The Growth Agenda Podcast
Business & Economics Podcasts
An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.
Location:
United States
Description:
An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.
Language:
English
Website:
https://www.theaustralian.com.au
Episodes
Is Tech driving creativity or vice versa? Part 2
12/4/2022
The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
See omnystudio.com/listener for privacy information.
Duration:00:24:21
Does tech drive creativity or vice versa?
11/27/2022
In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
See omnystudio.com/listener for privacy information.
Duration:00:20:06
The rise and rhetoric of commercial creativity
11/13/2022
In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.
Featuring:
• Ross Blainey, creative collaboration lead & ambassador at Glenfiddich & The Balvenie (William Grant & Sons)
• Tara Ford, chief creative officer at The Monkeys
• Celia Romaniuk, managing director at Accenture Song
See omnystudio.com/listener for privacy information.
Duration:00:26:44
Creativity at all points of the customer journey
11/6/2022
This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
See omnystudio.com/listener for privacy information.
Duration:00:29:31
First Nations diversity for creative
10/30/2022
This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
See omnystudio.com/listener for privacy information.
Duration:00:19:48
Diversity for creative
10/23/2022
In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating a diverse advertising industry.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
See omnystudio.com/listener for privacy information.
Duration:00:36:52
Brands with purpose
10/16/2022
Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring
See omnystudio.com/listener for privacy information.
Duration:00:35:18
Brand purpose unpacked
10/7/2022
In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism.
Hosted by Growth Agenda editor, Pippa Chambers, this episode features Mariah Monaghan, head of marketing and sustainability at Nespresso , Iona Macgregor, chief strategy officer at Saatchi & Saatchi and Rhys Ryan, chief executive at Porter Novelli Australia.
See omnystudio.com/listener for privacy information.
Duration:00:29:00