PPC Town Hall

Watch the video podcast -> YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/ Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective. But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line. In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more. Danny talked about how those multiple departments can collaborate and share insights to drive more effective results. Watch this episode to learn: - How to bring in those teams to work together - What insights can each team share with each other - How does working with first-party data fit into the dynamics between these teams - What are some struggles they can face when sharing data between platforms and more Your speaker: - Danny Gavin, Founder & CEO - Optidge Want to work with Danny? Check out his agency here: https://optidge.com/ Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/ Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version -> YouTube: https://www.youtube.com/watch?v=1v725t35QuA LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/ If you’re into B2B advertising, you just cannot ignore LinkedIn Ads. But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently. In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft. Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns. You will learn: - What pitfalls to avoid while running LinkedIn ads - Which post types serve you better - How to run LinkedIn Ads alongside Google/Microsoft Ads - How to run better retargeting ads and more Your speaker: - AJ Wilcox, Founder & CEO - B2Linked Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads. Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation. The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC. Tune in to learn: - Goals, priorities, and challenges of PPC pros in 2024 and beyond - Expectations for 2024 ad budgets, per platform and campaign type - Satisfaction with AI adoption - Satisfaction levels of platforms and tools - Challenges with Google Ads Performance Max and more Your speakers: - Wijnand Meijer, co-founder & CEO at TrueClicks - Ed Leake, Founder at God Tier Ads & AdEvolver - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Note: This is a live premiere of a pre-recorded episode Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/ Follow Ed: https://www.linkedin.com/in/edleake/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

Video podcast: https://youtube.com/live/o009-VTUppU I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall. Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before. And this episode was one of those conversations. In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments. He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours. Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general. Tune in to learn: - Why it’s time to rethink paid search - How to use ChatGPT code interpreter for campaign analysis - When should you do influencer marketing and more Your speaker: Sam Tomlinson, Executive Vice President at Warschawski Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/ Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts 2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success. While that’s on one side, there are continuing developments in ad automation and generative AI on the other side. Considering both of them, here’s a question: has PPC become tougher or easier? That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today. Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics. Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic. We have a lot in store for you in this episode. Tune in to learn: - How are EU advertisers preparing for a privacy-driven future - What happens when Performance Max and Shopping campaigns run in parallel - How to capitalize on first-party data - How generative AI has impacted PPC in the last few years and more Your speaker: Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too. It also negatively affects your Quality Score, which means you end up paying more for each click. In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience. Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts. Tune into this episode to learn: - Why dry facts hold your conversions back - How to add emotion to your copy - What common mistakes you should avoid - If you should create a longer or a shorter landing page - How to use generative AI for landing pages and more Your speaker: Talia Wolf, Founder of GetUplift Check out GetUplift.co: https://getuplift.co/ Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits. And neglecting them can hit you with some costly mistakes. In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing. Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls. Tune into this episode to learn: - How to properly audit your PPC accounts - How often you should conduct these audits - What mistakes to avoid while conducting audits - What default settings you should avoid when working on your accounts - How to protect your accounts from glitches and more Your speaker: Melissa Mackey, Director of Paid Search at Compound Growth Marketing Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey Follow Melissa on Twitter: https://twitter.com/beyondthepaid Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://youtube.com/live/NrcpbnHouPk 2024 is the year when the cookie finally crumbles. Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users. Of course, the real advertisers know that the solution to all this is to invest in your own first-party data. And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall. Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France. Tune into this episode to learn: - Why most marketers misunderstand first-party data - Why actively collecting first-party data is great for your business - How to improve your ad performance using first-party data - How to maintain data hygiene and - What's the future of data privacy regulation in the U.S. Our speaker: - Ronan Carrein - COO at Better & Stronger Check out Better & Stronger: https://www.better-stronger.com/ Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://youtu.be/wD1J6A6Sctw When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of uncertainty up in the air, how can you be better prepared? In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024. Our speakers: - Kasim Aslam, Solutions 8 - Andrew Lolk, SavvyRevenue - Andrea Cruz, Tinuiti, - Duane Brown, TakeSomeRisk - Kirk Williams, ZATO - Navah Hopkins, Optmyzr Follow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslam Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk Follow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopez Follow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrown Follow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk Follow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys 7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/ How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45w Chapters: 0:00 Fred's intro 0:26 Kasim: State of agencies in 2024 2:34 Kirk: State of agencies in 2024 5:13 Andrew: State of agencies in 2024 7:23 Duane: State of agencies in 2024 7:43 Fred: State of agencies in 2024 12:05 Kasim: How to deal with rising CPCs 13:07 Kirk: How to deal with rising CPCs 16:30 Andrea: How to deal with rising CPCs 17:09 Andrew: How to deal with rising CPCs 20:26 Duane: How to deal with rising CPCs 21:17 Navah: How to deal with rising CPCs 22:09 Fred: How to deal with rising CPCs 25:26 Kasim: Attribution and measurement 26:47 Kirk: Attribution and measurement 29:31 Andrea: Attribution and measurement 30:15 Andrew: Attribution and measurement 32:09 Duane: Attribution and measurement 32:34 Navah: Attribution and measurement 34:15 Fred: Attribution and measurement 38:58 Kirk: Using AI tools for productivity 42:12 Andrew: Using AI tools for productivity 45:17 Navah: Using AI tools for productivity 46:47 Fred: Using AI tools for productivity 51:00 Kasim: Final takeaways 51:42 Andrea: Final takeaways 52:38 Navah: Final takeaways 53:04 Fred's outro ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video version here: https://youtu.be/bhPJbkUKEcY Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search. Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms. - So how can your brand crack the code of branded search? - How can you continue winning even when your brand messaging evolves with time? - And with search generative experience on Google, how can your brand continue to stay on top? In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that. Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search. I hope you enjoy this conversation :) Our speaker: - Jason Barnard, Kalicube Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Visit Jason's website: https://jasonbarnard.com/ Visit Kalicube: https://kalicube.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://youtu.be/8x-GT43-45w A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few. After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer. So how can we apply these functionalities to PPC? To discuss that, I spoke to Nils Rooijmans once again, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his Custom GPT that can create some really powerful PPC scripts. We also discussed the announcements from DevDay with a lot of examples. I hope you enjoy this discussion :) Our speaker: - Nils Rooijmans, Water Cooler Topics Connect with Nils on LinkedIn: https://nl.linkedin.com/in/nilsrooijmans Visit Nils's website: https://nilsrooijmans.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8 In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About Taylor 2:38 About Will 3:10 What was the client's challenge? 5:15 Primary and secondary conversions 7:49 How to steer Value-based Bidding in your favor? 9:16 Results from Value-based Bidding 11:48 Assigning values to calls and form-fills 17:10 Executing Value-based Bidding effectively 21:22 Setting up conversion actions in Google Ads 22:25 Using last-click attribution 23:35 Final Value-based Bidding report 28:38 Automation Layering 31:22 Tools that helped WebMechanix 33:09 Final thoughts 34:40 Connect with Will and Taylor ► Get emails about future Automation Layering Masterclass sessions https://hs.optmyzr.com/en-us/automation-layering-masterclass ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads. Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, there was an explosion of readily available, powerful AI tools. In this episode of PPC Town Hall, I spoke to two of the top paid social experts in the industry, Akvile Defazio and Susan Wenograd about all of those things. They shared many examples of how they use generative AI tools to create high-performing campaigns and a lot more. Tune in to learn how to: - Create more engaging ads with generative AI - Build social proof for more impactful advertising - Build a good campaign structure Our speakers: - Akvile Defazio, AKvertise - Susan Wenograd, PPC expert Work with Akvile: https://www.akvertise.com/ Work with Susan: https://susanwenograd.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #metaads #generativeai #bfcm #optmyzr #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business. The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from the team? Will clients be OK with a sale? Founders who navigate these concerns properly might hit the jackpot—life-changing money, happy clients, happy team members, and peace of mind. And those who don't may end up regretting passing on a sale as the biggest mistake of their lives. In this episode of PPC Town Hall, I spoke to David Rodnitzky, Founder of Agentic Shift. David shared his story of selling his former agency, 3Q Digital during our conversation along with answers to all of the above questions. If you’re an agency founder, you do not want to miss this episode. Tune in to learn: - When to decide to sell your agency - The factors that drive value for your agency - How to generate interest from potential acquirers and more Our speaker: - David Rodnitzky, Agentic Shift Link to David's book: https://www.amazon.com/Selling-Your-Marketing-Agency-Important-ebook/dp/B0CFZ9JKYP Check out David's consulting firm: https://agenticshift.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #agency #optmyzr #digitalmarketing

Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened. So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts? To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :) Tune in to: - Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes - Learn how to get better responses from ChatGPT with custom instructions - Get hold of Nils’s list of over 400 PPC scripts and more Our speaker: - Nils Rooijmans, Water Cooler Topics Nils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/ Nils's website: https://nilsrooijmans.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #chatgpt #optmyzr #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges. So how does it change things? What about campaign tracking? And how should you adapt? To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall. Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season. Tune in to learn: - What is the iOS 17 update and its impact on Meta Ads - What’s working and not working in Meta Ads in 2023 - Why “ugly ads” work - Tips for Q4 Our speaker: - Andrew Foxwell, Foxwell Digital ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #metaads #ios17 #optmyzr #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us? In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out. Tune in to learn how to: - Prepare your Performance Max campaigns for Q4 - Implement seasonality bid adjustments, data exclusions, etc. - Use historical data for product discounts Our speaker: - Marcel Smal, Roots Network ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #optmyzr #adtech #digitalmarketing

Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service. You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns? In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns. Tune in to learn how to: - Prepare your YouTube campaigns for Q4 - Use generative AI for YouTube campaigns - Protect your video campaigns from brand safety mishaps Our speakers: - Cory Henke, Variable Media - Joe Martinez, Paid Media Pros ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #optmyzr #adtech #digitalmarketing

Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results. That's what our new video podcast, Automation Layering Masterclass is about. In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business. We got a lot in store for you. See you soon :) Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr

Watch the video podcast here: https://youtu.be/Jahb9IvMX9c In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com