a little bit of fun into your business-related trips, and how to step away from your business to assess how it runs without you there. ✅ The top takeaways from each incredible keynote speaker, and where you can find more information (and inspiration!) from each. ✅ Learning more about non-profit initiatives from organizations like HABRI, the Human Animal Bond Research Institute, and Pets In The Classroom. ✅ Why it’s so important to visit conferences related to you and your business, and what you’ll get out of prioritizing it. ✅ And so much more! Ready to feel like you were at the Pet Industry Leadership Summit right alongside Candace? Just hit “play”! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You know the feeling… a new business review just popped up in your inbox. Is there a nervous flutter in your stomach? Are you excited? Scared? Is it good? Bad? In this episode of the Boss Your Business Podcast, we are riding that reviews rollercoaster with you and helping you navigate ALL of it– the good, the bad, the ugly, and the in-between. 🎢 In this episode, you’ll hear: ⭐ The statistics behind business reviews. How much do they matter? How does responding or not responding to them affect you? Is one bad review really the end of the world? Let’s look at the numbers! ⭐ Candace’s bad reviews. YUP, real bad reviews she got when she owned her pet businesses and some of the crazy stories behind them– like the review-turned-semi-stalker saga. ⭐ Practical tips on how to get more of those raving reviews and how to utilize them in your marketing. ⭐ The emotional impact reviews can have on you as a business owner and how to have the right mindset when replying (and yes, you have to reply!) ⭐ Strategies for how to handle the bad ones (and maybe even turn them around and fix the relationship!) ⭐ And more! Buckle up, because talking about business reviews is a roller coaster of emotion, but it’s a ride we are NOT avoiding! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

We. Are. LIVE! 🎙️ Well... we were! We decided to switch things up and record this episode with a live audience on social media! It was so much fun to get REAL time feedback from our community members in the comments, PLUS, we covered a really important topic... MOMENTUM. 🏃 How can you gain (and most importantly, KEEP) momentum in taking action in your pet business? We've done a lot of thinking about this topic within Pet Boss Nation as we start a new year, and we are addressing it head on! In this episode, Candace is joined by Maddie Shutts, our Creative Director, and Amanda Nelson, our Client Success and Community Manager. You'll hear them discuss: ✔️ What to do when you aren't sure what to prioritize next in your business and where to turn for the help you need. ✔️ How Pet Boss Nation is tackling momentum this year, and how we plan to support our community members with the struggle to keep it rolling. ✔️ The power of PEOPLE who know what to say, what you're going through, and who can hold you accountable when you need it most. ✔️ And so much more! PLUS, the added bonus is hearing feedback from live viewers who hung out while we recorded this episode! What a fun and creative switch-up for this magic momentum-making episode! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

What’s it like to come in and take over a struggling pet business? Well, it’s NOT all rainbows, sunshine, and puppies all day long. THAT’S for sure. But it IS exactly what today’s guest, Leann Dessauer, the Operations Manager of EarthWise Pet in Liberty Township, Ohio did three years ago. Leann was invited to come in and take over the day-to-day operations of her brother’s business, and quickly found that there were a lot of foundational pieces that needed some attention. And here she is, three years later, completely BOSSING her days and helping the business and the team thrive with her perseverance. In this episode, you’ll hear lessons from Leann that you might see a lot of yourself in, like: 🐾 What the nitty gritty details of your business financials can tell you, and how to work toward getting a hold of them. 🐾 How showing up in your marketing efforts can make a huge difference for your growth (and sometimes you need a little help because it’s exhausting to keep up!) 🐾 The mindset MUST haves you need to keep going and celebrating your successes along the way, no matter how small. 🐾 The realization that Leann had about one year into taking over the business, and why it’s ESSENTIAL that every business owner do this one thing to stay on track. 🐾 How making a plan, even if it’s subject to change, is so important (and the tools you can use to make one!) 🐾 And SO much more. Leann is proof that steady progress wins the race, and when you surround yourself with the right support, the possibilities are ENDLESS. Give this one a listen to find out how you relate to Leann’s story! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

It’s important to have this mix in your pet business: Using the steady and strong business strategies that NEVER go “out of style,” AND… Exploring what’s NEW. If you’re not growing, the bottom line is that, at some point, you may get left behind. This is why embracing new trends, investing in learning new skills, and choosing the “trends” that will best serve your pet business are so important. In this episode, Candace is revealing a list of 5 trends she’s seeing in the pet industry that you will see stick around. These aren’t just quick fads– these are shifts in the behavior of consumers and the ways of the industry that, when adapted to, can enhance your customer experience and ultimately make you more money. In this episode, you’ll hear more about: ✨AI and how you can use it in your marketing plan without sacrificing the human touch. ✨ Automation, improving your efficiencies, and leaving less room for error (while also making your job easier!) ✨ A quality experience and how you communicate it to your customers. ✨ Emotional intelligence and doing the mindset work that will leave everyone around you feeling more fulfilled– from your customers to your team to YOU. ✨ A seamless customer experience and utilizing various channels to achieve that. Are you easy to do business with? Which of these trends is a MUST-implement for your pet business this year? Listen in to find out! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

A brand new year can mean: ✨ Optimism, strategy, and a little pep in your business owner step! ✨ In this episode, Candace gives you the ultimate 2024 pep talk, guiding you through setting ambitious goals and making significant progress in your pet business. It's all about dreaming big and turning those dreams into reality through ACTION! In this episode, you’ll hear: 🐾 The importance of goal setting and visualization. Set impactful goals, but imagine yourself on the other side of them. How did you push past the fear? 🐾 How to overcome common pitfalls in your professional development journey. Yup, she’s sharing the top three reasons members sometimes leave the Pet Boss Club® and how you can avoid them and utilize everything it has to offer. 🐾 The true power of the Pet Boss Club® and real member success stories. The proof is in their stories… if you can overcome the pitfalls, the goal-crushing speaks for itself! 🐾 How to make time for what matters. Understand the critical importance of prioritizing your business and personal development to make the most of this year (and take that BEYOND the January New Year buzz and excitement! As 2024 begins, remember that every day is an opportunity to make positive changes and propel your business forward. So… are you seizing it? View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

You’re leaving money on the table, Pet Boss. 💸 So, where is the snag in your sales process? Or… do you even have an official sales process? A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers. But once you find the customers, you have to make sure they buy from you too! In the last two episodes, we talked about how you’re going to put your business on center stage through your marketing. In this episode, we’re talking about CONVERSION– turning those lookers into raving fan buyers. Conversion is a BIG concept, but within this episode, we’ll break it down into the KEY things you need to think about, like: 🐾 Your customer experience. Put yourself in your customers’ shoes. Do you make it easy and convenient for them to buy from you? 🐾 Your sales process. Now that your customers are looking, calling, and walking through your door… what are you doing to actually offer the sale? 🐾 Your value. Is your pricing on point? Is your customer clear on how they’ll benefit from what you’re offering? So put on your customer goggles, Pet Boss. Let’s take a look at your business through their eyes and see what might be stopping you from scoring the sale! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog