Future of UX | Your Design, Tech and User Experience Podcast | AI Design

In today’s episode, we dive deep into the compelling world of user research and its transformative impact on technology design through the lens of the Humane AI Pin case study. We explore the stark differences between groundbreaking ideas and their real-world applications, illuminating the challenges and triumphs of integrating innovative tech into our daily lives. Join us as we unravel the crucial role user feedback plays in refining the technologies meant to enhance our human experience. Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Find Yuval Keshtcher Linkedin: https://www.linkedin.com/in/yuvalkesh/overlay/about-this-profile/ UX Writing hub: https://uxwritinghub.com/ Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

AI for Designers is open for enrollment 🎉 👉https://patriciareiners.de/ai-for-designers-course/ Doors are closing Sunday 21st 11:59pm

SIGN UP NOW: 0€ live webinar: Gen Ai for Designers, aAprilpril 15th 6.00pm CET 👉 https://patriciareiners.de/webinar-invite/

Waiting list AI for Designers → ⁠⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠⁠ ✨ 0€ AI mini Training ✨ → ⁠⁠Sign up here⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

✨ 0€ AI mini Training ✨ → ⁠Sign up here⁠ Resources mentioned → Schrödinger's cat Waiting list AI for Designers starts May 1st → ⁠⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, Intuit, and more to create loyal customers and generate $100s of millions in additional valuation. Currently, Greg is a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. A veteran of 32 AI projects, Greg presented 117 keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His 6th book, “UX for AI,” is planned for release in 2024. Find Greg Nudelman: ⁠Greg on LinkedIn⁠ Blog: ⁠https://www.uxforai.com/⁠ Upcoming workshops and speaking events: ⁠https://www.uxforai.com/c/presentations-and-workshops⁠ Waiting list AI for Designers starts May 1st → ⁠⁠⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Waitinglist AI for Designers: ⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠ Resources mentioned ⁠Cale Carnegie - better speaking⁠ ⁠Adam Grant - Think again⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Text-to-Interface AI Tools: Threat or Treat? AI mini Training → Get access now Resources mentioned → Galileo AI → Uizard → Visily Waiting list AI for Designers start May 1st → ⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Resources Mentioned: UX Narrows the Skill gap by Jacob Nielsen Waitinglist AI for Designers: ⁠⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

Welcome to today’s episode, where we dive into the game-changing Apple Vision Pro. This device is setting new standards in the tech world with its advanced features and the potential to revolutionize user experience design. Let's unpack what makes the Vision Pro a significant leap in spatial computing and explore its impact from a UX perspective. Key Learnings: The Vision Pro Experience: Apple's Vision Pro, priced at $3,500, is an ambitious step into mixed reality, combining high-quality hardware with immersive experiences. With 24 million pixels across two ultra-high-definition panels, it sets a new benchmark for visual fidelity in the realm of spatial computing. Innovative Interaction Model: Moving beyond traditional controllers, the Vision Pro introduces an interaction model based on eye tracking, hand gestures, and voice commands. This innovation paves the way for more intuitive and natural user interfaces, challenging UX designers to reimagine digital interaction. Early Adopter Feedback: Initial feedback points to the Vision Pro's potential to enhance productivity and entertainment, though it also underscores the challenges of pioneering technology. Users have noted its transformative capabilities alongside areas for improvement, such as the device's weight and occasional software bugs. Future of UX Design: The Apple Vision Pro represents a significant shift towards spatial computing, requiring UX designers to adapt to designing for 3D spaces and augmented realities. This transition highlights the importance of context-aware and situational interface design, suggesting a future where digital and physical worlds converge for more intuitive and engaging experiences. Observations on User Interaction: The varied and innovative ways users are integrating the Vision Pro into their daily lives, from professional settings to personal entertainment, illustrate the device's versatility. However, the need for UX enhancements is clear, pointing towards a future where user interfaces are smarter and more situational. Waitinglist AI for Designers: ⁠⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

A brain-computer interface (BCI) is a technology that creates a direct pathway between a brain and an external device. BCIs can read brain signals and translate them into commands, enabling control over computers, prosthetics, or other devices purely through thought. Resources mentioned: Neuralink Money play video Waitinglist AI for Designers: ⁠⁠⁠⁠AI for Designers⁠⁠⁠⁠ Newsletter ⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

AI and the Future of User Research: A Deep Dive with Kate Moran Find Kate Moran: LinkedIn: https://www.linkedin.com/in/kate-m-moran/ Resources Mentioned: https://www.nngroup.com/articles/ai-ux-getting-started/https://www.nngroup.com/articles/ai-roles-ux/https://www.nngroup.com/topic/ai/https://www.nngroup.com/articles/subscribe/ AI Tools Mentioned: ⁠https://www.perplexity.ai/⁠ ⁠https://tryastral.com/⁠ ⁠https://wevo.ai/⁠ Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠⁠

🔥🔥 Registration for AI for Designer is open 🔥🔥 Sign up for ⁠⁠⁠AI for Designers⁠⁠⁠ Doors close on Tuesday Jan 30, 11:59pm Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠

Registration for AI for Designer is open ✨ Sign up for ⁠AI for Designers⁠ Doors close on Tuesday Jan 30, 11:59pm 👉 0€ Live Training about ⁠collaborating with AI as a designer⁠ | Jan 24, 6.00pm CET 🔑 Key Learnings: Simplicity in Design: The Rabbit R1 aims to create the most user-friendly computer, moving away from app-based systems to a more intuitive, natural language interface. Revolutionizing User Interaction: The R1 leverages natural language processing, allowing users to interact with the device as they would in a normal conversation, making technology more accessible and reducing the learning curve. Large Language and Action Models: Utilizing advanced LLMs and LAMs, the R1 understands complex user requests and performs tasks across different applications, showcasing the potential of AI in everyday technology. Challenges of Innovation: While the R1 introduces a new way of interacting with devices, it faces challenges in integration with existing apps, interface design, and limitations in situations where visual interaction is preferable. Future of UX Design: The Rabbit R1 indicates a significant shift in UX design, moving towards voice and language-driven interfaces and potentially leading to the obsolescence of traditional app-based models. Industry Implications: This device sets a precedent for major tech companies, challenging them to rethink their approach to user experience and interface design in the wake of such innovative technology. The Rabbit R1 Rabbit R 1 Agents Godmode AgentGPT AI Agents Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠

🔥🔥 Registration for AI for Designer is open 🔥🔥 Sign up for ⁠⁠AI for Designers⁠⁠ Doors close on Tuesday Jan 30, 11:59pm Navigating the Top 3 Challenges for UX Designers in 2024 Challenge 1: Tech Recession and UX Job Market Key Insight: Differentiation is crucial in a competitive job market. A unique portfolio and active networking are essential strategies. Stat: Employee referrals, though only 7% of candidates, have a 44% hiring success rate, highlighting networking's importance. Real-World Example: A UX designer's career pivot during the recession emphasizes adaptability, perseverance, and the value of extended learning and personal branding. Challenge 2: The Rise of AI in UX Design Key Insight: AI tools, while efficient, cannot replace the empathy and creative problem-solving of human UX designers. Practical Tip: Use AI as a complementary tool to enhance efficiency in predictable tasks, focusing human effort on creative and strategic aspects. Example: AI tools are useful for generating basic outputs, but the real value is in how designers interpret and build upon these to create meaningful experiences. Challenge 3: Specialization vs. Generalization Advice: Balancing specialization and generalization is key. A diverse skill set offers adaptability and resilience in a fluctuating market. Stat: Generalist roles are increasingly in demand for their adaptability, but core design skills remain crucial. ✨ Registration for AI for Designer is open ✨ Sign up for ⁠AI for Designers⁠ Doors close on Tuesday Jan 30, 11:59pm Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Podcast episode about Sustainability with Thorsten Jonas ⁠Find the podcast here on spotify⁠ Find me on Socials 📸 ⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠

🔥🔥 Registration for AI for Designer is open 🔥🔥 Sign up for ⁠⁠⁠AI for Designers⁠⁠⁠ Doors close on Tuesday Jan 30, 11:59pm This insightful episode delves into the evolving landscape of design in the age of AI and emerging technologies. We explore how generative AI and large language models are reshaping the design process within corporations, the transformative role of AI in self-service design platforms, and the implications these changes have on the traditional roles of designers. Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Podcast episode about Sustainability with Thorsten Jonas Find the podcast here on spotify Find me on Socials 📸 ⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠⁠Youtube ⁠⁠

📚 Resources mentioned: 10 Usability Heuristics for User Interface Design ⁠https://www.nngroup.com/articles/ten-usability-heuristics/⁠ ✨ AI for Designer ⁠⁠⁠ AI for Designer ⁠⁠⁠Course (Launching in January) Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠Youtube ⁠

Welcome to another episode of "Future of UX," the go-to place for forward-thinking designers and tech enthusiasts. I'm Patricia Reiners, and today we're thrilled to have a special guest who is truly at the intersection of UX and AI, Jascha Goldermann. Jascha is a Design Manager at Booking.com, one of the world's leading digital travel companies. He's here to share his expertise on integrating AI into product design and will provide insights from one of his intriguing AI case studies—AI Trip Planner. Jascha has been instrumental in shifting the focus from UI to AI and has some great tips on prompt designing and responsible AI use. So whether you're a UX veteran or just getting started, you won't want to miss this deep dive into the future of design and technology. Top 3 Takeaways from Jascha Goldermann: 1️⃣ Integrating AI into UX 2️⃣ AI's Growing Accessibility 3️⃣ Future Skills for Designers LinkedIn ADPList 📚 AI for Designer ⁠⁠ AI for Designer⁠ ⁠Course (Launching in January) 💌 Newsletter ⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠ 🐦 ⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠ 🎨 ⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠ 📝 ⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠ 🎥 ⁠⁠⁠⁠Youtube ⁠

Podcast Description: Welcome back to the "Future of UX" podcast with your host, Patricia Reiners. In this episode, we're joined by the prolific Jeff Gothelf, author of the influential book "Lean UX" and many others. Jeff is not just an author but a fountain of knowledge, channeling his expertise through workshops, consultancy, newsletters, and a strong presence on LinkedIn. Today, our conversation revolves around the pivotal concept of OKRs (Objectives and Key Results). As UX designers, understanding the strategic positioning through goals and key performance indicators of products is essential. OKRs define the success of a product from its inception, and in this enlightening episode, Jeff and Patricia delve deep into what makes an effective OKR statement, its advantages, and the urgent need to transform our approach to goal setting and success measurement. What You'll Learn: Key Learnings: The Art of OKRsBalancing ActUX Designers & OKRsChallenges & Benefits 👉 Find Jeff Gothelf: Jeff Gothelf on Linkedin Jeff Gothelf Website 📚 Resources Mentioned: ⁠⁠ AI for Designer ⁠⁠Course (Launching in January) 💌 Newsletter ⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠ Find me on Socials 📸 ⁠⁠⁠Instagram @ux.patricia⁠⁠⁠ 🐦 ⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠ 🎨 ⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠ 📝 ⁠⁠⁠My UX Design Blog ⁠⁠⁠ 🎥 ⁠⁠⁠Youtube ⁠