Beauty Biz Launch

NOBODY wants to hear this but your feelings are liars and they will rarely if ever cooperate with your dreams. So F your feelings and just do the work that is required to reach your dreams whether you feel like it or not.In this video, I talk about how you should burn your feelings if they are blocking your success in esthetics.Your feelings are not to be trusted. They will lead you astray. They will make you give up. They will convince you that you can't do it. If your goal is to be a...

I was looking for happiness, so of course I was miserable. I looked for happiness in TV, booze, sex, and more. These things made me feel good for the moment but this led to an unhappy life that I wanted to get rid of. Then I figured out something important: experiencing pleasure doesn't lead to happiness. And it never has. That sugar rush in your brain will go away and you'll be right back where you were before feeling that high. This was a major turning point in my life. Now I focus on...

Marketing. It's something that most entrepreneurs and small business owners hate doing because is boring, not creative, and not their strong suits. But what if we could love doing the things we've been putting off to the side? And what if we could get super consistent and efficient at the marketing activities we should be doing? In this video, I share how I went from hating marketing, to loving it. And how estheticians can do it too and get some extra clients along the way! How do you...

How many times have you felt stressed in your life and couldn't figure out why? Have you ever thought to yourself, "if I could just make up my mind, life would be so much easier" ? Many estheticians and other professionals get stressed out about business. They don't know what to do, where to go next, how to grow their practice or how to compete with other business. This stress can effect your life and your family. In this video, I explain another strategy I use in my life and career that...

Do you sacrifice time with paying clients in order to spend time with people who just might become clients that you are comfortable with? My goal isn't to be someones friend. Its not even to make a sale. Its to help them solve their problems and reach their goals. In that process a lot can develop, friendship, respect, and of course the sale... I've been guilty of choosing to work with people and spend more time with them just because it was comfortable. I quickly learned that the people...

As a esthetician, is your income where you want it to be? Are there ways that you want to grow but don't know how? This video will give you the tools you need to be successful. Step 1: What is your Point of View and Beliefs Step 2: Be passionate about it.. sales is just a fancy word for transferring your passionate beliefs to clients. Step 3: Get client to question their OWN beliefs and actions Step 4: Show how you are the solution Step 5: Spread the word, play the game, extend your...

Why are estheticians struggling to get the results they want from their social media? In this video, I talk about why this is the case and what you can do about it. Whenever I write a blog post and share it on social media, I ALWAYS include images. It's a no-brainer. But a lot of estheticians think that just because they have an Instagram account, it will automatically generate sales for them. A lot of estheticians complain that their marketing is not working. They post beautiful pictures...

This is one of my favorite videos of all time. But don't listen to me ... I want you to watch it for yourself and decide if you can honestly say that you do the boring, daily things that lead to success... and why you deserve to make money from your business ... and WHY you deserve to have fun in your business. Are you doing the daily BORING things that success requires? If so, GREAT! Do more and become more. If NOT, why not? Make a list and keep on it!! Yes? For More Free Tips,...

A lot of estheticians are not asking enough questions to build a lasting relationship... they're asking them to straight bang (how rude). Listen up! This is gonna make you a lot more money in your practice. It really really will. So, here's why. Are you guilty of trying to Bang instead of Build? What are some of your favorite ways to BUILD New/Existing Relationships in your Business? 👇👇👇 For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas...

If you're thinking about creating a digital course but don't know what to do next, this video is for you. I go over when it's a good time to create one, what the first steps are, and how you can get started. What are your thoughts on this? Remember to TEST to be the BEST :) For More Free Tips, Trick, and Ideas to Grow your Esthetician business Join the Marketing Ideas Group (it's worth every dime.... even though it's FREE): Beauty Biz...

A lot of you guys message me on Facebook and one of the questions that I hear all the time is "Should we hire a social media manager or should I do my own social media?" and I feel like there's a lot of miscommunication out there between social media managers and businesses, because I don't believe that every small business needs a dedicated social media manager. That's why I'm making this video today. If it don't make Dollars then it don't make sense... Guard your hard earned money... If...

Sometimes I just had to suffer my way to success

Follow up with clients! Client retention is key in any business, no matter what industry you're in. If your clients don't trust you to be their go-to person and decide to look else where, then chances are they won't be contacting you the next time they have an appointment. Follow up with your clients, by all means. If they loved your service, tell them so. Be appreciative of their business and keep in contact with them. Create opportunities for them to come back, review your services on...

Do you hear that? It's the universe continuing to whisper super awesome ideas in your ear, like a steaming cup of coffee. Maybe you've been ignoring those signs up until now. But if you forget to look harder, they will pass you by... completely unnoticed. This video is a message specifically geared toward estheticians but it could apply to any business owner. You are JUST one idea away from a HUGE Pay Day!! What are some signs or whispers you've recently encountered? What did you do? Did...

Why did your clients choose you to be their esthetician? You may think you know the answer and say things like: But, did you ever ACTUALLY ASK them straight up? This is one of the most critical pieces of information you need to know why clients are choosing you, so you can do MORE OF THAT! But how can you know if you don't ask??? Your challenge today (if you choose to accept it). Text/DM your clients and ask them that question, "... just curious, why did you choose me as your...

How My Mom Talking SMACK Got My Clients To LIKE Me More! Wait, What? Inspiration is all around. You've heard the saying, "Turn that frown upside down." RIght? Well I learned this Phone hack by listening to my Mom talk smack, and I've been using it ever since to Build Good Will with my Clients. Give it a Try, you have nothing to lose and everything to gain What is a small simple hack that you use to build good will with clients? For More Free Tips, Trick, and Ideas to Grow your Esthetician...

It's easy to get carried away, and go on a spending spree when building your esthetics business. It's a good thing that you are excited and want to grow this business as quickly as possible. BUT STOP RIGHT THERE! STOP SPENDING ALL YOUR MONEY! First test out your products, services, new tools etc. before making a major investment in them. Things that are a great idea on paper can be a total flop in real life. Testing things out such as new products or different services is part of being smart...

If you are an esthetician with a skincare retail (a skincare business of any kind), this is for you. __ I believe that in order to sell retail skincare products (or any retail product), one must first demonstrate how to use the product. And demonstration sets you apart from other estheticians and other businesses in your area- it's a great way to sell more retail products. Leading by example will help build a loyal customer base- not only because they followed along to gain knowledge, but...

Not all solo estheticians can be super stars or earn in six figures. But YOU can! The reality of running a business is that it is not easy. But never give up! Be careful with your time and money. Learn from other people's mistakes (and your own). Listen to this video and let it guide you into growing as a professional and more successful esthetician! You Got this YO!! Fight the Devil within and be impeccable with your word... What is something you recently told yourself you would do...

For Estheticians who are on social media looking for more engagement, bookings, clients and followers... every day we hear from fellow estheticians that they want more likes, comments and followers. And while it's definitely a good thing to have a large following (and active participation), there's a big difference between 'wishing' and 'doing'. In this video we'll be going over the one strategy you can use right now to start actively getting the new follows, likes and comments that you...