Advertising Specialty Institute
Business & Economics Podcasts
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Location:
United States
Description:
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
Language:
English
Episodes
Promo Insiders: Tim Andrews & Dave Leskusky Offer Insights on the ASI, PRINTING United Alliance Deal
5/3/2024
Andrews, president/CEO of the Advertising Specialty Institute, and Leskusky, president of the Alliance, deliver in-depth perspective on how ASI’s acquisition of a promo-focused events and media portfolio from PRINTING United, along with a new partnership between the organizations, will benefit print and promo purveyors.
Duration:00:24:22
Promo Insiders: An Inside Look At The Acquisition Involving Showdown Displays & AAA Innovationsmp3
4/18/2024
John Bruellman, CEO of Showdown Displays’ parent company, and Jeffrey Nanus, president of AAA Innovations, discuss what the deal means for the firms and the promo products market, along with topics like M&A, supply chain and 2024 sales.
Duration:00:37:28
Promo Insiders: What Kind Of Branded Merch Do College Students Crave
4/16/2024
ASI Media editorial staffer Elena Hubert talks about hot trends and popular promo products among undergrads.
Duration:00:14:46
Sproutworld’s Michael Stausholm Talks Sustainability Trends
4/9/2024
Stausholm’s company makes pencils that incorporate a seed capsule that can be planted when you can’t write anymore with them.
Duration:00:20:10
Promo Insiders: Ready For Spring
4/3/2024
ASI Media’s Executive Editor Sara Lavenduski and Data Analytics Editor Sami Marshak discuss all things spring – including sales tips for distributors – and try out fun seasonal treats.
Duration:00:21:13
M&A Primer: Strategies for Buying or Selling a Promo Products Business
3/27/2024
Get powerful insights from Jamie Watson, one of the foremost experts on mergers and acquisitions in the industry, in this discussion hosted by ASI Media News Director Christopher Ruvo.
Duration:00:47:57
Strategies And Steers: Highlights From ASI Show Fort Worth
3/18/2024
The ASI Media team recaps the top trends and what both distributors and suppliers were saying at the show.
Duration:00:33:54
Promo Insiders: Is Myron On The Rise Again?
3/12/2024
Jeff Lederer, a merch market veteran, leads at investment firm that bought the Top 40 promo products distributor nearly a year ago – intent on making the company a powerhouse. Here, he discusses how things are going, including insights on a recent international acquisition.
Duration:00:14:35
Promo Insiders: A Deep Dive Into Boundless’ Acquisition Of Touchstone
3/6/2024
New Boundless CEO Aaron Hamer and Touchstone Founder Derek Block discuss the mega deal involving two Top 40 promotional products distributors, while offering insights on everything from industry M&A to the future of promo in a rapidly evolving marketplace.
Duration:00:35:57
‘Lost Arts’ And Customer Service Secrets With ASI Fort Worth Keynoter Bruce Himelstein
2/26/2024
Former Ritz Carlton Chief Sales & Marketing Officer Bruce Himelstein offer tips from his 30-plus years of success in the hospitality industry.
Duration:00:10:38
Dimensional Decoration: Why It’s Trending & How To Get Started
2/22/2024
Looking for the next big thing in branded decoration? You’ve come to the right place. On today’s episode, we’re joined by Kelly Walters, Content Strategy Manager at STAHLS’ (asi/88984) to discuss dimensional decoration: a trendy branding method that’s rising in popularity both in retail and the promo world. We’ll cover what dimensional decoration is, which client projects this method makes a great fit for and simple tips to achieve decoration success.
Duration:00:22:00
Pelican CEO JC Curleigh on Building a Brand Mission
2/22/2024
Pelican, which makes protective cases, coolers and drinkware, is offered in the promo industry by Top 40 supplier Logomark. As Curleigh puts it: “Pelican is the gear that protects gear, and we equip those on a mission.”
Duration:00:36:06
Promo Insiders: A Conversation with Mimi Brown, Keynote Speaker at ASI Show Fort Worth
2/13/2024
The sales, communication, leadership and influence expert will deliver a keynote address at ASI Fort Worth next month.
Duration:00:09:07
Promo Insiders: Culture-Building Strategies from Counselor Best Places to Work Companies
2/2/2024
Shelley Stewart of Red Promotions (asi/590025), Paul Cosaro of Picnic Time (asi/78065) and Brian Haner of Image Source (asi/230121) join Promo Insiders to discuss the ideas and strategies that helped place their companies on the Counselor 2024 Best Places to Work list.
Duration:00:49:09
Promo Insiders - The Numbers, Nuances & Stories Behind Promo's $26.1-Billion 2023
1/31/2024
ASI Senior Executive Director of Research Nate Kucsma and News Director Christopher Ruvo delve into the details behind promo’s successful but challenging year.
Duration:00:25:24
Introducing ASI Media’s Product Hub
1/24/2024
ASI Media editors discuss our new product-specific page, featuring showcases, trends, case studies and more.
Duration:00:08:41
Promo Insiders - Contending With Stress In Sales
1/16/2024
Mindfulness expert Joy Rains shares best practices for relieving tension on the job.
Duration:00:19:50
Recapping ASI Orlando: Product Trends, Inspiring Keynotes & Professional Development
1/9/2024
Excitement and energy for the new year abounded at the industry’s first big trade show of 2024.
Duration:00:28:42
Promo Insiders - Bold Promo Predictions for 2024
1/4/2024
The ASI Media editors peer into their crystal ball once again and forecast this year’s major developments.
Duration:00:45:54
Promo Insiders – The Stanley Quencher
12/21/2023
Nick Lateur of Top 40 supplier HPG talks about the insatiable demand for 2023’s must-have status symbol.
Duration:00:08:24