The MCA Prodcast
Business & Economics Podcasts
Welcome to The MCA Prodcast. This is your fix for everything innovative in advertising production. On each episode MCA's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns. You'll hear who might be their best partners to deliver that for them across a multitude of channels and media types, and we might even hark back to some great old ads that have stood the test of time.
Location:
United States
Description:
Welcome to The MCA Prodcast. This is your fix for everything innovative in advertising production. On each episode MCA's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns. You'll hear who might be their best partners to deliver that for them across a multitude of channels and media types, and we might even hark back to some great old ads that have stood the test of time.
Language:
English
Website:
https://theprodcast.com
Kristen Cavallo – Fostering Inclusivity and Innovation in Ad Leadership
Duration:00:35:17
The Best of Season 2
Duration:00:27:24
Andrew Robertson – Understanding the balance between what’s important and what’s interesting
Duration:00:35:36
Anastasia Leng – The Measurability behind the Magic of Creativity
Duration:00:38:03
Melania Kulczycka – Creating Limitless Realities with Virtual Production
Duration:00:26:35
Rishad Tobaccowala – The Journey towards a New Era in Marketing
Duration:00:43:50
John Osborn – The Green Evolution of Advertising
Duration:00:31:10
Nick Dodet – Innovation, Sustainability and the Future of Advertising in China
Duration:00:31:07
Jos van Oostrum – A journey from Zoology to Sustainability in Big Business
Duration:00:35:53
Nick Johnson – Regulation and legality in AI
Duration:00:25:19
Efrain Ayala - The challenges of Diversity and Inclusion in Advertising
Duration:00:29:50
Matt Cooper - The ‘Little Black Book’ for the production industry
Duration:00:22:12
Tanya Bogin - Localisation is not just adapting words, it’s adapting nuance
Duration:00:24:33
Jeroen van de Waal - Building engineered reefs to restore habitats, regenerate biodiversity and absorb carbon
Duration:00:26:20
Richard Glasson - Tech Innovation and its effects on media production and consumption
Duration:00:31:32
Úrsula Mejía Melgar - Diversity, Inclusion and Sustainability in Advertising
Duration:00:35:19
Josh Tsui - What is a ‘regular career path’ in our industry?
Duration:00:29:08
Tina Fegent - A look inside marketing procurement
Duration:00:39:39
Steve Keller - Build your sonic strategy first
Duration:00:32:20
Darren Richardson - What will marketing look like in the metaverse?
Duration:00:24:59