Sense Per Mile

In this extended episode, we dive further into a CDLLife story about a trucking company that started covering costs for a personal trainer for its employees two times a week, but only the office employees show up. We also bring in Michael Lombard, a former driver turned fitness coach, to break it down from his unique perspective. The original CDLLife article can be found here: https://cdllife.com/2024/trucking-company-covers-weekly-personal-trainer-but-only-office-workers-seem-to-make-it/

We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s branding and marketing techniques. Then, we show you how your carrier can apply them to start killing it at advertising! Powered by CDLLife & HOT SEAT SERVICES Guests: Andy Pearson, VP of Creative, Liquid Death Sponsored by: TAFS, inc Tenstreet

Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of. Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.” All this and more in the Season 3 premiere of Sense Per Mile! Powered by CDLLife & HOT SEAT SERVICES Guests: Tim Crawford, CEO, Tenstreet Charles Gracey Jr (No job due to child labor laws) Greg Iverson, Director of Recruiting, Koch Companies Chris Thomas, Owner Operator, Autumn Transport Sponsored by: Mesilla Valley Transport Tenstreet

With exclusive access to an employee intimately familiar with the company and a leaked internal letter, we unpack the shutdown of Arnold Transportation Services.

Tune in as we go back and visit some of our favorite moments, conversations, guests and hot takes from season one and two of Sense Per Mile. Powered by CDLLife x HOT SEAT SERVICES

We talked to Kevin Hall, CEO of CDLLife during S2 E25 ("Reputation (Sense Per Mile's Version)") and he had a lot of insights that we weren't able to discuss in the episode. So we decided to hope back on and pick his brain a little bit more.

What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!" Powered by CDLLife & HOT SEAT SERVICES Guests: Kevin Hall, CEO, CDLLife Justin Martin, Former Driver, Content Creator sensepermilepodcast.com

The trucking industry has a turnover problem! We asked the world's largest driver audience: 'What does the company you work for do that makes you stay?' The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers Powered by CDLLife & HOT SEAT SERVICES Guests: Marilyn Surber, VP of Sales & Marketing, Drivers Legal Plan Becca Mathews Client Success Retention Advisor at Tenstreet Sponsored by: Decker Truck Line

This week Josh and Paul go over some recent news. Charles goes solo to Vegas to checkout the Tenstreet User Conference Brad Klepper - Drivers Legal Plan Miranda Arman & Brittney Fordham - Hogan Transportation Companies Sean Hayes - CDLLife Robert Pierson - Mesilla Valley Transportation Carlo Solórzano, MBA - Driver IQ Teresa Krimbill - Tenstreet Bryan Schafer - Decker Truckline Amanda Worthen - Red Classic Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation

Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together. Powered by CDL Life & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation TAFS, inc Maybach International Group Mid America Trucking Show

On this episode we take you inside MATS and talk to some amazing people! Larry Wyluda and Keith Whann / TruckSuite LLC Jeromy Brockelsby Jared Reorda / Sapp Bros Brad Bentely and David Harrison / Fastport Lewie Pugh / OOIDA Amanda Worthen / Red Classic George McWilliams / TAFS, Inc Chris Thomas / Autumn Transport Evan K Shelley / Truck Parking Club Cody Bolick / Clean Harbors Danica Long / Messer Americas Marc Schmidt /Transport Enterprise Leasing, LLC Tim Haala / Koch Companies Bill Trotter / Bennett Family of Companies Robert Pierson / Mesilla Valley Transport Ed Cornish / 7- Eleven Timothy Dooner / Freightwaves …and more! Stay tuned for next week to hear Paul and Charles Breakdown the industry by Perspective from the ProTalks theater stage! Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation TAFS, inc Maybach International Group Mid America Trucking Show

Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking? Powered by CDLLife & HOT SEAT SERVICES Guest: Sam Watts, Safety Supervisor, Meiborg Brothers Inc Jamie Hagen, Owner, Hell Bent Xpress

s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation Guest: Casey Lehman, Director of Recruiting, PGT Trucking Daren Fristoe, Vice President of Human Resources, CDLLif

When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Decker Truck Line Guest: Jacob Ridge, Director of Lead Generation, CDLLife

The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt.Don’t miss our LIVE coverage at MATS! Powered by CDLLife & HOT SEAT SERVICES Guests: Jake Bjorseth, CEO & Founder, TRNDSTTRS Bailey Clement, Director of Recruiting, Riverside Transport

Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity in the market? Come along for the ride as we try to get to the bottom of these issues. Powered by CDLLife & HOT SEAT SERVICES Guests: Carlo Solórzano, Senior Director of Sales and Business Development, Driver iQ Derrick Milosevic, Driver Performance Coach

Join us this week as we talk about a common belief among drivers: that recruiters are dishonest. While our stances on the show may differ, the resounding perception from our polled drivers reflects otherwise. Where did this stereotype come from? Can we fix it? Hear us break down the dilemma on this week’s episode of Sense Per Mile! We also share some recent stories about Zebras being pulled from a burning trailer and a driver’s POV being stuck in a dust storm on the highway at night! Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation

Today we discuss things trucking companies say that potential drivers find unattractive with a little help from Chat GPT. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Decker Truck Line, Inc. Guest: Justin Martin, Social Media Consultant Creator

This week we discuss how to make your job offer stand out in a sea of other offers. Learn how to turn negative characteristics into positive ones to build authenticity and trust. Keeping you at the top of driver's minds as they navigate a saturated job market. Powered by CDLLife & HOT SEAT SERVICES Guests: -Rhett Roberson, Director of recruiting, Christenson Transportation -David Pike, Director of Recruiting, NFI

Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate. Powered by CDLLife & HOT SEAT SERVICES Guests: -Bobby Thompson, Chief Product & Technology Officer, CDLLife -Bryan Schafer, Director of Recruiting, Decker Truck Line