Selling the Dream: A Podcast for Resort & 2nd Home Real Estate Agents

What if you never got another lead again? What would that do to your business? How would your business change without cold prospecting? Would your warm market be able to sustain you? More than that, can you imagine experiencing an upward trajectory in your business, when only working with your warm market? Most of us spend time capturing leads, building systems to manage the prospects that come to us. We don’t know how serious they are about buying (yet), so we’ve got our work cut out for us. What if there was a different way, in which leads came to us, ready to buy? That already know, like, and trust us, and are ready to buy a home? Alan and Betsy Thompson took a break from real estate, and when they decided to come back, they revamped their approach and strategy. Instead of chasing leads, they decided to focus their efforts on developing relationships. That strategy has paid off, as their business has grown exponentially. This week on the podcast, I’m talking to Alan. I’ve asked him to share his story, and the strategies that he used to build a thriving business working with their warm market. Instead of chasing leads and cold-calling people, they’re able to build relationships that have created not just a sustainable business, but one that continues to grow year after year. Highlights of this episode: Tom introduces Alan and how he got into the real estate business. After 6 years in the business, Alan decided that he wanted a break, and took several years off. When he came back to Chesapeake, he and Betsy decided to get back into real estate, and have been working it for 20+ years! Alan and Betsy operate with a very small staff. Ad spend goes down a LOT when focusing on relationships, and you still get results! In the first half of 2019, they closed on more deals than they did in all 2018. Key: build your database, and KNOW it! Know birthdays, favorite sports teams, pets! When you have this data, you can make sure that you are memorable. Did a person’s favorite sports team win? Send them an email and say “hey, I bet you’re really happy today!” Take treats for their pets when you visit! “We don’t call them clients, we call them relationships.” Alan and Betsy have approximately 1100 relationships in their database. Every person in their database is sorted by relationship: some people are more likely to give referrals than others. Use social media, but with a personal touch. Did Facebook tell you it was someone’s birthday? Send them a card in the mail! They can track more than $250,000 in commissions just from Facebook - and they’ve never spent a dime on ads! Know your community - are you in a military community? Take people flags for Memorial Day, the 4th of July, and Veteran’s Day. Do local events: have a barbeque, give away pies on Thanksgiving. Do activities that connect you with your community, and be visible! Greet people and get to know them. Socialize the whole time. Give away door prizes at your events, and use it to get their contact info. You can ask people if they would like an estimation on the value of their house, or if they know someone who would be interested in buying or selling real estate. We work with people who know, like, and trust us. They see us around town living life, not dressed in a fancy suit and tie. The more you invest in relationships, the more your true social network grows. Alan and Betsy clean through their database at least twice a year, ensure that people are classified correctly, and update any information. Don’t take it personally when people you have relationship don’t buy or sell with you. You don’t know what other people they are connected to, and if there was social pressure to use another realtor, like maybe their sibling, or the wife of their boss. If Alan could start over now, he would START his business, focused on building relationships, instead of focusing on just completing transactions. Hey everybody, thank you so much for...

Today, Tom talks with Nohelia & Francesco Crisafulli about working as a team, breaking into the real estate industry, finding balance between work and home life, and more.

Do you love using social media to connect with people? Are you trying all the new things that you’ve learned, and done successfully in the past? But now, you’re watching your views and engagement drop? Social media is dynamic and constantly changing: just when you start to think you’ve mastered it, it changes and evolves AGAIN. When we record episodes of the Selling the Dream podcast, we go live on Facebook, and share the episode. I find such value in the content that all of our guests are sharing, and want to make sure it’s out there for everyone to find! I’ve invited Chelsea Peitz, a Snapchat and social media guru, onto the show so we can talk about social media, and how you can maximize your presence using these free networks and resources that are available for all of us to use! Chelsea is an expert in using Instagram stories, and shares so many helpful hints and tips that you can implement today in your social media. She shares all kinds of valuable, super helpful information, including connecting your Instagram and Facebook stories (and what kind of accounts you can connect), how much to post per day, what kind of hashtags to use (and how many to use). This week on the Selling the Dream podcast, get ready to see how you can use social media to build those real, authentic connections. You won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Chelsea and her business. Chelsea says that the biggest thing on social media is anything with “CRM - camera first, real time, message enabled.” Remember: Facebook prioritizes personal content rather than promotional content. On Facebook, live video will perform better than pre-recorded, and one good photo will perform better than multiple photos (or an album). Don’t share YouTube videos on Facebook: upload the video directly to Facebook. They want to keep you on their platform, so won’t share your link as well if it’s a YouTube link. Instagram stories are like reality TV; you can start conversations with real people all over! If you have a personal Instagram account, you can post the same stories to Facebook and Instagram at the same time! If it’s business, you can only post to a business page vs a personal profile. You don’t have to spend a lot of time on these stories: if they are 5 seconds, and you post 10 a day, you’ve only really used a minute of your time! The easiest way to build engagement is to engage on others’ posts. When you’re on stories, you can say “if you’re thinking about buying or selling a second home, send me a DM!” that helps bring the connection to your messages so you can privately help the person. No one else needs to know! Only 60% of stories are watched with sound on. Have good photos, but focus on the captions to encourage people to engage with your content. When it comes to hashtags, think about what people are searching for! No one is searching #realestate or #mortgage. They are looking for practical things, like #phoenixrealestate or #mauirealestate. Make your instagram almost like a blog. Interested in trying LinkedIn? It’s an amplifier of your message, and a great way to connect with new people. If you’re brand new in the business, find an expert in the field, and learn. Learn who your audience is, and how you want to serve them. Identify your unique value proposition. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review....

What kind of credentials do you have? You may have alphabet soup behind your name...but what do you do with those letters? And how to turn those letters behind your name into something practical and meaningful in your business? When you focus on your business, and what you can do to make yourself better, you can use those letters behind your name to help you provide the most excellent service to your clients and leads. See, real estate isn’t just about gaining education: it’s about using that education to help your clients make the best decisions. Your job is to help educate your clients: not make decisions for them! The more educated you are, the more equipped you’ll be to help educate your clients! Julia Ray has turned that alphabet soup into connections, and has built a thriving boutique business. You’re going to be inspired by how she uses that education to connect with her clients and leads! This week on the Selling the Dream podcast, get ready to see how you can use those credentials to build connections. You won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Julia Ray and her real estate business. Julia chose to keep her business small, so she could give the customer service experience of her choice. “It’s not up to us to decide yes or no, it’s our job to educate and let the consumer decide.” Julia shares what to consider when working in the condo industry. Taking care of an expensive asset like a condo costs money - be prepared to spend money to protect and care for your assets! Julia shares what the team does when they help perform maintenance on condos, and how they keep clients up to date. Referrals bring in a lot of Julia’s business - provide excellent service, and people will contact you! Connect with everyone - you never know who is going to bring in referrals. Julia shares about her credentials, and how each and every one of them has helped her grow her business: from negotiation to investing, she has credentials. “I don’t treat real estate as competition….it’s collaboration.” Julia shares what tools she uses to grow her business, including her CRM. Connect with people, and the business comes! Julia shares her top advice for new agents. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Julia: LinkedIn Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time!

Today on Selling the Dream, we're talking about creating a series of frequently asked questions and turning your pain points into closings

What is it like when you create connections? How are you connecting with your feeder markets, and those who may be interested in real estate in your area? We all know that if you immediately start selling to your leads, that’s not going to work! But if you give them the inside scoop, and help them feel like a true VIP, you’ll find that you build a strong community, full of connections. In fact, you may not even need to market ever again! Taking the time to build those connections and help people feel like they are a true insider, and part of a community, will help you serve your clients on a higher level! That’s the mantra of Sharran Srivatsaa, whose mission is to defend and advocate for real estate agents. His goal is to help agents create raving fans, not just “sell.” You’ll be inspired by his story, and how he went from driven to bed-ridden, and what amazing habits and activities helped him recover and build a successful business! Hint: it has to do with creating connections! This week on the Selling the Dream podcast, we’re digging into the archives and bring up some favorite episodes of the podcast! If you’re ready to dig into what really will make an impact in your business, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Sharran Srivatsaa and his business. Sharran shares about Kingston Lane, his mission to defend and advocate for real estate agents, and how he originally connected with Tom. How do you stay in touch with others, without making them feel like you’re reaching out too much? Sharran gives some tips! Connect with people, and make them feel like VIPs! They don’t want to be sold to, they want the inside scoop on things! Become a curator and moderator of a community, and create connections. Build true fans, and you’ll never have to do any marketing! Keep the tools that you use simple so you can focus on building the connections and community instead. Don’t put people in an uncomfortable position, having to make a decision and respond to a question. Bring up the “big” questions organically! Creating the connections is simple - just bring people together, in a place where they feel a sense of community. Sharran shares about his health crisis, and how he started his five am club! Cadence is everything: that will help you be consistent in creating your connections. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Sharran: LinkedIn 5am club Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time!

Today is a very important day for me on a personal level, and I want to give a special shoutout to my lovely wife, Lori. Together, we are celebrating 30 years of commitment and plenty of lessons in commitment.

Can you imagine selling houses without your clients ever actually setting foot in them? We’re experiencing that during COVID, and finding that when we market well and effectively, we can sell houses, “site unseen.” But what does it take to get there? We’re used to this stereotype of the scummy salesman, and how they’re always pushing a sale. They’re always looking for that next deal; that next lead. When you feel like a number to an agent, you’re not going to respond well to their efforts, and you’re definitely not going to want to buy a house from them without checking it out in person! But now, things are starting to change, and this is something that us second home agents know well. People are willing to buy homes without ever setting foot in them. It just takes the right agent to accomplish that - someone who has put forth the effort to build trust, and build those relationships. They’ll tell their clients everything that they need to know about the property: the good, the bad, and the ugly. They’ve built that trust so that when it comes time to sign the papers, clients will sign them with confidence. It’s all about that trust. After all, the core of real estate isn’t really selling houses: it’s a relationship business. This week on the Selling the Dream podcast, I’m talking to my producer Kenny, to get some outside perspective on what we do as real estate agents! If you’re ready to dig into what really will make an impact in your business, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Kenny, and this week’s episode of the show. How do you connect a client with their dream home when they can’t physically be there? After COVID, it’s become more normal for people to not be able to go places and see things! So how can real estate agents, especially second home agents, connect people with the perfect home? How in depth can you go with a client, especially through Zoom? Creating the relationship with the client is far more important than knowing what kind of doorknobs they want. The most important thing that a client needs is trust: if they trust you, they’ll be willing to take your advice and listen to you! When I’ve sold properties site unseen to clients, we’ve spent at least two hours on the phone before I ever even showed them any virtual tours! Think of the realtor/client relationship as being similar to a dating relationship - you have to earn their trust! Point out the good and the bad - that way, people know you’re going to be realistic with them and not just say that everything is good. Pro tip: when you’re showing houses on Zoom, keep a bottle of water close, cause you’re going to have to do a lot of talking. You are their eyes, ears, and legs - you have to show them everything! When you get new leads, send them a video, not just a call or text! Get your face in front of them fast. Real estate is not the business of selling houses, it’s a relationship business. Trust and inventory are what you need to be successful setting homes site unseen. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with me (Tom): 2nd Home Agents...

Ep. 212: Speak Your Mind

How much time do you spend developing your relationships and common interests? If you’re only posting pictures of houses for sale, or talking about open houses and business, you’re not going to attract the kind of people who are going to do long-term business with you! What if instead, you connected with people over mutual interests and shared passions? Here’s just a few ideas: Pets Old cars Your neighborhood Hobbies And the list goes on! When you connect with people over the things that they love, that connection turns into trust. That trust means that when you do have a “sales” message, or you reach out about how you can help them, the connection is natural and just makes sense! It’s easy to get caught up in technology, and think that you have to have everything all perfect, but at the end of the day, it’s always all about the relationships. Technology is just a tool to bridge the gap between those relationships and serving your clients. This week on the Selling the Dream podcast, I’m talking to Leo Chen, who worked in the startups and tech world for 15 years, and made the transition to real estate. His secret to success? Relationships! If you’re ready to dig into what really will make an impact in your business, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Leo Chen, and his business. Leo worked in tech for years, and then joined the real estate industry: there are no ceilings, you can join now and make money! Use the relationship first, and then use technology as a tool to bridge any gaps. Real estate isn’t a technology business, it’s a people business. Tap into the emotions of finding people what they want - it’s not just about finding the features that they are looking for! Leo shares about how he’s used a Facebook group to develop relationships. Your important relationships aren’t just clients and leads: always be developing relationships with anyone, so you can connect anyone to exactly who they need! Leo shares why his Facebook group is named the Wisdom Club. These connections aren’t to talk about real estate: they are to connect over things that people are passionate about! Love and connections are a gateway to trust. Find ways to connect people with information that is important to them. Leo shares how he uses social media, and what platforms he is focusing on. Get to know where a person is in the process, and provide value to them. Leo shares how you can connect with him. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Leo: LinkedIn Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re...

Do you ever find yourself taking the easy way? Sometimes, it’s just easier to do things the “easy” way: not spending money on a particular marketing campaign, or taking the time to try something that may not work. Well, I’m here to tell you that it’s time to take some risks! Try something new! Do something different! Take advantage of this time to do things differently! Coming out of COVID, there are quite a few agents who have learned some new tricks and are incorporating new techniques and technologies into their business. It’s ok to try something new, and find out that it doesn’t work - if that’s the case, leave it behind! But don’t be the person who never took a chance, and never tried something new! You never know when you’ll be missing out on rewards. This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to calculate risk vs reward: don’t be afraid to take chances and try something new! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Do you ever take the easy way? Say no to things that are risky, or maybe would cost more money than you’re looking to spend? Don’t be afraid to take risks! In fact, you have to take risks in life! Try new things, and don’t be afraid to fail. You may find that you take a risk and fail. But you may also find that you take a risk and succeed. Don’t be left behind by those who are out there taking risks and taking chances: they will receive the rewards of those risks! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream. See you next time!

Are you interested in surprising and delighting your clients? You may want to look into giving better gifts! And we’re not just talking about getting some cheap swag, and putting your logo on it! Everyone gives swag or logoed items for anniversaries, birthdays, and Christmas (we call those ABC gifts). But if you want to be like Seth Godin’s purple cow, and stand out, you’re going to want to be completely different! Gifts surprise and delight your clients, and make them feel special and noticed. It’s not about the transaction, or even the item itself (although you need to be strategic about what you choose!), but it’s all about making the recipient feel special and valued. The relationship is the key: make your clients feel like their relationship is worth investing in, and they’re going to remember you! If you can get your clients selling for you, and bringing in those quality leads, you’ll be amazed at how the money invested into good gifts pays off: and fast! So stop giving crappy gifts, and tune in this week to hear about how you can give better gifts, even if you’re just starting out, and don’t have a big budget! This week on the Selling the Dream podcast, I’m talking to John Ruhlin, author of the book Giftology, about how you can strategically give gifts! If you’re ready to explode your market and surprise and delight your clients and leads, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces John Ruhlin and his business, Giftology. Most businesses rise and fall based upon relationships with their employees, clients, or centers of influence referrals. John shares his experiences with people giving gifts when he grew up. It was never transactional, it was relational! Gifts aren’t just about the gifts: it’s a delivery of emotion! There’s a huge difference between some cheap swag and something that’s going to be treasured for years. You can’t just slap your logo on cheap items and call that a gift! John tells the story about how his wife worked in gifts, and encouraged him to give better items that people will actually like. “I don't care if you're a billionaire. We all crave to feel like our life matters. We all crave to be treated like a human being, not a number.” Swag is fine, but don’t confused it with a gift. Treat your employees just as good as you treat your billionaire clients! Get to know the gatekeeper for the person you want to target, and treat them like gold! Take a look at the impact of your gifts, and then it only makes sense to invest in giving good gifts! John talks about what to do if you don’t yet have the budget for really high level gifts, if you’re just starting out in the industry. Be a purple cow: stand out! Pick a category, and go best in class! Your goal is to be the first person that others think about in your industry. “ If you can turn your clients into sales reps for you, it's game over.” Sometimes we’re very generous as humans, but lose that in business. Look for ways to give and invest in those relationships! John talks about when not to give gifts. Avoid giving ABC gifts: anniversaries, birthdays, and Christmas. Give at unexpected times! Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve...

If you’ve been listening to this podcast, you may know what’s going on! But today, I’m taking a moment to step back and just tell you everything that we have going on, and how you can access these resources that we’ve put together, and how you can use them for your business! From our inspirational tip Tuesday episodes to our monthly Mastermind meetings, we’ve got something to help inspire you on your real estate journey! This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to dive in and use the resources we have created here for you, and network with like-minded agents! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: What are we doing? I’m here to tell you! Tip Tuesday episodes - short, inspirational episodes Friday interviews - from Tom Ferry to industry leaders all over the country, there are many things to learn! Listen to the Friday interviews to learn different perspectives and ways of doing things! We have a Mastermind community that meets monthly - if you’d like to join, reach out to me at tom@tomtezak.com. Join our Facebook community (link below) and connect with like-minded agents all over the world. Our Second Home Agents website is a great place to get listed and connect with agents in other markets! And if you think you’d like to be a guest on the show, reach out! I’d love to hear from you! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream. See you next time!

Have you ever looked at other real estate agents and wondered how they were getting the sales numbers that they have? Sometimes, you see that you’re doing the exact same things: Open houses Direct marketing Advertising But there’s just something about them that is skyrocketing their sales! Every wonder what that key difference is? They are known. When you are known in your market, you’re going to be the person that people call. You’re going to be the one that they want to work with. You’re the one that they have connected with - sometimes without ever even meeting you! How can you do that? It’s all about how you network with people, and build your reputation. Take time to create relatable content that wins people over and makes them feel like they know you, like you, and trust you. You don’t have to be the smartest real estate agent ever: you have to be known! This week on the Selling the Dream podcast, I’m talking to Ben Belack about his key to success: being known! If you’re ready to explode your market and be the top choice in your area, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Ben and his business. Ben was pursuing an acting career, and ended up in the world of real estate. One of the best things you can do when starting out is find a mentor, and make yourself indispensable to them! Ben shares his affirmations, and how he uses them to help himself be better. Tom shares his perspective on scoffing at what successful people are doing: if a top seller is using affirmations, there just may be something to it! If you don’t emotionally capture your clients, it will impact the bottom line. Tom and Ben discuss some of the implications of new selling rules. Ben shares how he got into video marketing for his sales, and how he uses video. You have to be known in your market to get results! You may be around agents who may not seem “as good” as you, but what sets them apart? They are known! Ben shares that he uses his iPhone 11 for all of his recording, and makes day in the life videos. People expect and want to see transparency, not a perfectly produced video! They want to know that you’re real! Not all content is pushed out at once. Ben shares how they slowly release content. Know your numbers and what is bringing in your income! You may find that your most profitable leads come from free sources (hint: referrals)! Video walking tours of your listings can bring in quite a few views and leads! Ben shares his DiSC profile, and how to connect with him. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Ben: LinkedIn YouTube Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As...

Does the world ever feel out of control? It’s easy to see all the things that are outside of your control, and learn how to adapt. But there are a lot of things that you can control! You can control what you do as a response to fear. You control your actions, and your choices. The more that you take action in the things that you do have control over, the more you will emerge as a leader during these times where the world sometimes feels out of control! This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to take control of what you can and be a leader! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Today, we’re going to talk about control! Are you a control freak? Or are you controlled by others! There are a lot of things that are outside of our control! You have to learn and adapt to those things that are outside of your control. However, there are many things that are under our control, and that we can do something about! We don’t have to be controlled by fear, or my others - we can make a decision! When you take control and make choices, you become a leader! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream. See you next time!

What is your primary market? If you’re listening to this podcast, there’s a high chance that you are working in the secondary home market, or helping people find the home of their dreams. But what happens when a pandemic like COVID hits, and some resorts are completely stalled, and no one is traveling to these areas and buying homes? This week, I’m talking to one of my fellow real estate agents here in Hawaii, Erin Evans. She works in the Oahu market, and roughly 80% of her business comes from military home buyers. These people may only be in the area for a short time, and they may not be looking to buy the home of their dreams. But they have a powerful tool that makes them a strong buying candidate, and she’s here to tell us all about it! If you’re thinking of ways to connect with a new market and build a strong nation-wide referral network, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces Erin and her business. Tom and Erin talk about how they met, and how they use referrals in their business to bring in new leads. Almost 80% of Erin’s clients are military: this means that she ultimately gains connections everywhere, and her clients are always looking for a trusted agent for a referral! Be your own advocate: own the space in other realtor’s minds! When they think of your market, you want them to automatically think of you! Social media is a great place to build relationships - you can find so many networking groups. Always be ready to help other agents that you meet, it will pay off. Erin shares how the VA loan works, and how her clients are using VA loans to purchase homes. Always be on the lookout for opportunities to help people get the best value whenever possible. Understanding the options and limitations can open doors for your clients to buy their dream home. Tom and Erin talk about the state of the market during COVID, and how that’s impacting business. Don’t just build a resort market: build a residential market. Erin talks about tools she uses for distance connections, including Marco Polo. Tom and Erin discuss the DiSC personality tool, and how their tendencies have changed over time. Tools such as the DiSC test help you understand your clients, so you can perfectly market to them and their specific tendencies. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with our panelists: Anne Eliason Dennis Hanlon Angela Zampino Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time! TRANSCRIPT: Unknown Speaker 0:00 Hey everybody, Tom Tezak with Selling the Dream Today...

You may have heard this quote from John Maxwell: “Change is inevitable, but growth is optional.” This is such a great quote, and so applicable as we’re all changing and adapting in response to this global pandemic! Growth is absolutely critical through this process! How are you growing? What steps are you taking to make sure that you don’t just change, but that you grow through this? Take advantage of this situation to stretch yourself, and challenge yourself! Learn new skills, master new technologies! Use this time to embrace growth! This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to take time to grow in the middle of change! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Change is inevitable, growth is optional! During COVID-19, we’ve all had to change! But are you growing during that change? I’d like to encourage you to take time to grow! We can’t change things, but we can make the choice to grow! We can be better spouses, parents, and even grow in our knowledge and abilities! Take advantage of the time that you have to grow! This is going to be a long journey, and we can equip ourselves to be successful! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream. See you next time! _______________ Tom Tezak 0:00 Today on Selling the Dream, change is inevitable. Growth is optional. Welcome to Selling the Dream, a podcast created for and by second home and resort realtors on Tom Tezak. And each week my goal is to bring you a quick real estate tip along with an infopath interview with an industry rock shop. My mission is to bring the cutting edge market insight into sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate, Selling the Dream. Everybody, Tom Tezak with Selling the Dream and today's Tuesday Tip inspired by a famous speaker john Maxwell and his quote is, change is inevitable. Growth is optional. And I think it's such a great quote to use today and coming out and coming through COVID-19 and seeing people during the course of their careers and their lives and their business. and their families face changing because we have to we don't have a choice to change right now. It's inevitable, as john Maxwell said long ago, before COVID-19 hit. But growth is so critically important through all of this. It is up to you to take this change, figure out how you can do better things. Take advantage of the situation and the opportunity, the scenario and maximize that to make yourself a better person to make yourself a better realtor, to make yourself even more importantly, a better father, husband, wife, whatever that is through the course of these changes, and embrace it, because we can't change it. But we can work on our growth and learn how to make the best out of a...

Are you working in a resort market? If so, then you probably have seen the division in a resort market: there’s your typical real estate, and then there’s the high end luxury real estate. It’s hard to break into that “club” of realtors who work in the high end luxury market, but this week, we’re hearing from three people who did! Not only did they break into the luxury markets, but they also were able to be excellent at it! This week, we’re going to hear from three people who: Were able to create an “in” to the market Became experts in what it takes to make 7 and 8 figure sales Understand the mindset of their clientele These are huge, and once you start to understand how you can do those three things, you’ll be able to break into the ultra high luxury market in your area! Join us this week for our replay of our monthly mastermind meeting, where I talk to some of the top agents working in resort markets. We’re talking to Anne Eliason, Dennis Hanlon, and Angela Zampino about how they broke into the market! Not only are they dominating the regular markets where they work, they have broken into the top-tier luxury markets! If you’re missing get-togethers with industry leaders, and thinking about breaking into the ultra luxury market, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces the August mastermind group meeting, the topic of discussion, and who will be sharing this month. Anne shares how she got into the market in Kauai. Anne leveraged her relationships to help make her big break: you never know when a person will decide it’s time to buy! Because of trust, that buyer purchased a 10 million dollar home, sight unseen. Mail marketing was another part of Anne’s strategy. Talk about your success! When you’ve earned the sale, talk about it! Show people that you are the one to pick. Dennis shares how he got into the luxury real estate market. When Dennis started selling real estate, there wasn’t a luxury market in his area! Angela broke into the market when she reached out to one of the top agents in the area and connected with them. The group talks about knowing your market, and what’s most important to your potential buyers. Pick an area, and learn the ins and outs of it. Make yourself the go-to expert! You can’t be an expert on everything, so pick something and become the expert! Each of the experts talk about what market they serve best, and how they allocate marketing efforts. Ultra high end real estate isn’t about marketing dollars: it’s about building relationships. Go where your ideal client is: be at the golf course, the country club. Get to know them well, and understand them. Anne shares how she uses tools like the iPad Pro in her business to help educate clients. Don’t be intimidated by all the high production content - just get out there and make it happen! If you do need to get into high production media, look at it as an investment into the sale of the property, whether it be a video, or drone footage! Other agents serving other areas aren’t competition: look at them as coworkers. Build your network so you can send referrals! Make sure that you build that network authentically and personally. Understand the perspective of those who buy in the ultra luxury market: money doesn’t matter, they want what they want, when they want it. Everyone shares what they did when they got their first big check and their best advice for breaking into the market. Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so...

What have you learned from this pandemic? All over, we’re redefining our jobs, and what it means to be a real estate agent. Many of us are still working constantly, grinding away to be the number one producer, the number one agent. I’m one of the worst of those: I’m driven, and constantly looking for ways to innovate and succeed! Then COVID hit, and I found myself with some opportunities to take a break, and focus on being number one in some other areas, like being the number one dad to my daughter, and being the best husband to my spouse. Instead of focusing on all the missed opportunities to be the top producer, I’d like to challenge you to take advantage of these missed opportunities! I mean, after all, what does it matter if you’re the number one producer, but you don’t enjoy your life? Or if you don’t enjoy time with your partner and family? This week on the Tip Tuesday episode of the Selling the Dream podcast, I’m here to challenge you to learn lessons from this pandemic! You may be driven, and you may be constantly pushing to be number one, but don’t forget that there are some areas where being number one matters so much more! Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more amazing guests on our Friday episodes of the show. Highlights of this episode: Do you feel like you’re always grinding, looking for the next sale, taking time to constantly work on your business? One thing I realized during this pandemic is that sometimes, you just need to stop! If you don’t take time to focus on enjoying your life, spending time with your partner, or with your kids, then all the work that you’re constantly doing is a waste of time! I love what I do and am highly-driven to do it! But I need to make the choice to spend time enjoying my life! I want to be the number one agent, and number on producer, but more than that, I want to be the number one dad, and number one husband. Don’t lose sight of that in the midst of the grind! Join our 2nd Home Agents Facebook group and create connections! (link below) Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. If there’s ever a topic that you’d like to hear us cover on the podcast, just send me a message: my contact information is below. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube As always, thanks for listening. Don’t forget, you’re not selling real estate: you’re selling the dream. See you next time! TRANSCRIPT: [00:00:00.680] Everybody today on Tuesday Tip selling the dream? Sometimes you just gotta take advantage of missing an opportunity. [00:00:09.970] Welcome to Selling the Dream, a podcast created for and by second home and resort realtor from Tom Tezak. Each week my goal is to bring you a quick real estate tip, along with an info packed interview with an industry rock star. My mission is to bring this cutting edge market driving through sales and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. Hey, everybody, today and Tuesday is Chip. [00:00:40.430] Sometimes you just got to miss an opportunity. You know, I just. [00:00:45.950] We are always grinding, grinding grind and trying to get as much business as we can, trying to get everything done that we can, trying to sell, sell,...

What can you do with a podcast? Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business! This week, we’re talking about the process of creating a podcast, and what we do for our podcasts! With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share! But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that! The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you! Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him! Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces part two of this interview with fellow podcast creator, Matt McGee! What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect! A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content! Tom shares about his process, and how he works with his producer to create regular content. Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content! Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes. Tip: use the Headliner App to create video content from the podcast episode for promotion. Matt explains his process, and how he edits the show with his team. If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience! Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated! Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market. Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience! Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience! Take time to get to know your audience, and what they want to hear! Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it! Figure out a “template” for your format! That will help make things easier! Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast! Find Matt’s podcast, The Walk Through wherever you listen to podcasts! Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up...