BodyShop Business: The Podcast

Jason Stahl interviews Vince and Domenic Lanza, auto body technicians at Serpentini Collision Center in Cleveland, Ohio, on what it's like working with their father, their remarkable success in the auto body industry and why young people their age should take a serious look at collision as a viable, rewarding and profitable career.

Jason Stahl interviews Alec Martinez, regional sales manager with Hospeco Brands Group, on the variety of products they have for the paint prep process and also the protection of the technician.

Jason Stahl interviews Matt Di Francesco, principle of High Lift Financial, on steps collision repair facility owners need to take now to ensure their eventual exit from their businesses is a smooth one.

Jason Stahl interviews I-CAR Senior Director of Marketing Arianna Sherlock on some of I-CAR's latest initiatives, including new training courses, the creation of CollisionCareers.com and more.

BodyShop Business Editor Jason Stahl interviews Cheryl Boswell, past chair of the Women's Industry Network (WIN), and Jessica Rob, sponsorship chair of WIN, on WIN's kickoff of its sponsorship campaign and how supporting organizations can take an active role in developing the talent pool for our entire collision repair industry.

Jason Stahl interviews Micki Woods of Micki Woods Marketing and host of the Body Bangin' podcast on the growing popularity of her podcast and the importance of marketing (during good times and bad) to compete against national consolidators.

Jason Stahl interviews Rachel James of Torque Financial Group, Northwestern Mutual about how important it is for collision repair facilities to educate their technicians on managing their money. In fact, a collision technician who gets a grip on their finances is less likely to leave their job in pursuit of a higher-paying job ... because if they don't know how to manage their money, higher pay won't solve anything.

Jason Stahl interviews Chris White, president of KECO Body Repair Products, on the history of KECO, the growing trend of glue pull repair and the benefits of this body repair method.

Jason Stahl interviews Jenny Anderson, immediate past chair of the Women's Industry Network (WIN), and Blair Womble, conference committee co-chair of WIN, on the upcoming WIN Educational Conference that is open to the entire collision industry (men and women) and will feature keynote speakers, educational sessions, networking opportunities, award ceremonies and charitable activities.

In the latest episode of BodyShop Business: The Podcast, Jason Stahl and Brandon Eckenrode, managing director of the Collision Repair Education Foundation (CREF), discuss the technician shortage. Topics they discuss include: bodyshopbusiness.com

Jason Stahl and Laura Gay, owner of Consolidation Coach, discuss the current state of collision repair shop acquisition. bodyshopbusiness.com

In the latest episode of BodyShop Business: The Podcast, Jason Stahl talks to Consolidation Coach Owner Laura Gay about the current temperature of consolidation and whether or not it's still the best time in the history of the collision industry to sell. bodyshopbusiness.com

Jason Stahl and Brandon Eckenrode, managing director of the Collision Repair Education Foundation (CREF), discuss the technician shortage and recent activities CREF has been involved with to help bring more talent into the collision industry. bodyshopbusiness.com

Jason Stahl talks to Ray Roth of Stout about what the Employee Retention Credit (ERC) is and whether or not a collision repair facility can qualify for it. bodyshopbusiness.com

Jason Stahl interviews Megan Gummer, vice president of marketing and vendor relations with FinishMaster, on how COVID changed the business for the better, how FinishMaster strives to be more than just a paint supplier to collision repair facilities, and what the company is doing to help ease the pain of the tech shortage. bodyshopbusiness.com

Jason Stahl and Micki Woods discuss the pros and cons of what body shops did during the COVID-19 pandemic in 2020 and give examples of how shops set themselves up for success in 2021.

When it comes to reviews, body shops can be hesitant to display those on the home page of their website. Jason Stahl and Micki Woods discuss the best practices for reviews and the metrics that support adding review icons to the homepage of your website.

Jason Stahl and Micki Woods discuss traditional marketing methods, include radio and television advertising, mailers and more, while analyzing the return of investment that these marketing methods provide in a digital world.

Jason Stahl and Micki Woods discuss the importance of reviews for body shops and how shops can manage and optimize their reviews to influence more customers.

Jason Stahl and Micki Woods discuss the best practices for body shops and how they should approach social media, from the perspective of a shop who hasn't started yet, to an experienced shop who is looking to fine tune their digital marketing presence.